Brief 2 - Cognosco Type Design Overview

Ben McKean OUGD303 www.b-mckean0912.blogspot.com

Board 1 of 6 Brief
Design the a sans serif typeface developed from initial drawings and developed investigating the releationship between characters. Propose the distribution of the typeface, how it would be advertised and distributed as a font.

Concept
The humanist typeface based on drawings was named Cognosco which is a latin term for 'I learn', 'I know' or 'I recognise'. The name was given as it was the last project in a degree and acted as a learning process for constructing rules and consistancy within typography.

Brief 2 - Cognosco Type Design Specifications and Sizing

Ben McKean OUGD303 www.b-mckean0912.blogspot.com

12pt

18pt

30pt

60 pt

Board 2 of 6 Design
Examples of the type functioning at different pt sizes, the letters are also shown how they relate to one another with shapes determining 'letter sets' and rules across the typeface. The letters have been developed through drawing and vector artwork and are designed to work as a collection of letterforms which reflect the anatomy of one another.

Production Specifications
Product woud be distributed as an Open Type file.

Brief 2 - Cognosco Type Design Spec Book

Ben McKean OUGD303 www.b-mckean0912.blogspot.com

Board 3 of 6 Design Concept

A specification book has been produced as a sample and referance book for the typeface. The book would be available to order from the website as merchandise. It would also be given out at typographic events as a special edition monograph.

Product Specifications
Size: B7 (125mm x 88mm) Printing: Digital Printed Colour: Black and White

Brief 2 - Cognosco Type Design Advertising

Ben McKean OUGD303 www.b-mckean0912.blogspot.com

Board 4 of 6 Design Concept

Adverts for the typeface in Computer Arts magazine, the adverts would direct the reader to the website where the typeface is available for download. Each weight of the typeface has a separate advertisment in which the weight of the typeface is subtley reflected within the positioning of the letter, the lightest floating and the bold sinking. Each of the weights has its own colour which is applied to the range of products which that weight spans across, posters, adverts and merchandise.

Production Specifications
4 Colour process plates Single Full page adverts with full bleeed.

Brief 2 - Cognosco Type Design Posters

Ben McKean OUGD303 www.b-mckean0912.blogspot.com

Board 5 of 6 Design Concept

Set of prints available from the website as merchandise for the typeface, the first editions of the posters would be given out at specialist typography trade fairs or events such as TYPO London. Prints are delivered by mail in a tube and feature stickers on either end with the relevent sticker to the poster, Bold poster would have a 'B' sticker.

Production Specifications
A2 (420mm x 594mm) Digital Printed CMYK prints.

Brief 2 - Cognosco Type Design Website and Distribution

Ben McKean OUGD303 www.b-mckean0912.blogspot.com

Board 6 of 6 Design Concept

As typeface distribution is becoming a web based activity with font foundarys and font distributors selling typefaces, Cognosco needed its own method of online distribution. Away from large sub-sellers such as MyFonts, where typefaces can be overlooked because of the sheer quantity, the Cognosco website is completely self contained. Minimal aesthetics letting the viewer navigate the website and test out the font in the Test Space, the website also contains a Cartel site with all the prints available to buy.