Organizational Structure

Organization:
On October 1, 2000 the Department of Telecommunication(DOT), became a corporation and was named Bharat Sanchar Nigam Limited (BSNL). Today, BSNL is the No. 1 Telecomm'n Company and the largest Public Sector Undertaking of India. It has a network of over 45 million lines covering 5000 towns with over 35 million telephone connections. With latest digital switching technology like OCB,EWSD,AXE-10,FETEX,NEC etc. and widespread transmission network including SDH system upto 2.5 Gbps, DWDM system upto 80 Gbps,Web telephony,DIAS,VPN, Broadband and more than 4 lacs data customers , BSNL continues to serve this great nation . Its responsibilities include improvement of the quality of telecom services, expansion of telecom network, introduction of new telecom services in all villages. Today with over 45 million line capacity, 99.9% of its exchanges digital, nation wide Network management & surveillance system (NMSS) to control telecom traffic and over 4,lacs kms route of OFC network. The telephone infrastructure alone is worth about Rs. 1Lacs crore. SOCIAL COMMITMENTS BSNL is committed to provide quality Telecom Services at affordable price to the citizens of the remotest part of the Country. To provide a balance between the provision of universal service to all uncovered areas, including the rural areas, and the provision of high-level services development of telecommunication facilities in remote, hilly and tribal areas of the country; In the telecommunications sector to a greater competitive environment in both urban and rural areas providing equal opportunities and for the same only BSNL is fully success;

Organization Chart of BSNL:

BSNL UNITS:

Telecom Circles Metro Districts Andaman & Nicobar Telecom Circle Kolkata Andhra Pradesh Telecom Circle Chennai

Assam Telecom Circle Project Circles Bihar Telecom Circle Eastern Telecom Project Circle Chhattisgarh Telecom Circle Western Telecom Project Circle Gujarat Telecom Circle Northern Telecom Project Circle Haryana Telecom Circle Southern Telecom Project Circle Himachal Pradesh Telecom Circle IT Project Circle, Pune Jammu & Kashmir Telecom Circle Maintenance Regions Jharkhand Telecom Circle Eastern Telecom Maintenance Region Karnataka Telecom Circle Western Telecom Maintenance Region Kerala Telecom Circle Northern Telecom Maintenance Region Madhya Pradesh Telecom Circle Southern Telecom Maintenance Region Maharashtra Telecom Circle Specialized Telecom Units North East-I Telecom Circle Data Networks North East-II Telecom Circle National Centre For Electronic Switching

Orissa Telecom Circle Technical & Development Circle Punjab Telecom Circle Quality Assurance Rajasthan Telecom Circle Production Units Tamil Nadu Telecom Circle Telecom Factory, Mumbai UP(E) Telecom Circle Telecom Factory, Jabalpur UP (W) Telecom Circle Telecom Factory, Richhai Uttaranchal Telecom Circle Telecom Factory, Kolkata West Bengal Telecom Circle Other Units Training Institutions Telecom Stores Advanced Level Telecom Training Centre Railway Electrification Project Bharat Ratna Bhim Rao Ambedkar Institute Of Telecom Training Telecom Electrical Wing National Academy of Telecom Finance and Management Telecom Civil Wing Regional Telecom Training Centres

Circle Telecom Training Centres

District Telecom Training Centres

Objectives of BSNL:
1. 2. 3. 4. 5. Provide telephones on demand Provide telephones in all villages in India Raise telephone density to 15% by the year 2010. Provide bandwidth on demand Build Customers confidence through quality and reliable service. 6. Provide world class telecommunication structure

Our values: -Incorruptibility : -- Act without prejudice and bias toward

private interests. Since the organization belongs to the government and not a private group, the organization need not consider interests of private group. Lawfulness : --Act in accordance with existing laws and rules. This is a very important value of a government organization that is manya-times considered a problem for functioning or is considered a reason for low efficiency. It is due to this value that the large government organizations have been able to sustain themselves for a very long duration. Expertise : --Act with competence, skill and knowledge. Most government organizations provide job security and retirement benefits to their employees that are more attractive than their private benifits. This allows in these organizations to develop and grow. Also, government organizations invest on training their employees to be able to cater to the needs of the organization. Reliability : -- Act in a trustworthy and consistent way towards relevant stakeholders. A government organizations main goal is to meet the needs of the citizens of the country without aiming at making profits. Hence, these organizations work in a trustworthy and reliable way. On dealing with a government organization a citizen is not worried of being cheated by the organization. Impartiality : -- Act without prejudice or bias toward specic group interests. Government organizations respect people as individuals and for their differences. They apply fairness and equity principles. Accountability : -- Act willingly to justify and explain actions

to the relevant stakeholders. The government organizations actions are under the scrutiny of many governmental agencies and hence a transparency in the decisions and transactions is maintained.
1. 2. 3. 4. 5. CUSTOMER DELIGHT ACCOUNTABILITY AND TRANSPARENCY COMMITMENT TEAM WORK PURSUIT OF EXCELLENCE

The key to success of the organization lies in how well all of us understand and apply these values.

