Solutions Phase 4 Presentation

Wednesday, November 28, 12
As you all know Ive been rebranding Google Since my last presentation ive made a lot of changes.
Solutions is a company that provides exactly what the name says: Solutions. A lot of people can provide you with answers but today creative solutions are key. For that reason Solutions is forward "Outside of the Box" thinking is a breath of fresh air for many small businesses, individuals, and students who rely on the us.
Outside of the Box
A Letter From Larry Page CEO and Co-founder

When I was a student at the University of Michigan, I went on a summer leadership course. The slogan was a healthy disregard for the impossible, and its an idea that has stayed with me ever since. It may sound nuts, but Ive found that its easier to make progress on mega-ambitious goals than on less risky projects. Few people are crazy enough to try, and the best people always want to work on the biggest challenges. For that reason we have decided to rebrand Google as Solutions. We will not only do what was thought to be impossible but we will do it amazingly well. Everyone knows who and what Google is. But it is not about us! Its about what the world needs and what the world needs is Solutions!
Letter from Larry Page the CEO and CoFounder.
OUR MISSION!
Solutions mission is to organize the worlds information and make it universally accessible and useful.
Solutions mission is to organize the worlds information and make it universally accessible and useful.
OUR ATTRIBUTES
INNOVATIVE
DIVERSE
PASSIONATE
PERSONAL
Our mission is to innovate, our passion is our customers, our pride is our diversity, and our goal is to be your personal choice when it comes to solving any kind of task. Which we can do through our large collection of products in services we have put in place for you. Our #1 focus.
Solutions represents a very Diverse clientele and collection of employees from all over the world.
Solutions represents a very Diverse clientele and collection of employees from all over the world.
Solutions is a Passionate company that has created many di erent programs to help in times of natural disasters, supporting educational programs, and promoting green practices in the technology industry.
Solutions is a Passionate company that has created many di erent programs to help in times of natural disasters, supporting educational programs, and promoting green practices in the technology industry.
Solutions is Innovative because we are always pushing for the best possible user experience through constant experimentation and testing to better compete with our competitors.
Solutions is Innovative because we are always pushing for the best possible user experience through constant experimentation and testing to better compete with our competitors.
Solutions is Personal because we want to be involved in every aspect of our users and employees lives for any question or problem that may need a Solution!
Solutions is Personal because we want to be involved in every aspect of our users and employees lives for any question or problem that may need a Solution!
OUR PHILOSOPHY
Focus on the user and all else will follow.

Solutions Ten Things We Know to be True
Focus on the user and all else will follow. Solutions Ten Things We Know to be True
Focus on the user and all else will follow.
I, once described the perfect search engine as something that understands exactly what you mean and gives you back exactly what you want. Since I spoke those words Solutions has grown to o er products beyond search, but the spirit of what I said remains true. - Larry
I, (Larry Page - CEO) once described the perfect search engine as something that understands exactly what you mean and gives you back exactly what you want. Since I spoke those words Solutions has grown to o er products beyond search, but the spirit of what I said remains true. - Larry
STUDENTS
Most popular with users under 34. Users are generally of a higher education and technologically adept.
BUSINESSES
Research suggests that the majority of our users are of an upper-middle class income structure.
INDIVIDUALS
Given research, one can assume that a majority of users are married and have or will have small families.
TARGET AUDIENCE
Our target audience: Students:

Most popular with users under 34. Users are generally of a higher education and technologically adept.
Businesses:
Research suggests that the majority of our users are of an upper-middle class income structure.
Individuals:
Given research, one can assume that a majority of users are married and have or will have small families.
With that being said the majority of Solutions users are business minded professionals.
With that being said the majority of Solutions users are business minded professionals.
COMPETITIVE AUDIT
SEARCH ENGINE MARKET SHARE 2006 VS 2011 As you can see Solutions formerly Google has outgrown Bing, MSNs replacement with a 22% increase. Yahoo has continued to shrink against the constant innovations being made to Solutions search. Losing 12.1%. MSN/ Bing gained 0.8%, Ask lost 3.2%, and AOL lost 4.2%.
SEARCH ENGINE MARKET SHARE

