Swasti Manichand Stephanie

Criteria For Chooses Brand Elements

Memorability
Meaningfulness Likability Transferability Adaptability Protectabilty

Brand Names
Simplicity and ease of pronunciation and spelling
Familiarity and meaningfulness Differentiated, distinctive and unique Descriptive brand names

Naming Procedures
Define objectives
Generate ideas Screen initial candidates Study candidates Research final candidates Select the final name

URLS
Domain names
Location of page on the web Memorable

Options And Tactics For Brand Elements

Logos and symbols

Options And Tactics For Brand Elements

Characters

Options And Tactics For Brand Elements

Slogans

Options And Tactics For Brand Elements

Jingles

Options And Tactics For Brand Elements

Packaging

Packaging Continued
Has numerous benefits
Packaging at point of purchase Packaging innovations Package design Package changes