QUESTIONNAIRE

Please on any of the following as per you choice

1. Your age 16-21 21-26 26- 31 31-36 36 and above 2. Your Occupation?

3. Where do you stay in Pune?

4. Your Income 1 2lakh 2- 3 lakh 3-4 lakh 4-5 lakh 5 lakh and above

5. Which media gets your attention? Print Radio Television Internet 6. How does an advertisement affect you? Recall Interest Desire to purchase/explore

7. Which newspaper do you read regularly?

8. How much time you spend on watching TV per day? 1-2 hour 3-5 hour More than 5 hours

9. Which aspect of television ad is important to you? Model Punch line background Caption Theme Photograph

10. Does the picture of a famous personality in the TV ad make you think that? The product is of high quality It must be expensive The company must be big The brand is facing intense competition It does not affect

11. Do you find internet advertisement attractive? Yes No

12.

How many hours do you spend browsing the internet?

13.

Are you aware of the cell phone brand SPICE? Yes No

14.

Among the following which one do you prefer? Spice Nokia Samsung Micromax Blackberry

15.

What is the reason for preferring a particular brand? Product range Design of products Width and depth of the products Quality Price range

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