MEDiA PROFESSiONAL

PENNY LANE BEST 819 S. Circle Dr. #309B COLORADO SPRINGS, CO 80910 619.710.6511 pennylane@dp1c.com

PORTFOLIOS ONLINEPhotography: http://pennylanez.daportfolio.com Graphic, Web & Media http://dp1c.com (Ask to View) SUMMARY - I have had the greatest privilege in this life to work on numerous wonderful projects and lend my graphic style, web practices, media design and media production to all projects I have developed & designed in all positions I have worked in publicly and privately. I have continued work experience in Corporate settings, Education, and in Healthcare industries. I have worked on several marketing campaigns for several companies including logo and branding. OBJECTIVE - 18 Years Seasoned Web and Digital Graphic designer, 12 Years Marketing Coordinator, 24 Years Media Professional and Business Administrations- Video Editor, Audio Recording Sound Design Engineer, performer, photographer, videographer/editor, continuity director, business administrator. 21 Years Computer Technologies Specialist and PC build architect, Tech support and Desktop Support professional. I am seeking Full-Time or Part-Time positions in any one of my fields with a small to mid-sized company looking for a Jill of all trades to fill roles needed or open-call positions to work on any upcoming film, television, graphic, fashion projects in the local area that allows my flow of creative ingenuity in their business venture growth and development, (long term) as a direct employee. ACCOMPLISHMENTS Created stunning site for Parly Construction 2012, to showcase his construction and remodeling skills and business. I also handled his logo design and branding of his company, followed up with an overhaul of SEO, and website submissions. http://parlyconstruction.com Maintain a key role team player in the developments for the Nursing Clinical Placement District #1 and the Inland Northwest Clinical Placement Consortium project in WA State and beyond. (2008-2012) I have successfully given life and vision to the once state project which has now ventured off and working toward sustainability on their own. As a private photographer and videographer I was asked to develop a documentary and image house library of the workings of the NCPD#1. NCPD #1 is in the midst of grafting consortium regions together creating a conglomerate. I head the marketing campaign and designing of all materials for furthering this project as well as head lead designs on all region web sites, web applications developments and over-all branding for all regions. Was an instrumental video director, and editor on a company documentary. http://ncpd1.com

Design and maintain company sites for all of Golddigga Entertainment and artist affiliate sites, Keldamuzik, Diva TV, and The Diva Project, as well as Kavio Kash Publishing, including all sub divisions (2008-2010). I create images, wire mocks, full web sites, media streaming, branding, web pages, layouts, email add campaigns, flyers, catalogs, brochures for print and web, and much more for this Oakland, CA based company. By branding and maturing the companys portfolio I have increased the companys over-all offline and online exposure on an international level allowing the company to increase artist touring in Beijing, Jamaica, and the USA . Designed a successful independent online record label and CD store; Carmeled Pepper Records and Indie CDNow (1996-2001) utilizing DHTML/Layers -standard CSS, and gave a flash animation appeal by utilizing custom designed gif animations, which I now develop in FLASH. Created an independent Productions studio where we catered to the demands of needed photography in the community for Portraits and Professional portfolios. Headed the Statewide Centralized Clinical Placement Project ( 2006- 2009) into the new age by incorporating a functional side to the global members support services using the .Net environment and creating a customized UI graphic appeal to the members portal by utilizing ASPX VB alongside a custom CMS system; SQL Database design & Management, and production-graphic designer on the NCPD#1 Documentary video, and headed a strong marketing campaign. Created training and exams in Flash and tracking system in VB/ASPX for the NCPD#1, and re-designed the members portal. Geared Shoes-n-Feet into a new branding campaign that marked the color schema of the company giving it a driving public appeal, designed a high-end product catalog, produced training videos, and re-created logo, design 6 foot window dressings, designed their entire fleet of brochures, advertisements, and marketing materials & designed a members online community using standard HTML and web security practices, while increasing their marketing exposure.

EDUCATION -

Jan 1996 - Jun 2001 Equivalency - Lakebay, Washington Education Level: Bachelors Degree Major: Media Arts Minor: n/a GPA: 4.0 Graduated: Yes Apr 2001 - Jun 2004 Tacoma Community College - Tacoma, Washington Education Level: Associates Degree Major: Business Administration Minor: n/a GPA: 4.0 Total Hours: 113.0 Graduated: Yes Sep 2009 South Puget Sound Community College - Olympia, Washington Education Level: 1 year college, technical or vocational school Major: Desktop Support Specialist. MS Certified. Minor: n/a Graduated: No, received certification/degree after 2 classes

Aug 2011-

Arapahoe Community College- Littleton, CO Tacoma Community College - Tacoma, WA Pikes Peak Community College, Colorado Springs, CO Education Level: 1 year Major: Paralegal [ Online ] Minor: n/a Graduated: -Present-

