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  • Did You Find Proper Branding Outside The Outlet (Fascia & Windows)

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    Muhammad Farooq
    27 views10 pages
    This document contains survey results from visits to multiple outlet stores. It summarizes findings on various aspects of the stores' exteriors and interiors such as: - Visibility and ease of finding the outlet location and parking. Fascia and windows were usually clean and well-lit. - Cleanliness of the office entrance, floors, counters, walls and other areas. Temperature was occasionally too cold. - Layout and setup being customer friendly with adequate waiting space and staff availability. - Selling processes with attentive and knowledgeable staff. Product handling and persuasive selling skills were strong. - Visible branding and promotional materials inside. POS and standee conditions were usually good.

    Original Description:

    Service Marketing Projects

    Original Title

    Mystery Shopping

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    © Attribution Non-Commercial (BY-NC)

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    This document contains survey results from visits to multiple outlet stores. It summarizes findings on various aspects of the stores' exteriors and interiors such as: - Visibility and ease of finding the outlet location and parking. Fascia and windows were usually clean and well-lit. - Cleanliness of the office entrance, floors, counters, walls and other areas. Temperature was occasionally too cold. - Layout and setup being customer friendly with adequate waiting space and staff availability. - Selling processes with attentive and knowledgeable staff. Product handling and persuasive selling skills were strong. - Visible branding and promotional materials inside. POS and standee conditions were usually good.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    27 views10 pages

    Did You Find Proper Branding Outside The Outlet (Fascia & Windows)

    Uploaded by

    Muhammad Farooq
    This document contains survey results from visits to multiple outlet stores. It summarizes findings on various aspects of the stores' exteriors and interiors such as: - Visibility and ease of finding the outlet location and parking. Fascia and windows were usually clean and well-lit. - Cleanliness of the office entrance, floors, counters, walls and other areas. Temperature was occasionally too cold. - Layout and setup being customer friendly with adequate waiting space and staff availability. - Selling processes with attentive and knowledgeable staff. Product handling and persuasive selling skills were strong. - Visible branding and promotional materials inside. POS and standee conditions were usually good.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 10

    Did you find proper Branding outside the outlet (Fascia & Windows)

    store DHA Glbrg Johar TWN IQBL TMN MUGHLP

    visit 1 2 1 2 1 2 1 2 1 2

    Average

    Was the Outlet location Visible? 3 3 4 4 3 3 5 5 2 2 3.4

    Did you find the parking Easily? 2 3 4 5 3 3 3 3 1 3 3

    Shop Fascia Clean 4 4 5 5 3 2 5 5 3 3 3.9

    Shop Fascia Lit 4 4 4 4 3 3 5 5 3 3 3.8

    Window Posters 4 4 4 4 3 3 4 4 4 4 3.8

    Window Poster Condition 3 3 5 5 2 2 4 4 4 4 3.6

    Was the office entrance clean

    store DHA Glbrg

    visit 1 2 1 2 1 2 1 2 1 2

    Johar TWN IQBL TMN MUGHLP Average

    Floor Counters Walls Cleanline Cleanlines Cleanline ss s ss 4 4 3 5 5 4 5 5 4 4 5 5 2 3 3 4 4 5 5 4 5 5 4 5 2 3 3 3 3 4 3.9 4 4.1

    Door and window Cleanlines s 3 4 4 4 3 4 3 3 2 4 3.4

    Furniture Cleanline Smell ss and inside the Status office 3 4 4 3 3 3 4 3 3 1 3 3 3 2 3 3 4 3 4 5 3.4 3

    Outlet temperatu res friendlines s 4 4 3 3 1 2 2 2 4 3 2.8

    store DHA Glbrg Johar TWN IQBL TMN MUGHLP

    visit 1 2 1 2 1 2 1 2 1 2

    Did you find the office layout customer friendly

    Average

    4 3 5 5 4 4 4 4 2 3 3.8

    Did you find the waiting area Staff customer availability friendly at counter 3 2 4 3 4 3 4 3 2 3 2 4 4 5 3 3 2 1 3 3 3.1 3

    Stores DHA Glbrg Johar TWN IQBL TMN MUGHLP

    Visit # 1 2 1 2 1 2 1 2 1 2

    Average

    Selling ProcessSelling Process Selling Was the Process staff attentive Were you & listened Own greeted to you Handling product by the (Care & time (Staff Persuasive knowledg staff empathy) efficiency) Selling e 3 5 4 4 4 3 5 4 3 4 3 4 4 5 5 3 5 5 5 5 2 3 4 3 4 4 3 3 4 4 5 4 4 5 5 3 4 4 4 4 1 2 2 1 4 3 3 4 5 4 3 3.8 3.8 3.9 4.3

    Competito r product knowledg e 3 2 4 3 3 3 2 2 2 2 2.6

    Visible Inside branding / promotional material

    Staff appearance

    Stores DHA Glbrg Johar TWN IQBL TMN MUGHLP

    Visit # 1 2 1 2 1 2 1 2 1 2

    Average

    POS POS material material condition Standee 4 2 3 5 5 5 4 5 5 5 5 5 3 2 2 5 4 3 5 4 5 4 4 5 3 3 3 3 3 3 4.1 3.7 3.9

    Stores DHA Glbrg Johar TWN IQBL TMN MUGHLP Average

    Staff appearance

    Visit # 1 2 1 2 1 2 1 2 1 2 Average

    Grooming (Shave, Hair Cut) 4 3 5 4 2 2 3 3 4 5 3.5

    Proper Dress (Shirt, Trouser, Tie, shoes) 2 2 3 2 2 2 3 3 4 3 2.6

    Did you find proper Branding outside the outlet (Fascia & Windows)

    Was the Outlet location Visible? 5 5 4 4 4 4 3 4 4

    Did you find the parking Easily? 2 3 3 1 5 5 2 2 3

    Shop Fascia Clean 5 5 4 4 4 4 2 4 4

    Shop Fascia Lit 5 5 4 4 4 4 3 3 4

    Window Posters 4 4 5 5 5 4 4 4 4

    et (Fascia & Windows)

    Window Poster Condition 5 4 5 5 4 3 3 3 4

    Presented To: Sir. Basit Afzal

    Presented To: Sir. Basit Afzal

    Presented By: Muhammad Farooq Muhammad Ahmad

    Shop # 1, LG Floor Usman Arcade, Near Ufone Franchise, Main Blvd. Defence Road Lahore

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