2006
COMPETITIVE AUDIT SEARCH ENGINE MARKET SHARE 2006 VS 2011 As you can see Solutions formerly Google has outgrown Bing, MSNs replacement with a 22% increase. Yahoo has continued to shrink against the constant innovations being made to Solutions search. Losing 12.1%. MSN/Bing gained 0.8%, Ask lost 3.2%, and AOL lost 4.2%.
SEARCH ENGINE MARKET SHARE

2011
-1.3% -4.2%
+0.8%
-12.1%
+22%
SEARCH ENGINE MARKET SHARE 2011
COMPETITIVE AUDIT
So what happened in 2012? Solutions gained 1.0% of the market share. Bing gained 2.0% and has risen to become Solutions closest competitor. Yahoo shrunk 2.7% and fell to 3rd place.
66.7%
+1.0%
WHAT DOES THIS REFLECT?

For the rst time in over 7 years Solutions was not #1 in market share growth! This reects the beginning of a change for the search market!
15.6%
+2.0%
13.4%
-2.7%
COMPETITIVE AUDIT Comparing the growth of Solutions vs its competitors and what that could reect for Solutions as a company.
COMPETITIVE AUDIT
KEY U.S. MARKET Solutions top two competitors are Bing and Yahoo respectively in the United States.
In a blind comparison test, the outcome was clear people chose Bing web search results over Solutions nearly 2:1. Specically, of the nearly 1000 participants: 57.4% chose Bing more often, 30.2% chose Solutions more often; 12.4 % resulted in a draw.
+
Yahoo! and Microsoft have set up a powerful partnership, where Microsofts Bing search engine now powers Yahoo! search results. Combining Yahoo and Bings market share shows that Bing powers as much as 30% of current searches.
COMPETITIVE AUDIT of Solutions KEY U.S. MARKET competitors. Explaining the urgent need to innovate.
COMPETITIVE AUDIT
SEARCH Here you can view the outdated Solutions homepage against the up and coming Yahoo! and Bing home pages.
For its part, our old Google page embraces the elegant simplicity of a white background and the Google Search text eld. Links to key Google features in the upper left corner make checking e-mail a snap.
The Yahoo home page is considerably busier. This reects the company's desire to be not just a search engine, but a starting point for Internet surng. Its scattershot approach features search, news, communications tools, and such specics as a horoscope.
Bing's front page is distinctly ashy, thanks to its stunning photography. Nevertheless, navigation for specialized search is easy to nd. Bings front door also includes plenty of shortcuts to other Microsoft-owned Web destinations such as MSN, Windows Live, and Bing Travel. It would be nice to have a short cut to mail.
COMPETITIVE AUDIT SEARCH Here you can view the outdated Solutions homepage against the up and coming Yahoo! and Bing home pages.
PROCESS
BRAND MARK EVOLUTION My brand mark has evolved through several di erent forms and equations in which its form is generated.
Google
Google
Google
Google
Now for comparison here is the old Google brand mark, and their three primary competitors next to my three early brand mark iterations and their dynamic counterparts. I choose to more forward with my third mark because I believe that by comparison that mark is a more innovative and modern stance on the Solutions brand. By blending these colors together it helps reect the seemliness in which all Solutions services and product interact together. It also provides a recognizable mark as diverse as their own user base.
PROCESS BRAND MARK EVOLUTION My brand mark has evolved through several di erent forms and equations in which its form is generated.
Now for comparison here is the old Google brand mark, and their three primary competitors next to my three early brand mark iterations and their dynamic counterparts. I choose to more forward with my third mark because I believe that by comparison that mark is a more innovative and modern stance on the Solutions brand. By blending these colors together it helps reect the seemliness in which all Solutions services and product interact together. It also provides a recognizable mark as diverse as their own user base.
PROCESS
BRAND MARK & NAMING FINAL EVOLUTION The brand mark that I had previously selected has evolved through another stage of change. Instead of searching inside a box for Solutions we now reect that we are discovering those Solutions and meeting those needs outside of the normal channels through innovation and exploration by removing our company from that restriction visually. To reect this the name Google no longer reects accurately what we as a company provide the world. Google as a word reects a googol of possibilities. Thats the digit 1 followed by 100 zeros! Sounds a little overwhelming doesnt it? Solutions provides exactly what it says. Solutions to the users problems. The whole of human information is at our nger tips. We just make it easy to use!
Google
PROCESS brand mark evolution

