QUESTIONAIRE

FOR
HOW BRANDING IS AFFECTED BY CONSUMER
BUYING BEHAVIOUR? CASE STUDY- NOKIA

1. Name: .MOHIT GUPTA 2. Sex: MALE

3. Age: 24

Below 20 ( )

Between 20-30 ( * )

Between 30-40 ( )

Between 40-50 ( )

50 & Above ( )

4. Do you own a Mobile?

Yes ( * ) No ( )

5. How many Mobile phones do you own?

One ( ) Two ( * ) More than Two ( )

6. Which Brand do you use?

NOKIA

7. Since how long have you been using your mobile phone?

Less than 6 months ( )

Less than a year ( )

More than a year ( * )

8. Which Brand do you prefer in case your purchasing a new mobile?

 NOKIA ( * )

SAMSUNG ( )

MOTOROLA ( )

SONY ERICSSON ( )

RELIANCE ( )

9. Rank the Brands according to your preference (1 for most prefered)

NOKIA ( 1 )

SAMSUNG ( 3 )

MOTOROLA ( 4 )

SONY ERICSSON ( 2 )

RELIANCE ( 5 )

10. How much importance do you give to the following factors when you purchase a mobile?
(Tick in the desired column)

Factor Very Important Normal Least None

Important Important
Price *
Brand *
Colour *
Shape *
Design *
Quality *
Features *
User- friendly *

11. How satisfied are you with the following factor in your preferred mobile? (Tick in the
desired column)

Factor Very Satisfied Normal Least Can’t Say

Satisfied Satisfied
Price *
Brand *
Colour *
Shape *
Design *
Quality *
Features *
User- friendly *
12. Which promotional offer attracts you most?

Free gifts ( )

Price offer ( * )

Discount ( )

Any other ( )

13. Which of these following factors affect your purchase?

Advertisement ( )

Suggestion from friends & relatives ( * )

Attractive Display ( )

Brand Ambassadors ( )

Other ( Reviews )

14. Does the features of the product influence on your purchase decision?

Yes ( * ) No ( )

15. Which media of advertisement influences your purchase?

Television ( )

Newspaper ( )

Magazine ( )

Internet ( * )

Others ( )

16. How frequently do you purchase mobiles?

Once in 6 months ( )

Yearly ( * )

Twice a year ( )

17. If your preferred brand is not available for purchase then what will you do?

Postpone your purchase ( * )

Switch over to other brand ( )

 Go the showroom of your brand ( )

18. If another brand of the same product appears in the market will you prefer to stop buying
this brand and buy the new brand?

No, not at all ( )

No, I shall not ( )

I may consider ( * )

Can’t Say ( )