NEWSRELEASE

AmayaGamingsignsBetfair
MONTREAL, Canada, August 1, 2012 Amaya Gaming Group Inc. (TSX.V: AYA), an entertainment solutions provider for the regulatedgamingindustry,ispleasetoannounceathreeyearlicensingagreementwithBetfairGroupplc.Thisagreementcallsfor Amaya to supply a selection of its unique proprietary and branded games via an Openbet integration onto the Betfair Arcade to complementexistingArcadecontent. Betfairisoneoftheworldslargestinternationalonlinesportsbettingprovidersandpioneeredthebettingexchangein2000.Driven bycuttingedgetechnology,Betfairenablescustomerstobetatoddssoughtbythemselvesorofferedbyothercustomers.The companynowprocessesoversevenmilliontransactionsadayfromitsfourmillionregisteredcustomersaroundtheworld.In additiontosportsbetting,Betfairoffersaportfolioofinnovativeproductsincludingcasino,exchangegamesandpoker. BetfairhastwicebeennamedtheUKsCompanyoftheYearbytheConfederationofBritishIndustryandhaswontwoprestigious QueensAwardsforEnterprise,beingrecognisedforInnovationin2003andmostrecentlyforInternationalTradein2008.Betfair currentlyemploysover2,000peopleworldwide.ThecompanyholdsbettinglicencesinGibraltar,theUS,Tasmania,Italy,Denmark andMalta. WearepleasedtowelcomeasacustomersuchawellrecognizedbrandinBetfair,saidIanPrice,SeniorVicePresident,Amaya Interactive.WehaveeveryconfidencethatourgrowinglistofleadingedgegameswillenableBetfairtobroadenitsclientbaseby enhancingoverallplayerentertainmentontheirArcadesite.Welookforwardtoalongtermmutuallybeneficialrelationship.

About Amaya Gaming Group

Foundedin2004,AmayaGamingGroupInc.isatechnologybasedgamingproviderfortheregulatedgamingindustry.Anexpansive globalorganization,presentinNorthAmerica,LatinAmerica,Europe,AfricaandAsia,Amayaisaninnovatorinthegamingworld. HeadquarteredinMontreal,Canada,Amayaprovidesahostofservicesandsolutionsthatrangefrom:onlineandmobilegaming casino games and platforms, traditional and mobile lotteries, networked electronic gaming systems, hospitality inroom entertainment systems, management systems, content suites, advisory and management services, and integrity monitoring and auditing systems for the regulated gaming markets. For more information please visitwww.amayagaming.com or www.amayaonline.com.

Disclaimer in regards to Forward-looking Statements

Certain statements included herein, including those that express management's expectations or estimates of our future performanceconstitute"forwardlookingstatements"withinthemeaningofapplicablesecuritieslaws.Forwardlookingstatements arenecessarilybaseduponanumberofestimatesandassumptionsthat,whileconsideredreasonablebymanagementatthistime, are inherently subject to significant business, economic and competitive uncertainties and contingencies. Investors are cautioned not to putundue reliance on forward looking statements. Except as required by law, Amaya does not intend, andundertakes no obligation,toupdateanyforwardlookingstatementstoreflect,inparticular,newinformationorfutureevents. "Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange)acceptsresponsibilityfortheadequacyoraccuracyofthisrelease."
Formoreinformation,pleasecontact:

Mr.DarcyKrogh VP,BusinessDevelopment AmayaGamingGroupInc. +16046694180 darcy.krogh@amayagaming.com

JeffCodispodi TheEquicomGroup 4168150700ext.261 jcodispodi@equicomgroup.com

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COMMUNIQU

AmayaGamingGroupInc.

