Key Performance Indicator Report (KPIR)

Name: Amit trivedi Institute: Christ University Institute Of Mngt. Function: Marketing Project Title: Highway Activation Project Location: Jaipur Project Guide: Nupur Gupta Project Mentor: Shadab Khan

Problem Definition: 1. Launch of a new product Fanta Fun Taste Powder. 2. Low visibility on Chakshu Highway. 3. Only 30-40% share of Coca-Cola on Chakshu Highway Objectives of the Internship study: 1. To increase the visibility of Coca Cola on highways as potential is very high.

2. To convert Pepsi preferred or shared outlets to Coca-Cola preferred or shared outlets. 3. Increase the sales volume in that particular area.

Signature of the Company Mentor:

Date: