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AMERICAN INTERNATIONAL UNIVERSITY-BANGLADESH

1. Profile of your company 2. What services and/or products do you provide? 3. How many locations do you have and are the services provided the same in each location? 4. What are the key risks in your business and how are they currently managed? 5. Client Payment Method - Credit card? PO? Billing later? Installments? Other? 6. What market segments are you targeting (list segment name and characteristics)? 7. What is your customers primary reason for buying or wanting to use your product or service? 8. Why would someone prefer your offering versus that offered by the competition? 9. What is the process for selling your services or products? Do you use any of the following processes? Direct personal sale Direct online sale Indirect through channels Word of mouth Telemarketing

10. Who is involved, both from your company and from your sales channel partners, in each step of the sales process? 11. What unique systems, licenses, processes or services provide differentiation? 12. Who are the key persons involved with your company?

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