A study on factors affecting in opening a new restaurant outlet in Durg Bhilai.

Objective To identify the different factors which affect in opening new outlet. To identify the significance of those factors. To identify the factor which affect restaurant entrepreneur in decision making. To identify the effect of factors in company performance Factors 1. Demographic factor- Socioeconomic characteristics of a population expressed statistically, such as age, sex, education level, income level, marital status, occupation, religion, birth rate, death rate, average size of a family, average age at marriage. A census is a collection of the demographic factors associated with every member of a population. 2. Target Market - The characteristics of the target customer, income level standard of living 3. Competitive factors 4. Pricing Factor cost of product 5. Production factor supply of raw material 6. Socio cultural factors- the social background of the customer. From which religion customer belongs 7. Outlet locations 8. Density of population 9. Convenience of outlet 10. financial factors 11. HR factor- saif, water. 12. Weather pattern - Fast food outlets rely indirectly on the weather for them to meet the supply demanded by their customers. Drastic weather changes resulting in floods or famine cripples the supply of these outlets as it means that the raw materials, in this case being chicken, beef, fresh vegetables and flour, are produced at a minimum or not produced at all.

Questionnaire
Dear sir/madam, I am Suraj Dubey student of MBA IV semester from BIT, Durg. I am conducting A study on factors affecting in opening a new restaurant outlet in Durg Bhilai. Please give me your valuable and genuine information. Which will use for my Research purpose. Your information will kept confidential and will be used only for academic purpose. Company Information Name of company... Address .. Name of Respondent.. Designation of Respondent

Project Related Question 1. How long you are in this business? 0-3 3-6 6-9 9-more 2. Who is your target customer according to age group? 15-25 25-35 35-55 55-more All of them 3. Who is your target customer according to profession? Student businessman tourist Family couple all of them 4. Do you think outlet location is important for company performance? Agree strongly agree neutral Disagree strongly disagree 5. Is it your own restaurant? Yes no 6. What are your financial resources? Family capital Bank loan Personal Loan Own capital Partnership Other 7. From where you purchase raw material? Foreign market Local market National market other 8. Is the population density affect your business Agree strongly agree neutral Disagree strongly disagree

9. Is your customer satisfied with your product and services? Agree strongly agree neutral Disagree strongly disagree

10.

Which type of pricing strategy you adopt for increasing market share? Cost based pricing Demand based pricing Competition based pricing Mixed strategy

10. What is level of competition in this market? Very High High Middle Low Very low 11. Please Rank the below Socioeconomic characteristics of customer which was affect your decision when you have started your restaurant. Factors (Lower) 1 2 3 4 5(Upper) Age Sex Religion Education level Occupation Marital status Average size of a family Average age at marriage Birth rate Death rate 13. Which Promotional activity you adopt for Promoting your business? Personal selling Sales Promotion Advertising Public Relation Word of Mouth Publicity All 14. Rank Different Factors according to their importance while starting your business? Factors (Lower) 1 2 3 4 5(Upper) Competitive factors Pricing Factor Production factor Socio cultural factors Outlet locations Density of population Convenience of outlet Financial factors HR factor

Thank you

New Why Himachal Pradesh is an ideal state for this business???????????????? How did we came to know about this location Which type of clientele are we looking forWe are going to target the visiting tourists and people
interested in throwing parties away from the hustle and bustle of the cities, as they are potential customers and can spend at highly priced items.

Why this location is unique Promotional offers Pay scale of the staff Construction cost Food material suppliers

INTRODUCTION