Timestamp

Name

Age Group

Annual Income Bracket

City of Residence

11/6/2011 23:01:48 Rohan

25-30 Years

3 Lakhs to 8 Lakhs

Pune

11/7/2011 13:31:00 Nidhi Jain

30-45 Years

8 Lakhs to 15 Lakhs Delhi

11/7/2011 15:51:43 Pooja

25-30 Years

1 Lakh to 3 Lakhs

Hyderabad

11/7/2011 19:06:55 Lakshmi

45-60 Years

> 15 Lakhs

New Delhi

################ Vadiraja Bhatt

30-45 Years

> 15 Lakhs

Bangalore

################ Ganish Behl

25-30 Years

> 15 Lakhs

New Delhi

################ Jitendra Sambhwani 25-30 Years

3 Lakhs to 8 Lakhs

Jodhpur

################ Preethi Upamaka

30-45 Years

> 15 Lakhs

Mumbai

################ Anshul Gupta

30-45 Years

> 15 Lakhs

New Delhi

################ U Jawaharlal

45-60 Years

> 15 Lakhs

Hyderabad

################ GM Bagai

45-60 Years

> 15 Lakhs

Faridabad

################ Tanuj Arora

25-30 Years

8 Lakhs to 15 Lakhs Noida

################ Sarang

25-30 Years

> 15 Lakhs

Hyderabad

################ Prashant

30-45 Years

> 15 Lakhs

Bangalore

################ SK Deshpande ################ Mamta Bhaskar

45-60 Years 30-45 Years

> 15 Lakhs > 15 Lakhs

Nagpur Delhi

################ Manisha Dubey

30-45 Years

> 15 Lakhs

Noida

################ Abhishek M

20-25 Years

8 Lakhs to 15 Lakhs Bhubaneswar

################ Anita Subramani

20-25 Years

3 Lakhs to 8 Lakhs

Gurgaon

################ Roshim Sood

30-45 Years

8 Lakhs to 15 Lakhs Noida

################ Bharat Wadhwa

30-45 Years

> 15 Lakhs

Delhi

################ Pia Sethi

25-30 Years

> 15 Lakhs

Delhi

################ Dr. Chikara ################ Aashish

45-60 Years 20-25 Years

> 15 Lakhs 3 Lakhs to 8 Lakhs

Meerut Gazhiabad

################ D Prasad

45-60 Years

8 Lakhs to 15 Lakhs Bangalore

################ Anil G

30-45 Years

3 Lakhs to 8 Lakhs

Mumbai

################ Tathagat

30-45 Years

8 Lakhs to 15 Lakhs Hyderabad

################ K.R. Rao ################ Manmeet

45-60 Years 30-45 Years

8 Lakhs to 15 Lakhs Bangalore > 15 Lakhs Delhi

################ Ravi T

30-45 Years

> 15 Lakhs

Mumbai

################ Anshul

30-45 Years

> 15 Lakhs

Delhi

Are you a Club Mahindra member?

Are you satisfied with the current pricing of the Vacation Ownership Product?

Are you aware of Are you aware of the 25 Year other Club Vacation Mahindra products Ownership If yes, what is your such as Mahindra product from Club understanding of Zest and Mahindra Mahindra? this service? Fundays?

No

Yes

No

Yes

Dont know much, just heard of the name No We have to be a member of this sceme by investing some initial amount and can avial the holiday packages for many years on all its location for free No

No

Yes

No

No

Yes

No. It is costly No Pricing is yes. But getting reservation is big problem. Have to book 6 months in advance. Yes

No

No

Yes

No

No

Yes

No

No

Yes

No

No

Yes

Yes

No

Yes

Its a 25 year contract to vacation 1 week per year in Mahindra Resorts No

No

No

No 1 week vacation per year for 25 years Yes

No

Yes

No

No

No

No

Yes

Yes

No No

Yes

Yes Yes

25 years of 1 week vacation

No No

No

Yes

Yes

No

Yes

Yes

No

Yes

No

No

Yes

Yes

No

Yes

Yes

Yes

No. It is costly

Yes

Yes Yes

Yes Yes

Yes Yes

Yes

No. It is costly

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes Yes

No. It is costly Yes

Yes Yes

Yes

Yes

Yes It provides 2 weeks free stay vacations every year in any of their resorts or associated properties No

No

Yes

On an average, What was the how many times average cost do you go on a incurred on these week long week long vacation per year? vacations?

