About us Our vision and strategy

Nokias mission is simple: Connecting People. Our goal is to build great mobile products that enable billions of people worldwide to enjoy more of what life has to offer. Our challenge is to achieve this in an increasingly dynamic and competitive environment. Ideas. Energy. Excitement. Opportunities. In today's mobile world, it feels like anything is possible - and that's what inspires us to get out of bed every day.

Moving with rapidly changing times

From Rio de Janeiro to Nairobi, Berlin to Mumbai, mobile technology is changing our world. How can we make the most of the opportunities in our everyday lives? How can we keep a sense of identity as societies, economies and governments change all around us? We found people everywhere connected by a shared excitement for its potential. Watch our film to find out more.

Teddy bears and talking drums

Key elements of Nokias strategy:

build a new winning mobile ecosystem in partnership with Microsoft bring the next billion online in developing growth markets invest in next-generation disruptive technologies increase our focus on speed, results and accountability

Regaining leadership in the Smartphone space

To help us achieve our mission, Nokia has formed a strategic partnership with Microsoft that will, we hope, see us regain lost ground in the Smartphone market. Together, we intend to build a global ecosystem that surpasses anything currently in existence. The Nokia-Microsoft ecosystem will deliver differentiated and innovative products with unrivalled scale in terms of product breadth, geographical reach and brand identity.

Connecting the next billion

In feature phones, Nokias strategy is to leverage its innovation and strength in growth markets to connect even more people to their first internet and application experience. By providing compelling, affordable and localized mobile experiences, particularly to emerging markets, our ambition is to bring the next billion online. We will continue the renewal of our Series 40 platform in QWERTY, touch & type, dual SIM, Nokia services, including Maps, Browser, Life Tools, Web apps and Money. We are also investing in the future; developing assets (platform, software, apps), which will bring a modern mobile experience to consumers and enable business opportunities for developers.

Driving change
Our new strategy is supported by changes in Nokias leadership, operational structure and approach. The renewed governance will expedite decision-making and improve time-to-market of products and innovations, placing a heavy focus on results, speed and accountability. Nokias strategy is about investing in and ensuring Nokias future. I have incredible optimism, said Stephen Elop, Nokia President and CEO, because I can see fresh opportunity for us to innovate, to differentiate, to build great mobile products, like never before, and at a speed that will surpass what we have accomplished in the past.

Stephen Elop, Nokia President and CEO

How will the Nokia-Microsoft partnership work?

The Nokia-Microsoft partnership brings together two global businesses with highly complementary sets of assets and competencies. But what will it actually mean for Nokia Smartphone products? First and foremost, Nokia is adopting Windows Phone as its primary Smartphone platform. Working with Microsoft, well help to drive and define the future of the platform by leveraging our expertise in hardware optimization, software customization, and language support. Nokia and Microsoft are also combining services assets to drive innovation. Nokia Maps, for example, will soon be at the heart of key Microsoft assets such as Bing and Ad Center, and Nokias application and content store will be integrated into Microsoft Marketplace. Similarly, Microsoft will provide developer tools, making it easier for application developers to leverage Nokias global scale.

What about Symbian?

While Nokia transitions to the Windows Phone platform, Symbian will continue to offer considerable value to Nokia, to our customers, developers and consumers. 200 million people use Symbian globally, and Nokia will modernise the platform through investments in completely new devices with new features, hardware improvements such as GHz+ processing capabilities and significantly increased graphics speed, as well as software improvements.

And MeeGo?
To make sure we get ahead of the game on industry innovation evolution, our MeeGo efforts will transition into an ongoing long-term market exploration of the next generation of devices, platforms and user experiences.

The Nokia story Always adapting

Over the past 150 years, Nokia has evolved from a riverside paper mill in south-western Finland to a global telecommunications leader connecting over 1.3 billion people. During that time, weve made rubber boots and car tyres. Weve generated electricity. Weve even manufactured TVs. Changing with the times, disrupting the status quo its what weve always done. And we fully intend to keep doing it.