The brand mark that I had previously selected has evolved through another stage of change. Instead of searching inside a box for Solutions we now reect that we are discovering those Solutions and meeting those needs outside of the normal channels through innovation and exploration by removing our company from that restriction visually. To reect this the name Google no longer reects accurately what we as a company provide the world. Google as a word reects a googol of possibilities. Thats the digit 1 followed by 100 zeros! Sounds a little overwhelming doesnt it? Solutions provides exactly what it says. Solutions to the users problems. The whole of human information is at our nger tips. We just make it easy to use!
BRAND MARK
Introducing my nal brand mark for comparison.
BRAND MARK
STAGING AREA
My brand mark staging area.
DYNAMIC BRAND MARK

GENERATION The Solutions dynamic employee brand mark is generated through several key factors that e ect every Solutions employee. THESE FACTORS ARE: Department Name Location Age
AGE
40 50 60 70 10 20 30 80 90 100
FOR EXAMPLE:
LARRY
Age 37 Executive Mountain View, CA.
DEPARTMENT
LOCATION
10
ABC DEF GHI JKL MN OP
STU VWX YZ
STANDARD MARK
QR
NAME
DYNAMIC BRAND MARK GENERATION The Solutions dynamic employee brand mark is generated through several key factors that e ect every Solutions employee. THESE FACTORS ARE: Department / Name / Location / Age
DYNAMIC BRAND MARK

EXAMPLES Here are a few examples of how the Solutions brand mark should appear after being generated. The individual e ects in employees marks are evident but not so dramatic that we forget that we are part of the same team.
FRANK
Age 24 UI Designer Kansas City, MO.
LAUREN
Age 60 Ventures New York, NY.
LARRY
Age 37 Executive Mountain View, CA.
DYNAMIC BRAND MARK EXAMPLES Here are a few examples of how the Solutions brand mark should appear after being generated. The individual e ects in employees marks are evident but not so dramatic that we forget that we are part of the same team.
COLOR
GRADIENTS The color gradients created for Solutions rebrand have been based o of the classic Google colors. This has allowed us to retain an aspect of familiarity but also reect a more innovative approach as we move into the future. With todays display screens we no longer have to resort to the limited web safe color range. Each piece that makes up the Solutions brand mark has its own gradient color eld. When these are overlaid they form the box in the center from which Solutions spring forth.
LOGO COLOR USAGE
INDIVIDUAL PIECES
CENTER OVERLAY COLOR
ACTUAL GRADIENT
COLOR GRADIENTS The color gradients created for Solutions rebrand have been based o resort to the limited web safe color range. of the classic Google colors. This has allowed us to retain an aspect of familiarity but also reect a more innovative approach as we move into the future. With todays display screens we no longer have to
Each piece that makes up the Solutions brand mark has its own gradient color eld. When these are overlaid they form the box in the center from which Solutions spring forth.
TYPOGRAPHY
Gotham Rounded Book

Gotham Rounded Book was selected for its playful and friendly tone. It is easy to read online and gives o a nonthreatening feeling. It should only be used as body copy.
ABCDEFGHIJKLMN OPQRSTUVWXYZ 1234567890?!.,:;& ABCDEFGHIJKLMN OPQRSTUVWXYZ 1234567890?!.,:;& ABCDEFGHIJKLMN OPQRSTUVWXYZ 1234567890?!.,:;&
Gotham Rounded Medium

