WORK

AND
FAMILY

ENJOY
THEM
BOTH
© 2009 New York Life Insurance Company, 51 Madison Avenue, New York, NY 10010

Being a New York Life agent is more than selling life insurance. It’s about
making a real difference in people’s lives. That’s because you’re helping loved
ones protect each other, and families provide for future generations. Working
for a Fortune 100 industry leader certainly has its benefits, but the greatest
rewards are the ones you can’t measure in paychecks.

NEW YORK LIFE. THE COMPANY YOU KEEP.®

For more information about a career as a New York Life agent,
please call 800-497-0849 or visit www.nylcareersforwomen.com

EOE M/F/D/V
WEHAVEdesignsONYOU
For a complete listing of positions available or to apply online, please visit talbots.jobs.

You can also fax your resume to 781-741-4895.

Talbots is an equal opportunity employer dedicated to promoting diversity in our workplace.

 ho, hum
ho, hum
ho, hum
ho, hum
ho, hum
ho, hum
ho, hum
ho, hum
ho, hum
Colonial Life
excitement
empowerment
independence

Tired of settling for an ordinary job? Start making your career

count with Colonial Life.
As an independent benefits counselor with Colonial Life, you’ll be helping
working Americans understand and appreciate the benefits available to
them at work. We’ll give you the freedom and flexibility you won’t get at a
9 to 5 job, along with the support you need to build a successful business in
the voluntary benefits insurance industry. And the only limit on your income
and professional advancement is your will to achieve.
If you enjoy a challenge and want to make a difference in other people’s
lives, we’d love to hear from you. Call Lisa Sneed, Colonial Life’s National
Recruiting Specialist, to learn more about opportunities available in our
sales organization (800.845.7330, ext. 4421).

©2009 Colonial LIfe & Accident Insurance Company

Colonial Life is the marketing brand of Colonial Life & Accident Insurance Company.

Let’s
Celebrate!
Ten Years!
When I set out to start Women For Hire
from my apartment in 1999, with my
then-toddlers Jake and Emma nearby,
I never imagined we’d be where we
are today.
My initial aim was to test the concept
of a career expo geared exclusively
to women in New York City— some-
thing that, incredibly, no one had ever
done.
With no HR experience, I worked many
16 hour days for months, researching
then cold calling company after com-
pany, explaining what I was up to.
Perseverance paid off: I convinced 50
employers to give Women For Hire a
shot at our first event.
Then I had to market it to prospective
attendees. I enlisted friends, family
and anyone else I could find. It seems
almost quaint these days, handing out
and posting fliers on college campus-
es just to spread the word. I cajoled a
few radio stations into promoting our
first expo and put a small classified ad
in The New York Times.
Talk about butterflies before the Big
Day.
You’ll find a small box at the bottom of each page with a quote that appeared in a previous issue of this
magazine, which debuted in 2004. We take you back through the years with the wisdom of our subjects.
CORNER CUBICLE
Then a funny thing happened: one by
one, more than 1,000 women lined up
that morning, resumes in hand, for a
chance to talk to dozens of recruiters.
On the way out, woman after woman
stopped by our registration table to
say this was the best career expo they
ever attended for one reason: it was
for women, put on by women. Em-
ployers asked when and where the
next event would take place.
Their enthusiasm rubbed off on me
and I knew I had a hit on my hands.
Now a decade later, Women For Hire
career expos are held in dozens of cit-
ies across the U.S., connecting more
than 1,500 employers—from IBM to
the FBI—with thousands of smart and
savvy women like you.
We are a leading career source for
women, with our website, Women-
ForHire.com, chock full of informa-
tion and videos on everything from
resume and job preparation, working
from home, starting a business and
advancing on the job.
I never imagined I’d love my work as
much as I do today. In fact, every job
I had—from working in public relations
at ABC and NBC News and then in
corporate communications at Viacom
Photo by Allyson Lubow
—felt so right at the time. I always
gave it my all.
But it wasn’t until my career took the
entrepreneurial turn that I found my
calling.
These days, I can’t imagine not be-
ing connected to working women or
to Women For Hire—especially when
I get heartfelt emails from women who
tell us how much we mean to them,
how grateful they are to have Women
For Hire in their lives.
I’m excited to get to work each and ev-
ery day. In fact, unlike many people, I
don’t differentiate between “work” and
“life.” It’s all blended into one for me.
I have found my passion—and it’s
here to stay. Thanks for helping us
make the last 10 years possible. We
look forward to serving you for the
next 10, too.
Cheers!
Tory Johnson
CEO, Women For Hire
Email me at WomenForHire.com
3
 TABLE OF CONTENTS

IN EVERY ISSUE
3 Corner Cubicle
7 Inside Women For Hire
10 Tidbits & Tactics
46 Spotlight on Success

14 How Would you Design Your Career?

16 Build Your Masterpiece: Follow the Resume Template
18 Top Tips to Get Your Resume Noticed
20 Talking Dollars and Sense
22 Fast Feedback at Your Fingertips
26 Finding the Right Fit: Here’s What You Should Ask HR
28 Is a Career in Medical Transcription the Right Step for You?

CELEBRATING DIVERSITY
38 New York Life
40 Orkin
42 Colonial Life
44 State Farm Insurance Anniversary Edition designed by Nick Johnson

“Being a working mother is the norm across history and civilizations. It seems like a modern notion, but throughout
the ages women have in fact worked.” Marisa Thalberg in 2004 5
 Work together.
Be bold together.
Share success
together.

At T-Mobile, we help customers connect with the people who matter most in their busy lives. That takes new
ways of thinking and an appetite for challenge every day. We share a passion for service and the energy that
comes from being a part of an exciting industry. If you have outstanding people skills and are excited by the
world of wireless, you'll make a great fit. Team players who embrace adventure and responsibility enjoy great
careers, the chance to build new skills and the spotlight that comes with success. We deliver great benefits, too.
Don't miss this opportunity to have your work count for something important. Together, we can do great things. EOE

www.tmobile.jobs
 INSIDE WOMEN FOR HIRE

WOMEN FOR HIRE CAREER EXPOS

Attend a 2009 Women For Hire Career Expo in a city near you.
Dates and locations are listed at WomenForHire.com.

WATCH GOOD MORNING AMERICA

Start your day with Tory Johnson on Good Morning America. As the
Workplace Contributor, she brings you advice on all aspects of today’s
workplace. Tune into ABC from 7 to 9AM.

WANT TO WORK FROM HOME?

If you are interested in working from home, then the New York Times best-
seller, Will Work from Home, should have a home on your bookshelf. Order
Tory’s latest book and send your receipt to book@womenforhire.com to be-
come a premium member ($38 value) on the Women For Hire online career
network and be added to the list for work from home updates from us.

HAVE COFFEE WITH TORY JOHNSON

Register now to have coffee with Tory before the start of each event. Tory
shares the triumphs and challenges of her career, as well as the highs and
lows of the women we work with throughout the country, in this inspiring 90
minute session. Visit womenforhire.com for details.

GET OUR TWEETS

Expand your network by joining Twitter.com. It’s fast, free and fun. Once you register, click to follow us at
Twitter.com/ToryJohnson. You can also connect with more than 10,000 professionals on Women For Hire’s
LinkedIn group­—one of the best networking tools to get and give career advice.

“Help another person succeed. You’ll be liked and remembered more for what you give than for what you’ve
been given. Consider ways you can give back to the community. It’s the greatest treasured secret of many
successful people.” Robyn Spizman in 2004 7
INSIDE WOMEN FOR HIRE
MAKE MINE A MILLION $
BUSINESS RACE
Women For Hire is a proud supporter of the Make Mine a Million $ Business
Race—a year-long business growth “marathon” challenging and supporting
one million women entrepreneurs to hit their business revenue goals for 2009
while creating millions of new jobs and economic stability for our families,
communities and the country. Register at MakeMineaMillion.org.

JOIN THE STELLA & DOT TEAM

Women For Hire has signed on with Stella & Dot, a premiere direct selling
company of stylish jewelry for the modern day woman with a mission to help
women build a home business. We’ve set up our own boutique and are look-
ing for women to sign up as part of our team. Sign on now as a Stylist and
prove to us that you’re the best and we’ll select you to be a Team Leader in
your area. As a leader, we’ll provide you with free booths at our career expos
to recruit Stylists to work under you. For Team Leaders outside of our event
cities, we’ll provide promotional support online.To get started visit
WomenForHire.StellaDot.com.

HIRE.ME
Women For Hire unveiled an easy-to-use resume manager where anyone can
create and store a resume. All submissions become part of a database that’s
accessed by recruiters at Fortune 500 companies, non-profits and small and
medium-sized businesses looking to make quality hires. Register using your
valid email address to create an account. Complete all of the fields and HIRE.
ME automatically creates a perfectly-formatted resume. This can be exported
as a PDF to print or email and it’s always accessible for your continuous up-
dates. Learn more about this effective tool at WomenForHire.com.