The story so far

Once upon a time, by the Nokianvirta river

In 1865, mining engineer Fredrik Idestam sets up his first wood pulp mill at the Tammerkoski Rapids in south-western Finland. A few years later he opens a second mill on the banks of the Nokianvirta river, which inspires him to name his company Nokia Ab in 1871.

How apt that Nokia begins by making paper one of the most influential communications technologies in history.

The galoshes revolution

OK, so its not exactly a revolution. But in 1898, Eduard Poln founds Finnish Rubber Works, which later becomes Nokias rubber business, making everything from galoshes to tyres. Nokia rubber boots become a bona fide design classic, still on sale to this day though we no longer make them.

Electronics go boom
In 1912, Arvid Wickstrm sets up Finnish Cable Works, the foundation of Nokias cable and electronics business. By the 1960s, Finnish Cable Works already working closely with Nokia Ab and Finnish Rubber Works starts branching out into electronics. In 1962, it makes its first electronic device in-house: a pulse analyser for use in nuclear power plants. In 1963, it starts developing radio telephones for the army and emergency services Nokias first foray into telecommunications. In time, the companys MikroMikko becomes the best

known computer brand in Finland. And by 1987, Nokia is the third largest TV manufacturer in Europe.

Three become one

Having been jointly owned since 1922, Nokia Ab, Finnish Cable Works and Finnish Rubber Works officially merge in 1967. The new Nokia Corporation has five businesses: rubber, cable, forestry, electronics and power generation. But as the 1980s come into view, its an entirely new industry that makes Nokia a household name around the world.

Big hair, big shoulder pads, big phones

By the late 1970s and early 1980s it seems everything from Tom Sellecks moustache to JR Ewings list of enemies is seriously big. And as the mobile communications revolution starts to gather momentum, the early handsets continue the trend. The new Nokia Corporation is ideally placed to take a pioneering role in this new industry, leading the way with some iconic and by todays standards, very large products.

The mobile era begins

Nokia sets the ball rolling in 1979, creating radio telephone company Mobira Oy as a joint venture with leading Finnish TV maker Salora. 1981 then sees the launch of the Nordic Mobile Telephone (NMT) service, the worlds first international cellular network and the first to allow international roaming. The NMT standard catches on fast and the mobile phone industry begins to expand rapidly. In 1982, Nokia introduces the first car phone the Mobira Senator to the network. That same year, the Nokia DX200, the companys first digital telephone switch, goes into operation.

Good enough for Gorbachev

In 1984, Nokia launches the Mobira Talkman portable car phone. Resembling a military field telephone, its a fairly cumbersome piece of kit but its a start. Then in 1987, Nokia introduces the Mobira Cityman, the first handheld mobile phone for NMT networks. Despite weighing in at 800 grams and a price tag of 24,000 Finnish Marks (around EUR 4,560), it goes on to become a classic. The Cityman even earns a nickname, the Gorba, after Soviet leader Mikhail Gorbachev is pictured using one to make a call from Helsinki to his communications minister in Moscow. Over the next decade, millions of consumers worldwide enjoy their very own Gorbachev moment as the mobile revolution takes hold.

The mobile revolution

In 1987, GSM (Global System for Mobile communications) is adopted as the European standard for digital mobile technology. With its high-quality voice calls, international roaming and support for text messages, GSM ignites a global mobile revolution. As a key player in developing this new technology, Nokia is able to take full advantage.

A new direction
On July 1, 1991, Finnish Prime Minister Harri Holkeri makes the worlds first GSM call, using Nokia equipment. And in 1992, Nokia launches its first digital handheld GSM phone, the Nokia 1011. That same year, new Nokia President and CEO Jorma Ollila makes a crucial strategic decision: to focus exclusively on manufacturing mobile phones and telecommunications systems. Nokias rubber, cable and consumer electronics divisions are gradually sold off.

