Professional Documents
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SIP Report Final
SIP Report Final
1)
b)
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Timesjobs.com
It has the following Businesses: Timesjobs It is the fastest growing and most innovative Indian online recruitment
portal, with a mission to reach out to all Indians in the country and abroad and provide them with the best career opportunities available.
Simply Marry - With rigorous development and new site functionalities and services, we
launched SimplyMarry.com, on December 10, 2006, creating a highly interactive site with intuitive and fast searches, simple registration, and chat processes. The sight was further refined as India's first "Metro-monial" website.
Ads 2 Book - Ads2Book.com assists its users across the globe through the entire process
of Creating, Booking & Paying online for their Print Classified Ads, all from the comfort of their desktop.
Smart Hire - Smart Hire is a hiring platform launched by The Times Group as a brand of
Times Business Solutions with a focus on providing organizations with end-to-end recruitment solutions.
Brix research - Brix Research is a research - based site that provides empirical
information on the real estate segment. The objective inputs on real estate segment for researchers, architects, engineers, planners, administrators and most importantly the common person can be tapped under various services offered by Brix Research.
Yo! List - YoList.com is an uncomplicated online-classified portal that caters to netizens across the world, with strong affiliations to India. It is a complete and comprehensive 'online - horizontal' classified site with 23 classified sections and over 40 categories. The site is completely free to register, list and search.
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Timesjobs.com
c)
Timesjobs:
In January 2004, TimesJobs.com, the fastest growing and most innovative Indian online recruitment portal, was born with a mission to reach out to all Indians in the country and abroad and provide them with the best career opportunities available. Its focus was to ensure their skills were showcased and matched suitably with the HR requirements of employers from diverse industries, in a timesaving and cost-efficient manner. TimesJobs.com, had achieved the distinction of becoming India's No.1 recruitment portal in April 2007, with the largest number of active jobseekers and a database of over 10 million candidates with over 20,000 new resumes added every day, which is one of the largest database of active jobseekers in India today. In addition, thousands of better paying jobs available from more than 25,000 TimesJobs.com clients, including blue-chip companies from India and abroad, ensures that the search always yields results. To leverage the online popularity of TimesJobs.com, TimesJobs.com pioneered the concept of job fairs in India, branded as 'Big Leap Job Fairs', which is a platform for facilitating direct interaction of job-seekers and employers and on-the spot offers. The job fairs, organized by the TimesJobs.com across 30-40 locations, are a great opportunity both for the companies and the job seeker." TimesJobs.com has its universal online presence to a wide geographic coverage of the nation with over 25 offices. There are over seven hundred TimesJobs.com representatives dedicated to customer response across India, in cities including, Hyderabad, Bangalore, Ahmadabad, Kolkata, Baroda, Mumbai, Lucknow, Chennai, Pune, Cochin, Mangalore and Indore. In February 2006, TimesJobs.com became the first Indian recruitment portal with an international footprint by launching its Gulf portal, ae.timesjobs.com. The Gulf portal is intended as a platform where companies based in Bahrain, Kuwait, Lebanon, Libya, Oman, Qatar, Saudi Arabia and UAE, converge with talent from India to satisfy their HR requirements. Not only that, residents of this region can apply for jobs in Gulf countries and India, through TimesJobs.com. TimesJobs.com is the only website to tie up with the Indian Armed Forces - the Indian Army and Navy. TimesJobs.com collaborated with the Indian Army Placement Agency (APA) in 2005, to leverage the skills of the retiring army personnel in facilitating their entry into the corporate world.
EIM
Timesjobs.com
2) RESEARCH METHODOLOGY:
a)Project Title:
Do a survey to find out the Recruitment Pattern of different companies in kolkata.
b)Research Objective: Find out the Recruitment Pattern in Corporate organizations as well as in
Placement Consultancies through the help of a questionnaire made by Timesjobs.com. Finding out the how Online Recruitment works with regard to Timesjobs.com and what are its services offered. Making cold calling and finding out new prospects, converting prospects into leads and leads into sales.
d) Collection of Data:
Data has been collected in the form of primary and secondary data. Primary data was collected from the cold calling itself and secondary was collected from the newspaper and others. I have visited various corporate offices and Placement Consultancies in Central Kolkata for 2 months including places like Tea Board, Lal Bazaar Street, Poddar Court, C.R.Avenue, and G.C.Avenue etc. to meets the HR or the concerned person who takes care of Recruitments.