GET THE GLOW

How come some women succeed while others struggle, even though they
both have the same basic education, experience, passion and goals for
success? We all have the same amount of hours in a day, but some wom-
en simply accomplish so much more.

Sandra Yancey, founder of eWomenNetwork, an organization that con-

nects women entrepreneurs, wanted to know. She and her husband Kym
produced The Glow Project, a movie that features prominent women, cor-
porate achievers and dynamic entrepreneurs (including Women For Hire
CEO Tory Johnson) sharing their struggles, pain and strategies for suc-
cess. Visit TheGlowProject.org.

“When preparing your resume or jobsearching, don’t use funky pet names or inappropriate terms for your email
8 address, such as bigbooty@womenforhire.com or lilprincess@womenforhire.com.” Tory Johnson in 2004
 BECOME A STATE FARM AGENT.

As a successful State Farm agent,

you’ll be your own boss —

running your own insurance

and financial services business,

winning the trust of your

customers, and making a name

for yourself within the community.

You’ll have the backing of a

Fortune 500 company. And it

®

could be the most rewarding

thing you’ve ever done.

Visit sfyourstyle.com or

contact an Agency Recruiter

at 1-866-405-9813.

GROW. LEAD.
SUCCEED.



An Equal Opportunity Employer
TIDBITS AND TACTICS
DO MORE WITH LESS
In his book, The Power of Less (Hy-
perion, $16.95) author Leo Babauta
offers a blueprint for streamlining
your life by identifying the essential
and eliminating the unnecessary.
Babauta did more with less in his own
life: he quit his job to work from home,
eliminated debt, began running and
waking up at 4 a.m., became a veg-
etarian and lost 40 pounds.
Complete three big tasks first
thing everyday. “Choose three
high-impact tasks and do them first
thing—at least one before checking
e-mail. Do smaller tasks later.”
Focus on one task at a time. “While
we’re used to multi-tasking, single-
tasking is actually much more effec-
tive, and less stressful. Focus on one
thing at a time.”
Set times for email, paperwork,
smaller tasks. “If you do e-mail and
other busywork throughout the day,
important tasks don’t get done. Do
important tasks first and schedule
time later for smaller tasks like email
and paperwork.”
De-clutter. “Clear off your desk of all
paperwork, knick-knacks and other
clutter. Only have two or three es-
sential tools on top of the desk. Clear
away other distractions, such as
email notifications and instant mes-
saging that keep you from focusing.”
“If you have an idea, stick with it and keep trying. I had family members who thought it would be a waste of time
10 or too difficult to start a business, and that it would be easier to just get a job.” Venus McNabb in 2005
‘CARVING’ YOUR NEW FUTURE
After 13 years in corporate and ex-
ecutive recruiting, Jennifer Remling
realized that many people want to do
something other than what they’re do-
ing. She decided to interview people
who changed careers to find out how
they did it.
The result is Carve Your Own Road
(Career Press, $14.95) which she
co-wrote with her husband, Joe, who
owns an Atlanta design firm.
The best way to figure out your next
move is to be clear about where you
want to go. “If you’re unclear about
that, you will have a scattered ap-
proach to life,” they write.
They suggest you ask these questions:
• What are my unique skills and abili-
ties that I would like to use in my work?
• Do I crave having an impact? If
so, what does that mean to me?
• What do I enjoy doing more
than anything else in my work?
• What gets me excited and motivated?
• What activities do I enjoy doing dur-
ing the day?
• What types of things am I told I do
well?
• What kind of work would I do for free?
• What am I passionate about?
• Do I already have these qualities in
my work? What am I really missing?
THE DIFFERENCE:
IN THE LITTLE THINGS
In The Power of Small: Why Little
Things Make All the Difference
(Broadway, $17.95) co-authors Lin-
da Kaplan Thaler and Robin Koval
get into how it “really is the little
things that make all the difference,
both in our lives and our careers.”
“We’re firm believers that everyone
has the power to achieve their goals
and reach their dreams, simply by
sweating the small stuff,” says Rob-
in. “In fact, we’ve found it’s often the
baby steps that put us on the path
to delivering a true competitive ad-
vantage.”
Their tips to success:
Become a mini-tasker: Instead
of making a list of big, difficult-to-
achieve goals, create a list of mini-
tasks that you can accomplish on a
day-to-day basis.
Embrace stranger danger: Make
small talk with total strangers. You’ll
be surprised what opportunities
may come your way.
Add a minute: When you’ve com-
pleted a task—a memo, a quarterly
budget or anything that you’re just
glad to be done with—stop and tell
yourself you still have one minute
left. Spend just those 60-seconds
re-reading a troublesome para-
graph or adding up the numbers
again.
START
CHANGING THE WAY
THE WORLD WORKS.
Imagine yourself working in a place where you can be in the
middle of the city, in the middle of tens of thousands of people,
or you could be working from your home in the middle of the
country, but making decisions, creating technology that changes
the lives of the people of the world as we know it. This could
be you. Come to work at IBM and experience it all!
Start putting your ideas to work at ibm.com/start.
TIDBITS AND TACTICS
SECRETS TO SURVIVING
In The Survivors Club: The Secrets
and Science that Could Save Your
Life (Grand Central Publishing,
$25.99) Ben Sherwood asks: What
does it take to survive and thrive in
the face of everyday adversity? Who
bounces back and who doesn’t?
Sherwood (a former network news
producer who wrote the best-seller
The Man Who Ate the 747) traveled
around the world to talk to people
who survived all kinds of near-fatal-
ities, ranging from a mountain lion
attack to a Holocaust concentration
camp. He interviewed a wide range
of experts to understand the psychol-
ogy genetics and a bunch of other
variables that determine whether we
live or die.
“After interviewing survivors and
experts around the world, I discov-
ered the same strengths required
to overcome a mountain lion attack
or escape a plane crash are just as
important when you’re dealing with
unemployment or a credit crisis,” Ben
says. “No matter the adversity, the
world’s most effective survivors often
share a mindset and outlook: they’re
realistic about their challenges; they
adapt their attitudes and actions to
reflect changing realities; and they
take decisive action.”
If you want to discover your Survi-
vor IQ and personality type, you can
take a free, fast quiz when you visit
TheSurvivorClub.org.
“Have a younger boss? Join the club. Keep emotion out; she’s the boss because she earned it. Knock any chip
off your shoulder; no one likes a bitter old lady. Keep your sense of humor; you can name the Beatles, but she
12 knows everyone in N’Sync.” Stephanie Biasi in 2005
DO YOUR OWN GIVING
Taking less and giving more are the
new watchwords in these troubled
times in America.
In their new book, Do Your Giving
While You Are Living (Morgan James,
$14.95) authors Edie Fraser and
Robyn Spizman show readers how the
act of giving can not only change the
world but also change their own lives.
This little book has a big—and timely—
message.
It inspires readers to embrace giving,
to understand that the highest purpose
in life is simple: doing for others.
Featuring contributions from some of
the most influential and philanthropic
people and organizations, this book
shows readers how the act of giving
can change the world and also change
their own lives in ways they never
thought possible.
Do Your Giving While You Are Living of-
fers food for thought in bite-sized bits.
Each entry includes a quote, a brief
first-person story of how one of the
book’s contributors, from leading-edge
thinkers to hometown heroes, made a
difference, and an action step readers
can put to use in their lives.
The vignettes teach readers the pow-
er of giving and demonstrate specific
ways how that power can be put into
action, no matter what age or station
in life.
ADDING FUN TO YOUR WORK
Ever get the feeling that you’re working
more than you used to?
You are.
According to the Bureau of Labor Sta-
tistics, Americans averaged 42.5 hours
of work a week in 2007 compared
to about 37.5 hours in 2003. We’re
working longer, taking less vacation
time and are stressed out at work.
But in Enjoy! 101 Little Ways to Add
FUN to Your Work Everyday, (Ama-
com Books, $15) author Gini Graham
Scott describes how to enjoy whatever
you’re doing.
Gini’s six tips for workplace happi-
ness:
• Appreciate what you have. Doing so
can put you in a positive frame of mind
about work.
• Exercise choice. It’ll give you a sense
of autonomy, free-will and power.
• Adopt personal power: Be in charge
of yourself and what you are doing, not
necessarily your power over others.
• Tap into your strengths: Always best
to capitalize on strength, not weak-
ness.
• Use positive words: When you talk
and act positively, others perceive you
that way. You’ll feel better, too.
• Create a full life: Just as investment
counselors warn against putting all
your eggs in one basket, the same ap-
plies to work. A single-minded focus
on anything makes you dull not only to
others but yourself.
 a life’s calling.
The most fortunate people in life are those who not only find their calling but also
find the opportunity to follow it. The rich and varied background of our staff is what
makes answering that call such a beneficial and rewarding experience. And it’s this
wide array of perspectives that helps us find answers and break new ground in the
research, treatment, education and prevention of cancer.

