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Supply Chain Management IN Coca Cola India
Supply Chain Management IN Coca Cola India
Supply chain involves all movement and storage of raw material , work-in-process inventory, and finished goods from point of origin to point of consumption.
Material Costs
Transportation Costs
Inventory Costs
Transportation Costs
SCM DECISIONS
STRATEGIC DECISIONS OPERATIONAL DECISIONS
SRATEGIC DECISIONS
These include: Strategic network optimization Strategic partnerships Product life cycle management Information technology chain operations Where-to-make and make-buy decisions. Aligning overall organizational strategy with supply strategy It is for long term and needs resource commitment
OPERATIONAL DECISIONS
These include: Daily production and distribution planning Production scheduling Demand planning and forecasting Sourcing planning Inbound operations Production operations Outbound operations Managing non-moving, short-dated inventory
The manufacturing unit of KBPL(Kandhari bevrages pvt. Ltd.), situated at Chandigarh, Solan & Fatehgarh Sahib is largest plant and one of the bottling operations owned by the company. It has a total capacity of 1560 bottles per minute consisting of multiserve, RGB, Mazaa & 2 pet lines.
Distributors
Outlets
Outlets
Customers
Consumers
DISTRIBUTION NETWORK
KBPL has a wide and well-managed network of salesmen appointed for taking up the responsibility of distribution of products to diverse parts of the cities. The distribution channels are constructed in such a way that the demand of customers is fulfilled at the right place and the right time when they need it.
A typical distribution chain at KBPL would be: Production --- Plant Warehouse --- Depot Warehouse --- Distribution Warehouse --- Retail Stock --- Retail Shelf --- Consumer The customers of the Company are divided into different categories and different routes, and every salesman is assigned to one particular route, which is to be followed by him on a daily basis. A detailed and wellorganized distribution system contributes to the efficiency of the salesmen. It also leads to low costs, higher sales and higher efficiency thereby leading to higher profits to the firm.
Advantages of MDC
Facilitates delivery in road-poor settings Allows for small drop sizes at retail outlets Provides improved customer service