Professional Documents
Culture Documents
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Business as Usual
An Office at Google
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8. Experiment. 9. Take responsibility. 10. Try easier, not harder. 11. Stay calm. 12. Smile. 13. Have fun. (Morreall [2008]: 459)
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Humor-in-Business Surveys:
A Robert Hall survey of 100 of the largest American corporations found that 84 % of vice presidents and human resource directors preferred employees with a sense of humor. They concluded that People with a sense of humor tend to be more creative, less rigid and more willing to consider and embrace new ideas and methods. (Morreall [2008]: 459)
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A Hodge-Cronin survey polling 737 CEOs of major corporations concluded that 98 % of respondents said that humor was important in the conduct of business, that most executives did not have enough humor, and that in hiring they gave preference to people with a sense of humor.
(Morreal [2008]: 459)
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Absorbine Jr., Lifebuoy Soap, Schlitz Beer, Coca Cola, Maxwell House Coffee, Listerine Mouthwash, Noxema, Serutan, American Florest Assoc., Woodburys Facial Soap, Rice Krispies, Vicks, Morton Salt
CREATIVE SPELLINGS: E-Z, Kwik, ReaLemon, Reddi-Wip, Tastee-Freez, Toys Us, While you wait (Bryson, [2009]: 427-430)
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Materialism in America
If Greece gave the world philosophy, Britain gave drama, Austria gave music, Germany gave politics, and Italy gave art, then America has recently contributed mass-produced and mass-consumed objects. In all cultures we buy things, steal things, and hoard things. From time to time, some of us collect vast amounts of things such as tulip bulbs, paint drippings on canvases, bits of minerals. Others collect such stuff as thimbles, shoes, even libraries of videocassettes. (Twitchell [2009]: 454-455)
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Materialism does not crowd out spiritualism; spiritualism is more likely a substitute when objects are scarce. When we have few things, we make the next world holy. When we have plenty, we enchant the objects around us. The hereafter becomes the here and now.
The Nike swoosh, the Polo pony, the Guess? Label, the DKNY logo are what consumers are after. (Twitchell [2009]: 457)
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We even know when prices fall: Washingtons birthday, Labor Day, after Christmas.
We also know what kind of candy to expect on certain days: candy canes, sugar hearts, chocolate, candy corn, and instead of water breaks, we have coffee breaks, tea time, cocktail hour, and night caps. (Twitchell [2009]: 460)
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Subliminal Messages
People say, I dont pay attention to ads. I just tune them out. They have no effect on me. Much of advertisings power comes from this belief that it does not affect us. As Joseph Goebbels said, This is the secret of propaganda: those who are to be persuaded by it should be completely immersed in the ideas of the propaganda, without ever noticing that they are being immersed in it. (Kilbourne [2009]: 468)
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Advertising is a religion
Infiniti is an automobile; Hydra Zen is a moisturizer, and Jesus is a brand of jeans. Consumerism has become the religion of our time (with advertising its holy text), but the criticism usually stops short of what is at the heart of the comparison. Both advertising and religion share a belief in transformation. (Kilbourne [2009]: 470)
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Sun Microsystems
During interviews of job candidates, Nancy Hauge, Director of human resources at Sun Microsystems notes how soon job candidates laugh. She watches for how long it takes the interviewee to find something funny, tell her something funny, or share their sense of humor, because humor is very important to our corporate culture.
(Morreall [2008] 459)
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This is followed by the following quote from the book: Welcome to a world where imagination is the source of value in the economy. Its an insane world, and in an insane world, sane organizations make no sense.
(Morreall [2008]: 460)
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H-I
R-A-L-P-H
In their Humor at Work, Esther Blumenfield and Lynne Alpern tell about a group of women who had a co-worker who would routinely drop his pencil on the floor so that he could look under the table at their legs. So the ladies used a magic marker to print on their knees, one letter per kneecap: HI RALPH.
(Morreall [2008] 462)
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Admitting Mistakes
When one business manager made a really bad mistake, and had to call a meeting to talk about it, he walked into the meeting wearing a t-shirt with a large red bulls-eye in the front. Everyone laughed, relaxed, and began working on the problem.
(Morreall [2008]: 466)
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2. Humor fosters mental flexibility, blocking negative emotions (fear, anger and depression), and helping workers keep their cool and think more clearly.
(Morreall [2008]: 470)
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3. Because humor is based on enjoying what is unexpected, humor gets us out of ruts and helps us think more creatively.
4. Because humor involves switching perspectives, it helps us cope with change and increases our tolerance for ambiguity and uncertainty. 5. Because humor helps people develop rapport with each other, it serves as a social lubricant. Companies which promote humor have higher morale, more loyalty to the company, and closer bonds among employees. (Morreall [2008]: 470)
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The CEO of a large Canadian bank appears in a monthly corporate video that is shown to all employees to discuss recent issues and plans.
But part way through his presentation, a hand puppet appears to ask him questions about recent problems in the bank and even to poke fun at him.
(Morreall [2008]: 471)
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Just as the California police arrive on the scene of a family fight, one officer hears loud noises and screaming. Then she sees a portable TV set come crashing through the front window.
She knocks loudly on the door, and when the occupants ask, Whos there, she responds, TV repair.
(Morreall [2008]: 471)
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Southwest Airlines
Herb Kelleher is the CEO of Southwest Airlines. In 1994, Fortune magazine featured Kelleher dressed in a WWI-style leather aviators helmet and goggles flying with just his arms. The caption read, Is Herb Kelleher Americas Best CEO? Hes wild; hes crazy; hes in a tough businessand he has built the most successful airline in the U.S. The article goes on to show how Kellehers sense of humor, his quick mind and business savvy, and his ability to create an enthusiastic team are interrelated.