Join us to find out how you can make a difference in the lives of cancer patients
around the world, as well as your life too.

We have positions available in New York City, Long Island, Westchester, and New
Jersey in the following areas:

• Allied Health
• Nursing
• Management
• Research
• Information Technology
• Administrative Support
• Temp Assignments
We offer an excellent salary and comprehensive benefits, including tuition
reimbursement. For information about career opportunities, please visit us on-line
at www.mskcc.org/jobs.

www.mskcc.org

MSKCC is an equal opportunity/affirmative action employer committed to workforce diversity.

 HOW WOULD YOU DESIGN YOUR CAREER?
Women For Hire CEO Tory Johnson thought about
that and created a career vision dish for her office. It
took several hours to find all of the right words and
put them all together, but the exercise allowed her to
reflect on what she most wanted professionally this
year.
It’s not going to make her work any easier or solve
the challenges any faster. But having it right on her
desk is a daily reminder of the attitude and values
that matter most to her.
Check out some of the words and thoughts she used
on her creation alone. From an end to feeling guilty
Here’s how to do it:
1) Write down 3 career goals, along with the adjectives that
describe the attitudes and attributes you value.
2) Select an object to decorate. It should be something you
can look at daily. Tory used a large glass dish. For less
than a dollar you can buy a wood door hanger or box at
a crafts store. You can use poster board. The larger the
object, the more time you’ll invest in creating the perfect
finished product.
3) Buy Modge Podge craft glue or use watered-down El-
mer’s glue. (Optional: Mix in a small amount of glitter for a
fairy dust effect.) Grab a paintbrush too.
4) Cut out words, photos, sentences, quotes, designs and
more from magazines, newspapers or other documents
that speak to the points you listed in #1 above. You can
“I just read your magazine and I’m hooked. It’s a fresh take on real women with real advice. No fashion models
who make me feel fat. No billionaires who make me feel poor. It’s just a smart, fun read highly relatable to women
14 everywhere.” Mackenzie Grecco in 2005
when she has to leave her family to occasionally trav-
el for work (since she knows she’s a great mom) to a
promise to keep the joys (not the hardships) of work
top of mind.
Create your own career vision board—and send us
a copy to post on WomenForHire.com to serve as a
public reminder to you and an inspiration to everyone
else.
Will this craft project get you hired? No. Will having
your goals posted right in front of your eyes each and
every day get you one step closer to achieving your
goals? Absolutely!
also print similar stuff from the Internet. There’s no wrong
word or wrong source for collecting materials.
5) Start gluing it together. Be patient as you fill in all blanks.
6) Put the finished object in a very prominent place where
you’ll see it daily. Ideally it’ll go in a place where you see it
for a large chunk of your day such as on your desk, next to
your bed, on your kitchen counter—you get the idea.
7) Invest just two minutes a day—come on, even the busi-
est among us can spare two minutes—holding your project
and reflecting on one or two of its messages.
Send us a digital photo of your career vision board. Email
it to media@womenforhire.com along with your name and
we’ll post it on our site for everyone to enjoy.
Let’s never forget whom you’re really working for.

Lowe’s understands there’s more to our lives than what we do

for a living. As part of our commitment to diversity and inclusion,
we recognize employees’ unique perspectives and priorities.
Learn more at Lowes.com/Careers.

Lowe’s is an Equal Opportunity Employer. Committed to diversity and inclusion.

For the store nearest you, call 1-800-993-4416. © 2009 by Lowe’s. All rights reserved. Lowe’s and the gable design are registered trademarks of LF, LLC.
 B UIL D YO UR M ASTER P IECE
Even highly accomplished women face the challenge of developing a strong resume. Content and
presentation are both important, so we created this template as a solid starting point to help you craft this
key marketing tool.

“Participating in women’s sports improves health, gives you self-confidence and builds stronger relationships.
What I’ve learned through women’s soccer has helped me in my career. Other women are fiercely competitive but
16 extremely supportive.” Lara Hall in 2005
© 2008 KPMG LLP, a U.S. limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International, a Swiss cooperative.
KPMG Affirmative Action, Equal Opportunity Employer, M/F/D/V. KPMG maintains a drug-free workplace. No phone calls or agencies, please. 20175NSS

A Great Place to Build Your Career

Building on differences makes

a difference.

At KPMG LLP, diversity of gender, race,

ethnicity, ideas, lifestyles, professional
insights, and personal perspectives are
what we value most about our employees.
We know that the uniqueness of every
colleague within KPMG LLP creates synergy
for success—in our work environment and
for our clients. We invite you to learn more
about our inclusive workforce and the
diversity programs and initiatives that
support our commitment to being a great
place to build your career.

kpmgcareers.com

Experience Skills Networks Character Wealth Communities Life

TOP TIPS TO GET YOUR
RESUME NOTICED
Gone are the days of simply mailing your resume, receiving a call, shaking hands at the interview and agreeing on a start
date for that new job. The Internet has taken over the recruiting landscape and everyone is required to submit a resume
online. While that brings greater efficiency to the process for employers, it can be awfully maddening for job seekers. But
it doesn’t have to be that way if you know how to navigate the system.

Consider these 11 tips before pressing “submit:”

1 Search job boards and the websites

of employers that appeal to you. Print
out the job postings that you’re inter-
7
Never submit a generic, one-size-fits-
all resume or cover letter. Customize for
each job.
ested in pursuing before you apply.

8
Get to work to find an internal referral

2 Use a highlighter to mark the keywords to make a personal introduction. (See

and industry language used to describe box below for ideas.)
the requirements and responsibilities.

9
Follow up with a call or email to the

3
Compare those words and phrases to recruiter responsible for filling the
the language that appears in your cur- position. Never say, “Did you get my
rent resume. resume?” Instead be ready to reiterate
your qualifications and interest in the

4
Figure out how and where to add the role. Rehearse first.
most relevant keywords to your re-

10
sume, assuming you have the specific
knowledge, skills and experience. Ap-
plicant tracking systems will search for
keyword matches­—the more matches,
the better, which often determines if a
recruiter opts to view your resume.
Don’t know the name of the right per-
son? Cold-call the company and ask
an operator to put you through. Google
the term “recruiter” or “HR director”
along with the employer’s name. The
results may reveal the name you’re try-
ing to find.

5 Once you’re confident that your resume

reflects a strong match, submit it.
11
Stay top of mind. Every recruiter is
different, which makes this a challenge.

6
If the system requests a cover letter,
write a short one that expresses why
you’re a strong match and why you’d
like to join the organization.
Some say you’re welcome to follow up
weekly. Others say every other week
is enough. And then there are some
who’ll tell you to never call. Find the
right balance so you’re politely persis-
tent without crossing over to a pest.

FIND AN INTERNAL REFERRAL

a) List 50 people you know and ask each one if they know someone who works (or has worked) for that employer.
b) Attend job fairs to meet face-to-face with employers and other professionals.
c) Create a free profile and become active on LinkedIn.com and Facebook.com.
d) Create a free Twitter.com account and “follow” friends and post requests for help.
e) Join an association in your field and network with like-minded peers.
f) Connect with your high school and college alumni groups. Old pals could be new connectors.
g) Talk to your unlikely network. For example, look at the class list of the parents of your kids’ friends.

“I joined Toastmasters and I’ll never forget the first speech: I felt like my heart was lodged in my throat, but I did it.
By stepping up, I realized my fears and doubts had no substance. I wound up discovering a talent I never knew I
18 had.” Dawn Mortimer in 2005
 Why Choose Us?
Because you’re one-of-a-kind.

At Orkin, we know that providing an essential service that

protects home and family depends on your unique skills and high
performance. That’s why Orkin is dedicated to helping women
create exciting, long-term professional careers.

As a vital member of our team building trusting relationships with

customers, your diligence and integrity will pay off – rewarding you
with flexible work hours, competitive pay, comprehensive benefits,
and many opportunities for career advancement.

For more information about our one-of-a-kind career

opportunities, please visit http://careers.orkin.com.