Name that tune

In 1994, Nokia launches the 2100 series, the first phones to feature the Nokia Tune ringtone. Based on Gran Vals, a classical guitar piece composed by Francisco Tarrega in the 19th century, it is probably one of the most frequently played pieces of music in the world. The Nokia 2100 series goes on to sell 20 million phones worldwide. Nokias target had been 400,000. 1994 also sees the worlds first satellite call, made using a Nokia GSM handset. Hear Gran Vals, the inspiration for the Nokia Tune.

Snake bites
In 1997, everybody knows their Snake high score. An instant classic, the addictive game is launched on the Nokia 6110 and by 2010 its successors are available on an estimated 350 million mobile phones.

On top of the world

By 1998, Nokia is the world leader in mobile phones. The strategic decision to focus on telecommunications, plus early investment in GSM, has paid off. Between 1996 and 2001, Nokias turnover increases almost fivefold from EUR 6.5 billion to EUR 31 billion. And with the new millennium comes a host of new possibilities as the internet goes mobile

Phone calls are so last year

As the new millennium dawns, everything changes. New technology enables the internet to go mobile, opening up a world of possibilities for mobile users. No longer are phones just for phone calls.

Multi-tasking mobiles
In 1999, Nokia launches the Nokia 7110, a phone capable of rudimentary web-based functions, including email. Then in November 2001 Nokia launches its first phone with a built-in camera, the Nokia 7650, and in September 2002 its first video capture phone, the Nokia 3650.

However, its when Nokia launches its first 3G phone (third generation), the Nokia 6650, in 2002 that things really take off. With 3G technology, phones can now be used to browse the web, download music, watch TV on the move, and more. Mobiles will never be the same again.

One billion and counting

In 2005, Nokia sells its billionth phone a Nokia 1100 in Nigeria, and global mobile phone subscriptions pass 2 billion. Two years later, Nokia is recognised as the 5th most valued brand in the world. Things have come a long way since Fredrik Idestam opened his paper mill.

Treading lightly
For years, Nokia has been working to make its business practices and products as environmentally and socially responsible as possible from creating eco friendly handsets and establishing phone recycling schemes to bringing the benefits of mobility to emerging markets. This commitment to sustainability is recognised in a number of prestigious rankings. For example, in 2009 and 2010, the Dow Jones Indexes ranks Nokia as the worlds most sustainable technology company.

In contrast, Nokias position in the mobile market faces its toughest challenge to date as competition intensifies in the burgeoning smartphone segment. Once again, the companys ability to adapt is put to the test

A new chapter begins

By 2010, having dominated the mobile world for over a decade, Nokia no longer has things all its own way. In the all-important smartphone market, competitors such as the iPhone and Android-based devices now pose a serious challenge. Clearly, its time for a rethink The good news is this is nothing new for Nokia. Adapting and transforming the business, finding innovative ideas and solutions, rolling up our sleeves and getting on with things: its in the companys DNA.

A fresh face at the helm

In September 2010, Nokia appoints Stephen Elop as President and CEO. Formerly head of Microsofts business division, following roles at Juniper Networks and Adobe Systems Inc., Elop has a strong software background and proven record in change management.

A meeting of minds

In February 2011, Nokia announces it is joining forces with Microsoft to strengthen its position in the smartphone market. The strategic partnership sees Nokia smartphones adopting the new Windows 7 operating system, with the Symbian platform gradually being sidelined. The goal is to establish a third ecosystem to rival iOS and Android. The industry has shifted from a battle of devices to a war of ecosystems. Stephen Elop, President and CEO, Nokia

Let battle commence

Nokia launches its first Nokia with Windows phones, the Nokia Lumia 800 and the Nokia Lumia 710, in October 2011.

