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Business Overview
Consumer engagement channels are becoming increasingly fragmented with transforming technology. From brick and click, consumers have moved on to actively participate in social networking, video sharing, wikis and blogs. They rely on multiple digital channels to research products, connect with friends, consume information and shop. Enterprises no longer solely control their brands, as power is clearly shared by end users. Enterprises have realized that they must learn to ride this new wave of communication to effectively engage with stakeholders, or run the risk of being swept out of the market. They distinctly understand the value of a digital consumer platform, one that can help them to increase awareness, deepen relationships, design and merchandize customer-centric offerings to enhance customer loyalty and advocacy.

Digital Consumer Platform

Infosys iEngage Digital Consumer Platform

Infosys iEngage digital consumer platform provides a comprehensive means of engaging with consumers across the marketing, sales and services lifecycle. It empowers enterprises to accelerate awareness of products and services, deepen relationships, grow revenue and deliver superior customer satisfaction. The platform is delivered through the enterprise SaaS model. It is differentiated by the convenience of single-point-accountability it promises, assuming complete ownership of applications, infrastructure, professional services, business process outsourcing and consulting. This effectively energizes the enterprises social media marketing, eCommerce, customer care and employee engagement strategies. Secure, open, configurable and scalable, the Infosys iEngage digital consumer platform can integrate with an enterprises core applications, arming the organization with the agility to respond to dynamic business challenges and maximize time-to-value.

Conceptual View
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Platforms
Infosys iEngage Social Media Marketing Platform
Infosys iEngage social media marketing platform, an integral part of the Infosys iEngage digital consumer platform, empowers enterprises to harness the power of social media to improve branding, deepen engagement, monetize information and foster innovation. The platform is built on Jive Social Business Software and is available in the enterprise SaaS model. It delivers on its promise by enabling enterprises to: Listen and engage with consumers Build communities Aggregate and distribute content across the social web Provide a comprehensive digital consumer experience by integrating with eCommerce and customer care platforms The platform is built on ATG software and is available in the enterprise SaaS model. It delivers on its promise through industry-specific applications that enable enterprises to: Drive multi-channel and cross-channel sales Provide superior, relevant and personalized customer experience across channels Provide robust merchandizing support Deliver a comprehensive digital consumer experience by integrating with social media marketing and customer care platforms

Infosys iEngage Customer Care Platform

Infosys iEngage customer care platform, an integral part of Infosys iEngage digital consumer platform, empowers enterprises to leverage the power of social media to enhance customer loyalty, reduce service costs and improve service quality. The platform is available in the enterprise SaaS model and delivers on its promise by enabling enterprises to: Facilitate customer conversations Manage reward programs Garner customer insights Deliver integrated customer care - from portals to call centers

Infosys iEngage eCommerce Platform

Infosys iEngage eCommerce platform, an integral part of the Infosys iEngage digital consumer platform, empowers enterprises to maximize sales, deliver superior customer experience across channels and lower costs of customer engagement.

Infosys iEngage Employee Engagement Platform

Infosys iEngage employee engagement platform, an integral part of Infosys iEngage digital consumer platform, empowers enterprises to harness the power of social media to improve workforce productivity, deepen employee engagement and enable faster innovation. The platform is built on Jive Social Business Software and is available in the enterprise SaaS model. It energizes enterprises employee engagement initiatives such as: Employee on-boarding Knowledge networks Alumni networks

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Why Infosys iEngage Digital Consumer Platform

Comprehensive engagement platform
Infosys iEngage digital consumer platform uses industry-leading products that are integrated, customized and enhanced to meet specific business and technical needs. This ensures that businesses have best-in-class capabilities at their disposal and are truly empowered to engage with all their stakeholders from a single source. based on SOA principles, enterprise quality standards and cloud computing principles, the platform imbues the enterprise with much-needed flexibility and scalability, arming it with the capability to respond to dynamic business challenges. It can also seamlessly integrate with existing core business applications.

Single point of accountability

Infosys takes end-to-end responsibility for all aspects of the offering from infrastructure and applications to professional services and consulting with clear service level agreements.

Innovation through pervasive presence

Employing a pervasive web-presence strategy realized through widgets, the Infosys iEngage digital consumer platform helps enterprises reach out to stakeholders in their familiar virtual environments. The platform enables access to valuable co-creators, innovators and brand advocates through two-way dialogues.

Maximum value
Infosys iEngage digital consumer platform is available in the enterprise SaaS model. It is offered through a subscription-based pricing model which includes all ongoing operational, support and maintenance services. This effectively eliminates the need for budget-draining capital expenditure on hardware, software or infrastructure.

Enterprise-class scalability, security, performance

With the Infosys iEngage digital consumer platform businesses can get future-ready. Leveraging architecture

Learn more: Web: http://www.infosys.com/iengage Blog: http://www.blogs.infosys.com/digital-consumer

Strategic Partners:

Infosys Technologies Limited

Plot No. 44, Electronics City, Hosur Road, Bangalore - 560100. India Tel.: + 91 80 28520261, Fax: + 91 80 28521747, e-mail: askus@infosys.com www.infosys.com/iengage www.infosysblogs.com/digital-consumer
COPYRIGHT NOTICE: Copyright 2010 Infosys Technologies Limited, Bangalore, India. ALL RIGHTS RESERVED. iEngage logo is a registered trademark of Infosys and Infosys acknowledges the proprietary rights of the trademarks and product names of other companies mentioned in this document. Infosys believes the information in this publication is accurate as of its publication date; such information is subject to change without notice.

Digital Consumer Platform

Interact. Transact. Serve.