EEOC/Affirmative Action Employer

TALKING DOLLAR$
AND $EN$E
Ah,
the dreaded sal-
ary question. They
want a number, but
you’re worried that by revealing
it, you’ll knock yourself out of the
running before you’re even con-
sidered.
In an ideal scenario, they’d tell
you the range, instead of asking
yours. Of course, the process
rarely works this way. It is a little
messier, a little more random, so
you need to be prepared.
If you are asked to name your sal-
ary requirement in an online appli-
cation, do so. If you don’t include
the information, some employers
will reject your resume because
you didn’t follow directions. You
may also be asked for your salary
history. There’s only one correct
response: The honest numbers.
If an interviewer brings up sal-
ary via phone or in person before
you’re prepared to discuss it, try
to sidestep the question. You may
say something like, “Actually, I’d
like to know more about the posi-
tion before I can give you an in-
formed answer.” Then ask a ques-
tion about the responsibilities.
When you’re pressed directly for a
desired range, do your homework
before responding. Your answer
should reflect the research you’ve
done on the going rate, not your
personal needs. If online salary
“The gutsiest move I ever made was taking my brand new college degree and moving to Chicago to accept a job
20 as a management trainee with a rental car company I had never heard of.” Marie Artim in 2005
surveys show a median of $60,000
for your desired position, you’re
safe to list a range of $55,000 to
$65,000, based on the needs of
the role and the experience you
bring to it. Use your judgment in
naming that number.
EXPLAINING YOUR PREVIOUS
SALARY
It’s a safe bet that you’ll be asked
your salary history. If you were un-
derpaid in your previous position,
you may not want to reveal this
information. Employers may base
their offer on what you were previ-
ously making, or on the flip side,
assume they can’t afford you. You
want the employer to base its offer
on your current value as it relates
to the position you’re seeking,
not your previous salary. There’s
nothing wrong with having a can-
did conversation to say just that.
YOU NAMED A FIGURE TOO
EARLY
You messed up and named a de-
sired figure too early. After some
research, you found out that you
deserve more, and they were
probably expecting to pay more.
How do you go back and ask
for more when you have already
showed your hand?
Explain that you didn’t realize the
full responsibilities of the job. Now
that you have more information on
the level of the position and what
it entails, that sum is no longer
relevant. Then state the salary
you think you deserve. Explain
that you have done more market
research on comparable salaries
in similar positions, and you’ve
readjusted the salary figure
accordingly.
AN OFFER HAS BEEN MADE.
NOW WHAT?
Once you have been offered the
position, money talk will intensify,
so get ready to negotiate.
• Ask what the typical range is for
others in the company with that
position.
• Ask what’s been budgeted for
that job.
• Do your research again using
their offer as a point of reference.
• Determine what other benefits
within the total compensation
package are important to you be-
yond base salary.
ESTABLISH TWO THINGS IN
YOUR MIND
Is this a fair figure for the position
you’re being asked to perform?
Will you be comfortable accepting
that salary for the next year? Once
you get to “yes” on both, you’re
ready to accept. Congrats!
Find more negotiation advice
on WomenForHire.com.
 At Bank Of The West,
We Value The Individual.
Different perspectives generate fresh ideas. That’s why at Bank
of the West, we value diversity of gender and equal opportunity
for our female employees. Year after year, we continue to grow
stronger thanks to our unique blend of people. After all, in today’s
competitive banking environment, it is our employees with
innovative ideas that keep us a step ahead of the rest.

EMPLOYEE RELATIONS

4
(SBOE
"WFOVF
t
-PT
"OHFMFT
$"

www.bankofthewest.com

Bank of the West and its subsidiaries are equal opportunity/affirmative action employers. M/F/D/V © 2009 Bank of the West.
 FEEDBACK
W
ith all the stress of job searching, it’s
easy to think that you need a formal
mentor or advisor to go to for answers
to every one of your career questions.
Many people fall into that trap—then struggle to find
the perfect person to fill that role.
It doesn’t have to be that way.
Social networking—and the instant connectivity it
provides—puts the power of mentoring in everyone’s
hands, so that everyone wins.
You can, too.
Can’t make up your mind between the skirt suit or
pants and a sweater set for this afternoon’s got-to-
ace-it interview? Post your dilemma on your Face-
book page and allow friends to chime in with advice.
Wondering when to follow-up with a key contact after
a meeting? Ask members of a peer group on the dis-
cussion boards of LinkedIn.
Industry blogs and message boards offer instant
feedback. They also tap into the oh-so-human desire
to share opinions and help others. By using them as
a resource, you expand the number of people who
can help you achieve your career goals and you get
a wide range of diverse opinions and perspectives to
help you in your job search.
Are you terrified of making that cold call? Not only
will cyberfriends encourage you and cheer you on,
“Being a victim gets you nowhere. Make everyday count. We are all here on earth for some reason.” Cindi
22 Broaddus in 2005
but one among them may be able to help with an
introduction.
Along the same lines, you can be the one lending
support and advice to peers who post their personal
and professional quandaries in such public places.
It’s a good way to make friends, to give back and to
make the whole job search process a lot more palat-
able. Try it a few times and you’ll see how good it
feels to offer help to others who need it.
Online social networking may not solve all your career
search problems and it can’t take the place of having
one or two confidantes for your career planning. But
it’s a smart complement, especially for dealing with
the small details that can make a big difference in
your daily success.
Global consultancy Mercer says
the highest-performing employees
(14% of the workforce) can expect
average salary increases of 5.6 per-
cent in 2009 compared to 3.3 per-
cent for average performers and 0.6
percent for the weakest performers.
Payscale.com and Salary.com are
valuable salary tools.
 EXPERIENCE NCCI

“For a
rewarding blend of
challenges and opportunities,
experience everything
NCCI has to offer.”
As the nation's largest provider of workers
compensation insurance information, tools,
and services, NCCI values technical
experience. We also value what our
employees add to our organization as
individuals. Helping our employees succeed
in all aspects of their lives is important to us.
That's why we provide a variety of amenities
and benefits, from on-site day care and
fitness centers to a generous 401(k) match
and company pension plan. Find it all at
NCCI-the opportunity for a rewarding career,
plus programs that enhance your work-life
balance and personal satisfaction.
Learn more when you apply online today:

NCCI.com/careers
Experience NCCI and the challenging and
rewarding opportunities available to our
employees. For more than 80 years, NCCI
has cared for its diverse team of
professionals by providing a stable
environment, superior benefits, and work-
life balanced programs. NCCI's business
environment recognizes outstanding
individual and team efforts and leverages
technology and process improvement to
serve the needs of our stakeholders.

We require a drug screen and background check. EEO/Smoke-free environment.

24
TUESDAY THE 15TH

How I Changed My Life

I am a wife and mother of two small children.

I wanted to bring in some extra money for all the “extras” in life that we could never afford. I
wanted to be prepared for the future, you never know what life will bring.

I wanted a career I could count on (and one that didn’t require selling things from my home!)

It took me seven months to complete the course, but I finished (and I enjoyed it). I did it all
online and I loved the fact that I could work on the course as much or as little as I wanted.
Determination and desire were critical. The old adage, “You can do anything you set your
mind to,” is so true!

It took me only three weeks to find a job after graduating. Talk about exciting! The forums
are truly invaluable when on the job hunt.You can find such a wealth of information there.
You can do searches for potential employers and find out which ones are good for you.
What a supportive network to have!

The best part about being a medical transcriptionist is that I can put my family first. My job
allows me to work whenever I want, and for as much time or as little time as I want. The
flexibility cannot be beat. I often play all day with my children and work in my pajamas at
night. This is the kind of career that I wish I knew about years ago! Thank you, Career Step!

POSTED BY ONLINE MOMMY AT 1:28PM 5 COMMENTS

CATEGORIES: HAPPY MOM, HAPPY KIDS, HAPPY LIFE

To change your life, visit

careerstep.com/women4hire
 FINDING THE
RIGHT FIT
D
uring the interview process, most people are
so focused on answering questions and say-
ing just the right thing so an employer will want
them. While that’s wise, it shouldn’t be at the expense
of ceding all of the control and decision-making to the
other side. A proper match is a two-way street—both
parties must decide that it’s a good fit.
You don’t have to interrogate your interviewer, but
you should pose thoughtful questions to create a
meaningful dialogue.
For example:
* What are some of the immediate challenges fac-
ing the department in the next 90 days? (This lets
you in on what you’re in for should you choose to ac-
cept the position.)
* I understand the primary duties with this posi-
tion. What are some of the secondary responsi-
bilities? How often are they required? (Secondary
work can often account for the bulk of your time if
an employer doesn’t staff effectively. Know what’s
expected before saying yes.)
* Why is this position vacant? (You’re hoping to
hear that the previous employee was promoted—
that means that someone has been successful in
the position and the company likes to promote from
within. Perhaps it’s a newly created position because
of growth. On the flip, there’s high turnover and the
company struggles to find the right fit. You may be
just what the doctor ordered, but you don’t want to
discover on Day One that you’re the fifth person in 10
months to occupy that seat.)
“With all the responsibilities each of us juggles, why take on more work? For me volunteering keeps me motivated
and makes me feel great about my career. I encourage co-workers to do the same—no matter how high their
26 plates are already piled.” Amanda Donikowski in 2006
* What are the qualifications of previous employ-
ees who’ve excelled at this position? (Be curious
and learn from the success of others who’ve come
before you.)
* How would you and your direct reports charac-
terize your management style? (Your prospective
boss may be a micromanager or he or she may be to-
tally hands off. Probe a bit to understand what you’d
be dealing with.)
* If you could change one thing about the culture
of the department, what would it be? (This is an-
other way of asking, “What’s wrong with this place?”
without appearing to be rude.)
Add your own questions to this mix based on your re-
search and conversations. You’ll likely find that most
employers are appreciative of the time and interest
you’re investing in the process. When they hire the
right people, they avoid the high cost and headache
associated with turnover.
Got 15 minutes for
your future?
Visit assessment.com to take an
online assessment of your
motivators to be matched with
ideal career paths.
WomenForHire.com offers links
to other assessments.
Drive
2

Together we’ll throw out the map—and discover someplace new.