Our people & culture

Lets agree to disagree

At the last count, the Nokia Group employed approximately 139,000 people around the world: not bad for a company that started life as a small riverside paper mill in Finland. In 2010, the devices and services business alone employed approximately 60,000 people from around 115 different nationalities. And approximately 41% of them were women.

Such diversity is crucial to our success so far and to our continued success in the future. Were operating in more markets than ever before, and employees from diverse backgrounds can give us invaluable insights into our customer bases. Just as important, a mix of cultures, genders, age groups, beliefs, interests and opinions in the workplace helps foster debate, discussion, ideas and innovation. Not to mention making Nokia a more enjoyable, stimulating and rewarding place to spend your working day.

Doing things the Nokia Way

Commitment to diversity is just part of what we call the Nokia Way the core values and shared philosophy that make our company tick. Creativity, empowerment, openness, collaboration, and consideration for people and the environment these are all integral to the way we do business. But above all, its about being human in everything we do respecting and caring, even in tough business situations. You can learn more about our values in the People & planet section of the site.

Nokia people
Meet some of the people who make Nokia Nokia.

Our structure

Smart Devices
Nokias Smart Devices team focuses on the creation of smartphones. We are continuing to deliver on our commitments to Symbian with new models and software updates; we have

launched the Nokia N9, the outcome of efforts from our MeeGo program; and we are planning to further strengthen our smartphones portfolio with the launch of our first products on the Windows Phone platform.

Mobile Phones
Our Mobile Phones teams focus is on bringing a modern and affordable mobile experience to people around the world. In particular, the team leverages its innovation and strength in growth markets to bring people affordable access to the internet and applications and in many cases provide them with their first ever internet experience.

Location & Commerce

Our Location & Commerce team is developing a new class of integrated social location products and services for consumers, as well as platform services and local commerce services for device manufacturers, application developers, internet services providers, merchants, and advertisers. The team is behind Nokia Maps, which gives people access to world-class mapping and navigation. Its also responsible for the development of NAVTEQ, the leading provider of comprehensive digital map information and related location-based content and services for mobile navigation devices, automotive navigation systems, internet-based mapping applications, and government and business solutions.

Markets
The Markets team is responsible for selling our products, executing winning marketing and communications, creating a competitive local ecosystem, sourcing, customer care, manufacturing, IT and logistics across all Nokia products.

Nokia Siemens Networks

Nokia Siemens Networks, jointly owned by Nokia and Siemens, is one of the leading providers of telecommunications infrastructure hardware, software and professional services globally.

Production facilities

Nokia has production facilities located all over the world and were working to make each one as sustainable as possible. In part, this means minimising any negative environmental and social impact the facility may have - for example, by reducing its energy consumption or ensuring materials are ethically sourced. But it also means maximising the positive impact our presence can have on the local community - from providing rewarding employment opportunities to supporting worthy causes, such as schools or hospitals.

1. Brazil - Manaus Established: 1998 A great place to work

Chosen as one of the best places to work in Brazil in 2009 by Exame-Voce S/A guide, Nokia Manaus also established the Nokia Foundation. This wholly funded technical high school with 450 students is Nokias largest corporate responsibility investment globally. Manaus has a strong sustainability ethos, using eco materials developed locally at INdT to replace plastics in products and packaging.

2. China - Beijing Established: 1995

Leaner, greener operations

Responsible for smartphone and feature-rich phone production, our Beijing facility shows how good design can enhance sustainability. In 2000, we moved into the purpose-built XingWang industrial park, which clusters Nokia with several key suppliers. This helps reduce transportation costs, and offers significant savings on energy and emissions.

3. China - Dongguan Established: 1995 Quality and quantity

Our Dongguan facility produces almost a third of Nokias entire mobile phone output yet theres no compromise on quality. In fact, Dongguan is a five-time winner of the Nokia Global Quality Award - a credit to everyone who works there. To help maintain these high standards, Dongguan provides internships to graduate students each year in collaboration with the local university.