(Morreall [2008]: 473).
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Herb Kelleher
In his job interviews, one of the questions that Kelleher asks is, Tell me how you recently used your sense of humor in a work environment. Tell me how you have used humor to defuse a difficult situation. He explains why: What we are looking for, first and foremost, is a sense of humor. We dont care that much about education and expertise, because we can train people. We hire attitudes.
(Morreall [2008] 473)
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Glittering Generality
our Christian heritage, unquestioned patriotism, silent majority
Plain-Folks Appeal
kissing babies, eating Polish sausages, fried chicken, or blintzes
Argument ad Hominem
fanatics, lesbians, Lincoln the baboon (Cross [2009]: 149-159)
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Weasel Words
Weasel Wordsnamed for the empty eggs that weasels have sucked the contents out of: Help Virtually Spotless New and Improved Acts Fast Works Like, Works Against, Works Longer Like Magic Up To Twice as Long (Lutz [2009]: 422-451)
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Misleading Language
Sissela Bok says that we need to distinguish between the various ways there are to mislead people, including duplicity, mendacity, deception, deceit, lying, exaggerations, and euphemisms. (Bok [2009]: 190)
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Even among those who hold such sharply discordant views, however, there are two areas of agreement. First, most people now agree that President Bush and other public officials presented arguments to support going to war that relied on evidence later found to be false. Second, most also agree that the burden of death, disability, and suffering resulting from the invasion is far greater than the proponents of going to war had predicted. (Bok [2009]: 197)
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HUMOR IN BUSINESS
In Humor Works, John Morreall said that people do their best work when they have control over their lives and when they feel they are valued members of a team. (Nilsen & Nilsen 57) Morreall outlined five advantages of humor in the workplace:
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1.
It helps reduce psychological distance between management and non-management. It minimizes formality and makes it easy and comfortable for people to communicate across levels. It fosters camaraderie and team spirit. It promotes positive rather than negative reinforcement. It encourages people to take risks and try new things. (Nilsen and Nilsen 57)
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2.
3. 4.
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ROBERT FROST
Robert Frost said, By working faithfully eight hours a day, you may eventually get to be a boss and work twelve hours a day.
(Nilsen & Nilsen 57-58)
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SOFT SKILLS
C. Thomas Howard, director of the MBA program at the University of Denver said in a New York Times interview:
Its interesting that hard skills are considered better than soft, but when people go into management, its the soft skills thatmake the difference in career success.
(Nilsen & Nilsen 58)
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LETTUCE AMUSE U
In California, first-time traffic offenders can go to traffic school rather than having a ticket go on their permanent record.
In designing traffic schools, Ray and Linda Regan had less success in traditional schools than in funny schools.
(Nilsen & Nilsen 58)
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The humor in the funny traffic schools is always on task. One instructor said that an extra reason for keeping a child safe in a backward-facing car seat is If you get rear-ended, youve got a witness. Another instructor said that most car accidents happen within 10 miles from home and then says, The last time I mentioned that, a guy jumped up in the back of the class and said, Thats it. Im moving!
(Nilsen & Nilsen 58)
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HUMOR IN ADVERTISING
In Funny Business: Humour, Management and Business Culture, Jean-Louis Barsoux said that there are similarities between good humor and good advertising copy: 1. They require brevity 2. They open peoples minds to enable them to have a new viewpoint. 3. People get involved in processing the message, and therefore remember it longer.
(Nilsen and Nilsen 58-59)
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A HUMOROUS AD
Volkswagon successfully introduced the VW Rabbit into the United States with a 10-second commercial. It showed two rabbits looking into the camera, with one of them saying, In 1956 there were only two VWs in America. (Nilsen & Nilsen 59)
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!!THE PETER PRINCIPLE: Each employee tends to rise to their level of incompetence. PETERS COROLARY PRINCIPLE: When people are doing well they will be promoted, which means that everyone not upwardly mobile is incompetent. MARSHALLS GENERALIZED ICEBERG THEOREM: Seven-eights of everything cant be seen.
PAUL HERBIGS PRINCIPLE OF BUREAUCRATIC TINKERTOYS: If it can be understood, its not yet finished. (Nilsen & Nilsen 96)
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Ehrenberg, Tamar. Female Differences in Creation of Humor Relating to Work. HUMOR: International Journal of Humor Research 8.4 (1995): 349-362. Elpers, Josephine L., C. M. Woltman, Ashesh Mukherjee, and Wayne D. Hoyer. Humor in Television Advertising: A Momentto-Moment Analysis. The Journal of Consumer Research 31.3 (2004): 592-598. Eschholz, Paul, Alfred Rosa, and Virginia Clark. Language Awareness: Readings for College Writers, 10th Edition. Boston, MA: Bedford/St. Martins, 2009. Federman, Sarah. Whats Natural about Our Natural Products? (Eschholz, Rosa & Clark [2009]: 471-475). Flower, Linda. Writing for an Audience (Eschholz, Rosa & Clark [2009]: 88-90).
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Holmes, Janet, and Meredith Marra. Humor and Leadership Style. HUMOR: International Journal of Humor Research 19.2 (2006): 119134.
Holmes, Janet, Meredith Marra, and Louise Burns. Womens Humour in the Workplace: A Quantitative Analysis. Australian Journal of Communication 28.1 (2001): 83-108.
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