Gotham Rounded Medium is used primarily for emphasis and for calling out products, and services within the body copy.
Geogrotesque Medium
Geogrotesque is used for its futuristic feel and ability to call out titles standing out against the friendlier Gotham tyepface.
Wednesday, November 28, 12 Gotham Rounded Book was selected for its playful and friendly tone. It is easy to read online and gives o
a nonthreatening feeling. It should only be used as body copy.
Gotham Rounded Medium is used primarily for emphasis and for calling out products, and services within the body copy. Geogrotesque is used for its futuristic feel and ability to call out titles standing out against the friendlier Gotham typeface.
TAGLINE, & LOGO TYPE

COMBINED The Solutions brand tag line is Outside of the Box to promote its forward and innovative thinking that is the driving force behind todays technology. The tagline itself should be cropped as shown below when possible. The Solutions name itself is outside of the unfolded box in the logo / brandmark lock up to help reenforce this concept of innovative thinking.
Together
Solutions
Logotype Tagline
Outside of the Box
Outside of the Box

TAGLINE, & LOGO TYPE COMBINED The Solutions brand tag line is Outside of the Box to promote its forward and innovative thinking that is the driving force behind todays technology. The tagline itself should be cropped as shown below when possible. The Solutions name itself is outside of the unfolded box in the logo / brandmark lock up to help reenforce this concept of innovative thinking.
USE OF ELEMENTS
Brand Mark Guidelines.
Do not place text in the other corners.
Do not rotate the brand mark.
Do not reect the brand mark.
Do not use any other typeface.
Do not use small text.
Do not place the Solutions name in the center of the brand mark.
Do not change the color of the Solutions type.
Do not cut o the side of the brand mark.
Use of Elements Brand Mark Guidelines
TAKE AWAY
UNOPENED This Solutions Take Away has been created through the clever folding of our logo mark into a container. We at Solutions believe that if our logo is going to contain anything its our guiding principals the 10 Things We Know to be True.
Take Away Front
Take Away Slightly Opened
Take Away Back
TAKE AWAY UNOPENED This Solutions Take Away has been created through the clever folding of our logo mark into a container. We at Solutions believe that if our logo is going to contain anything its our guiding principals the 10 Things We Know to be True
TAKE AWAY
OPENED Inside the Take Away you can see our guiding principals on display here carefully formatted to t the inside of our logo mark.
10 THINGS WE KNOW TO BE TRUE