What happens when a company gathers information technology’s heavy hitters, creates a
workplace where contributions are welcomed and opinions respected, and supports its team in
the office and at home? What happens when a company adds new technologies to the global
community, but doesn’t add to our carbon footprint? When it views sustainability of the earth
as intrinsic to sustainability of its business? What happens when employees are empowered and
entrusted, when collaboration wins over silos, and teamwork advances the world? What happens?
At EMC, anything you can imagine. Exhilaration Lives.

www.EMC.com/hr
IS A CAREER IN
MEDICAL TRANSCRIPTION
THE RIGHT CAREER FOR YOU?
T eresa Springer’s bills were
mounting. She had to find
work.
But with five kids and a husband
often called away by the Air
National Guard, she needed a
job that would allow her to make
money from her Ohio home.
Teresa discovered Career Step, a
17-year-old company which trains
medical transcribers and coders.
Teresa logged into Career Step
on Sept. 10, 2007. She gradu-
ated just five months later—far
more quickly than most students
“but I read and absorb information
quickly.”
She now makes between $24
and $32 an hour transcribing or
editing, and averages about five
hours a day. “You are getting
paid so many cents per line, so
you control how much you make.”
“Don’t wait for others at work to act ethically. You might wait quite awhile. Take a stand even when others don’t.
28 You’ll be respected in the long run.” Carolyn Turknett in 2007.
Career Step Chief Operating Officer Celeste Harjehausen.
Money was a huge motivator,
especially “when you’ve got a bill
that is 30 to 60-days late and you
have all these kids.”
WHAT IT’S ALL ABOUT
Transcription is a key step in
the behind-the-scenes world of
modern medicine. It begins when
a physician dictates details about
why a patient has come in for an
exam.
“Whether patients have a cold
or they get an arm amputated,
all that is recorded by the doc-
tor,” says Cameron Loflin, VP of
business services at Utah-based
Career Step.
A transcriptionist takes a physi-
cian’s notes and enters them into
a patient’s permanent medical
record. A coder pulls specific uni-
versal codes, used for insurance
and billing.
Transcriptionists are in demand
because the average age in the
industry is high: 55. “A lot of retir-
ing will be going on over the next
three to five years,” Cameron
says. “Career Step has proven
that you can get the training and
move right into the industry.”
In 1999, Career Step began offer-
ing its curriculum entirely online.
Upwards of 14,000 students are
learning coding and transcription
there at any given moment.
IS IT RIGHT FOR YOU?
The faster and more accurately
you type, the better.
“If you’re coming in with 10 or 15-
words per minute, you’re going
to struggle,” Cameron says. “We
can help with your typing speed,
but 35-40 words per minute is the
minimum. The faster you type
(Continued on page 30)
The Power to Connect
Being part of a Fortune 18 company with over $90 billion in revenue doesn’t happen just because you have
good business sense, it takes drive and passion. And people like you. At McKesson, diversity is not just a
concept — but an invaluable corporate resource.
Individuals from all races, walks of life, lifestyles and backgrounds generate the creativity and vitality that
make McKesson a great place to work. Here, everyone contributes. Everyone makes a difference.
At McKesson, you will be empowered to build a great future for yourself while you help extend our 175-year
tradition of reducing costs and improving quality across the healthcare spectrum. Regardless of where you
start your career with McKesson, you’ll have the chance to make a real difference in the future of healthcare.
To learn more about opportunities with McKesson, visit our website at mckesson.com/careers. EOE.
(Coninued from page 28)
above that is only going to en-
hance your opportunity.”
Fluency in English and a solid
grasp of grammar and style are
key. Career Step teaches those
subjects, but more as refreshers.
Most important: self-discipline and
the ability to create a home-work
environment—taking into consid-
eration children, spouses, pets
and housework.
“You have to create the right work
environment,” says Cameron. “If
this is something that you can’t
do, you might want to think twice.”
Most transcriptionists work online
at home—meaning they can
move without changing employ-
ers. All they need are the skills
and a computer with an internet
connection.
A LOOK AT THE TRAINING
Chief Operating Officer Celeste
Harjehausen learned medical
transcription after the birth of
her second son and turned her
home into a medical transcription
service, ExecuMed. That grew to
120 transcriptionists and served
doctors across the U.S. She sold
the company in 2000 and joined
Career Step.
Since medical terminology is
a major part of the curriculum,
she says, students learn how
medical words are built and what
they mean. They learn anatomy
through diagrams.
“Underneath a diagram is a ques-
tion asking, ‘What’s the purpose
of this valve of the heart?’ ”
Celeste says. “Another one might
be ‘Label this diagram.’ They are
seeing information, interacting
“If you’re going to listen to other people’s take on your career or what you can do or what you should be trying,
30 then you’re going to limit yourself.” Soledad O’Brien in 2007
with it and receiving feedback.
People say, ‘I feel like the instruc-
tor is sitting there interacting with
me.’”
TRAINING TIME AND COST
The average student finishes
Career Step’s training program in
600 hours­—about 14 months for
a typical student. That includes
full and part-timers, people who
work and others who also attend
college.
“We are most interested not in
how long our students work on
the program, but that they master
the material as they move through
the curriculum,” Celeste says.
“Ultimately, if they have achieved
our minimum guidelines, they are
going to be able to work in the
industry and be successful the
moment they walk out the door.”
Career Step’s Platinum Program
for transcriptionists is $1,995,
which includes a full range of per-
sonal placement services, or the
Gold Program for $1,750, which
offers all the placement informa-
tion but less personal service.
The coding curriculum is $1,875.
Financial aid, payment programs
and military discounts are avail-
able. Students have access to
the curriculum for one year. If
their study takes longer, they can
purchase extensions at a reduced
price until they master the mate-
rial.
HIRING RECORD AND
SALARIES
Out of 1,500 graduates who
responded to a 2008 Career Step
employment survey, 85 percent
said they had jobs, says Julie
Weaver, a Career Step placement
officer.
Most companies pay six to eight
cents per line on a 65-character
line; some will include spaces,
some won’t. According to the
Bureau of Labor Statistics, pay
ranges anywhere from $22,000 a
year to $45,000, which translates
into $10 to $25 an hour.
“The learning curve is about
three to six months,” Julie says.
“You could start out making $3
an hour your first week, which is
really frustrating after you’ve gone
through all this extensive school-
ing. Realistically, it takes about six
months before you start making
$10 to $12 an hour.”
It’s not an easy job, but it’s re-
warding, says Teresa, 36.
English is a second language for
many doctors whose reports she
transcribes. “You’re at a deficit
because they don’t speak English
and they talk so fast. Their sen-
tence structure is the reverse of
what English is—so you have to
fight through understanding that.”
But Teresa has persevered and
says she enjoys her newfound
work.
“I get to be productive and add
to the family income, which is
important for me,” she says. “It
gives me something to do when
my husband is on his deploy-
ment. And I get to be here for
emergencies. I get to take care of
my kids.”
Learn more about the medical
transcription industry from
the Association for Healthcare
Documentation Integrity at
AHDIOnline.org.