Where was your last week long vacation to?

How many What was the Weekend average cost Getaways did you incurred on these go to over the past weekend 1 year? getaways?

<2 Times

Rs 10,000 to Rs 30,000

Goa

2 to 5

< Rs 5,000

<2 Times

Rs 10,000 to Rs 30,000

manali

<2

< Rs 5,000

<2 Times

Rs 50,000 to Rs 1,00,000

United Kingdom

<2

Rs 10,000 to Rs 30.000

<2 Times

Hyderabad

<2

< Rs 5,000

> 5 Times

Rs 10,000 to Rs 30,000

North East

2 to 5

< Rs 5,000

<2 Times

< Rs 10,000

2 to 5

< Rs 5,000 Rs 5,000 to Rs10,000

2 to 5 Times

> Rs 1,00,000

Europe

2 to 5

<2 Times

> Rs 1,00,000

Bangkok

<2

< Rs 5,000

<2 Times

> Rs 1,00,000

Europe

<2

< Rs 5,000

<2 Times

Rs 10,000 to Rs 30,000 Rs 50,000 to Rs 1,00,000

<2

< Rs 5,000

<2 Times

Singapore

<2

< Rs 5,000 Rs 10,000 to Rs 30.000 Rs 5,000 to Rs10,000

<2 Times

> Rs 1,00,000

<2

<2 Times

> Rs 1,00,000

USA

2 to 5

<2 Times <2 Times

Rs 10,000 to Rs 30,000 < Rs 10,000

<2 <2

< Rs 5,000 < Rs 5,000 Rs 10,000 to Rs 30.000

2 to 5 Times

> Rs 1,00,000

2 to 5

<2 Times

< Rs 10,000

<2

< Rs 5,000

<2 Times

Rs 50,000 to Rs 1,00,000 Rs 30,000 to Rs 50.000

UK

<2

Rs 5,000 to Rs10,000 Rs 5,000 to Rs10,000

<2 Times

2 to 5

<2 Times

> Rs 1,00,000

Australia

2 to 5

> Rs 30,000

<2 Times

Rs 30,000 to Rs 50.000

Nasik, Deolali

2 to 5

Rs 10,000 to Rs 30.000

Please mention some weekend getaways you visited recently.

Do you pre-book for all your vacations?

How do you make your travel arrangements?

Are you happy with the 25 year vacation ownership product?

Are you satisfied with the 1 week vacation per year model?

mulshi, lonavala

No

Self

rajasthan

Yes

Self

Yes Agra, Jaipur, Vaishnodevi, Hardwar, Rishikesh Yes

Online No. It is too long a duration.

Self

Yes

Yes. Its a good saving of money.

Yes

Corbett

No

Self

Hrishikesh

No

Self

Lands Down

Yes

Online

Yes

Self

Yes

Through Travel Agents

Yes

Self

No

Self Through Travel Agents

Yes

Yes

Online

Yes Yes

Self Through Travel Agents Through Travel Agents

Yes

Yes

Self

Yes

Online

No

Self Through Travel Agents No. It is too long a duration.

Yes

Yes

Yes. Its a good saving of money. No. It is too long a duration.

Yes No

No. It is too long a duration. No. It is too long a duration.

Yes

No

No. It is too long a duration.

No

No. It is too long a duration. No. It is too long a duration.

Yes Yes

Yes. Its a good saving of money.

