Research Problem : Sales of Indian Mobile handsets havent picked up as expected despite the attractive prices.

Research Objectives: To find the features which a typical Indian customer looks for in a mobile handset.

Questionnaire
Name: Occupation: Specify your age group:Gender:

On a scale of 1 to 5, circle the appropriate number that indicates the importance to you of each of the following items. A score of 1 being very unimportant (VU) and 5 being very important (VI).

Features
1. 2. 3. 4. 5. 6. 7. 8. Battery Life Music Player with loud speakers Radio High Resolution Camera GPS Touch Screen 3G and Wifi Auto Update of Applications and Operating Software

Importance VU VI 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5

What is the favourable price range for a mobile handset that suit your needs (Please tick any one):1. Between Rs. 2000 Rs. 5000 2. Between Rs. 5000 Rs. 10000 3. Between Rs. 10000- Rs. 15000 4. Between Rs. 15000- Rs. 20000 5. More than Rs. 20000