Name ID

Md: Hasan 191705

Course Title: Business Research Method

Course ID: BUS_485
Section: 00, AUTUMN_2022
Date of submission: 16th October 2022
SUBMITTED TO

Prof. Dr. Md. Mamun Habib

Professor
School of Business and Entrepreneurship
Independent University, Bangladesh
SUBMITTED BY
Summery_01: Factors Influencing Green Product Purchase Intention among Young Consumers
in Bangladesh

The purpose of this study is to find out what young Bangladeshi consumers care most about
when they want to buy green products. Strategic marketers in Bangladesh who want to get
more people to buy green products can learn a lot from the study.
The study looked into what made young Bangladeshi consumers want to buy green products.
Using the partial least square structural equation modelling (PLS-SEM) method on data from
400 respondents showed that attitude, concern for the environment, and willingness to pay
had a big impact on whether or not young people in Bangladesh planned to buy green
products.
To protect our environment and natural resources, we must switch to a sustainable way of
living. To protect the environment, rich countries need to consume in a way that is good for
the planet. If people consume less, we would make less trash and leave less of an impact on
the environment. When people know about sustainable consumption, they buy different
things. Products that are good for the environment are popular. Green products are popular all
over the world.
Bangladesh may encourage people to buy more green products because it is a growing
country. Green things don't hurt the environment and can be reused or recycled. If a company
wants to sell green products to Bangladeshis, it needs to know what drives them. Bangladesh
does not buy a lot of green. The goal of this paper is to find out why young Bangladeshis buy
green products. The survey focused on young people because they are the consumers of the
future. Understanding how much they care about the environment helps policymakers make
marketing plans that are good for the environment. Young people who care about the
environment should buy things that are good for the environment. The goal of this study is to
find out what makes young Bangladeshis buy green products. The study looks at how young
Bangladeshi buyers' attitudes, concern for the environment, sense of moral duty, and
willingness to pay affect their desire to buy green things.
There is evidence that if young consumers have a positive view of green products, they will
eventually have positive plans to buy them. So, if marketers want the youth they are trying to
reach to buy green products, they should try to make them feel good about them.
The results show that how concerned young people are has a big effect on how they respond
to green consumption. Marketers need to find ways to make young people care more about
the environment, which would change their minds and make them more likely to buy.
Even though young consumers think they have a moral obligation to care about the
environment, the results suggest that they may not change their minds about buying green
products. Lastly, they have found support for the idea that the willingness of young people to
pay more for things affects their plans to buy green products.
Since the prices of green products are usually higher than those of regular products, how
much consumers are willing to pay has been a very important factor in deciding whether or
not to buy green products and then whether or not to buy them. The price of green products is
higher than the price of regular products because of the environmental costs that come with
making, distributing, and using them. So, marketers need to work on pricing so that the
markets they want to reach understand why they need to pay more.
Summery _02: Hospitality-based service recovery, outcome favourability, satisfaction with
service recovery and consequent customer loyalty.

Recent research on tourism have placed an emphasis on both the failure and recovery of
services. Consequently, customer satisfaction with service recovery (SSR), result preference
in connection with service recovery (SR), and customers' behavioural intention received less
attention. Despite the fact that these factors are critically important in hospitality and tourism
marketing. This study utilizes stealing thunder and co-creation to investigate the impact that
SR has on outcome favourability, satisfaction with service recovery, and customer loyalty.
Stealing thunder refers to the practice of stealing another person's thunder.
It's possible that the findings of the study only apply to hotels with four and five stars. In the
hospitality industry, the current research provides new theoretical insight on SR, outcome
favourability, satisfaction with service recovery, and behavioural intention-based theoretical
links.
Random samples were taken from 346 different four- and five-star hotels located around Iran
in order to acquire the necessary information for the study. Through the use of structural
equation modelling, both the study measurement and connection models were evaluated.
A correlation between SR and favourable results was discovered by this investigation.
According to the findings of the studies, satisfaction with service recovery and loyalty are
affected when favourable outcomes occur. Client loyalty is increased when customers are
happy with the service recovery.
This study made use of untapped SR, result favourability, and satisfaction with service
recovery theoretical approaches in order to determine the strength and nature of the linkages
between these concepts as well as the implications these linkages have for academicians and
hotel managers.
This study broadens the obligations that customers and service providers share in an SR
process that is based on the customer profile. Customer participation in shaping or
personalizing SR content and solution through interactive collaboration generates value. It
mitigates the adverse consequences of service failure and enhances post-recovery responses,
both of which contribute to an increase in customer loyalty. Customers who don't typically
file complaints may get the impression from this that the company uses complaints to prevent
customer problems, which may encourage them to file complaints more frequently. Due to
the fact that customers expect a prompt reaction from hotel staff, this study discovered that
"Immediately Correct the Problem" is the most successful customer relationship action (SR
action), followed by "Apology."
According to the findings of this study, stealing thunder and co-creation in the field of social
responsibility can be more effective as a first response to establish competency and trust. This
is especially true in the hotel industry, which features highly connected customers and service
providers. In the hospitality industry, where customer encounters and communication are
frequent and continuous, customers react differently to a service failure caused by high- vs.
low-equity brands and ratings.