4. Finland - Salo Established: 1979 Leading by example

Diversity, innovation and sustainability are at the heart of our Salo facility. The workforce is 61% female and made up of 34 different nationalities. Flagship products have included the Nokia N8, N9, E7 and the first Nokia with Windows Phone. The amount of waste that goes to landfill is almost zero and all electricity used is green. And we even arrange public transport for employees from nearby areas.

5. Hungary - Komrom Established: 1999 Making a difference

Boasting a workforce thats around 70% female, Nokia plays a valued role in and around Komrom. We support the local hospital, fire department and schools, and Nokia employees help Komrom students learn English. We also funded a bypass road to the Nokia site, helping relieve traffic congestion and lower emissions in the area.

6. India - Chennai Established: 2006

And the winner is...

Not only is Nokia Chennai one of our biggest facilities, its also big on sustainability. In 2010 it received the Golden Peacock Award for its high standards of environment management. And its highly active in the community with projects ranging from a local library programme to village regeneration projects.

7. Mexico - Reynosa Established: 1996 Community minded

Theres a strong sense of community at Nokia Reynosa. Around 98% of the workforce comes from the area and the facility actively supports the local university, schools, orphanages and shelters. Situated just a few miles from the US border, Reynosa delivers smartphones to North, Central and South America.

8. South Korea - Masan Established: 1984 World class technology

These are exciting times for our smartphone manufacturing team at Masan. A new state of the art facility, opening in 2012, promises to be more productive and more sustainable, and a more enjoyable place to work. Good news for the local community, which already supplies almost 99% of our workforce, 68% of whom are women.

9. Vietnam - Hanoi Established: 2012 Watch this space

Construction is beginning on a new Nokia facility. We look forward to sharing more details when the facility is ready.

Awards & accolades

Every day at Nokia, we try to be the best we can be as an innovator, as a company, as a brand, and as an employer. And were pleased to say that our efforts dont go unnoticed. From product design to sustainability, weve received recognition for our achievements in a variety of areas from a range of different sources. Here are just a few examples:

Nokia named as one of worlds most sustainable technology companies

Nokia was once again selected as one of the worlds most sustainable technology companies on the Dow Jones Sustainability World Index (DJSI World) and the Dow Jones Sustainability Europe Index (DJSI Europe) for 2011. Nokia has now been included in DJSI World index (launched in 1999) since 2000 and in DJSI Europe index (launched in 2001) from 2001 to 2005 and 2007 to 2011.

Superbrands declares Nokia the leading brand in China

In 2011, Superbrands the worlds leading independent arbiter of brands conducted a survey to find the top 50 consumer brands in China. It was the largest ever survey of its kind in China and Nokia came out on top.

Nokia best place to work in Central America and Caribbean

In July 2011, Nokia was recognised as the best place to work in Central America and the Caribbean for its great culture and work environment. The decision was based on research conducted by Mexican firm Top Companies and Price Waterhouse Coopers.

Other awards and accolades

Heres a selection of other awards and accolades Nokia has picked up in recent years:

2011 Forbes Top 10 Worlds Most Sustainable Companies (#4) Top spot in Greenpeaces Guide to Greener Electronics 2010 (eight consecutive #1 positions since September 2008) Universums Top 50 Worlds Most Attractive Employers for Students 2011 NASSCOMs Excellence in Gender Inclusivity in India 2010 2010 Best Brand Award in Bangladesh (#1 for third consecutive year) 2010 Bloomberg Business Week Top 25 Most Innovative Companies Top 50 Macleans Socially Responsible Companies in Canada 2010 Economic Times Most Trusted Brand in India 2010 (#1) UK Nordic Business award for Research and Development 2010 Modern Consumer magazines 2010 Brazils Companies that Most Respect the Consumer (#1)

Topic: Evaluation of service for two different service providers

Objectives: Comparison between Nokia Care and other service providers. Sub objectives To evaluate the weightage for following parameters. Quality, Price, Service.