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Chapter Five

Choice
Economic Rationality
The principal behavioral postulate is
that a decisionmaker chooses its
most preferred alternative from those
available to it.
The available choices constitute the
choice set.
How is the most preferred bundle in
the choice set located?
Rational Constrained Choice
x
1
x
2
Rational Constrained Choice
x
1
x
2
Utility
Rational Constrained Choice
Utility
x
2
x
1
Rational Constrained Choice
x
1
x
2
Utility
Rational Constrained Choice
Utility
x
1
x
2
Rational Constrained Choice
Utility
x
1
x
2
Rational Constrained Choice
Utility
x
1
x
2
Rational Constrained Choice
Utility
x
1
x
2
Rational Constrained Choice
Utility
x
1
x
2
Affordable, but not
the most preferred
affordable bundle.
Rational Constrained Choice
x
1
x
2
Utility
Affordable, but not
the most preferred
affordable bundle.
The most preferred
of the affordable
bundles.
Rational Constrained Choice
x
1
x
2
Utility
Rational Constrained Choice
Utility
x
1
x
2
Rational Constrained Choice
Utility
x
1
x
2
Rational Constrained Choice
Utility
x
1
x
2
Rational Constrained Choice
x
1
x
2
Rational Constrained Choice
x
1
x
2
Affordable
bundles
Rational Constrained Choice
x
1
x
2
Affordable
bundles
Rational Constrained Choice
x
1
x
2
Affordable
bundles
More preferred
bundles
Rational Constrained Choice
Affordable
bundles
x
1
x
2
More preferred
bundles
Rational Constrained Choice
x
1
x
2
x
1
*
x
2
*
Rational Constrained Choice
x
1
x
2
x
1
*
x
2
*
(x
1
*,x
2
*) is the most
preferred affordable
bundle.
Rational Constrained Choice
The most preferred affordable bundle
is called the consumers ORDINARY
DEMAND at the given prices and
budget.
Ordinary demands will be denoted by
x
1
*(p
1
,p
2
,m) and x
2
*(p
1
,p
2
,m).
Rational Constrained Choice
When x
1
* > 0 and x
2
* > 0 the
demanded bundle is INTERIOR.
If buying (x
1
*,x
2
*) costs $m then the
budget is exhausted.
Rational Constrained Choice
x
1
x
2
x
1
*
x
2
*
(x
1
*,x
2
*) is interior.
(x
1
*,x
2
*) exhausts the
budget.
Rational Constrained Choice
x
1
x
2
x
1
*
x
2
*
(x
1
*,x
2
*) is interior.
(a) (x
1
*,x
2
*) exhausts the
budget; p
1
x
1
* + p
2
x
2
* = m.
Rational Constrained Choice
x
1
x
2
x
1
*
x
2
*
(x
1
*,x
2
*) is interior .
(b) The slope of the indiff.
curve at (x
1
*,x
2
*) equals
the slope of the budget
constraint.
Rational Constrained Choice
(x
1
*,x
2
*) satisfies two conditions:
(a) the budget is exhausted;
p
1
x
1
* + p
2
x
2
* = m
(b) the slope of the budget constraint,
-p
1
/p
2
, and the slope of the
indifference curve containing (x
1
*,x
2
*)
are equal at (x
1
*,x
2
*).
Computing Ordinary Demands
How can this information be used to
locate (x
1
*,x
2
*) for given p
1
, p
2
and
m?
Computing Ordinary Demands -
a Cobb-Douglas Example.
Suppose that the consumer has
Cobb-Douglas preferences.
U x x x x
a b
( , )
1 2 1 2
=
Computing Ordinary Demands -
a Cobb-Douglas Example.
Suppose that the consumer has
Cobb-Douglas preferences.


Then
U x x x x
a b
( , )
1 2 1 2
=
MU
U
x
ax x
a b
1
1
1
1
2
= =

c
c
MU
U
x
bx x
a b
2
2
1 2
1
= =

c
c
Computing Ordinary Demands -
a Cobb-Douglas Example.
So the MRS is
MRS
dx
dx
U x
U x
ax x
bx x
ax
bx
a b
a b
= = = =

2
1
1
2
1
1
2
1 2
1
2
1
c c
c c
/
/
.
Computing Ordinary Demands -
a Cobb-Douglas Example.
So the MRS is




At (x
1
*,x
2
*), MRS = -p
1
/p
2
so
MRS
dx
dx
U x
U x
ax x
bx x
ax
bx
a b
a b
= = = =

2
1
1
2
1
1
2
1 2
1
2
1
c c
c c
/
/
.
Computing Ordinary Demands -
a Cobb-Douglas Example.
So the MRS is




At (x
1
*,x
2
*), MRS = -p
1
/p
2
so
MRS
dx
dx
U x
U x
ax x
bx x
ax
bx
a b
a b
= = = =

