CONCEPT BOOK 2012

K E V I N

P A S S M O R E

KEVIN PASSMORE WEDU CONCEPT BOOK 1

CONCEPT 1

WE EDU-CATE
W E-ED U CATE ID s exp l ore sh owca si n g a sp ect s of t h i s ecosyst em t h a t i s p a r t i cu l a r t o t h e Bay a rea . U si n g v i d eo a n d st i l l i m a g er y W ED U w i l l crea t e a v i su a l conversa t i on w h i ch en h a n ces t h e v i ewers u n d erst a n d i n g a n d a p p reci a t i on of ou r su r rou n d i n g s.

KEVIN PASSMORE WEDU CONCEPT BOOK 2

W E E D U - C AT E

AV I A R Y

Aviar y ID #1

KEVIN PASSMORE WEDU CONCEPT BOOK 3

W E E D U - C AT E

AV I A R Y

Aviar y ID #1

KEVIN PASSMORE WEDU CONCEPT BOOK 4

W E E D U - C AT E

F LO R A & FAU N A

Mangrove ID #1

KEVIN PASSMORE WEDU CONCEPT BOOK 5

W E E D U - C AT E

F LO R A & FAU N A

Mangrove ID #1

KEVIN PASSMORE WEDU CONCEPT BOOK 6

MENU

KEVIN PASSMORE WEDU CONCEPT BOOK 7

TONIGHT MENU

KEVIN PASSMORE WEDU CONCEPT BOOK 8

NEXT MENUS

KEVIN PASSMORE WEDU CONCEPT BOOK 9

LOWER 3RD & MORTISE

KEVIN PASSMORE WEDU CONCEPT BOOK 10

CONCEPT 2

CONNECTED
Con n ect ed ID exp l ores t h e u se of t a p p i n g i n t o Soci a l M ed i a p or t a l s by u si n g a udie nce m em eb er exp er i en ces t o crea t e a d yn a m i c ID s. Th i s conversa t i on b et we e n W E DU , t h e Bay A rea w i l l en su re t h a t t h e rel a t i on sh i p b et ween W ED U a n d i t s a u di e nc e is stre n g t h en ed t h rou g h rea l -t i m e u ser i n t era ct i on a n d sh a red exp er i en ces.

KEVIN PASSMORE WEDU CONCEPT BOOK 11

CONNECTED

SUNSET ID

KEVIN PASSMORE WEDU CONCEPT BOOK 12

CONNECTED

FOUND POETRY ID

KEVIN PASSMORE WEDU CONCEPT BOOK 13

NEXT MENUS

KEVIN PASSMORE WEDU CONCEPT BOOK 14

TONIGHT MENU

KEVIN PASSMORE WEDU CONCEPT BOOK 15

LOWER 3RD & MORTISE

KEVIN PASSMORE WEDU CONCEPT BOOK 16

WE EDU-CATE

CONNECTED

KEVIN PASSMORE WEDU CONCEPT BOOK 17