Q3 Explain, how much can business intelligence and

business analytics help companies refine their business

strategy?
Business intelligence (BI) contains the frameworks and advancements used by associations
for the data assessment of business data. Business Intelligence progresses gives verifiable,
current, and predictive points of view on business exercises and activities. Business
intelligence speaks to a wide region utilizations and innovations for gathering, putting
away, examining, and giving data to improving businesses process modeling quality. To
assist the organization with redefining and refine its systems, Business Intelligence assists
with giving the following-
• It itself consists of data that contains examples, connections, and patterns about
different clients, providers, business accomplices, and representatives to the association.
• BI frameworks procedure, store, and give valuable data to clients who need it and
when they need it.
• It itself consolidates numerous apparatuses like information-mining devices,
announcing instruments and information management devices that assist associations with
coming and devise better methodologies, which accommodates their development and
benefits.

It therefore helps by-

• Improving Management Procedures.
• Improving business tasks.
• Extortion discovery, request handling, and different buying that outcomes in
expanded incomes and diminished expenses.
• Precise forecasts of things to come.

So also Business Analytics alludes to the usage of different information, data innovation,
statistical investigation, quantitative strategies, and scientific or PC based models to
support administrators and the association increase knowledge about the business activities
and assist them with settling on better decisions. The extent of business analytics is as per
the following-
• Descriptive analytics which utilizes information to comprehend at various times
• Predictive analytics, which breaks down past execution
• Prescriptive analytics which utilizes enhancement methods

Accordingly, to enable an organization to refine and reclassify its techniques, it helps by

accommodating
• Increment in profitability of businesses
• The increment in income of businesses
• Increment in investor return
• Improving comprehension of information
• Causes businesses to stay serious
• Aides in the formation of useful reports to the association.

Q4 Define an expert system, describe how it works, and

explain its value to business.
Expert systems are an intelligent technique for capturing tacit knowledge in a
very specific and limited domain of human expertise. These systems capture
the knowledge of skilled employees in the form of a set of rules in a software
system that can be used by others in the organization.Expert systems model
human knowledge as a set of rules that collectively are called the knowledge
base. The strategy used to search through the collection of rules and
formulate conclusions is called the inference engine. The inference engine
works by searching through the rules and firin those rules that are triggered
by facts gathered and entered by the user.
Expert systems help organizations make high-quality decisions with fewer
people. They are used in discrete, highly structured, decision-making
situations where expertise is expensive or in short supply.
Some of examples are:
Amazon Alexa, Netflix & Cortana from Microsoft Windows.
Working of Expert system:
It basically perform the operation similar to those of humans in terms of
learning and decision making with set of information available to them. It
manages the knowledge and provide send inference. Knowledge component
consists of organisation of facts about a particular task which need to be
executed. The inference part give the result after interpreting and evaluating
the facts from the knowledge base
Expert system as an value to the business :-
It helps in developing automated web design.
An expert system increasing productivity and operational efficiency of a
business
It saves both time and money by use of automation and also optimising the
routine process and tasks for a business.
It helps in in forecasting the sales and also show the future growth
opportunities for the business.
It is used to develop smart devices which are adjustable as per the
behaviour.Smart personal assistants like cortana and Google now and Siri
have been developed which enhance the user experience.
It helps the E-Commerce companies in providing personalized service for
different customers.
It also prepares the list of product recommendations and the purchase
predictions in case of online shopping.
It helps in developing automated web design.
An expert system increasing productivity and operational efficiency of a
business
It saves both time and money by use of automation and also optimising the
routine process and tasks for a business.
It also show the mistakes which are generally called human error.
It provides expert analysis and advice based on the continuous learning it goes
through while in operation.

Q1 If you were setting up the Web site for Disney World

visitors, what management, organization, and technology
issues might you encounter?
Organization problems issues :
Old business processes : in this VUCA world if we do not opt for latest
technology, process, and techniques then we will not be able to sustain in the
market. The changes must be made in order to remain in the Market.
• Unsupportive culture and attitude: every organization has a corporate culture, and
that culture decide whether the company will survive in the market or not. For
example if a company has good corporate culture then will adopt the changes very
well and if the company do not has a good corporate culture then the same will
create hindrance for itself.
• Political fights: an organization always faces problem related to politics. Every
business needs some support from the political parties and for the same they are
required to maintain good relation with the same.
• Turbulence in the business environment surrounding: Every business is elastic to
its external environment. If we ignore our competition and other things like
suppliers and other parties who are stakeholder then it will be difficult for the
businesses to run,

Technology issues are :-

• Inadequate database capacity: Database is most essential in this world but due to
increase in population and in order to facilitate them we need more and more
database to lower the trafic on one server.
• Rapid technological change: in this world change is the only constant, so we must
upgrade our technologies in order to work more effectively and efficiently
• Shortage and aging hardware: technologies have very short life span as in every
few months some new technologies enter in the market and new technologies
comes with improved specifications. And we will not be able to adopt new
technologies then we will face the consequences.
• Old Software: not only the technologies but software’s to get old and every new
version of sowftwares require new hardware’s to support them.

Management: Problems include the following:

• Lack of staff training : we have to train the staff as how the system works and
who are the people responsible for the same work. If our employees are not trained
and don’t know how to work using MIS system then we will not be able to sustain
in the market.
• Evaluating the performance of difficulty: we should also check in which area
staff is facing problem and most common problem should be given priority then as
per need of staffs we should train them.
• Business environment: Business environment is pervasive in nature as it changes
very often. If we will not cope up with the environment then we might lose the
business.
• Lack of support and participation of employees: Change is never easy. In order to
have implement changes we first have to explain the same to employees and then
explain them if we don’t implement changes then what will happen. We should
attain their consent by solving their problems rather then forcing the same.

Q2 Propose a cloud-based solution for Syntax. Solution

should consist of the details of delivery and service models.