Occupational License/Certification NCSA - Urbana, Illinois A+ comp Hardware Computer Technician Certification Issued: Mar 03, 2002 NCSA - Urbana, Illinois HTML- Recert Certification Issued: Jun 10, 2002 Expires: Jun 10, 2016 NCSA - Urbana, Illinois MS Software Specialist Certification Issued: Feb 11, 2003
EMPLOYMENT HISTORY 2008-12 2010-12 Business owner, Web, Graphic, and Media Specialist for various clients worldwide Freelance/Contract Computer Web/Graphic Designer, Online operations Coordinator , INCPC, Spokane, WA Freelance/Contract Computer Web/Graphic Designer, Online operations Coordinator, NCPD#1, Tacoma, WA Private Contract Web/Graphic Designer Marketing Media Manager, Golddigga Entertainment, Oakland, CA Department Head, Web Director, Graphics /Media, Renton Technical College, Renton WA Media & Web Graphics Specialist, Marketing Assistant, Shoes-n-Feet, Bellevue, WA Program Coord. Marketing & Graphics Assistant, Web Designer Tacoma Community College, HJHS Div., Tacoma, WA Graphic and video effects designer, A&R Director, Marketing Coordinator, Web Designer, Carmeled Pepper Records, Lakebay, WA Fashion and Graphics Illustrator, World-Go-Round, mfg., Lakewood, WA

2009-12

2008-10

2007-09 2006-07 2004-06

1996-01

1990-94

RESPONSIBILITIES ( All Positions )

Web Developer- Plan, design, build, and maintain web sites, social media sites, and online store fronts using authoring and scripting languages {HTML, JAVA, JS,CSS, XHTML,VB, ASP [xml]}, content creation tools, management tools, and digital media. Performed and direct web site updates, maintain SEO and Web 2.0 Practices. Author, design, and edit web page content. When applicable; conferred with management to prioritize needs, resolve conflicts, developed content criteria, and implemented solutions. Maintain understanding of current web technologies or programming practices through continuing education, reading, or participation in professional conferences, workshops, or groups. Analyze user needs to determine technical requirements. Develop and validate test routines and schedules to ensure that test cases mimic external interfaces and addressed all browser and device types. Media/Graphic Designer- Create designs, concepts, and sample layouts based on knowledge of layout principles and aesthetic design concepts, Determine size and arrangement of illustrative material and copy, and select style and size of type. Review final layouts and suggest improvements as needed. Develop graphics and layouts for product illustrations, company logos, and Internet websites. Prepare layout illustrations or rough sketches of material, discussing them with clients or supervisors and making necessary changes. Maintain archive of images, photos, or previous work products, developed new including manipulations, revisions, and enhancements. Prepare notes and instructions for workers who assemble and prepare final layouts for printing. Maintain all photo enhancements, graphic formats and digital library. Create all titles and motion effects. Multimedia Artist-Photographer Assemble, typeset, scan and produce digital camera-ready art or film negatives and printer's proofs. Develop briefings, brochures, multimedia presentations, web pages, promotional products, and computer artwork for use in products, technical manuals, literature, newsletters and slide shows. Create basic and advanced layout & designs for product labels, cartons, direct mail, HTML, television, print, and web. Marketing- Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors. Use sales forecasting and strategic planning to ensure the sale and profitability of products, lines or services, use of viral media, compile lists describing product or service offerings. Video Editor- Film shot sequences to different angles at specific points in scenes, making each individual cut as fluid and seamless as possible. Edit films and videotapes to insert music, dialogue, and sound effects, to arrange films into sequences, and to correct errors, using editing equipment (music videos/commercials). Select and combine the most effective shots of each scene to form a logical and smoothly running story. Mark frames where a particular shot or piece of sound is to begin or end. Determine the specific audio and visual effects and music necessary to complete film. Develop graphic visual effects in Photoshop, flash and by use of other techniques. IT Support/Administrator- Maintain and administer computer networks and related computing environments including computer hardware, systems software, applications software, and all configurations. Perform data backups and disaster recovery operations. Diagnose w/ troubleshooting, and resolve hardware, software, and other network router/print server and system problems. Back up and modify applications and related data to provide for disaster recovery. Determine sources of web page or server problems, take action to correct such problems. Review and update web page content or links using appropriate tools. Administer internet/intranet infrastructure, including components such as web, file transfer protocol (FTP), news and mail servers. Database Admin- Design & Test databases, correct errors and make necessary modifications. Modify existing databases and database management systems {Access/ SQL}. Specify users and user access levels for each segment of database. Review project requests describing database user needs to estimated time and cost required to accomplish project. Design forms for receiving,