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Timesjobs.com
Activities:
Try to understand various method of Recruitment, their advantages and disadvantages, with focus on online recruitment through Timesjobs.com Collecting data from various corporate offices and Placement consultancies regarding their recruitment pattern. After the data has been collected, on the basis of best business judgment, pitching for the appropriate Recruitment solution service & passing it to the Timesjobs sales team who would follow-up them for extracting sales out of it.
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Timesjobs.com
10 most commonly used recruitment modes are given below:1) Print 2) Placement Consultants 3) Online Medium 4) Job Fairs 5) Referrals 6) Campus Hiring 7) Radio 8) Television 9) Hoardings 10) Mobile SMSs
In details: Print mode: This is the most widely used recruitment mode. Various companies prefer
this mode of recruitment for its cost effectiveness, as it can cover wide area and large population.
Job Portals: In the era of online network, job portals are also getting high privilege for
providing recruitment solutions. Many large-medium size companies and even small firms are also showing interest towards job portals. Job portals are mainly preferred by those companies which recruit employees nationally.
Job fairs: job fairs are also gaining momentum day by day. Various companies are
showing their interest in participating job fairs. These types of job fairs are very effective because it is open to the mass job seekers and develops a direct relationship between the job seekers and companies.
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Timesjobs.com
References: Many organizations still prefer to recruit their employees from their own
reference. They believe that recruitment through internal references is much trustworthy than any other modes.
Campus hiring: Various companies prefer campus hiring to fill up their posts. Most of
the FMCG, Engineering, IT and services company prefers campus recruitment.
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Timesjobs.com
b) Why Timesjobs.com?
150 million page views per month 2,50,000 unique visitors daily 20,000 + New Resume registrations daily, on a National Level 50 lac + Job applications per month 20,000 + Recruiters across Industries & locations EIM
Timesjobs.com
5) ROLES PLAY BY
TIMESJOBS.COM
Timesjobs plays a crucial role in recruitment process. Many job seekers register themselves under Timesjobs portal and upload their CV, which basically helps the Timesjobs for building database. Now companies with their immediate requirement purchase those databases or put an advertisement on the portal for their respective posts. Timesjobs also send mails or SMSs to the job seekers regarding the openings. By this way Timesjobs play his crucial role in placing the job seekers and fulfilling the requirements of the companies.
Advantages to Recruiters
Cuts down the Cost per Hire Faster hiring process Filtered candidates and no junk CVs Effective HR communication flow No location bias
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Timesjobs.com
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Campus direct
Timesjobs.co m
JOB POSTINGS
DATABASE ACCESS
Branding Solutions:
EIM Timesjobs.com
12 Companys Banner or Logo linked to a customized microsite designed and developed by Timesjobs.com Microsite designed in line with the branding philosophy of the company Industry wise categorized visibility for Employers Microsite with a dedicated URL www.timesjobs.com/<companyname> to recruit faster through multi media reach including print and online Unlimited premium job postings on Timesjobs Unlimited job alerts to match candidates from timesjobs database Effortless access for jobseekers to apply Quality recruitments High Brand recall among jobseekers
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Specific Zone on Times jobs for the Educational & Training Institutes. Have TWO modules a. Admissions Module Enables an educational institute to advertise about its courses on Timesjobs.com & generate inquiry from across the country for admission to the courses. b. Placement Module Offer students studying at these educational institutes opportunities from across India to get recruited. This is done by uploading the resumes of institutes students on Timesjobs.com which can hen be accessed by all the 18000+ paid recruiters of Timesjobs.com
Job Posting:
