Survey for Consumer Preferences

* Indicates required question

1. Name *

2. Age *

Mark only one oval.

18 or Under

18-24

25 -28

3. Gender *

Mark only one oval.

Male

Female

4. Do you notice advertisement in your daily life? *

Mark only one oval.

Yes

No

Maybe
5. The best medium for advertisement according to you? *

Mark only one oval.

Online platform

Newspaper

Television

Radio

Other(Billboard)

6. Which mode of advertising is effective according to you or influence you? *

Mark only one oval.

Online platform

Newspaper

Television

Radio

Other(Billboard)

7. How much influence do you feel advertising have over your buying behavior? *

Mark only one oval.

Large influence

Medium influence

Not sure
8. In your opinion, what advertising tactics are most effective at influencing your purchase *
decision

Mark only one oval.

Humor

Celebrity endorsement

Emotional appeal

Informative content about product features

Social proof (positive reviews)

9. If you have even bought an item after being influenced by online advertising and that item has *
met your need?

Mark only one oval.

Strongly disagree

Strongly agree
10. Which of these factors influenced your purchasing? *

Check all that apply.

Advertisement was interesting

Curious about the product
It was a familiar product or brand
The price discount they offered
Was already planning on the purchase of that particular product

11. Have you recently changed your mind after seeing an online advertisement and have decided *
that I should buy it!

Mark only one oval.

Yes

No

Always

12. Do you think advertising can create needs or desire for product you wouldn't have otherwise *
considered?

Mark only one oval.

Yes

No

Maybe

13. What kind of goods do you purchase by influenced by advertising? *

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Electronic

Clothing

Grocery

Other house hold items

Fitness product
14. Level of satisfaction regarding the purchase of any product by seeing advertisement? *

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🌟
1

🌟🌟🌟🌟🌟

15. Do you think advertisement is an effective decisive factor for online shopping?

Mark only one oval.

Yes

No

Maybe

16. When considering a new product purchase, how important is brand recognition (often *
influenced by advertising) in your decision -making process?

Mark only one oval.

Very important

Somewhat important

Not very important

Not important at all

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