GroupedejeuxAmayaconclutuncontratdelicenceavecBetfair
MONTRAL, Canada, le 1eraot2012 Groupe de jeux Amaya Inc. (TSX.V: AYA), fournisseur de solutions de divertissement destineslindustriedujeurglement,aleplaisirdannoncerlaconclusionduncontratdelicenceduneduredetroisansavec Betfair Group plc. En vertu de ce contrat, Amaya fournira une slection de ses jeux exclusifs et de marque qui, au moyen dune intgrationlaplateformeOpenbetsurlesiteBetfairArcade,servirontdecomplmentaucontenudusite. Betfaircompteparmilesplusimportantssitesinternationauxdeparissportifsenligneaumondeetafaituvredepionnierdansle domainedesboursesdeparis(bettingexchanges)lorsdesonlancementen2000.Propulsparunetechnologiedepointe, Betfairpermetsesclientsdemiserenfonctiondecotesquilsdterminenteuxmmesouquisontoffertespardautresclients. L'entreprisetraiteactuellementplusdeseptmillionsdetransactionsparjourquisonteffectuesparsaclientlemondiale composedequatremillionsdeclientsinscrits.Outrelesparissportifs,Betfairproposeunportefeuilledeproduitsnovateurs, commedesjeuxdecasino,desjeuxdeboursesetlepoker. BetfairatdeuxfoisenlicepourleprixdelentreprisedelanneauRoyaumeUnidcernparlaConfederationofBritishIndustry etaremportdeuxprestigieuxprixdelaReinepourlentreprise,danslacatgorieInnovationen2003et,plusrcemment,dansla catgorieCommerceinternational,en2008.Betfairemploieactuellementplusde2000personnesdanslemonde.Lentreprise dtientdespermisenmatiredeparisGibraltar,auxtatsUnis,enTasmanie,enItalie,auDanemarketMalte. NoussommesheureuxdaccueillirparminotreclientleunemarqueaussirputequeBetfair,adclarIanPrice,premiervice prsident,jeuxinteractifs,Amaya.NoussommesconvaincusquenotreventailcroissantdejeuxnovateurspermettraBetfair daccrotre sa clientle en rehaussant lexprience globale offerte aux joueurs sur le site Betfair Arcade. Nous croyons que cette relationsinscriradansladureetquelleseraavantageusepournosdeuxentreprises.

Groupe de jeux Amaya

Fonden2004,leGroupedejeuxAmayaInc.fournitdesjeuxaxssurlestechnologiesqu'ildestinel'industriedujeurglement. Multinationaleenpleineexpansion,elleestprsenteenAmriqueduNord,enAmriquelatine,enEurope,enAfriqueetenAsie. Amayafaitpreuved'innovationdansl'universdujeu. Ayant son sige social Montral, au Canada, Amaya propose un ensemble de services et de solutions: plateformes et jeux de casinosurmobileetenligne,loteriemobileettraditionnelle,systmesdejeuxlectroniquesenrseau,systmesdedivertissement adaptsauxchambresd'htel,systmesdegestion,suitesdecontenu,servicesdeconsultationetdegestion,systmesdecontrle et de vrification de l'intgrit adapts aux marchs du jeu rglement. Pour obtenir de plus amples renseignements, veuillez consulterlesitewww.amayagaming.comouwww.amayaonline.com.

Mise en garde lgard des noncs prospectifs

Certainesdclarationsduprsentdocument,ycompriscellesquiexprimentlesattentesoulesestimationsdeladirectionencequi a trait au rendement futur de la Socit, constituent des noncs prospectifs au sens des lois sur les valeurs mobilires applicables.Lesnoncsprospectifssontncessairementfondssuruncertainnombred'estimationsetd'hypothsesqui,bienque ladirectionlesconsidrevraisemblablesaumomentdelesformuler,sontassujettiesdefaoninhrentedesincertitudesetdes risquesimportantssurlesplanscommercial,conomiqueetconcurrentiel.Nousavisonslesinvestisseursdenepassefierindment auxnoncsprospectifs.Saufsilalgislationapplicablel'exige,Amayan'apasl'intentiondemettrejourcesnoncsprospectifs pourtenircompte,notamment,denouveauxrenseignementsoud'vnementsfuturs,etellenes'engagenullementlefaire. LaBoursedecroissanceTSXetsonfournisseurdeservicesderglementation(ausensattribucetermedanslespolitiquesdela BoursedecroissanceTSX)n'assumentaucuneresponsabilitquantlapertinenceoul'exactitudeduprsentcommuniqu.


Renseignements:

AmayaGamingGroupInc.

DarcyKrogh Viceprsident,Dveloppementdelentreprise GroupedejeuxAmayaInc. 6046694180 darcy.krogh@amayagaming.com

JeffCodispodi TheEquicomGroup 4168150700,poste261 jcodispodi@equicomgroup.com