processing, and tracking data. Maintain log-ins and user accounts and tech support w/ troubleshooting, design data reports. Sound Engineer- Confer with producers, performers, and others to determine and achieve the desired sound for a production, such as a musical recording or a film. Set up, test, and adjust recording equipment for recording sessions and live performances; tear down equipment after event completion. Regulate volume level and sound quality during recording sessions, using control consoles. Prepare for recording sessions by performing activities such as selecting and setting up microphones, set up instrumental performing areas with recording booths, run existing chords for possible extra instruments. Report equipment problems and ensure that required repairs are made or new purchase requisitions are applied. Mix and edit voice, music, and taped sound effects for live performances and for prerecorded events, using sound mixing boards. Synchronize and equalize prerecorded dialogue, music, and sound effects with visual action of motion pictures or television productions, using control consoles. Record speech, music and other sounds on recording media using recording equipment. Reproduce and duplicate sound recordings from original recording media using sound editing and duplication equipment, and software. Separate instruments, vocals, and other sounds, and combined sounds later during the mixing or post-production stage, including layers, effects and re-editing/editing techniques within sound recording. Web Administrator- Backed up and modify applications and related data to provide for disaster recovery. Determined sources of web page or server problems, and took action to correct such problems. Reviewed and updated web page content or links in a timely manner, using appropriate tools. Administered internet/intranet infrastructure, including components such as web, file transfer protocol (FTP), news and mail servers. Collaborated with development team (self and other member) to discuss, analyze, or resolve usability issues. Test backup or recovery plans regularly and resolve any problems. . Identify problems uncovered by testing or customer feedback, and corrected problems or referred problems to appropriate personnel for correction when applicable. Evaluate code to ensure that it is valid, is properly structured, meets industry standards and is compatible with browsers, devices, or operating systems. Monitor web developments through continuing education, reading, or participation in professional conferences, workshops, or groups. Implement updates, upgrades, and patches in a timely manner to limit loss of service (SLM).

SKILLS OVERVIEW Platforms / Languages/Coding MAC: OS 7.0 7.5, 8.0, 9.0 10. ++. PC: Microsoft Windows DOS, 3.1, 95, 98, 2000, ME, XP, Vista, 7. HTML, HTML5, CSS, XML, XHTML, Flash/ Animations, ASPX, 2.0/3.5 NET Framework 1.0/2, 3.5 VB 08, XAML/ Familiarity: Silverlight, JavaScript, JS, JQuery, WIN 2003 Server. Web / Graphic Software (Proficient 18 years) Dreamweaver MX/CS3, CS4 Flash MX/CS3/CS4 Photoshop CS4, Adobe Illustrator, In Design CS3, CS4, Fireworks, MS Web Developer 08, MS Expression Studio 2.0, MS Visual Studio, 05, 08, Macromedia Freehand, GraphFX, New Blue Effects, CSS Audio / Video Software/Equipment After Effects, Adobe Live, Cubase VST, Cubase LE, Sonic Foundry Vegas Video 3.0, Sony Vegas Movie 8.0, Sony Vegas PRO 8.0b, Adobe Premiere 5.0, Reason 3.0, 4.0, Rebirth 2.0, 2.5, Wave Lab LE. Other: independent various programs spanning from 1996-2009; mixing consoles,

samplers, midi recording, audio cards and external hardware mixing components. Encoding/ Streaming: Real Producer, QuickTime Pro, Windows Media encoder, FLV encoder, MP3 MPEG 2, MPEG 4. General: SQL Server 05, Access, WORD, PPT, Publisher, Claris, Word Perfect, Excel. The complete MS Line and Suites including outlook, fedora, Lotus Notes, QuickBooks, Typing Speed: 60 + wpm. Hardware Installations: modems, sound cards, memory, CPU, mother boards, printers, NIC cards, IEEE Firewire Cards, USB ports, including troubleshooting, IRQ assigning, registry editing, and Help Desk Support, firmware upgrades, bios troubleshooting. Software Installations and Upgrades: all WIN OS versions, Linux Fedora ver. 9, all printers, scanner, usb ports, monitors, networking connections, including troubleshooting and Help Desk Support via web portals, desktop applications, and CLI. GRAPHIC/ PHOTOGRAPHY :
Experienced with design concepts for packaging, advertising and marketing; web & print. Seasoned photographer with skills in evaluating prints for reproduction, online publications, and print (magazine, newspaper, other). Skilled in print preparation and production. Skilled in video shooting and editing for television, commercial advertisements, online, and personal client designs. Photographed fashion and food compositions in studio settings and locations settings. Developed a published branding of color presentation for corporate setting. Exhibited photos in a Bay Area location for merchant. Digital Technical Technique Specialist; certified DTTS Professional photograph restoration specialist, 17 years. Experienced in: Photoshop (CS4), CS3, QuarkXpress, Persuasion, FreeHand, PageMaker, Illustrator, Maker Pro, MS Word, PPT, Dreamweaver MX/ CS2, Flash MX/ Flash CS3, Adobe Premiere, In Design CS3, MS Web Developer 08, Visual Studio, Sony Vegas Studio PRO 8.0, MS Expression Studio 2.0, Cubase VST, Real Producer, various other formatting software, including ftp client software, and additional formats. Created consumer packaging using PMS and four-color processing; prepared designs for photo shoots. Produced ad campaign strategies for a variety of products and services. Designed thumbnails, roughs, and final comps for print advertising. Wrote copy for television and print media, including marketing for web and print materials.

