Gurpreet Singh

MBA(Marketing) Photograph LPU, Chaheru Jalandhar (2009-11)

ADD:

6148/1, Nababa, ababa, Ludhiana, Punjab (141008) Contact : 91+ 0000000000

Email : abc@yahoo.com Career Objective dfjdskljvfklsdjvkljslk.

PROFESSIONAL PROFILE
M.B.A. 2009-11 Lovely Professional University, Chaheru Jalandhar 1st Year cgpa 8.78/10

ACADEMIC PROFILE
B.B.A. (Mgmt) Class XII Class X 2006-09 2005-06 GGNIMT, Ldh. (PTU) St. Marys Senior Secondary Convent School (CBSE) 79% 65%

INTERNSHIPS & PROJECTS

GGNIMT, LUDHIANA (BBA) Undertaken the Research project on CONSUMER BUYING BEHAVIOUR IN VARIOUS SHOPPING MALLS OF LUDHIANA and learned a lot on, CONSUMER BEHAVIOUR, CONSUMER BUYING PATTERNS. Project Also worked as, event management member of project CRESCENDO Worked on the project STUDENTSs PREFRENCES REGARDING VARIOUS CAREER OPTIONS AFTER +2 for IMS Pvt. Ltd, during my summer training in BBA. Attended a 5-DAY TRAINING PROGRAMME at BHARTI RETAIL ACADEMY Ludhiana. LOVELY PROFESSIONAL UNIOVERSITY (LPU), Chaheru, Jalandhar (MBA) Prepared a MARKETING PLAN for small cars segment. Conducted a Research on CONSUMERs PERCEPTION TOWARDS VARIOUS BRANDS OF SHOES Project Conducted research on ADVERTISEMENT EFFECT ON FAST MOVING CONSUMER GOOD-SHAMPOO

CRISIL SME RATINGS Ltd., Ludhiana (MBA)

Internship

Conducted a research on AWARENESS OF CRISIL SME RATINGS AMONG VARIOUS EMERGING SMEs Identified the level of awareness among SMEs owners. Extracted out the ways to motivate the SME owners, to go for SME RATINGS. Suggested ways like, INDUSTRIAL MEETINGS, BUZZ ABOUT CRISIL RATINGS, etc., in order to improve future services of CRISIL RATINGS Ltd.

RECENT OPPORTUNITIES (MBA) Sales & Promotions Management, Brand Positioning, Consumer Behaviour, Service Marketing

Area of interest
Currently Working on Writing a case on AVON CYCLEs BACKWARD INTEGRATION STRATEGY Working on a live CAPSTONE project, PRODUCT-TESTING OF ZEELINE CARDIGANS

STRENGHTS
Strong communication, interpersonal, learning and organizing skills. Expertise in Brand Positioning, Promotions Management, Retail Merchandising. Participated in many Group Discussion activities. Undertaken various term paper projects.

POSITIONS OF RESPONSIBILITY

OTHERS

Part of Event management team for CRESCENDO, 2008 CULTURAL HEAD during annual Management fest of the college, Le Mlange, 2009 TEAM LEADER during summer training in CRISIL RATINGS Ltd., 2010. CULTURAL HEAD during INTRA-SCHOOL TALENT HUNT, 2010.

Hobbies Photography Advertisement Designing Travelling to new destinations

Singing Reading Novels

Gurpreet Singh