LEARNWELL OY

SWOT ANALYSIS

SWOT ANALYSIS Overview

Strengths
Over 15 years of experience in LT and 6 years in translations. Competent teachers , translators and IT personnel Ability to work in differnt areas related to language and use different programs. A very good relationship with social partners: ie. Swedish Cultural Fund

S O

W
T

Weaknesses Small full time core personnel Outsourcing a number of tasks Small office premises

Opportunities
Huge dissemination opportunities 20.000+ followers on Scribd and 20.500+ users on The Language Menu website. Extensive network of EU partners Corporate Language training online assessment testing Social media presence mLearning applications

Threats Large competition in the field of language training and translation New entrants, loosing clients Changing patterns in the world of work Changing economic situation.

5 June, 2012

Learnwell Oy www.learnwell.fi

S
Language training
Training programs in 18 languages for private and corporate training

SWOT ANALYSIS Strenghts

Translations
Translation and interpretation, proofreading, editing services in 40 languages.

Materials for teachers

Complex website with 18 different tools for teachers to create teaching materials

Strength

High-quality, effectiveness. Experienced, inspiring teachers Tailor-make courses, flexibility, interactive, up-todate material Flexible schedules Long-term clients

Strength

Strength
High-quality translations Good communication Good reputation Learnwell Oy www.learnwell.fi

Free use of tools for

registered users. Web site addressed to teachers and students Material bank Games Picture gallery 3

5 June, 2012

W
Small full time personnel Outsourcing tasks

SWOT ANALYSIS Weaknesses

Small office premises

Weakness Flexibility problems Availability of freelancers may change

Weakness Hidden costs Risk of lack of customer focus Potential loss of managerial control Tied to financial situation of another party

Weakness Limitations in organizing courses and other events

5 June, 2012

Learnwell Oy www.learnwell.fi

O
Extensive network of EU partners Dissemination opportunities

SWOT ANALYSIS Opportunities

Opportunities

Opportunities

Coordination and partnership in various international programs Learning and experience for the future

Extensive number of followers on the Internet Enlargement of domestic and international network

Opportunities

Developing online testing system for major languages mLearning applications

Opportunities Organizing tailormade courses for private and grouptuition

5 June, 2012

Learnwell Oy www.learnwell.fi

T
Competition

SWOT ANALYSIS Threats

New entrants

Economic situation

Threats
Larger competitors may offer lower prices

Threats
New entrants from developing countries like India, offering services at lower prices

Threats
Economic situation affecting both private and corporate clients

5 June, 2012

Learnwell Oy www.learnwell.fi

SWOT ANALYSIS Positive factors

S
Language training

O
Corporate Language training online testing
Major competitors do not use online testing for corporate clients

High-quality translation and interpretation

Good reputation

5 June, 2012

Gaining unique International network experience of participation and coordination of projects Learnwell Oy www.learnwell.fi

SWOT ANALYSIS Negative factors

W
Small full-time personnel

T
Large competition

Outsourcing tasks

Third-party risk Finding reliable partners is time consuming

5 June, 2012

Learnwell Oy www.learnwell.fi

SWOT SUMMARY Learnwell Oy is acting in three main business areas: language training, translations and creation of teaching materials.

The company cooperates with various partners such as: high schools, private language schools, government-run educational centers, communication and consulting companies, cultural funds, Finlands weekly English newspaper, SME's, NGOs.
Learnwell is currently involved in a number of international programs in the field of education and training. The competition in this particular area is strong, but Learnwell has however gained a competitive advantage.