Effectiveness of advertisement

Walton on the reword company in Bangladesh. This very informative advertisement. This
advertisement Shows that basic details about television but it is very effective for consumer.
it is showing tv size, price and warranty. Also this advertisement capable to grab attention to
consumer by clear message. People also vary in terms of the kind of information in which
they are interested and like to see information they prefer. This advertisement fulfills all the
criteria that consumer want.

Defence mechanism

People sometime adopt to protect their ego from feeling of failure when they do not attain
their goal. who want to buy tv with this features but they can not buy because of price.
Walton come with same features tv with lots of offer. This ads shows all the offer they can
provide. Defense mechanisms are a way for the mind to cope with stress or difficult feelings.
Perceptual selection

Human beings are characteristically selective. They select from among those physical stimuli, which
they can register at a point in time. This ads show that if you face any problem after buying this TV
we will provide the new one. This message influence customer to take decision purchase the
product.

Perpetual organization =182

Perceptual organization is a way to group the things you see so that it's easy to figure out
what the whole thing means. We see every detail that Walton shows for their new android TV
in this advertisement, and it is easily recognizable. Here at Walton, they show their smart TV
and LED TV prices. Also show the features of TV and the offers.
Perpetual interpretation

The stage of perception in which we give meaning to the information we have chosen. if a consumer
want to buy Metal design or unbound the sound television this ads message influence them to
purchases. Also the famous model “Fahmida Rahaman” also influence customer take purchases
decision.

Freudian

People tend to attribute the qualities they associate with certain people to others who may
resemble them”. This is the reason marketers selecting of actors, sports person as a model for
print advertisement and commercial advertisement for television
This advertisement shown that Walton tv picture quality is excellent. Marketer found that
well-known model more capable to influence customer attitudes than an average model. A
highly attractive well-known model capable to increase the message effectiveness by self-
perceptions, physical attractiveness and acting qualities.
Neo-Freudian
Social relationship are the fundamental to the formation and development of
personality.

Neo-Freudians inject a focus on interpersonal relationships as a source of psychological

difficulties. Here we see Walton offer discount for especial day and this ads shows how they
interconnect with the society.
Trait Theory
Customer Ethnocentrism

Ethnocentrism refers to people preference to buy products from own home country rather
than the other country. It is a print advertisement of walton which is targeted to ethnocentric
consumers of Bangladesh market. Here walton magnificently target any ethnocentric
consumers by emphasizing a patriotic radical in their promotional appeals in any domestic
market (Made in Bangladesh). This message shows that the product contains the exact thing
of their home land.