A PROJECT REPORT

ON

“A Study of analysis of Goel Roadways for brand failure and Market Logistics”

FOR

GOEL ROADWAYS
SUBMITTED BY

PRACHI PARAB

SUBMITTED TO

SAVITRIBAI PHULE PUNE UNIVERSITY

In the partial fulfillment of the requirements for the award of the degree of

MASTERS IN BUSINESS ADMINISTRATION (MBA)

Through
Progressive Education Society’s
MODERN COLLEGE OF ENGINEERING
MBA DEPARTMENT
1186A, Shivajinagar, Pune 411 005

BATCH 2018-20
 PROJECT REPORT APPROVAL

The project report titled A study of analysis of Goel Roadways for Brand failure and
Market logistics submitted by Prachi Dilip Parab, seat no________ to Savitribai Phule
Pune University in partial fulfilment of the requirements for the award of the Degree of
Masters in Business Administration (MBA) has been evaluated.

Examiners:

1. External Examiner ______________________

2. Internal Examiner ______________________

Place: ______________ Date: _______________

 INTERNAL GUIDE'S CERTIFICATE

This to certify that the report of the project submitted is the outcome of the project work
entitled A study of analysis of Goel Roadways for Brand failure and Market logistics
carried out by Prachi Parab bearing Seat No._______ carried under my guidance and
supervision for the award of Degree in Master of Business Administration Savitribai
Phule Pune University. To the best of my knowledge, the report embodies the work of the
candidate herself.

_______________________
(Name & Signature of the Guide
 DECLARATION

I, Prachi Parab, of MBA Batch 2018-20 hereby declare that the Project work titled A
study of analysis of Goel Roadways for Brand failure and Market logistics which has
been submitted to Savitribai Phule Pune University are an original work of the
undersigned and has not been reproduced from any other source. I have not plagiarized or
submitted the same work for the award of any other degree. In case this undertaking is
found incorrect, I accept that my degree may be unconditionally withdrawn.

Signature: ______________________ Date_______________

Name: _________________________ Seat No: ____________

Place: _________________________ PR No: _____________

 ACKNOWLEDGEMENT

I am highly indebted to Goel Roadways for giving me this opportunity to do my

internship project in their esteemed organization. It has contributed immensely to my
learning.

I would like to thank my external guide Mr. Sunil Singh for giving me the required
support in completing my project.

My profound gratitude towards my internal guide Dr.Deepali Ubale for giving me

Valuable guidance, suggestions and advice without which, this project could not have
been completed.

I would also like to thank all my faculty mentors for giving me the necessary insight into
my study.

Signature: ______________________ Date: ____________

Name: ___________________________ Seat No: ___________

Place: _________________________ PR NO ___________

 CONTENTS

SR NO TOPIC PAGE NO

1 Executive summary 1

2 Company Profile 4

3 Research Methodology 11

4 Literature review 16

5 Data analysis 29

6 Findings and suggestions 45

7 Conclusion 48

8 Bibliography 50

9 Annexure 51