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It is the most Primary / entry level job advertising service of Timesjobs.com. Job details displayed in the standard job display format of Timesjobs. These jobs are not visible anywhere on the Home page/ Search page. Can be accessed only through a requisite search done for jobs on the site.(i.e. in the search mode)
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Timesjobs.com
15
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Timesjobs.com
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Types of Database: HireXS FULL- access of both IT & non- IT database, pan India basis. HireXS REGIONAL- access of both IT & non- IT database, regional basis. HireXS - Non IT- access to non-IT database, pan India basis. HireXS - Non IT- REGIONAL- access to non-IT database, regional basis
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Timesjobs.com
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Xpress Hire:
Unlike Bulk SMS service, Xpress Hire allows the Corporate/ Consultant to send SMS to the Timesjob & Non-Timesjob candidates. They can also receive responses against these messages in the SMS Inbox. Concepts in Xpress Hire 1) SMS INBOX 2) SMS TEMPLATE
Login to empower
Go to XpressHire Dashboard
Online SMS Hiring Solutions Key benefits: Send customized SMS to candidates Receive responses in customized SMS Inboxes Online Contact multiple candidates at one go Send SMS to upto 10,000 Non Timesjobs Candidates Highly cost effective
Bulk SMS Service (Reach Out): A client can also buy Bulk SMS service from Timesjobs. This product works exactly like Targeted E-mailers. Content of the SMS specified by the client. SMS is sent by Timesjobs Technology Team to the Target Group. Post the SMS campaign, report on the No of SMSs sent is provided to the client. Per SMS charge. SMS can be sent only to the TJ registered jobseekers. EIM Timesjobs.com
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Timesjobs.com
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Big Leap Job Fair A TWO day event organized preferably over weekends, where a set of Companies are brought together at a common venue, to interview the Jobseekers who walk-in to the event, reading the print Ads & the pre-event publicity Job Fair Statistics:
c) d) e) f)
Over 700 Job fairs conducted across the country Approx. 4, 00,000 offers made Over 30, 00,000 walk-ins Industry specific Job fairs for - IT, BPO, Educational Institutes, Training Institutes, Aviation, Hospitality, Banking, Financial Services, Insurance sector, Retail, FMCG, Automobiles etc.
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Timesjobs.com
20 6)
THE 4 Ps OF TIMESJOBS.COM
Product/Service: Times jobs provides various types of service to their clients. Services like Database, Job posting, Campus direct, SMS Hiring etc. are very well known services of Timesjobs.com. Promotion: Timesjobs.com is a part of Times of India Group, so naturally it gets full support of media for advertising its services. Job fairs are also organized time to time in different parts of the country which adds to the promotion activities. Place: TimesJobs.com has its universal online presence to a wide geographic coverage of the nation with over 25 offices. There are over seven hundred TimesJobs.com representatives dedicated to customer response across India, in cities including, Hyderabad, Bangalore, Ahmadabad, Kolkata, Baroda, Mumbai, Lucknow, Chennai, Pune, Cochin, Mangalore and Indore. Price: The price of services offered by Timesjobs.com is different. The price of Database service is different from job posting service. Even the prices of each individual service are different due to various plans, duration and limitations.
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Timesjobs.com
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The structure of pricing of different services is given below: (All in thousand & exclusive of tax@10.3%) HireEXStandard Database Services HireXS FullNational HireXS-Full -Regional HireXS - Non IT-National HireXS - Non IT- Regional
1M
3M
6M
12M
1 Day
3 Days
7 Days
15
42
82
159
1.5
7.5
21
42
75
0.75
1.5
25
49
90
0.90
1.9
3.75
13
25
45
0.60
1.2
2.25
The Price of job posting service is much lower than the database service. The price of 1 unit basic job posting is 1350/- (exclusive of tax@10.3%), but the price varies with the unit. Job posting services 1 unit 5 units 1M 5400 3M 5700 12M 1350 6750
Timesjobs.com has also introduced some Flexi plan and Add-on service for their respective clients, which are very cost effective.