No

Jaipur

No

Self

Are you satisfied with the facilities provided at the Club Mahindra Resorts? Are there any specific facilities you require when on vacation. Please

Are you aware of other Club Are you aware of Mahindra products the various such as Mahindra options in the Club Zest and Mahindra Mahindra VO Fundays? Product?

If the upfront cost for the Vacation Ownership Product is reduced For a 10 year VO to 1.35 lakhs for a product, which 10 year package, package would would you be more you prefer? willing to take it ?

Normal

Yes

Normal

Yes

Entry Level

No

Normal

Yes

Yes

Yes

No

Premium

Yes

Mid-Premium

Yes

Entry Level

Yes

Mid-Premium

Mid-Premium

Yes

Premium

Yes

Mid-Premium

Yes

Yes

Normal

Yes

Mid-Premium

Yes

Premium Mid-Premium

Yes Yes

Normal

Yes

Normal

Yes

Normal

Yes

Entry Level

Yes

Mid-Premium

Yes

Yes

No

No

Normal

Yes

Yes Yes

No No

No No

Normal Entry Level

Yes Yes

Wifi, Adventure Sports

No

No

Normal

No

Yes

Yes

No

Entry Level

Yes

Yes

No

Yes

Normal

Yes

Yes Yes

No No

No No

Normal Mid-Premium

Yes Yes

Yes

No

Yes

Normal

Yes

Mid-Premium

Yes

If 1.35 lakh is for If 1.35 lakh is for an average an average package, how package, how much are you much are you ready to pay for a ready to pay for a Mid Premium premium package? package?

If 1.35 lakh is for an average package, how much are you ready to pay for a Entry Level package?

How would you How would you rate such a rate such a product on the product on the following factors? following factors? [Cost] [USefulness]

175000 - 185000

155000 - 165000

85000-95000

Good

Satisfactory

165000-175000

145000-155000

I don't want entry level

Average

Average

175000 - 185000

145000-155000

85000-95000

Satisfactory

Good

175000 - 185000

145000-155000

85000-95000

Satisfactory

Good

I don't want premium

155000 - 165000

I don't want entry level I don't want entry level

Satisfactory

Satisfactory

175000 - 185000

155000 - 165000

Satisfactory

Satisfactory

165000-175000

155000 - 165000

85000-95000 I don't want entry level

Satisfactory

Good

175000 - 185000

145000-155000

Satisfactory

Good

175000 - 185000

165000-175000

85000-95000

Satisfactory

Satisfactory

175000 - 185000

I don't want Mid premium

I don't want premium

Satisfactory

Good

I don't want premium

155000 - 165000

I don't want entry level I don't want entry level

Satisfactory

Good

185000-195000 I don't want premium

165000-175000

Satisfactory

Excellent

165000-175000

85000-95000

Excellent

Satisfactory

185000-195000

155000 - 165000

85000-95000

Satisfactory

Good

175000 - 185000 175000 - 185000

155000 - 165000 155000 - 165000

I don't want entry level I don't want entry level I don't want entry level I don't want entry level

