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October, 2012
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ignation given to us by the US Chamber of Commerce! Join our team and be a part of a progressive, innovative and focused business institute. Lynne Ferris Firm Administrator Conboy, McKay, Bachman & Kendall, LLP
Why is it important to become a member of the Chamber of Commerce? The question I would ask you is why wouldnt you become a member of the Chamber of Commerce?
There is no better way to meet other business owners like you than through the
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Over the past year, I have learned so much about our community to include leaders of the organizations, what the businesses core mission is, what they offer to the community, and what they Chamber can do for them! When I first began my career at the Chamber, I was often faced with the question of What exactly do I get from having a Chamber membership? I finally have the answer- What can the Chamber do for your business or organization? I have discovered there is so much a
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Chamber Membership
but were Afraid to ask
Top 10 Reasons to Join any Chamber of Commerce:
1. Business Organization - As a member you will receive cooperation and assistance from the most capable firms in the community. 2. Publicity and Exposure - Chamber members receive real exposure through our publications, directories, mixers and Web site listings. 3. New Business Contacts - One major reason to consider active participation with the Chamber is to meet and network new businesses. 4. Representation - The Chamber works as a voice for its members in local and state government. 5. Referrals - Each month, as we receive requests for goods and services, we send them directly to our members. 6. Involvement - Our members MAKE THE DIFFERENCE by working to improve the quality of life and business environment. 7. New Customers - We support industries and businesses that bring people, employment and a better economy to the North Country. 8. Resources and Assistance - We maintain information and statistics that are shared with individuals interested in promoting business in the North Country. 9. Buy Locally - As a chamber we try to keep the money flowing within the community and make those dollars work for our community. 10. Informed Members - We try to keep our members informed about any and all regional and state issues, either by media articles, newspapers, personal visits, meetings and events.
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Other benefits include: Membership Listing in the Chamber Business Directory- The directory is printed annually and is distributed to New Members each month, relocation packets, visitor packets, every current member, on Fort Drum, and at various trade shows. Monthly Members Only Promotional Opportunities- Each month members only have the option to send content for the newsletter, participate in events, and event specific promotional opportunities.
Discount on Continuing Education Classes at JCCAll members and employees can receive $5 OFF any non-credit Continuing Education class at Jefferson Community College. Other Member-to-Member Discounts- Other Members also offer member only discounts. These are exclusive to members of the chamber only. Your business can offer a discount as well if interested. and More...
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Website Advertising:
Animated Banner: An animated advertisement will be placed over your main category and every search that includes your business name. Having an animated banner places your listing at the top of every search and highlights it in blue. Through your member portal, you will be able to see the number of visitors each week who see the banner ad in any search made on the website. The ad will be a 480x60 pixel web-ready advertisement. The advertisement will run for a year at $18 per month. Enhanced Listing: Improve upon the basic membership listing on the Chambers website by adding a business logo, photo gallery, embedded video, a 1600 word business description, hours of operation, driving directions, and more. These improvements can be made instantly and turn your basic listing into an additional website for your business. The enhanced listing also adds a logo to your business name in every category search and places your business at the top of every list. The enhancement will run for a year at $10 per month.
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NEW Website Sponsor Advertising: This advertisement will be placed in a central location on left side of every page of the Chambers website. No matter which page a visitor is on, they will see your business advertisement. This is an excellent opportunity to reach the 75,000 visitors each month to the website. Space is limited. This is a new advertising program for 2012. The advertisement will run for a year at $50 per month.
Newsletter Advertising:
Newsletter Advertising: Advertise in the Chambers digital newsletter. At an average download of 3,500 a month, the News & Views Newsletter which is sent to all 1800 emails of local business owners and employees and also placed on the website is the most opened guide in the area. The advertising sizes/prices range, please email marketing@ watertownny.com for details. NEW Newsletter Sponsorship: Sponsor the Chambers digital newsletter with your business logo. The logo will be prominently placed on the front cover and link to the businesss website or email of choice. This is a new program for 2012. Space is Limited. The program will run for a year at $20 per month.