A
number of free and low-cost resources are
available nationwide that provide the opportu-
nity to learn a new skill or improve existing ones
through online and classroom learning.
Some suggestions:
OpenCourseWare: Massachusetts Institute of Tech-
nology has a program called OpenCourseWare which
contains materials from all of MIT’s academic depart-
ments at both the undergraduate and graduate levels.
Voluntarily provided by MIT faculty, it allows site users
to download and modify the materials for noncommer-
cial use. The site contains notes from more than 1,500
lectures, 9,000 assignments, and 900 exams. It’s all
free; no credit, no degree, no access to faculty, but you
can’t beat it for self-paced study from some of the most
brilliant minds in economics, engineering, aerospace,
and so much more. It’s something to talk about on
interviews—learning new skills from MIT while looking
for a new job. There is also a consortium of Open-
CourseWare opportunities from other top flight colleges
and universities worldwide, including Johns Hopkins,
Notre Dame and more. (ocwconsortium.org)
Career One Stop: Run by the United States De-
partment of Labor, Career One Stop focuses on job
searching (assistance with applying for unemployment,
resume writing, and access to phones, faxes and
computers) as well as access to free on-site and online
skills development workshops and training programs.
One Stop counselors may also refer candidates to a
pipeline of privately-funded training programs for white
collar workers based on their specific skills and exper-
tise. (careeronestop.org)
“If I had an extra hour, I’d like to spend more time personally mentoring other women so that more and more
32 women can assume leadership roles.” Andrea Jung in 2007
NEED A HAND IN TRAINING?
Career Voyages: A partnership between the Depart-
ments of Labor and Education, Career Voyages pro-
vides information on high growth, in-demand occupa-
tions along with the skills and education needed
to attain those jobs. (careervoyages.gov)
Jewish Vocational Service: Founded during the Great
Depression to assist immigrants with job training and
placement, JVS now operates 22 agencies throughout
the country serving nearly a half a million people with
a wide range of career-related services. The organiza-
tion works with 40,000 employers of all sizes, where
their agencies get to know the business needs in their
area and can customize training programs to meet the
demands in a variety of industries. (iajvs.org)
Goodwill: Goodwill says that every 53 seconds of
every business day it places someone in a good job.
There are 161 Goodwill community-based locations in
the U.S. that offer job training programs in a variety of
industries including health care, hospitality, banking,
IT, computer programming and more. Goodwill also
creates blue and white collar jobs by contracting with
businesses and government to provide a wide range
of commercial services. (goodwill.org)
Temporary Agencies: When you register with tempo-
rary or permanent placement agencies, many of them
offer access to a comprehensive library of free tutorials
designed to help improve the skill level of their candi-
dates. If you’re working now with a temp agency, head-
hunter or outplacement firm, ask if they offer access
to online training programs. Ask the agency you’re
working with for access to its programs. (kellyservices.
com and roberthalf.com)
 Your route to success.
Whether you work in the air or on the ground, you always want to
work with the best. The best people, the best equipment, the best
routes, the best rewards. All working together to take you further.
That’s American Eagle.

Every day, our more than 260 aircraft fly over 1,400 flights to more
than 150 cities throughout the U.S., Canada, Mexico, the Bahamas
and the Caribbean. But we need your help to get us there. So if you’re
a pilot, flight attendant, mechanic or other aviation professional, get
ready to take your career farther at American Eagle.

Visit www.AmericanEagleCareers.com to see why we fly

and view job previews.

American Eagle is an Equal Opportunity Employer.

American Eagle is a mark of American Airlines, Inc.
American Eagle is American’s regional airline affiliate.

© 2009 NAS
(Media: delete copyright notice)

Women for hire

 CREATING A CRAFTY
BUSINESS

Just about everyone has at some point thought about turning their hobby into a business. Meet Jen Ballot, right, of Leonia, N.J., who
did just that with two close friends. In July 2008 they opened The Craft Lounge, a small, friendly gift boutique that sells only handcrafted
items – more than 70 percent by local residents who by day work as everything from dentists and lawyers to dancers and hair stylists.

F
ive years ago Kathy
Pecht invited me to her
monthly knitting group
at her house. Her sister,
Susie Levy, and ten or so women
would gather once a month for a
light dinner, some wine and lots
of knitting.
Everyone really looked forward
to these Friday night gatherings.
It was a great way to unwind, to
be inspired by others and to have
fun. As time went on, the gather-
ings started to grow and people
began to bring all sorts of craft
projects such as beading, cross-
stitching and crocheting.
One night, after everyone else
had left, Susie, Kathy and I
started talking about how we
wished we could create a busi-
ness where people could come
together and craft. It turned out
that all three of us had had this
exact same idea for some time.
It took several years to bring
our vision to fruition. We started
out by having craft sales twice
“BEFORE WE KNEW
IT, THE PLACE WAS
TRANSFORMED.”
a year in my home and as word
spread and more crafters signed
on, we expanded to a craft fair
at our local library. I taught craft
classes at a rec center, offering
different crafts to see which ones
appealed to various age groups.
Kathy taught knitting.
After hosting several very suc-
cessful craft fairs and classes,
we knew it was time to find a
physical space to house our
dream. When a local photo shop
went out of business, we knew
that would be the perfect space
for The Craft Lounge. The space
hadn’t been updated in over ten
years and needed a lot of work.
The owner agreed to give us the
space for the short term if we’d
pay to renovate.
We ripped out the old carpet, tore
down peg board walls, and
(Continued on Page 36)

“It’s not that men want women to fail. Most men want women to be successful. They just need some coaching, so
34 they know how to mentor their female employees.” Billie Williamson in 2007
Rise to new
heights.

At Freddie Mac, you’ll play a key role in our nation’s

economy as you make home possible. A vital component
in the secondary mortgage market, Freddie Mac has made
home ownership and rental housing more accessible and
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A career at Freddie Mac is unlike anywhere else. Not only will

you have unbelievable opportunities to take on interesting
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create a lasting career that can make a tremendous impact.

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careers with impact

(continued from page 34)
patched and painted the walls
and ceilings. My husband laid
down a new wood floor. Before
we knew it, the place was trans-
formed. We got most of our furni-
ture second hand. We got really
cool, antique display cases from
a neighboring business that had
gone under. And we repurposed
an old tiki bar as our check out
counter. A friend donated an old
sofa, and we just added a new
cover and some throw pillows
that I sewed. My mother-in-law
donated her bakers rack as a
display piece, and various other
friends and family members threw
in lamps and tables.
Once word spread that we were
open, people started dropping by
and donating sewing machines,
knitting machines, fabric and yarn
stashes, old sewing and knitting
patterns and books. There are a
lot of people out there who have
items that they don’t need any-
more, and it makes them happy to
see that they will go to good use.
Our short-term financial goal has
been to make $200 an hour. Cur-
rently, we make approximately
$250 to $300 per birthday party,
and $200 to $400 per class. So,
the bulk of our profits come from
those activities.
Right now, we’re trying to find
“WE REPURPOSED AN
OLD TIKI BAR AS OUR
CHECK OUT COUNTER.”
more talented crafts teachers so
that we expand the classes even
further. The boutique section of
the shop generates several thou-
sand dollars during the holidays,
but at other times is slow. But the
boutique draws passersby into
the store who then sign up for
our classes—so we consider it an
essential component of The Craft
Lounge, even though it doesn’t
make the most money for us.
We have not only made a busi-
ness of our passions, but we’ve
become a magnet for like-minded
people. The hardest part about
running Craft Lounge isn’t getting
up to open the store but leaving
when it’s time to close.
Visit TheCraftLounge.

Some of the ways we plan to expand our business include:

• Private Parties for kids and adults. Because of local blue laws, we can’t open for business on Sundays, but private
parties are okay. So we schedule a lot of private parties on Sundays, weekday afternoons, and evenings. It’s a great
way to extend our hours of operation and a great money maker. Our party space can hold up to 12 people, We’re now
offering craft parties in people’s homes to accommodate larger groups.

• Craft classes during holidays and school vacations. Parents are often left in a bind when school closes for a teacher’s
day or a winter break, so on those days we’ve begun offering soap making, marble magnet making and beginner’s
machine sewing.

• Off-site craft classes. We’ve reached out to local schools about teaching crafts to special needs classes and after-
school enrichment programs. It’s a great way to reach out to new customers, to give them an idea of the high-caliber
classes we offer and to drive more business back to the store.

• Partner with complementary businesses. We’re partnering with a few businesses that offer supplies that their own
customers need, such as fabric stores. Those who are taking sewing classes—but who don’t own sewing machines
– get Craft Lounge discounts at a local retailer. In exchange, the retailer guides customers to The Craft Lounge as the
place to take a class to learn how to make things with their new sewing machines.

Jen’s advice for finding a space to turn your hobby into a business:
Get to know local business owners. Find out how they make their rent each month.

Ask family and friends. They often know of free or inexpensive spaces that are available.

Work out a deal with a landlord. You’ll do the renovation of the space in exchange for a reduction in rent. Think of un-
usual spots. You don’t have to start on Main Street to be successful. Try the second floor of a building, an office space
with plenty of parking, even a local house of worship. They often have spaces that they’re not using and would be will-
ing to lend out for the right business.

