PROBLEM DEFINITION

Why customers give more preference to Nokia mobile?

OBJECTIVE
• On which bases customers prefer Nokia mobile?
• To know which features in Nokia mobile are preferred by
users?
• To examine the factors those lead to purchase Nokia mobile.
Respected Sir/Madam,

We are management student studying at shanti business school, conducting a survey on

“NOKIA MOBILE”. we would be grateful if you could answer the Questionnaire below. The views
conveyed by you will be used for my academic purpose only. Answer for personal queries will be kept
confidential.

we thank you for sparing your valuable time and for co-operation in this Endeavour.

Questionnaire on NOKIA mobile

1) Do you use a mobile phone?

Yes No

2) Which company’s mobile hand set do you have? (Please Tick)

NOKIA
Samsung
Motorola
Sony Ericsson
LG
Micromax
Any other (please specify)

3) How often do you change your mobile phone?

Less than 1 year
1 – 2 years
3 - 4 years
More than 4 years

4) Have you ever used NOKIA mobile?

Yes No

(If NO then go to Question No. )

5) Tick the price range of the NOKIA mobile you have

Below 5000
5000 – 10000
 10000- 20000
Above 20000

6) Who suggested you to buy NOKIA mobile?

Friend
Family member
Dealer
Relative
Any other (please specify) _______

7) What do you think first while purchasing NOKIA mobile?

Price
Quality
Both
Other (specify)

8) Why have you bought the NOKIA mobile?

Communication ________
Business purpose ________
Status _______
Entertainment ________
Don’t have landline phone ________
Any other (please specify) ________

9)
5. Nokia mobile VERY GOOD AVE - POO VERY
features GOOD RAGE R
POOR
Battery life
screen resolution
storage capacity
Speaker
camera clarity
sound quality
Others

10) Do you like entertainment device in NOKIA mobile?

Yes No
Don’t know
(If no or don’t know then skip the next question)
11) Tick the following entertainment devices provided by NOKIA which you like

Very important important Some what Not important

important
Music player
Games
FM
Camera
Sound recording
Other

12) While using your NOKIA mobile, on which criteria do you spend more time?
Voice call
SMS
Playing game
Listening song
GPRS
Other

13) while you go for purchasing NOKIA mobile , you consider the scheme or not?

Always
Very often
Often
Never
(If never then skip next question)

14 )which type of scheme affected to you while you purchasing NOKIA mobile?
Festival offer
Discount offer
Sales offer
Special gift

15) how often you consider mobile look while purchasing?

Always
Very often
Often
Never
(If never then skip next question)

16) Which type of look you prefer in NOKIA mobile?

 Simple
Professional
Slider
Express
Slim

12) Which of the following factors overall lead you to purchase the NOKIA mobile?

factors Very Important Somewhat Somewhat not Not

Importan Important Important Important
t
Price
Appearance
Brand
Features
Easy to carry
Service
Availability
Others

13).Answer the followings.(tick any)

Statement Strongl Agre Neutra Disagree Strongly
y agree e l disagree
NOKIA is affordable phone
I trust on NOKIA
It gives me satisfaction
NOKIA has good advanced
technology
NOKIA has Excellent features

Others (specify…………………)

What are your suggestion towards NOKIA MOBILE?

_____________________________________________

____________________________________________
_____________________________________________

Name:

Gender: [ ] Male [ ] Female Phone no: ___________________

Age: [ ] 18-30 [ ] 31-40 [ ] 41-60 [ ] 61 & Above

Education: [ ] Primary [ ] Secondary [ ] Higher Secondary

[ ] Graduate [ ] Post Graduate [ ] Other

Occupation: [ ] Student [ ] Profession [ ] Service

[ ] Business [ ] House-wife [ ] other

Thank you