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Timesjobs.com
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Timesjob.com 150 20
120 15
150
25 20 15 10 5 0 15 20
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Timesjobs.com
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jobpostinglist
1819 4063 4245
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Timesjobs.com
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Timesjobs.com
Naukri.com
Monster.com
Started in the year 2002 Managed by BCCL, No.1 Media House in India Strong support by print and Electronic Media Job fairs are organized Listed companies name on the first page It provides a link to campus direct Placement Consultancies are available on the front page Link with Times Ascent, Wednesday supplement of Times of India
Started in the year 1997 Managed by Info Edge India Pvt Ltd Largest Database and very popular Job fairs are not organized Listed companies name on the first page This facility is not available Placement Consultancies are not available on the front page Not providing any information about print media jobs advertisement
Entered India in the year 2000 Managed by Marcel Legrand TMP Worldwide Not as popular as in USA Job fairs are not organized Go through search This facility is not available Placement Consultancies are not available on the front page Not providing any information about print media jobs advertisement
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Timesjobs.com
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Opportunities: Lots of foreign investment is taking pace in India, recruitment is must for these organizations. So there is an opportunity to tab the new entrants from abroad in India All the existing portals are concentrating on big cities but manufacturing sector containing a big chunk of SMEs(Small and medium enterprises) are still untouched Growing regional demand Increasing number of BPOs Threats: Growing competition between the E-recruitment portals EIM Timesjobs.com
30%
consumer goods (include. Retailing) Tradingcompany BPO Educational Institutes Placement consultancy others
15%
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Timesjobs.com
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40%
During my internship I have visited numbers of manufacturing concerns, where recruitment is almost dependent on print media and references. Only those manufacturing concerns that use consultancies and portals are either looks for supervisor or some higher post. Otherwise for general employees and technician they prefer print advertisement i.e. newspaper advertisement & references or own source.
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Timesjobs.com
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5%
55%
In case of service sector which basically includes financial companies like private banks, share trading organizations and insurance companies are more interested in their own process of recruitment and own sources. I have visited many Audit firms and share trading concerns where recruitment is totally based their own source. Some of them use print media and consultancies for recruiting back office staffs. Private Banks use their own process of recruitment (campus interview) and sometimes hardly a job portal. In my territory I have managed to visit a well known share trading organization SMC, which is not only a trading company but it also offer mutual fund services to their customers, where recruitment is totally dependent on job portals and consultancies. EIM Timesjobs.com
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45%
25%
30%
5%
During my internship I have visited few numbers of medium size IT and engineering firm, where recruitment is mostly done through consultancies and references & other sources. But in case of BPO sectors the recruitment is totally done through job portals, print media and consultancies. Out of these three modes of recruitment print media and job portals have equal preference. Most of these BPO sectors are interested in database services as they often recruits bulk employees. But for job advertisement they always prefer newspaper advertisement.
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Timesjobs.com
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No. of companies 55 15 5 25 1
Types of company Small & medium Large medium Large Very small Very large
Amount spend for Hiring 1000-5000 5000-10000 => 10000 No cost 2 lacs.
(The above data are all collected after analyzing the survey sheet) From the above table it is quite clear that the Annual requirements of the small and medium companies are less than 10 and they can afford at the most 1000-5000/- for their recruitment purpose. So naturally they are more interested in job advertisement in print media or in small active database packages. On the other hand large medium companys annual requirement is around 10 to 20 and they can spend 5000-10000/- for fulfilling their needs. So they are more interested in placement consultancies and portals for getting active Database. Those companies recruits in bulk are much more interested in job portals because this is the most cost effective way for bulk recruitment. During my internship I have visited a very large Investment company which recruits almost 200 peoples annually and they spend Rs.2 lacs. for this purpose. They are using several job portals and placement consultancies for this purpose. I have also visited some very small companies where recruitment is totally dependent on their own sources, and they are not ready to spend any money for recruitment purpose.
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Timesjobs.com
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25%
20%
Placement consultancies are the inter connector between the job seekers and the organizations. They also play similar kind of role like job portals do. But they are also interested in job portals for improving and enlarging their database. They often purchase huge databases from these portals and gives advertisement too. Sometimes they give newspaper advertisements also. Though the consultancies do not recruit manpower directly but they use these modes for their own business. And for job portals they are really big clients.
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Timesjobs.com
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During my internship I have observed that in most companies recruitment takes place through Personal & Professional References, except BPO and engineering companies. It has certain reasons, such as: Low expenditure is involved. To ensure new recruits credentials are good Referred person is considered more reliable. Newspaper advertisements are also considered to be the second best way of recruitment. Diagram showing the percentage of organizations have shown interest in job portals.