Print Advertising:
Chamber Directory Advertising: Advertise in one of the most requested item produced by the Chamber. The Chambers printed directory is sent to every current member, every new member, all relocation packets, distributed on Fort Drum, also distributed at Chamber events and by various realtors in the area for new homeownership.. Ad sizes range from 1/8 black and white to full page, full color. Packages are also available that include both the animated banner and enhanced listing. Please check with a Chamber staff member for availability. Visitors Guide Advertising: Advertise in the summers best visitor guide for the area. This is the only visitor guide that focuses on Watertown, New York and includes listings for area attractions, accommodation, dining, and upcoming summer events. Place a full color advertisement around a Jefferson County Road Map and have the location of your business placed on the map. Space is Limited. The cost for the advertisement is $215.
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Chamber Newsletter - This is usually published monthly or quarterly for smaller Chambers. Its a great place to advertise your business for a fraction of regular newspaper advertising. Be sure to submit articles that would be of interest to all members. There is no guarantee that your article will be published, but you never know! New Resident/Business Welcome Bags - These are often distributed by real estate agents who are members of the Chamber. Put information in the bag about your business - use the type of bag that best fits your target audience. Member-To-Member The biggest advantage of being part of a Chamber is having a connection with several hundred potential customers/clients. These are a few of the ways to tap into that prospect pool: Member Discounts - Chamber will promote these discounts for you. Gift Certificates - Some Chambers sell gift certificates that can be used at any participating members place of business. This list is supplied when someone purchases a gift certificate from the Chamber. Sponsorship Opportunities - Look for special events during the year that give you an opportunity to sponsor the event and promote your business. Membership Decal - Make sure this is displayed and people know you are a member. This provides additional credibility because people know you are involved in the community. Social Media Many Chambers are getting involved in social media and this is a great opportunity to connect with other Chamber members and get involved with others in the community. Facebook/LinkedIn - Check for groups or pages your Chamber has established.
Local Media Sites - if you are in a resort area or a vacation destination, Chambers will often create an events website. Members of the Chamber can submit events to the site. This is just one more avenue to let the public know about special events you may be having at your business. Education You can save thousands of dollars on education by taking advantage of education opportunities the Chamber offers. Think about bringing along a client who would be interested in the topic presented. How about contacting the Chamber with a topic in which you are an expert and could share your ideas in an educational format. Keep up with what is going on in the community Often the seminars are about legislation that will affect your business. Provide education seminars for the Chamber - This is your opportunity to sow lots of seeds and show other Chamber members that you are knowledgeable in a specific area. The Chamber will often let members use their facility to do a seminar even if it is not directly sponsored by the Chamber. Specific topics that help you grow your business These topics could be How-To seminars on QuickBooks, Excel, etc. Or, they could be general topics such as Internet Marketing. These seminars are offered at a fraction of the cost of taking a class through a local college or over the internet. Volunteer Being a volunteer is a great way to get to know Chamber members. Ambassador program - An ambassador promotes the image and values of the Chamber by making personal visits or phone calls to Chamber members. Ambassadors help to improve Chamber membership and retention. This is your opportunity to call on a member and receive a warm reception. Once you have talked to them about the Chamber, you have the opportunity tell them a little about your business. As you see them
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at future Chamber events, you begin to build a relationship that will result in future business. Join a Chamber committee - There are a variety of committees within each Chamber. Find one that is of interest to you and get involved. Serve first, and you will reap benefits. Volunteer at special events - These are usually shortterm commitments and give you the opportunity to work side-by-side with Chamber members. Group Benefits Purchasing Co-ops - You can take advantage of a bulk discount. An example is BusinessTrainingTeam.com which provides training to businesses for a monthly subscription fee. Many Chambers have joined us as an affiliate and offer a discount to the site. Contact your Chamber for a discount code. Health Benefits - Group policies that would normally not be available to small businesses or professional sales people are available to members. Chamber Information Centers - The physical location of the Chamber can be a place for you to display your brochures or flyers to visitors of the Chamber. Cost/Benefit Analysis Although we cannot put a price on these benefits for your specific geographic area, these benefits taken in tandem more than outweigh the price of your annual dues: Website Listings Discount Advertising Opportunities Table-Top Expos Press Releases Member Discounts Education Opportunities Group Benefits Follow-up is the key to success! These are just a few ideas for making sure the seeds you sow are given every chance to grow, as you get involved with your Chamber.