RESTRUCTURING & RESPONSIBILITY MATRIX IN BSNL Objectives of Restructuring

Project SHIKHAR is a good transformation exercise with the help of The Boston Consulting Group with a view to BSNL as an organization and enable it to get the path of growth and profitability. In order to implement the new strategy effectively, BSNLs organization structure has been redesigned with a view to provide end-to-end focus on potential growth areas such as Broadband, Mobile, Marketing, Sales & Distribution and Customer Service. A business unit based organization structure is being adopted. The motive behind adoption of new organisation structure is to help BSNL to be

Create adequate focus o On critical growth segments such as broadband, mobile, enterprise and new businesses (e.g., infrastructure sharing, international expansion etc) o On critical skills such as marketing, sales, customer service, network management and IT

Develop accountability at all levels in the organisation along with control o Business units driving each of the key businesses with full responsibility for generating revenue with adequate control over all critical functions o Business unit structure at Head Office, Circle Office and in the field unit (i.e. SSAs)

Macro View of New Structure of BSNL

The functional Directors on BSNL Board as per new organization structure, have been re-designated as: -

In the new organisation structure, as above there are four Business Units.

(1) Consumer Fixed Access(CFA) :-- Will be responsible

for products such as landline, PCO, broadband and related VAS, and would target retail customers. This business unit will control all PSTN and data Services. (2) Consumer Mobility(CM) :-- Will be responsible for products such as GSM (2G, 3G), WLL, CDMA, WiMax and related VAS, and would serve retail customers as well as small businesses. This business unit will control the mobility access network (i.e., BTS, BSC, MSC etc) (3) Enterprise : -- Enterprise products would include voice good quality Txmission , data high speed Txmission and managed services. This business unit will also be responsible for the wholesale business undertaken on BSNLs National Long Distance (NLD) and International Long Distance (ILD) network. It will also control BSNLs core network (i.e., transmission media assets OFC, microwave etc). There will an Executive Director responsible for the core network within this BU (4) New Businesses :-- Will be in-charge of new business opportunities which BSNL plans to pursue. One such opportunity that we have identified and are going to pursue is passive infrastructure sharing. Other areas being evaluated include expanding BSNLs core telecom operations in international markets.

Each of the above described BUs will be responsible for generating revenue and driving profit in their respective areas. They will also have control over critical resources needed to drive the business such as strategy & planning, product management, marketing, sales & distribution, customer service as well as engineering, development and operations of their respective network assets .

Each business unit will also have elements of these critical support functions, e.g. Finance, IT etc within its organization structure to support respective business units. The business unit focus, which has been developed at the Head Office is being replicated at the Circle Offices and Region Offices. Hence each of the four BUs at Head Office will have their representatives at the Circle Office and Region Offices below them. This will ensure that there is a clear chain of command from top to bottom within each BU and accountability can be assigned to people at all levels. The same will also be true for all the critical shared functions. Circle Office Restructuring : -- The existing Circles have been categorized as Big, Medium and small and accordingly revised structure has been worked. The categorization of these circles is given below : --

All the circles have thirteen distinct sections namely, CFA, CM, Enterprise, Passive Infra, HR, Finance, Business Planning / IT, Civil, Electrical, Architect, Vigilance, Commercial & Regulation, CSC. SSA restructuring : -- All SSAs in BSNL also need to be restructured to align their operations with the new vertical concept. This is being done progressively. In SSAs also CFA, CM, CSC, EB, Finance, Vigilance and HR/Admin / MIS / IT roles are defined. Depending on the size of SSA, job assignment and reporting structure is being planned. Dual reporting concept : -- At circle level head of CSC and C&R posts have dual reporting i.e to CFA and CM heads. Similarly in SSAs, the CSC head of SSA has dual reporting to CFA and CM heads.

organization restructuring
The steps implemented are: The organization structure of the Corporate Office has already been redesigned. All the officers of corporate office have been assigned new job responsibilities. The BSNL HO is under the process of smooth transition from old to new

structure, having equipped with new job description, and new responsibilities. The next phase of organization restructuring is to be implemented in the headquarters of the territorial Circles. Territorial Circles are in the process of carrying out the mapping of Officers to the new structure. Proposals of Circles are being examined at Corporate Office , GM (Administration) of territorial circles are meeting officers from Corporate Restructuring cell at HO.