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Timesjobs.com
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12) Findings: During my internship I have found that most of the organization especially BPO & IT companies, which are planning to recruit bulk employees for their various posts are much interested in job portal rather than newspaper advertisement. The main reason behind this could be the cost and time. Both the BPO and IT companies often requires manpower in regular basis. So they require some fast way of recruiting employees. Job portals are much faster in getting response than newspaper advertisement. Even the cost is also very lower in this kind of recruitment. Job portal is also considered to be effective in case of head hunting. Many companies especially engineering companies are ready to spend money to hire employees from their respective competitors. As these job portals offer proper database & some head hunt search facility to their clients, it is always preferred to them than a newspaper advertisement. During the first one month I was asked to do cold calling in the Dalhousie area, where I visited many well known companies, like SMC, TOPAZ, RAYMOND, DURIAN, UJJIVAN and many more. Most of these companies are using either other job portals or placement consultancies for their recruitment purpose. It was quite difficult for me to shift those users from those job portals or placement consultancies to times jobs portal. But when my mentor asked to do Tele-calling from the newspapers, I found that most of the medium & small companies are using print media for recruitment purpose, although most of them are not satisfied with the print media. So when I offered them to use times jobs job advertisement facility, they accepted my offer as it is much cost effective way of recruitment than the print media. EIM Timesjobs.com
34 So I can conclude that the recruitment patterns of the large companies are mainly dependent on placement consultancies, job portals or on own HR department. On the other hand Recruitment patterns of the small & medium companies are largely dependent on print media or own references. If I consider Dalhousie as a sample area of Kolkata, then I can conclude that the Recruitment patterns in Kolkata is largely dependent on print media, placement consultancies and own sources, because out of the 200 companies I have surveyed in the Dalhousie area, 70% are small and medium companies.
13) Achievement:
For two months I was given the charge to promote the sales of TIMESJOBS.COM in Kolkata. And I managed to generate almost 30 HOT LEADS in Kolkata out of which I managed to close 8 deals & others were being followed up for conversion when I left TIMESJOBS.COM This business generated would help in generating further revenues of timesjobs.com as repeat business and also could provide references. 14) Recommendations: Company should follow up each & every company who is looking for price quotations. If possible mail the required quotations where there is a possibility of sales. There are many Placement Consultancies located in the outskirts of kolkata, which should also be properly tapped. The problem of Duplication of CVs in timesjobs.com should be resolved Timesjobs.com should provide excellent after sales service to their clients so that repeat usage increases and also through word of mouth their reputation increases and new clients are made. Naukri.com is a great competitor of timesjobs.com, so to gain maximum market share, timesjobs dept. should set the price with maximum concentration. 15) Conclusion
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Timesjobs.com
35 Online medium therefore presents the scope for providing holistic solutions. Timesjobs.com has the advantage of visibility through different mediums at the same time. Timesjobs.com not only provides services to large scale companies but also helping medium and small companies for their recruitment process as well as their branding. . My project has allowed me an opportunity to know about effective hiring through a portal like Timesjobs.com, the fastest growing job site in India. It was great learning to work with the Sales team of the company and participate in their sales promotion in Kolkata. The biggest challenge for the sales team was to eradicate the negative perception of different companies about timesjobs.com. From the last few months, Timesjobs.com has changed a lot because of its marketing campaign on TV, Print, Radio and Internet. Due to the combined efforts of The Times Group, they are able to solve their challenges in an excellent way.
16) Bibliography
Apart from my own experience & knowledge, I have also taken help from these books: MARKETING MANAGEMENT by Kotler, Keller Koshy and Jha. MARKETING RESEARCH by G.C.BERI MARKETING MANAGEMENT (SIM) MBA-204
17) WEBLIOGRAPHY
www.google.com www.timesjobs.com www.timesbusinesssolution.com Naukri.com EIM Timesjobs.com
36 Monster.com
THANK YOU
Representative Name :
Territory / Zone :
Organization :
Address :
Contact Person :
Designation :
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Timesjobs.com
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Mobile / Phone # :
E - mail :
Branches :
Products / Services :
Consultants: Yes/No
Others:
Key Profiles :
Annual Requirement :
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Timesjobs.com
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Remarks :
Points :
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Timesjobs.com