1. Focus on the user and all else will follow. 2. Its best to do one thing really, really well. 3. Fast is better than slow. 4. Democracy on the web works. 5. You dont need to be at your desk to need an answer. 6. You can make money without doing evil. 7. Theres always more information out there. 8. The need for information crosses all borders. 9. You can be serious without a suit. 10. Great just isnt good enough. Larry Page CEO and Co-founder
Take Away Close Up
Take Away Open
TAKE AWAY OPENED Inside the Take Away you can see our guiding principals on display here carefully formatted to t the inside of our logo mark.
BUSINESS CARDS
FRONT Solutions business cards as a personalized as the solutions we provide to our customers. For that reason each employees custom created mark is applied to their individual business card. We celebrate the individual here at Solutions! On the backside of the business card we display name, job title, phone number, e-mail, address, and company website in that order.
Business Card Front
Business Card Back
BUSINESS CARDS FRONT Solutions business cards as a personalized as the solutions we provide to our customers. For that reason each employees custom created mark is applied to their individual business card. We celebrate the individual here at Solutions! On the backside of the business card we display name, job title, phone number, e-mail, address, and company website in that order.
BUSINESS CARDS
GROUP Here is a sample of a group of those cards together. Larrys mark stands out clearly juxtaposing against his contact information.
BUSINESS CARDS GROUP Here is a sample of a group of those cards together. Larrys mark stands out clearly juxtaposing against his contact information.
ENVELOPE
OUTSIDE Our envelope is clear and professional. By reecting this professionalism on the front of our envelope and our tagline carefully cut o at the bottom of the envelope. On the backside of the envelope we surprise, and elude to the innovative and creative nature in which Solutions as a company operates. This is achieved through the use of a gradient color eld featuring our eye catching colors.
Envelope Front
Envelope Back
ENVELOPE OUTSIDE Our envelope is clear and professional. By reecting this professionalism on the front of our envelope and our tagline carefully cut o at the bottom of the envelope.
On the backside of the envelope we surprise, and elude to the innovative and creative nature in which Solutions as a company operates. This is achieved through the use of a gradient color eld featuring our eye catching colors.
ENVELOPE
INSIDE Inside of our envelope after having reected the professionalism in which we operate we can allow for a moment of the whimsical. The company name is hidden inside of the envelope as a surprise once theyve removed the letter. A reminder to the recipient that if they give Solutions a chance they might just be surprised.
Inside Message
CONTENTS
INSIDE Inside of our envelope besides the letter we can include the Solutions business card and the 10 Thinks We Known to be True take away to remind those recipients of our letters that we follow a code of conduct as a company that is in their best interest.
Inside Contents
ENVELOPE INSIDE Inside of our envelope after having reected the professionalism in which we operate we can allow for a moment of the whimsical. The company name is hidden inside of the envelope as a surprise once theyve removed the letter. A reminder to the recipient that if they give Solutions a chance they might just be surprised. CONTENTS INSIDE Inside of our envelope besides the letter we can include the Solutions business card and the 10 Thinks We Known to be True take away to remind those recipients of our letters that we follow a code of conduct as a company that is in their best interest.
LETTERHEAD
Our letterhead is clear and straightforward. We proudly place the Solutions brandmark at the top of the letter and the name at the bottom of the letter. The Solutions name is slightly cut o to remind those receiving the letter of our Outside of the Box forward thinking that they have come to know and trust.
Without Copy
Without Copy
LETTERHEAD Our letterhead is clear and straightforward. We proudly place the Solutions brandmark at the top of the letter and the name at the bottom of the letter. The Solutions name is slightly cut o that they have come to know and trust. to remind those receiving the letter of our Outside of the Box forward thinking
LETTERHEAD
REVERSE On the back of our letterhead is a gradient color eld updated for a new era of our company. It is always full bleed and boldly stating o our Outside of the Box solutions.
Letters Together
Signiture
LETTERHEAD REVERSE On the back of our letterhead is a gradient color eld updated for a new era of our company. It is always full bleed and boldly stating o our Outside of the Box solutions.
INVOICE
Our Invoice is similar to our letter head in many respects but instead calls out its importance by being using large dramatic type. The focus is on the Solutions brand name and the details at hand rst and foremost.
INVOICE Our Invoice is similar to our letter head in many respects but instead calls out its importance by being using large dramatic type. The focus is on the Solutions brand name and the details at hand rst and foremost.
T-SHIRTS
Solutions
Solutions
T-Shirt Designs
CAR WRAPS
Solution s Our car wraps are based o of the same gradients that persist in our brand mark. These give o of a passionate and urban fun vibe as they pass through the city mapping Solutions Street View.
Solution
Solution
CAR WRAPS Our car wraps are based o of the same gradients that persist in our brand mark. These give o of a passionate and urban fun vibe as they pass through the city mapping Solutions Street View.
OUTDOOR SIGNAGE
Outside of Solutions HQ in Mountain View, CA. we have our new brand mark outside.
OUTDOOR SIGNAGE Outside of Solutions HQ in Mountain View, CA. we have our new brand mark outside.
IPAD / IPHONE
The Solutions website homepage looks like on the iPad and iPhone.
IPAD / IPHONE The Solutions website homepage looks like on the iPad and iPhone.
LAPTOP
The Solutions website homepage looks like on a laptop.
LAPTOP
The Solutions website homepage looks like on a laptop.
TOUCH POINT
In this scenario the user will be exploring the Solutions website to explore Solutions Products and Services like Search, Images, and eventually Solutions Ventures.
FOCUS! 1
SOLUTIONS WEBSITE
The Solutions website homepage.
1/7
TOUCH POINT In this scenario the user will be exploring the Solutions website to explore Solutions Products and Services like Search, Images, and eventually Solutions Ventures. SOLUTIONS WEBSITE The Solutions website homepage.
SOLUTIONS WEBSITE
Even more options to view Solutions other products and services that they o er.
2/7
SOLUTIONS WEBSITE
Even more options to view Solutions other products and services that they o er.
SOLUTIONS WEBSITE
Browsing those Products and Services in which they select Web Search.
3/7
SOLUTIONS WEBSITE
Browsing those Products and Services in which they select Web Search.
SOLUTIONS WEBSITE
Now showing the Search results for Solutions Ventures a product of the Solutions company.
4/7
SOLUTIONS WEBSITE
Now showing the Search results for Solutions Ventures a product of the Solutions company.
SOLUTIONS WEBSITE
After having now selected Image the use views Image Search Results for Solutions Ventures.
5/7
SOLUTIONS WEBSITE
After having now selected Image the use views Image Search Results for Solutions Ventures.
SOLUTIONS WEBSITE
The user now returns back to the Search Results for Solutions Ventures.
6/7
SOLUTIONS WEBSITE
The user now returns back to the Search Results for Solutions Ventures.
SOLUTIONS WEBSITE
The user has reached the Solution Ventures Website in which they will be able to read about the investing arm of Solutions as a company.
FOCUS! 1
7/7
SOLUTIONS WEBSITE
The user has reached the Solution Ventures Website in which they will be able to read about the investing arm of Solutions as a company.
Outside of the Box