Communicated corporate identity through design of logo and collateral. Created mechanicals; proofed blue lines and color keys. Used a wide range of typography to appeal to specific audiences. Produced eye catching graphic motion banners, ads for web and print, logos, created video title segments, postcards, catalogs, training presentations, backgrounds, media materials, book covers, greeting cards, album covers, portrait portfolios, gallery layouts, magazine and catalog layouts! * BROCHURES * CATALOG LAYOUTS * MAGAZINE LAYOUTS * BOOK COVERS * CD/DVD COVERS * BUSINESS CARDS * BANNER ADS * VIDEO TITLING AND FILM CREDITS * CORPORATE LOGOS * ELECTRONIC GREETING CARDS * EMAIL HTML AD CAMPAIGNS * EVENT FLYERS * WEDDING PHOTOGRAPHY * PORTRAITS * PPTs (Corporate and Non-Corporate Presentations/ Training presentations)

WEB DEVELOPMENTS : Produced eye catching web sites, graphic motion banners, email campaigns, advertisements for web and print, designed logos, created video title segments postcards, catalogs, training presentations, backgrounds, UI practical web sites in standard HTML, HTML5 CSS, and ASPX, Flash and maintained databases SQL 05, Access, including utilizations of JS and JQuery all within WEB 2.0 practices and standards for todays mobile technologies. * BANNER ADS * SOCIAL NETWORKING TEMPLATE DESIGNS * ELECTRONIC GREETING CARDS * EMAIL HTML ADS * EVENT FLYERS * PPTs (Corporate and Non-Corporate Presentations/ Training presentations/ Modules) * ONLINE TRAINING MODULES * CORPORATE WEB SITES * PRIVATE WEB SITES * TEMPLATE DESIGNING * E-PORTFOLIOS * VIDEO STREAMING SITES * ONLINE NEWSLETTERS * SOCIAL NETWORKING TEMPLATE DESIGNS * FLASH ANIMATIONS/ WEB SITE TEMPLATES

* WEB SITE DESIGNS * DATABASE DESIGNS * ASP.net DESIGNS * INVENTORY TRACKING SYSTEMS * ONLINE STORES (ecommerce) * EXAM DEPOTS (E-learning) * DOMAIN SERVER WEB ADMINISTRATOR FTP / IIS 7 MARKETING : Develop pricing strategies, balancing firm objectives and customer satisfaction. Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors. Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections. Formulate and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers. Direct the training and performance evaluations of marketing and sales staff and oversee their daily activities. Consult with product development personnel on product specifications such as design, color, and packaging. Compile lists describing product or service offerings. Use sales forecasting and strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends. Select products and accessories to be displayed at trade or special production shows. Confer with legal staff to resolve problems, such as copyright infringement and royalty sharing with outside producers and distributors. Coordinate and participate in promotional activities and trade shows, working with developers, advertisers, and production managers, to market products and services. Initiate market research studies and analyze their findings. Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand. Created web based commercial surveys to identify potential markets for products and services, for new and future clients.

REFERENCES -

Marilyn Adair Director, Nursing Program South Puget Sound Community College (360) 596-5450 madair@spscc.ctc.edu Nancy Novak Private Client Tacoma Community College/NCPD#1 (253) 566-5178 nnovak@tacomacc.edu Wendy Bell Private Client-Manager Golddigga Entertainment (510) 350-7280 info@golddiggaent.net
LIVE WEB SITES MARKET FRESH-(In progress ask to see work) Keldamuzik: http://www.marketfreshtv.com http://keldamuzik.net Penny Lane Professional Online Resume Profile: Golddigga Entertainment: Ask to View http://golddiggaent.net INCPC CMS (Private Log-in ask to view) NCPD#1: Ask to View http://ncpd1.com INCPC: Blog DP1C: Ask to View http://dp1cblog.wordpress.com/ Grind House Music Downloads: http://dp1c.com/grindhouse/GHzx007AR09/z007xgrind_do_20_AR09.html DP 1st Choice Web & Media Services: Graphic/Web portfolio: http://dp1c.com Ask to View DivaTV: Audio Portfolio: Ask to View http://divatv.golddiggaent.net