Presented By: Prakash Sharma PG-I-011 IMM, New Delhi

History & Background

In 1866, Henri Nestle founded the company in Switzerland Nestl is one of the largest food and beverage company in the world with sales of about CHF 109.9 billion. 283,000 employees worldwide Operates 479 factories in 82 countries Nestl is about twice the size of its nearest competitor in the food and beverage sector.

Sales EBIT as % of sales Net profit as % of sales Capital expenditure as % of sales Market capitalization, end Dec. Earnings per share Dividend (proposed)

109 908 million Swiss francs 15 676 million Swiss francs 14.3% 18 039 million Swiss francs 16.4% 4 869 million Swiss francs 4.4% 150 409 million Swiss francs 4.87 Swiss francs 1.40

Most popular brands

Beverages

Chocolate, Confectionery & Biscuits

Prepared dishes and cooking aids

Water

Continue.

Milk Products

PetCare

Nutrition

Ice-cream

Pharma

Local tastes and needs

Nestl tailors products to local tastes and needs:
around 200 Nescaf blends to answer local consumers expectations

Japan

Poland

Europe

Malaysia

Africa, Greece Russia, Israel

Russia Switzerland

Joint Venture
Nestl is party to a number of important joint venture: BPW (Beverage Partners Worldwide) with the Coca Cola Company CPW (Cereal Partners Worldwide) with General Mills Innov with L'Oreal Galderma, Lacteal's etc

Nestl India
seven factories and a large number of co-packers At 1912, traded as The Nestl Anglo-Swiss Condensed Milk Company (Export) Ltd. first factory in 1961 at Moga, Punjab. direct and indirect employment, including farmers, suppliers of packaging materials, services and other goods. provide Clean Drinking Water and educate children in schools to conserve this scarce resource create awareness about the right to education and encourages the communities around its factories to send their children to school. helps in the maintenance of public parks and green belts, and facilitates blood donation camps and health awareness programs.

Nestl India
performance:
net profit- 18.1%, amounting to Rs. 95.7crores, and the net sales figure marks a rise of 23.2%. exports delineate improvement by 15.6 %, which is calculated as Rs. 82crores. net domestic sales- Rs. 756.9 crores

Nestl India
science-based nutrition products
Nestle India is stepping up focus on science-based nutrition foods in line with its global strategy recently set up a 500 million fund, named `W Health' to complement Nestl's internal R&D. Example, Nestl's Milo for instance, was re-launched with energy releasing Actigen-E, a team of B-vitamin complex and essential micronutrients to boost optimum performance. also launched Nestle Ceremeal Daliya, a scientifically balanced meal solution for two-plus toddlers, containing essential nutrients.

Nestl India
most popular brands

Nestl Oceania
wholly-owned subsidiary of the Swiss-based, global food and beverages company, Nestl S.A. Regions: Australia, New Zealand, and the Pacific Islands. employs more than 5,700 people in over 70 offices selling A$268 million Nestl products and raw materials Athlete Career Scholarships Community Environment Program NESTL Golden Chef's Hat Award The MILO in2CRICKET Program offers children aged 5 to 10 years the opportunity to kick start their cricket career

Nestl Oceania most popular brands

MARKETING MIX
Product positioning
favor the rules of free competition under a clear legal framework Create and respond to demand for its product. Nespresso is a brilliant example

Place
decisions depend on: storing and transporting of products channel of distribution

Price
ethnocentric pricing policy (per unit price of an item to be the same, no matter where in
the world the buyer is situated)

geocentric pricing policy approach in the pharmaceutical product.

Advertising, Promotion & Packaging

Advertising
through newspapers, magazines, television, radio, billboard or the internet Unique, Use creative slogan Example- Nesquik Rabbit

Packaging
mainly in plastics, but also to a lesser extent across metals and paper and broad

Promotion
Professional Athletes, Famous individuals Example: U.S. Nestle Crunch Commercials staring Shaq

Sales by Product Group in 2008

Alcon Laboratories, Galderma

26.3% Beverages 25.8%

Nescafe, Nesquik, Milo, Nestea, Perrier, San Pellegino

Chocolate Kit Kat, Smarties, Confectionery11.6% Crunch. Biscuits

Milk Products Nestl, NAN, NIDO, Dreyer's, Mvenpick

17.9% Nutrition Cooking Aids Ice Cream 11.6% Prepared Dishes PetCare
Stouffer's, Buitoni, Maggi Pro Plan, Purina ONE, Friskies, Dog Chow

Macro analysis
Health & wellness
Growing and developing populations

Micro analysis
Quality and safety assurance Commercial behavior Environmental practices of suppliers Health & safety Energy & climate change

Thanx