Get the support of your local town officials. If you have a business plan that will improve the town overall, they’ll go out
of their way to help you get up and running.

“It’s not all about the clothes. It’s about how you carry yourself. Walk like you know where you’re going and have
36 every reason to get there…first.” Cathie Black in 2008
 � Fortune 100: Best Companies
to Work For (2005, 2006, 2008)
� Business Week: Best Places to

Launch a Career (2007 & 2008)

� Forbes.com: America's Most

Trustworthy Companies
(2007 & 2008)
� Barron’s: America’s 500 Best

Companies (2007)
� The Princeton Review: Best

Entry Level Jobs (2004–2008)

� CollegeGrad.com: Top Entry

Level Employers (2007 & 2008)

For more information about

The Sherwin-Williams Company and our
Management/Sales Training Program
and Internships, visit
www.sherwin.com/mtp

An Equal Opportunity Employer

CELEBRATING DIVERSITY AT:
NEW YORK LIFE
As operators of a wholesale seafood business, Kathy
Davenport’s parents were their own bosses, as were
her grandfather and great-grandfather.
“Our family has a rich tradition of being self-employed.
Because they worked from home, Mom and Dad were
always available to me growing up, and that was
something I wanted to be able to do when I had my
own children,” says Kathy, a New York Life agent who
works from home in Metairie, La.
She began her career in real estate and met an agent
for New York Life when she moved into a new neigh-
borhood.
“Act as if you are both competent and confident, even if you don’t have all your I’s dotted and T’s crossed. Winners
38 are those who learn to marry confidence with competence.” Peggy Klaus in 2008
“He had flexible hours and he seemed to have a nice
lifestyle. I thought, ‘That’s a pretty cool job.”
She looked into what New York Life offered and felt it
was a great growth opportunity. “Here was a chance
to further my education and really make an impact in
others’ lives.”
This year, Kathy is serving as president of New York
Life’s Agents Advisory Council, a group of New York
Life agents that presents agent viewpoints and issues
to the company’s executive management.
She views the best part of her work as being available
to her clients, colleagues and family while making a
difference.
“I see myself almost as a caregiver to my clients,” she
says. “I take a very holistic approach in my practice.
My clients and their families have trust in me.”
Those skills and trust were desperately needed when
Hurricane Katrina tore through the Gulf area in 2005.
"I was proud that only two of my clients needed to go
to their portfolios for major money,” Kathy says. “That
means I positioned my clients correctly so that they
had access to emergency cash."
Raising two girls, ages 12 and 18, Kathy’s home is
both her office and the epicenter of her family’s life.
“Because I work from my home, I am available to my
girls at a moment’s notice,” she says. Her husband
has joined her at New York Life, “so it’s really become
a family affair.”
New York Life is a top pick among women in the insur-
ance services business; more than 32% of new hires
in 2007 were women.
Visit NYLCareersForWomen.com or call
1-800-497-0849.
passion p a s s i o n
for impact

As a leading biotechnology company, Genzyme develops breakthrough

therapies for today’s toughest medical challenges. Focused on innovation,
our employees thrive in an entrepreneurial environment in which individuals
can excel while building on their diverse strengths. We offer exciting career
opportunities at every level, along with competitive compensation and benefits.

We currently have openings in the following areas:

*ÀœViÃÃÊ ˜}ˆ˜iiÀˆ˜}ÊUÊ+Õ>ˆÌÞÊUÊ ˆœÌiV…Ê>˜Õv>VÌÕÀˆ˜}Ê

˜vœÀ“>̈œ˜Ê/iV…˜œœ}ÞÊUÊ,iÃi>ÀV…ÊUÊ->iÃÊEÊ>ÀŽï˜}Ê
>ÌiÀˆ>ÃÊ>˜>}i“i˜ÌÊUʈ˜>˜ViÊUÊ ÕȘiÃÃÊiÛiœ«“i˜Ì
An EEO/AA Employer committed to a culturally diverse workplace.

For immediate consideration for these

and all other positions, we encourage all
applicants to go to our website and apply online.

Ranked #5 Employer among the

World’s Top 20 Biotechnology
& Pharmaceutical Companies

www.genzyme.com/careers
CELEBRATING DIVERSITY AT:
ORKIN
Charity Lowder will never forget her first reaction to the
world of pest control when she joined Orkin, Inc. as a
pest control inspector in 1996.
“Yuck,” she says. “‘You mean I have to crawl under a
house? It’s dirty and there are bugs under there.’”
But she said it didn’t take her long to get over the yuck
factor, especially after learning about different kinds of
pests and how they affect families, homes and people’s
health.
“I was back doing what I love, which is helping people,”
says Charity, who had spent previous years working
in the medical community. “The more Orkin taught me,
the more I wanted to learn.”
She recalls being able to help a young mother who had
a disabled child get rid of a roach infestation problem.
“She was so appreciative that I had taken care of
something that was more than she could cope with.”
That was almost 13 years ago – a time when she had
two small children and her husband, Dan, was going
through cancer treatment. Working a third shift was too
draining and so she searched the newspaper for a job
that would pay her bills and fit her family’s schedule.
“If you’re going to be a leader, people care about whether you’re honest, candid, authentic – and whether you care
40 about them.” Beth Brooke in 2008
Orkin “proved to me that a woman can make
whatever career path she wants as long
as she is willing to consider doing things
that are historically jobs for men,” she says.
“They have given me the self confidence to
know that if you believe in yourself you can
become the unstoppable woman you desire
to become.”
Today, Charity is a call center manager for
Orkin’s Atlantic Division in Charlotte, N.C.,
managing customers’ interaction with the
company.
She and her colleagues call themselves the
Orkin “family” – and they take it seriously,
she says.
Several years ago when her grandfather died – an
emotional time for her and her family – Charity recalls
driving to his funeral several hours from her home. Sit-
ting in church, several family members whispered that
they did not know some people there.
“When I turned around I saw two of my region man-
agers who had driven hours to be with me during my
loss,” she says.
Hard work pays off at Orkin, she says, with a Presi-
dent’s Club incentive trip open to the entire company.
She and Dan have attended for the past two years.
Tough economic times, she says, provide opportuni-
ties for all businesses to make sure they are providing
the best service possible and improve efficiency and
productivity.
Orkin is looking for good people and knows that “terrific
people with exceptional skills are looking for work,”
says Charity. “The best companies find opportunities in
any economic environment. I’m proud that Orkin is one
of them.”
Visit Orkin.com
C A R E E R S AT T H E I R S

Work-life balance. Amazing career choices.

Regina came to the right place.
Regina strives to balance work and her personal life. She also knows that there are two kinds of
success — professional and personal. At the IRS, she’s finally found an employer that agrees.

A career at the IRS is about more than just numbers. Here, we’re
committed to giving our professionals the benefits and skills
they need to excel — at work and at home. We figure that an
important job should have important benefits. That’s why we
offer great insurance, continuous training, a diverse team of
colleagues, and job security. We also look for professionals
with different backgrounds to fill positions like these:

Revenue Agents work on-site with taxpayers, large

corporations, small businesses, government entities, certified
public accountants, and attorneys to conduct tax examinations.

Revenue Officers are involved in cases requiring

tax research, interviews and investigations, analysis
of financial statements, and other important
responsibilities.

Criminal Investigation Special Agents

protect the integrity of America’s tax system by
following the movement of money to determine
and provide proof of criminal activity.

Be more than just a number at work. Learn more

about an employer that cares about its people
at www.jobs.irs.gov/print.

