Micro-Star International

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"MSi" redirects here. For other uses, see MSI (disambiguation).
Micro-Star International Co., Ltd
2019-msi-logo.png
Native name ??????????
Type Public
Traded as TWSE: 2377
Industry Computer hardware
Electronics
Founded 4 August 1986; 34 years ago
Founders Joseph Hsu
Jeans Huang
Frank Lin
Kenny Yu
Henry Lu
Headquarters Zhonghe, New Taipei, Taiwan
Area served Worldwide
Key people Jeans Huang, President
Products
Gaming laptops, desktops, monitors, motherboards, graphics cards and peripherals
Content Creation laptops, desktops, monitors, motherboards, graphics cards and
peripherals
Mobile Workstations
Servers
Industrial computers
Car infotainment
Autonomous Mobility Robot
Revenue US$4 billion (2018)
Number of employees 2,320 (2018)
Micro-Star International Co., Ltd (MSI; Chinese: ??????????) is a Taiwanese
multinational information technology corporation headquartered in New Taipei City,
Taiwan. It designs, develops and provides computer hardware, related products and
services, including laptops, desktops, motherboards, graphics cards, All-in-One
PCs, servers, industrial computers, PC peripherals, car infotainment products, etc.

The company has a primary listing on the Taiwan Stock Exchange[1] and was
established in August 1986 by 5 founders � Hsu Xiang (a.k.a. Joseph Hsu),[2] Huang
Jinqing (a.k.a. Jeans Huang),[3][4] Lin Wentong (a.k.a. Frank Lin),[5] Yu Xian'neng
(a.k.a. Kenny Yu), and Lu Qilong (a.k.a. Henry Lu). First starting its business in
New Taipei City, Taiwan, MSI later expanded into Mainland China, setting up its
Baoan Plant in Shenzhen in 2000 and establishing research and development
facilities in Kunshan in 2001. It also provides global warranty service in North
America, Central/South America, Asia, Australia and Europe.[6]

The company has been a sponsor for a number of esports teams[7] and is also the
host of the international gaming event MSI Masters Gaming Arena (formerly known as
MSI Beat IT).[8][9][10][11] The earliest Beat IT tournament can be traced back to
2010, featuring Evil Geniuses winning the championship.[12] The company's slogan as
seen in 2017 is "TRUE GAMING. SOME ARE PC, WE ARE GAMING."[13]

Contents
1 Operations
2 Products
3 History
4 Sponsorship
5 Gallery
6 See also
7 References
Operations
MSI's offices in Zhonghe District, New Taipei City, Taiwan serve as the company's
headquarters, and house a number of different divisions and services.[14]

Manufacturing initially took place at plants in Taiwan.

The company has branch offices in the Americas, Europe, Asia, Australia and South
Africa. As of 2015, the company has a global presence in over 120 countries,
spanning the Americas, Europe/Middle East/Africa (EMEA) and Asia Pacific.

Products
The company first built its reputation on developing and manufacturing computer
motherboards and graphics cards. It established its subsidiary FUNTORO in 2008 to
provide solutions[buzzword] for vehicle infotainment. Now it provides a variety of
products ranging from laptops, desktops, monitors, motherboards and graphics cards
for gamers and content creators, to all-in-one PCs, mobile workstations, servers,
IPCs, multimedia peripherals, vehicle infotainment solutions[buzzword], Autonomous
Mobility Robot (AMR),[15] etc.

When established in 1986, MSI focused on the design and manufacturing of

motherboards and add-on cards. Later that year, it introduced the first
overclockable 286 motherboard.

