Dayananda Sagar Junior Business School

PROJECT SYNOPSIS

Title: A study on online trading account of ICICI Direct

Name: Nayeem Amzad Saikia

Register No.:07CQC08069 Specialisation: Finance Course: Bachelor of Business Management (B.B.M) Name of the company: ICICI Direct

Submitted on ________________

Specialization Financial Management Title: A study on online trading account of ICICI Direct

1. Statement of the problem

This topic is selected to analyze about how to re-orient the existing level of business operation that are associated with online trading with a view of economic slowdown.

2. Objective of the study

To analyze and study the stages in the operation of a brokerage house. To know about the trends in the degree of expectations equity market. To identify the dimensions that constitutes the on-line transaction of shares. To identify the areas to enhance the satisfaction level products of online trading customers.

3. Limitations The study is limited only to Bangalore city. Due to small size of the sample there is a possibility of inaccuracy of
results.

Lack of time constraint for the analysis of the subject is another limitation. Due to lack of time respondents may have answered in hurry without giving consideration. Lack of knowledge of English by the respondents hampers the interview.

4. Scope of the study

Because of the obvious and time constraint associated with a project, the frame of reference of present study geographically limited to in around Bangalore city and was done through questionnaire & also by observation analysis was done based through questionnaire & also by observation analysis was done based on the responses given by respondents & articles of the newspapers. Further the scope of online trading is limited to BSE(Bombay stock exchange),Mumbai and NSE(National stock exchange),New Delhi.

5. Need/purpose of the study

The purpose of doing this project is to make a study on the operation of a brokerage house. The purpose includes study of the market strength of the company. To get a clear picture about the company in order to help investors. The purpose also includes study about the trends that are used in online share trading.

6. Research methodology
Research design
Research design is a purposeful scheme of action proposed to be carried out in a sequence during the process of research focusing on the management problem to be tackled. The designs that are to be used are: 1. Exploratory research design 2. Descriptive research design

 Data collection methods

Source of data contains primary data and secondary data. The primary data will be collected through interview schedules in the form of printed questionnaires which were direct and structured and self-administered. The secondary data will be collected from various sources such as companys brochure, website, prospectus, magazines, newspaper etc. And will be used in addition to primary data.

Area of the study

The areas of the study are limited to Bangalore. It covers a particular branch.

Sampling
The process of drawing a sample from a larger population is called sampling. Here the sample size will be 100 where all will be the customers of ICICI Direct. Firstly the population will be defined then the sampling frame will be identified, then to specify the sampling unit, sampling method, sampling size as well as sampling plan. And finally we have to select the sample.

Data processing and analysis plan

The data tabulation will be represented through table and supporting with the help of a bar graph/a pie chart.

Data collection tools

Data will be collected with the help of questionnaire and interviews from the customers of ICICI Direct.