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  • Warner Music Group Business Model Canvas

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    Augustus Cigna
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    Warner Music Group's key partners include artists, iTunes, physical media distributors, online and mobile providers, and venues. Their value propositions are providing music through new artists, live shows, and various recorded and synchronized formats. Their key activities involve music recording, publishing, marketing, licensing, managing finances, and developing artists. They target individual customers, fans in different age groups, licensees, synchronizers, and publishers through digital channels, physical retailers, live venues, and free internet radio. Their resources include artists, songwriters, brands, copyrights, and fan websites.

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    WMG Business Model Summary

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    © Attribution Non-Commercial (BY-NC)

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    Warner Music Group's key partners include artists, iTunes, physical media distributors, online and mobile providers, and venues. Their value propositions are providing music through new artists, live shows, and various recorded and synchronized formats. Their key activities involve music recording, publishing, marketing, licensing, managing finances, and developing artists. They target individual customers, fans in different age groups, licensees, synchronizers, and publishers through digital channels, physical retailers, live venues, and free internet radio. Their resources include artists, songwriters, brands, copyrights, and fan websites.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    385 views1 page

    Warner Music Group Business Model Canvas

    Uploaded by

    Augustus Cigna
    Warner Music Group's key partners include artists, iTunes, physical media distributors, online and mobile providers, and venues. Their value propositions are providing music through new artists, live shows, and various recorded and synchronized formats. Their key activities involve music recording, publishing, marketing, licensing, managing finances, and developing artists. They target individual customers, fans in different age groups, licensees, synchronizers, and publishers through digital channels, physical retailers, live venues, and free internet radio. Their resources include artists, songwriters, brands, copyrights, and fan websites.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    The Business Model Canvas

    Key Partners
    - Artists - Itunes - Cinram (Physical Media Distribution) - Physical Media Distributors (Retailers, wholesalers etc.) - Online and Mobile providers - Venues - Paraphernalia manufacturing (expanded rights) - Synchronisation (Spotify, MTV network, TV, radio etc.)

    Warner Music Group


    Value Propositions
    - Music Experience (ie. New artists, live shows) - Provides Music (including specific artists), recorded live, digital, synchronised formats (ie. Part of TV shows, movies, radio etc.) - Paraphernalia (ie. Manages specific well-known artists, fan clubs, live shows and expanded rights)

    Key Activities
    - Music recording - Music publishing - Marketing & promoting - Licensing - Managing cash flow extraction & debt reduction - Attracting, developing & retaining artists and songwriters - creating new business models & products (eg. Remixes, digital distribution)

    Customer Relationships
    - Artists websites - fan clubs - Synchronisation agency

    Customer Segments
    - Individual Customers/fans Segment 1: Digital, physical, live customers Segment 2: Baby boomers, Gen X, Gen Y) - Licensees - Synchronisers - Expanded rights (selling paraphernalia) - Publishers (generate royalties) - Older fans (buying pre-recorded music i.e. The Stones; account for 40% of recorded music sales)

    Key Resources
    - Artists & Songwriters - Goodwill & brand - Copyrights (songs) - Fan clubs websites (expanded rights)

    Channels
    - Digital channel (eg. Internet, online and mobile); i.e. Itunes. - Physical channels (eg. Retailers & wholesalers) - Live venues (eg. concerts) - Free internet radio (eg. Spotify)

    Cost Structure
    Royalties (Artists, producers, song writers, other copyright holders) A&R (artist & repertoire), fan club costs. Product costs (manufacturing) Distribution & selling costs Marketing & promotion costs General administration costs

    Revenue Streams
    1. Recorded Music (82% of revenue) Physical, live, broadcasted Performances etc. 2. Music publishing (18% of revenue) Synchronisation, radiogram, TV, merchandising etc. 3. Licensing fees
    Note: 58% of revenue generated from international sources

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