2
1
1
2
1
1
2
1 2
1
2
1
c c
c c
/
/
.
= =
ax
bx
p
p
x
bp
ap
x
2
1
1
2
2
1
2
1
*
*
* *
.
(A)
Computing Ordinary Demands -
a Cobb-Douglas Example.
(x
1
*,x
2
*) also exhausts the budget so
p x p x m
1 1 2 2
* *
. + =
(B)
Computing Ordinary Demands -
a Cobb-Douglas Example.
So now we know that
x
bp
ap
x
2
1
2
1
* *
=
(A)
p x p x m
1 1 2 2
* *
. + =
(B)
Computing Ordinary Demands -
a Cobb-Douglas Example.
So now we know that
x
bp
ap
x
2
1
2
1
* *
=
(A)
p x p x m
1 1 2 2
* *
. + =
(B)
Substitute
Computing Ordinary Demands -
a Cobb-Douglas Example.
So now we know that
x
bp
ap
x
2
1
2
1
* *
=
(A)
p x p x m
1 1 2 2
* *
. + =
(B)
p x p
bp
ap
x m
1 1 2
1
2
1
* *
. + =
Substitute
and get
This simplifies to .
Computing Ordinary Demands -
a Cobb-Douglas Example.
x
am
a b p
1
1
*
( )
. =
+
Computing Ordinary Demands -
a Cobb-Douglas Example.
x
bm
a b p
2
2
*
( )
. =
+
Substituting for x
1
* in
p x p x m
1 1 2 2
* *
+ =
then gives
x
am
a b p
1
1
*
( )
. =
+
Computing Ordinary Demands -
a Cobb-Douglas Example.
So we have discovered that the most
preferred affordable bundle for a consumer
with Cobb-Douglas preferences


U x x x x
a b
( , )
1 2 1 2
=
is
( , )
( )
,
( )
.
* *
( ) x x
am
a b p
bm
a b p
1 2
1 2
=
+ +
Computing Ordinary Demands -
a Cobb-Douglas Example.
x
1
x
2
x
am
a b p
1
1
*
( )
=
+
x
bm
a b p
2
2
*
( )
=
+
U x x x x
a b
( , )
1 2 1 2
=
Rational Constrained Choice
When x
1
* > 0 and x
2
* > 0
and (x
1
*,x
2
*) exhausts the budget,
and indifference curves have no
kinks, the ordinary demands are
obtained by solving:
(a) p
1
x
1
* + p
2
x
2
* = y
(b) the slopes of the budget constraint,
-p
1
/p
2
, and of the indifference curve
containing (x
1
*,x
2
*) are equal at (x
1
*,x
2
*).
Rational Constrained Choice
But what if x
1
* = 0?
Or if x
2
* = 0?
If either x
1
* = 0 or x
2
* = 0 then the
ordinary demand (x
1
*,x
2
*) is at a
corner solution to the problem of
maximizing utility subject to a budget
constraint.
Examples of Corner Solutions --
the Perfect Substitutes Case
x
1
x
2
MRS = -1
Examples of Corner Solutions --
the Perfect Substitutes Case
x
1
x
2
MRS = -1
Slope = -p
1
/p
2
with p
1
> p
2
.
Examples of Corner Solutions --
the Perfect Substitutes Case
x
1
x
2
MRS = -1
Slope = -p
1
/p
2
with p
1
> p
2
.
Examples of Corner Solutions --
the Perfect Substitutes Case
x
1
x
2
x
y
p
2
2
*
=
x
1
0
*
=
MRS = -1
Slope = -p
1
/p
2
with p
1
> p
2
.
Examples of Corner Solutions --
the Perfect Substitutes Case
x
1
x
2
x
y
p
1
1
*
=
x
2
0
*
=
MRS = -1
Slope = -p
1
/p
2
with p
1
< p
2
.
Examples of Corner Solutions --
the Perfect Substitutes Case
So when U(x
1
,x
2
) = x
1
+ x
2
, the most
preferred affordable bundle is (x
1
*,x
2
*)
where
|
.
|

