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Android Dominance 61680816 Jumptap Mobile Stats June 2011
Android Dominance 61680816 Jumptap Mobile Stats June 2011
STAT
July 2011
The smartphone market remains a highly competitive and volatile one, where each percentage of market share is hard-earned.
The uniformity of the iPhones browsing and app experiences generates higher advertising interaction. Updates of the Android and Blackberry OS platforms should strive for the same seamless experience.
Mobile Trends
Age We saw a rise in CTR among consumers under 34, and a slight decline for older users in June.
1.0% .8% .6% .4% .2% 0%
14-17 18-20 21-24 25-34 35-44 45-54 55-64 65-74 75-98
.25% .36% .31% .34% .37% .53% .39% .92% .87%
Marketplace Click Destinations We saw significant growth in click to Web campaings from May to June, which we attribute to more advertisers building mobile sites.
1%
19% 2% 78%
Targeting Targeting usage rose to 61% of premium campaigns this month, up from 49% last month. Once again, feature targeting was the most popular targeting method.
We speculate Sonys relatively high CTR is due to their positioning as a premium brand, but dont rule out the role that usability, hardware and interface may have.
AT&T
Sprint
TMobile
Verizon
Advertising performance is relatively uniform across carriers despite any differences in customer demographics.
Theres a clear pattern of Android over-indexing in the South and Southwest parts of the country with iOS doing well in the Northeast and Midwest states.
About MobileSTAT
MobileSTAT (Simple Targeting & Audience Trends) is a monthly glance into targeting and audience trends in mobile advertising. Jumptap takes a unique data driven approach to mobile advertising, enabling it to cultivate the insights contained in the report. MobileSTAT contains analysis of hundreds of gigabytes of log data, powered by the scalable, efficient Jumptap technology. Jumptap strives to make mobile advertising smart and simple, and MobileSTAT was designed to benefit the entire mobile ecosystem. To download a full copy of the Jumptap MobileSTAT report, visit: www.jumptap.com/STAT
Reporting Methodology The results of the Jumptap MobileSTAT reports are derived from large quantities of network data to identify targeting and audience trends. Jumptap uses proprietary algorithms to analyze and normalize this data. In some cases, when sufficient conditions are met, subsets of data may have been used as proxies to represent the overall network.
About Jumptap Jumptap is the leader in targeted mobile advertising. With an unmatched portfolio of technology patents, Jumptaps data-driven solutions deliver the highest ROI for advertisers, and the best yield for publishers, across multiple platforms. The company partners with digital and media agencies, publishers, wireless carriers and brand advertisers, to deliver an array of mobile advertising solutions. For more information, visit www.jumptap.com and follow us on twitter at twitter.com/Jumptap
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