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Wednesday, November 28, 12

Wednesday, November 28, 12

Outside of the Box

A Letter From Larry Page CEO and Co-founder

Wednesday, November 28, 12

Letter from Larry Page the CEO and CoFounder.

Wednesday, November 28, 12

Wednesday, November 28, 12

Wednesday, November 28, 12

Wednesday, November 28, 12

Wednesday, November 28, 12

Focus on the user and all else will follow.

Focus on the user and all else will follow.

Wednesday, November 28, 12

Our target audience: Students:

Wednesday, November 28, 12

SEARCH ENGINE MARKET SHARE

Wednesday, November 28, 12

SEARCH ENGINE MARKET SHARE

SEARCH ENGINE MARKET SHARE 2011

WHAT DOES THIS REFLECT?

Wednesday, November 28, 12

Wednesday, November 28, 12

Wednesday, November 28, 12

Wednesday, November 28, 12

PROCESS brand mark evolution

Wednesday, November 28, 12

Introducing my nal brand mark for comparison.

Wednesday, November 28, 12

My brand mark staging area.

DYNAMIC BRAND MARK

ABC DEF GHI JKL MN OP

Wednesday, November 28, 12

DYNAMIC BRAND MARK

Age 24 UI Designer Kansas City, MO.

Age 60 Ventures New York, NY.

Age 37 Executive Mountain View, CA.

Wednesday, November 28, 12

LOGO COLOR USAGE

CENTER OVERLAY COLOR

Wednesday, November 28, 12

Gotham Rounded Book

ABCDEFGHIJKLMN OPQRSTUVWXYZ 1234567890?!.,:;& ABCDEFGHIJKLMN OPQRSTUVWXYZ 1234567890?!.,:;& ABCDEFGHIJKLMN OPQRSTUVWXYZ 1234567890?!.,:;&

Gotham Rounded Medium

a nonthreatening feeling. It should only be used as body copy.

TAGLINE, & LOGO TYPE

Outside of the Box

Outside of the Box

Do not place text in the other corners.

Do not rotate the brand mark.

Do not reect the brand mark.

Do not use any other typeface.

Do not use small text.

Do not change the color of the Solutions type.

Do not cut o the side of the brand mark.

Wednesday, November 28, 12

Use of Elements Brand Mark Guidelines

Take Away Slightly Opened

Take Away Back

Wednesday, November 28, 12

10 THINGS WE KNOW TO BE TRUE

Take Away Close Up

Take Away Open

Business Card Front