In 1989, MSI introduced its first 486 motherboard; in 1993, its first 586
motherboard; in 1995, its Dual Pentium Pro-based motherboard. In 1997 it introduced
its Intel Pentium II-based motherboard with Intel MMX Technology, along with its
first graphics card product, and its first barebone product; in 1990 it introduced
its first Socket 7 based motherboard, and in 2002, its first PC2PC Bluetooth & WLAN
motherboard.[citation needed]

In 2000, MSI introduced its first set-top box product (MS-5205).[16] In 2003, its
first Pen Tablet PC product (PenNote3100),[17] and in 2004, its first Notebook
product (M510C).[18] In 2009, MSI introduced its first Ultra Slim Notebook (X320),
[19] and first All-in-One PC (AP1900).[20]

In 2008, MSI sponsored Fnatic and dived into the PC gaming market. Its GAMING
series features laptops, desktops, motherboards, graphic cards, All-in-One PCs and
gaming peripherals designed for gamers and power users.

In 2015, MSI teamed up with eye-tracking tech firm Tobii for the creation of eye-
tracking gaming laptops.[21][22]

In early 2016, MSI announced a collaboration with HTC and has revealed Vive-ready
systems to offer Virtual Reality experiences.[23][24][25][26][27][28]

MSI expanded its scope of business into Content Creation in 2018 and demonstrated
creator-centric laptops at IFA 2018.[29][30][31]

MSI Optix MPG27CQ Gaming Monitor was the recipient of the 27th Taiwan Excellence
Gold & Silver Awards.[32]

History
MSI's five founders Joseph Hsu, Jeans Huang, Frank Lin, Kenny Yu and Henry Lu all
worked for electronics company Sony before establishing MSI. Sony's corporate
downsizing in 1985 brought them together. With the engineering background working
for Sony, they established Micro Star International together in August 1986.
In 1997, MSI inaugurated its Plant I in Zhonghe; in 2000, it inaugurated its Plant
III in Zhonghe.

In 1998, it became a public company with an IPO (Initial Public Offering) on the
Taipei Stock Exchange (TAIEX).

In 2000, MSI Computer (Shenzhen) Co., Ltd. was founded, and in 2001, MSI
Electronics (Kunshan) Co., Ltd.

In 2002, MSI set up its European logistics center in the Netherlands.

In 2008, MSI was ranked among the Top 20 Taiwan Global Brands.[33] In 2011, the
firm was named one of the Top 100 Taiwan Brands, distinguished among 500 brands.
[34] By 2013, MSI has been awarded from Taiwan Excellence for 15 consecutive years.
[35]

In 2015, MSI was ranked the fourth-best laptop brand of 2015 by Laptop magazine.
[36][37]

According to research, MSI was the largest gaming laptop supplier worldwide in
2016.[38][39]

MSI launched "Join the Dragon" team sponsorship program in April 2017 to discover
talented eSports teams.[40] Also in April 2017, MSI names certified partners for
the creation of an RGB ecosystem with MSI Mystic Light Sync which includes Corsair,
SteelSeries, G.Skill, Cooler Master, InWin, Phanteks, and others.[41]

Mustek and MSI sign laptop distribution deal in 2017.[42]

ESL has partnered with MSI for upcoming ESL One events in 2018.[43]

MSI was the official partner of ESL One Cologne 2018, one of the biggest events on
the CS:GO calendar.[44]

In August 2018, MSI was rated the Best Gaming Laptop Brand of 2018 by Laptop Mag.
New designs of its GS65 Stealth Thin and GE63 Raider RGB laptops earned the company
a stellar 84 out of 100 and put it on the top spot.[45]

Method eSports organization joined forces with MSI in August 2018.[46]

MSI partnered with ESL to bring MGA 2018 grand finals to New York. Kazakhstan's
AVANGAR won the Championship.[47][48]

MSI worked with BlueStacks for the creation of MSI App Player to bring Android
games to MSI computers.[49]

MSI & Ubisoft jointly presented Ambient Link synchronized game lighting on
Assassin's Creed Odyssey and Tom Clancy�s The Division 2 in 2019.[50][51][52]

On 7 July 2020 it was reported that the CEO since January 2019, Charles Chiang,
fell to his death from one of the company's buildings in Taiwan.[53]