Satisfactory Satisfactory

Excellent Excellent

165000-175000

145000-155000

Excellent

Satisfactory

185000-195000

155000 - 165000

Excellent

Satisfactory

165000-175000

145000-155000 I don't want Mid premium

I don't want entry level

Excellent

Satisfactory

175000 - 185000

75000-85000 I don't want entry level I don't want entry level

Satisfactory

Satisfactory

175000 - 185000

155000 - 165000

Satisfactory

Good

175000 - 185000

165000-175000

Excellent

Excellent

165000-175000 175000 - 185000

145000-155000 155000 - 165000

I don't want entry level 75000-85000

Satisfactory Excellent

Satisfactory Satisfactory

I don't want premium

165000-175000 I don't want Mid premium

85000-95000

Average

Good

175000 - 185000

85000-95000

Satisfactory

Good

185000-195000

165000-175000

I don't want entry level

Excellent

Satisfactory

185000-195000 175000 - 185000

I don't want Mid premium 165000-175000

I don't want entry level 95000-105000

Excellent Satisfactory

Satisfactory Excellent

175000 - 185000

155000 - 165000

I don't want entry level

Satisfactory

Satisfactory

175000 - 185000

155000 - 165000

95000-105000

Satisfactory

Good

If there is a loyalty points system, where you would How would you Is the product is be able to collect rate such a further simplified Would you be points and product on the to a 4 Years + 6 willing to pay for reimburse them following factors? Years extendible additional services later in the year, [Ease of product, would such as Camping, how would you Utilization] you find it useful? Houseboats, etc.? want the system to

Most families stop using the product after the children reach the age of 18 years. If there was an option to increase the age bracket by paying an additional

Satisfactory

Yes

No

Use the points to reimburse them as vacations

Yes

Average

Yes

No

Good

Yes

No

Good

Yes

No

Use the points to reimburse them on other Mahindra products such as Cars Use the points to reimburse them on other Mahindra products such as Cars Use the points to reimburse them as vacations

Yes

No

Yes

Satisfactory

No

Yes

Good

Yes

Yes

Good

Yes

Yes

Satisfactory

Yes

Yes

Satisfactory

Yes

Yes

Use the points to reimburse them as vacations Use the points to reimburse them as vacations Use the points to reimburse them on other Mahindra products such as Cars Use the points to reimburse them as vacations Use the points to reimburse them as vacations

Yes

No

No

Yes

No

Average

No

No

Satisfactory

Yes

No

Satisfactory

Yes

Yes

Good

Yes

No

Satisfactory

Yes

Yes

Good Average

Yes No

No No

Average

Yes

Yes

Excellent

Yes

Yes

Excellent

Yes

Yes

Satisfactory

Yes

Yes

Satisfactory

Yes

Yes

Good

Yes

Yes

Good Excellent

Yes Yes

Yes Yes

Use the points to reimburse them as vacations Use the points to reimburse them on other Mahindra products such as Cars Use the points to reimburse them as vacations Use the points to reimburse them as vacations Use the points to reimburse them as vacations Use the points to reimburse them on other Mahindra products such as Cars That's not a good idea Use the points to reimburse them as vacations Use the points to reimburse them as vacations Use the points to reimburse them on other Mahindra products such as Cars Use the points to reimburse them as vacations Use the points to reimburse them as vacations Use the points to reimburse them as vacations Use the points to reimburse them on other Mahindra products such as Cars That's not a good idea

No

No

Yes

Yes

No

No Yes

Yes

Yes

Yes

Yes

Yes

No

No No

Good

Yes

Yes

Average

Yes

Yes

Satisfactory

Yes

Yes

Excellent Average

Yes Yes

No No

Satisfactory

Yes

Use the points to reimburse them on other Mahindra products such as Cars Use the points to reimburse them as vacations Use the points to reimburse them on other Mahindra products such as Cars Use the points to reimburse them on other Mahindra products such as Cars That's not a good idea Use the points to reimburse them on other Mahindra products such as Cars Use the points to reimburse them on other Mahindra products such as Cars

No

No

Yes

No No

No

Good

Yes

No

No

What is your brand What is your brand perception of perception of Country Club? Sterling Resort?

Not good

Average

Good

Average

Average

Good

Not Good

Good

Not Good

Average

Not Good

Average

Not Good

Average

Average

Average

Average

Average

Not good

Not good

Not good

Good

Not good

Good

Average

Good

Average

Good

Average Not good

Average Not good

Good

Good

Not good

Average

Not good

Average

Average

Average

Average

Average

Average

Average

Good Not good

Good Average

Not good

Average

Not good

Not good

Not good

Average

Average Average

Average Average

Average

Average

Average

Average