Aristocrat Leisure

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Aristocrat Leisure Limited

Type Public company

Traded as ASX: ALL

Industry Gambling

Headquarters Sydney

, 

Australia

Key people Trevor Croker, CEO

 A$4,397.4 million (2019)

Revenue

Operating income  A$1,162.5 million (2019)

Net income  A$698.8 million (2019)

Number of employees 6400+

Video Gaming Technologies

Subsidiaries
Product Madness
Big Fish Games
Plarium
 Website https://www.aristocrat.com/

Aristocrat Leisure Limited is an Australian gambling machine manufacturer, which

has its administrative centre in the Sydney suburb of North Ryde, although the majority
of its research and development is also done at its North Ryde site. It has marketing
and development offices in South Africa, Russia and the United States.
Aristocrat is the largest gambling machine manufacturer in Australia, and one of the
largest manufacturers of slot machines in the world, currently second only
to International Game Technology.[citation needed]

Contents

 1History
 2Products and partnerships
 3References
 4External links

History[edit]
The company produced its first machine in 1953, and was listed on the Australian Stock
Exchange in 1996. The company was founded by Len Ainsworth, whose
family[1] maintains a substantial stake in the company, but is now chairman of a different
gaming company, Ainsworth Game Technology. Aristocrat is licensed to distribute slot
machines and other gaming products in over 200 jurisdictions (note that many
countries, such as Australia, have a number of different gaming-licence jurisdictions).
Aristocrat's CEO blamed the US subprime mortgage crisis for poor financial results in
2008,[2] despite the fact that competing companies have experienced record growth [3] in
the same time period. As a result of the expected drop in revenue, the CEO enacted
sweeping budget cuts, including large-scale retrenchments of staff from all areas of the
business.[4] The company again faced difficult market conditions in 2009 with its full year
resulting in a net loss of $157.8 million.[5]
In 2011, the company reached an agreement with the AGLC to provide equipment and
games for Alberta's video lottery terminal network.[6]
In July 2014 Aristocrat agreed to buy Video Gaming Technologies for about $1.3 billion
to triple its North American business amid falling profit in Australia. [7] On August 10,
2017, it acquired mobile game developer Plarium for $500 million to enter into mobile
gaming.[8] On November 30, 2017, it acquired mobile game developer Big Fish
Games for US$990 million.[9]
Since March 2017, the CEO has been Trevor Croker, formerly executive vice president
for global products, who succeeded Jamie Odell. [10][11]
In July 2019, Aristocrat sued Ainsworth, alleging that they had used proprietary code
and media assets leaked by a former Aristocrat employee to produce a clone of its
popular Lightning Link games.[12][13]
Products and partnerships