Email signature - when you follow up with Chamber members, make sure your email signature indicates that you are a member of the Chamber. This gives you one more point of connection with your prospect. Post Cards - Have a supply of post cards on hand with your company logo or simply a Nice To Meet You on the front. Then, when you meet someone, you can quickly drop a personal note in the mail as a follow-up to the meeting. Set up a card campaign - Send Out Cards is a great tool to help you with building your relationships. You can set up a card campaign that will go out to your prospects on a regular basis. Article Source: http://EzineArticles.com/3599005
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You may have noticed the Jefferson Express van making its way across Jefferson and Lewis Counties bringing professional training and development to those areas. Its not difficult to miss it: its white and brandishes the Jefferson Express logo. It is loaded with computer laptops and has a purpose: to train people in various forms of technology and job skills. If you have noticed the van, perhaps you were also one of the hundreds of people that attended one of the many sites that hosted our trainings. If thats the case, you got to know the people that made the trainings behind Jefferson Express possible. Whitney Snyder, Coordinator of Community Services, and Todd Parody, Technical Support Specialist, at Jefferson Community College, along with a handful of other dedicated instructors, have worked tirelessly over the past two years to provide instruction to over 1,647 people on a variety of job readiness and software topics. Driving over 4,592 miles, trainings have been held at over 35 locations, such as, The WorkPlace on Coffeen Street in Watertown, Army Community Services on Fort Drum, Lyme Free Library in the Village of Chaumont, the Croghan Free Library in Lewis County, North Country Arts Council in downtown Watertown and the Sandy Creek Town Hall. The trainings were often free or discounted to a nominal fee of $5.00 per class and had a great impact on the individuals that attended. At least 27 individuals gained the skills to land a job, due at least in part to the Jefferson Express. The Board of Directors of Lyme Free Library have written to express appreciation on behalf of their membership for the many classes provided, allowing adults and children to learn and grow. Jefferson Express was initially made possible through the American Recovery and Reinvestment Act (ARRA) Broadband Technology Opportunities Program (BTOP) grant. While the grant ends September 30th, Jefferson Express is not going away. For many, Jefferson Express has become a name synonymous with easy, affordable access to quality training and individual growth, both personal and professional which is also the aim of
any non-credit activity the College provides our community. Therefore, the Continuing Education Division is renaming its non-credit department Jefferson Express! Without a grant to sustain the free or reduced priced workshops, classes will be offered at our regular, low prices, and Whitney and Todd will be scheduled to teach many of them. Coordinators are building the Spring 2013 non-credit workshop and training schedule now. Trainings will continue to be held using the laptops and software at sites across Jefferson and Lewis Counties and yes, youll continue to see the Jefferson Express van on the road! If you see us, make sure give us a honk and a smile, well be looking for you! To bring Jefferson Express professional training to you call 315-786-6591 or email wsnyder@sunyjefferson.edu.
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Thank You!
Rivershore Associates Harleysville Insurance
Watertown Eye Center Jefferson County Democratic Committee Northern New York Community Foundation Stephen C. Foy, Inc. Big M H.D. Goodale Co. Brownell Abstract North Country Insurance Co MJD Landscaping RBC Capital Markets Corp.
Congratulations!
25 YEARS Elms Golf Club
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