QUESTIONNAIRE

1. HAVE YOU EVER HEARD OF THE BRAND LUX? YES NO 2. WHAT PRODUCT/S DO THEY MAKE? - _________________ 3. WHEN YOU HEAR ABOUT LUX WHAT COMES TO YOUR MIND? - ____________________ 4. DO YOU REMEMBER ANY PROMOTIONAL CAMPAIGN OF LUX? - _____________________ 5. WHICH REAL LIFE PERSONALITY YOU ASSOCIATE WITH LUX? - ___________________ 6. DO YOU OR SOMEONE IN YOUR FAMILY USE LUX? YES NO 7. WHICH FACTOR/S INFLUENCES YOU TO USE LUX? PRICE FRAGRANCE FRESHNESS CLEANLINESS SKIN CARE MOISTURIZING LATHER FORMATION 8. CHOOSE ONE OR MORE ATTRIBUTES RELATED TO BRAND LUX. BEAUTY CHARMING FRESH GORGEOUS HANDSOME FRAGRANT SKIN CARING ENHANCES PERSONALITY INCREASES CONFIDENCE 9. PLEASE RATE LUX AS A BRAND ON THE BASIS OF HOW LIKELY IT CONTAINS THE FOLLOWING ATTRIBUTES. ON A SCALE OF 1 5. 1-VERY UNLIKELY 2-UNLIKELY 3-NEUTRAL 4-LIKELY 5-VERY LIKELY BEAUTIFUL CHARMING FRESH

 GORGEOUS HANDSOME FRAGRANT SKIN CARING ENHANCES PERSONALITY INCREASES CONFIDENCE 10. HOW GOOD OR BAD IS IT FOR LUX TO HAVE THE FOLLOWING ATTRIBUTES? ON A SCALE OF 1 5. 1-POOR 2-BAD 3-NEUTRAL 4-GOOD 5-EXCELLENT BEAUTIFUL CHARMING FRESH GORGEOUS HANDSOME FRAGRANT SKIN CARING ENHANCES PERSONALITY INCREASES CONFIDENCE 11. RATE THE FOLLOWING PHYSICAL ATTRIBUTES OF THE BRAND LUX ON A SCALE OF 5. 1-POOR 2-BAD 3-SATISFACTORY 4-GOOD 5-EXCELLENT SHAPE SIZE QUALITY LATHER FORMATION MOISTURIZING CAPABILITY PRICE 12. PERSONAL INFORMATION NAME SEX AGE INCOME OCCUPATION EMAIL/PHONE