Professional Documents
Culture Documents
By:
11DM076
Kaibalya Prasad Mallick 11DM086 Wasim Akhtar 11DM096 Bapi Nath
11DM0106
Personnel Ambush
strategies
Sponsor media coverage for the event Sponsoring sub category in a large event Purchasing advertising time during event
Knocked out
Nothing official about it-1996 world cup
recommendations
Restrictions on video clippings Use of world cup logo and events in it. Cooling of period
conclusion
Issue would raise the question whether this practice is ethical or not. However, it is difficult to draw a conclusion.
references
www. smallbusiness.chron.com www.youtube.com www.penn-olson.com/?p=18277 www.thehindubusinessline.in/2003/04/17/.../ 2003041702620100.ht http://toostep.com/debate/hul-simplyoutsmarted-p-g-interms-of-marketing
Thank you