Questionnaire

1. Do you have any insurance policy?

Yes
no
40
35
30
25
20
15
10
5
0
YES

NO

2. Have you seen insurance advertisements?

Yes
No
50
45
40
35
30
25
20
15
10
5
0
YES

NO

3. Which method of advertising do you find attractive

TV
Radio
Newspaper
Magazines
Hoardings
Internet
Mobile/sms
Pamplates
Direct mail
30
25
20
15
10
5
0

Most of the people prefer TV as a more attractive advertising and the least
attractive advertising goes to the transits ads. Because nowadays, people are more
influenced by watching television.

4. Do you feel that advertisement influences people to buy insurance?

Always.

 Sometimes.
Never.
35
30
25
20
15
10
5
0
ALWAYS

SOMETIMES

NEVER

Most of the people say sometime insurance advertisement influence to buy insurance.
Few of them says they never get influenced by the advertisement.

5. How do you find ads in insurance sector?

Rational
emotional
both
30
25
20
15
10
5
0
RATIONAL

EMOTINAL

BOTH

6. Reasons for success of advertisement of insurance company.

Brand ambassador

catchy tagline
creative ads
Good copy
product in formation
More frequency of ads
20
18
16
14
12
10
8
6
4
2
0

7. Do you remember advertisement of any insurance company?

Yes
No

 cant say
If yes, mentioned along with name of company
45
40
35
30
25
20
15
10
5
0
YES

NO

CANT SAY

8. Which companys advertisement do you find most influential?

LIC
ICICI Prudential
Bajaj Allianz
HDFC Standard
Bharti AXA insurance
Max new York

 Kotak mahindra
30
25
20
15
10
5
0

9. Do you remember the tagline of any insurance company?

Yes
No
cant say
If Yes, mention it below:

45
40
35
30
25
20
15
10
5
0
YES

NO

CANT SAY

10. What in the main message that you get from the Ad?

Risk coverage
Protection for the family
Long term savings
Tax savings
Provision for old age

25
20
15
10
5
0

Conclusion:
From the overall analysis it was observed that there are more number of people
who are most influenced by the advertisement of insurances company. Most of the ads
are creative and emotional that gives a strong appeal to attract people.
Advertisement is able to compete with anther insurance companies, being a public
undertaking. This survey gives the clear indication that advertisement plays a vital role in
insurance sector.