\
|
= 0 ,
p
y
) x , x (
1
*
2
*
1
and
|
.
|

\
|
=
2
*
2
*
1
p
y
, 0 ) x , x (
if p
1
< p
2

if p
1
> p
2
.
Examples of Corner Solutions --
the Perfect Substitutes Case
x
1
x
2
MRS = -1
Slope = -p
1
/p
2
with p
1
= p
2
.
y
p
1
y
p
2
Examples of Corner Solutions --
the Perfect Substitutes Case
x
1
x
2
All the bundles in the
constraint are equally the
most preferred affordable
when p
1
= p
2
.
y
p
2
y
p
1
Examples of Corner Solutions --
the Non-Convex Preferences Case
x
1
x
2
Examples of Corner Solutions --
the Non-Convex Preferences Case
x
1
x
2
Examples of Corner Solutions --
the Non-Convex Preferences Case
x
1
x
2
Which is the most preferred
affordable bundle?
Examples of Corner Solutions --
the Non-Convex Preferences Case
x
1
x
2
The most preferred
affordable bundle
Examples of Corner Solutions --
the Non-Convex Preferences Case
x
1
x
2
The most preferred
affordable bundle
Notice that the tangency solution
is not the most preferred affordable
bundle.
Examples of Kinky Solutions --
the Perfect Complements Case
x
1
x
2
U(x
1
,x
2
) = min{ax
1
,x
2
}
x
2
= ax
1
Examples of Kinky Solutions --
the Perfect Complements Case
x
1
x
2
MRS = 0
U(x
1
,x
2
) = min{ax
1
,x
2
}
x
2
= ax
1
Examples of Kinky Solutions --
the Perfect Complements Case
x
1
x
2
MRS = -
MRS = 0
U(x
1
,x
2
) = min{ax
1
,x
2
}
x
2
= ax
1
Examples of Kinky Solutions --
the Perfect Complements Case
x
1
x
2
MRS = -
MRS = 0
MRS is undefined
U(x
1
,x
2
) = min{ax
1
,x
2
}
x
2
= ax
1
Examples of Kinky Solutions --
the Perfect Complements Case
x
1
x
2
U(x
1
,x
2
) = min{ax
1
,x
2
}
x
2
= ax
1
Examples of Kinky Solutions --
the Perfect Complements Case
x
1
x
2
U(x
1
,x
2
) = min{ax
1
,x
2
}
x
2
= ax
1
Which is the most
preferred affordable bundle?
Examples of Kinky Solutions --
the Perfect Complements Case
x
1
x
2
U(x
1
,x
2
) = min{ax
1
,x
2
}
x
2
= ax
1
The most preferred
affordable bundle
Examples of Kinky Solutions --
the Perfect Complements Case
x
1
x
2
U(x
1
,x
2
) = min{ax
1
,x
2
}
x
2
= ax
1
x
1
*
x
2
*
Examples of Kinky Solutions --
the Perfect Complements Case
x
1
x
2
U(x
1
,x
2
) = min{ax
1
,x
2
}
x
2
= ax
1
x
1
*
x
2
*
(a) p
1
x
1
* + p
2
x
2
* = m
Examples of Kinky Solutions --
the Perfect Complements Case
x
1
x
2
U(x
1
,x
2
) = min{ax
1
,x
2
}
x
2
= ax
1
x
1
*
x
2
*
(a) p
1
x
1
* + p
2
x
2
* = m
(b) x
2
* = ax
1
*
Examples of Kinky Solutions --
the Perfect Complements Case
(a) p
1
x
1
* + p
2
x
2
* = m; (b) x
2
* = ax
1
*.
Examples of Kinky Solutions --
the Perfect Complements Case
(a) p
1
x
1
* + p
2
x
2
* = m; (b) x
2
* = ax
1
*.
Substitution from (b) for x
2
* in
(a) gives p
1
x
1
* + p
2
ax
1
* = m
Examples of Kinky Solutions --
the Perfect Complements Case
(a) p
1
x
1
* + p
2
x
2
* = m; (b) x
2
* = ax
1
*.
Substitution from (b) for x
2
* in
(a) gives p
1
x
1
* + p
2
ax
1
* = m
which gives
2 1
*
1
ap p
m
x
+
=
Examples of Kinky Solutions --
the Perfect Complements Case
(a) p
1
x
1
* + p
2
x
2
* = m; (b) x
2
* = ax
1
*.
Substitution from (b) for x
2
* in
(a) gives p
1
x
1
* + p
2
ax
1
* = m
which gives
.
ap p
am
x ;
ap p
m
x
2 1
*
2
2 1
*
1
+
=
+
=
Examples of Kinky Solutions --
the Perfect Complements Case
(a) p
1
x
1
* + p
2
x
2
* = m; (b) x
2
* = ax
1
*.
Substitution from (b) for x
2
* in
(a) gives p
1
x
1
* + p
2
ax
1
* = m
which gives
A bundle of 1 commodity 1 unit and
a commodity 2 units costs p
1
+ ap
2
;
m/(p
1
+ ap
2
) such bundles are affordable.
.
ap p
am
x ;
ap p
m
x
2 1
*
2
2 1
*
1
+
=
+
=
Examples of Kinky Solutions --
the Perfect Complements Case
x
1
x
2
U(x
1
,x
2
) = min{ax
1
,x
2
}
x
2
= ax
1
x
m
p ap
1
1 2
*
=
+
x
am
p ap
2
1 2
*
=
+

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