U.S. Citizenship Required | An Equal Opportunity Employer. www.jobs.irs.gov/print

CELEBRATING DIVERSITY AT:
COLONIAL LIFE
Elana D’Arciprete, a managing general agent for Colo-
nial Life, says she looks for Three C’s when recruiting
sales reps and managers: character, commitment and
coachability.
“I can look at a woman and see not just who she is but
who she can become.”
Women do well at Colonial because they’re willing to
do things that men won’t, “like handwritten notes and
continual follow-up. I also think that women tend to
come across as more believable and open.”
Elana, who lives in Montgomery, Ala., joined Colonial
Life as an independent sales rep in 1990, and became
the first female district manager in her territory in 2001.
She is responsible for building sales teams to mar-
ket the company’s products, programs and services
throughout Alabama.
Women who make the best agents are raising families,
athletic and competitive. “Already busy,” says Elana,
who runs 30 miles a week.
She joined Colonial Life almost 20 years ago, at age
“I heard Tory talk about letting go. ‘Why stay where you aren’t appreciated?’ I decided at that moment, the first
change I had to make was with me. Time to move on. That old job was not coming back.” Jennifer Valentine in
42 2008
33, when she was a single mom with two daugh-
ters, ages 10 and 3, with no child support. “I wanted
to make enough money to support them, but I also
wanted to be part of their lives,” she says. “This career
provided me the unique opportunity to have a check
—signed and made out to me—and I was in control of
the dollar amount.”
She got her first job by responding to a newspaper ad.
The manager asked her a few questions, told her he
thought she’d do fine and asked her to join Colonial.
“We don’t do things that way any more, but I succeed-
ed because Colonial Life’s home office embraced me.
They were my team.”
While she had the full support of her home office, she
didn’t have any at the local level. As a result, Elana
says, she is determined to put people in leadership
positions locally who’ll support new reps. “I didn’t have
that when I started.”
Elana says that her compassion for others has been
the greatest factor in her success.
“I really care about the person who has our policy, the
person I’m asking to work with me, the person who
owns a business.”
“I love having that opportunity to keep people from los-
ing their jobs,” she says. “For the same reason, I like
to recruit former pharmaceutical sales reps because I
have the opportunity to help them never get a pink slip
again.”
Helping companies save on insurance costs is good
for employers and for Colonial’s business, but it also
helps “saves jobs, homes and families,” she says. “In
this economy it’s more critical than ever that we tell our
story.”
She estimates that she saves some employers an av-
erage of $30,000 a year. “That’s someone’s job. That’s
huge to me.”
Visit ColonialLife.com/career-opportunities
“Working with Clarity is like
working with a personal
career shopper.”

Service. Not Sales.

Clarity is a certified women-owned boutique staffing firm that focuses on placing temporary
and permanent office support staff, including administrative, human resources, accounting
and facilities professionals. We are also trusted with searches for finance, marketing and sales
candidates.

From the financial industry to the legal field, media to luxury goods, publishing to consulting, we
aim to understand each client and their individual corporate cultures. We recently introduced
our services to the San Francisco Bay area and can provide excellent references from a
multitude of Fortune 100 companies.

Our excellent retention rate is something we pride ourselves on, not only with our candidates
but with our internal staff. Since opening our doors in 2000, Clarity has achieved an extremely
high satisfaction rating based on customer service, efficiency and cost savings. We constantly
measure our success and work to improve our services. Our competitive referral program
proves both candidates and clients view Clarity as their #1 staffing source.

If you or a friend are interested in learning more about the jobs we are currently working on,
please send your resume to careers@clarityny.com.
You may also visit us at www.clarityny.com.

Clarity recruiters are dedicated to being the

leader in staffing top talent.
We look forward to working with you!

New York San Francisco

CELEBRATING DIVERSITY AT:
STATE FARM
When Julie Maloy, vice president of recruiting for State
Farm Insurance, talks to anyone about joining the
company, she always thinks: Could they be a future
executive?
Her interest in an employee’s potential is natural, says
Julie, who is celebrating her 25th anniversary with
State Farm this year.
“State Farm is a company that promotes within,” she
says. “It’s a huge advantage, when you are looking at
an organization, to join one that promotes from within
because they spend a lot of time and money develop-
ing people.”
Julie joined the insurance giant as a local agent in
Niceville, Fla., and has had stints in South Carolina,
Kentucky and now corporate headquarters in Bloom-
ington, Ill.
“Never judge a book by its cover. The person in front of you at the carwash could be your next angel.” Rhonda
44 Sher in 2008
State Farm is constantly looking to recruit a broad
range of people throughout the country.
The company is in “every different market imaginable,”
she says. “If you look through our zones everyone is
hiring agents because we have some who are retiring
as well as needs in growth areas. It’s a great opportu-
nity for those who have an entrepreneurial spirit.”
Selling insurance is also not just about making money
for yourself or State Farm, says Julie.
She recalls once helping a woman whose husband
died. “She was so thankful that I was there, that we
talked about her needs and had provided for them
beforehand. It opens up something inside of you that
says what we do is very honorable and good.”
That’s not how some people envision a salesperson.
“Yes, we sell, but we sell people who help people,” she
says. “It’s not about selling everyone every product that
we have. It’s about getting to know people and finding
out what they need and then helping them match their
need with our products.”
Being with State Farm has given Julie the ability “to
have it all—to be a mother, to be a wife and to have a
career. I was able to go to the soccer games.”
Those games often brought her business because
moms were always asking her about insurance.
“You hear a lot of people talk about work life balance. I
think it’s more about integration: that you can integrate
your career and your work into your family life. I think
you have to find a company that fits who you are. For
me, it’s a moral and ethical company, a company that
does the right thing not only for its customers but for
employees.”
Julie says that employees who enjoy long careers at
State Farm share her ethics. “They fit real nicely.”
Visit SFYourStyle.com or StateFarm.com/careers.
 6>«>Ž Á

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 SPOTLIGHT ON SUCCESS
By Bonnie Ferguson
I am now working full-time as a research assistant on the
My resume was a done deal, but I knew I needed to nail National Children’s Study, an ongoing 21-plus year look at
my interview. children from preconception to age 21.

I had not really interviewed in years and I had I thought WomenForHire.com

two weeks to get ready. Since I am older than was so good that I sent the link
many people I work with, I needed to make to my husband and my girlfriend
sure I did not come across as old. who is thinking about going
back to work. Though I was
After seeing Tory Johnson on ABC’s Good not looking at a high-powered
Morning America, I went to WomenForHire. or high-paying position, I was
com. able to use the information to my
advantage and ended up with
I couldn’t believe how much information there an exciting job, on a study that
was. By the time I went into my interview I had means something to me.
the power jewelry, the understated makeup
and the questions to ask. I was ready with I’m working with information I
responses to possible questions, even ready find interesting and on a long-
to negotiate my salary. I felt confident. term study that gives me, hope-
fully, some job security.
It felt like a first date that went really well. I
hoped the people I talked with felt the same Maybe this would have worked
and would call back for a second date soon. out this way without Women for
Within the week human resources called me with an offer. Hire, but I think it really made a difference in my whole
Less than a month after my interview, I started my new approach to the interview.
position.

By Marleen Graham

I attended Women For Hire’s Work from Home Expo in Atlanta after my
contract with IBM expired. Some women came with friends. Others came
alone as I did. One woman had just been laid off from her human resources
position and found it very difficult to get another job at her age.

The early morning seminars with Tory Johnson and author Robyn Spizman
were great. Tory was very candid about her own career struggles, how she
came to create Women For Hire, how so many work from home opportuni-
ties are a scam. I’ll never forget Robyn saying that all of us were “sitting on a
book”—and we all started looking under our seats to see if we had one. She
then explained that each one of us has a story to tell and gave us tips on how
to write ours.

I walked away with interest in working from home. I read a piece on WomenForHire.com about starting a business from
home and then I researched companies that are inexpensive to startup, don’t require loans and fit my skills and person-
ality.

I decided the concierge business was for me because I like people and could bring my 15-plus years in customer
service experience to it. All I needed to start was a phone, computer, fax and a car. After I figured out what I wanted to
do, I utilized business resource information on WomenForHire.com and had one consulting session with SCORE. I then
started Redy2Assist, LLC which is an onsite/virtual concierge business for corporations or individuals. Redy2Assist will
take time to grow, but it’s my backup Plan B to make supplemental income.

Women For Hire Network is a great resource. I don’t think I would have even contemplated opening my own business
without it. I have encouraged many women to join.

“In tough economic times, fear can drive your behavior. Playing the victim or colluding with workplace cynics is not an
46 inevitable response; it’s a choice. Get clear on where you stand and advertise it.” Jamie Showkeir in 2008.
 Telephonics Corporation
You’re In Good Company
Imagine an exciting, challenging career at a worldwide leader in
Integrated Information and Communication Systems, right here on
Long Island. Telephonics Corporation is a company with both a rich
history and sharp focus on the future. Solidly based on electronic
systems essential for defense programs, Telephonics develops
innovative solutions to satisfy new requirements in defense,
commercial and international markets.

Telephonics is organized into three major operating units, each with a

different product/technology focus:

. Communication Systems, specializing in aircraft intercommunications,

mass transit communications, wireless and audio products.

. Radar Systems, specializing in maritime surveillance radar and

Identification Friend or Foe systems.

. Electronic Systems, specializing in Air Traffic Management, Landing and

Guidance, Homeland Security/Anti-Terrorism Force Protection (ATFP) and
integrated systems and products.

Since 1933, we have been a trusted supplier to the military and prime
contractors. Our customers rely on us to design, deliver and support
advanced technology products and services built on integrity, quality and
innovation. We know that it takes great people to achieve this, so we invite
you to explore career opportunities at Telephonics. We offer a comprehensive
employment package, which includes:

. Competitive salaries
. Medical, dental, long-term disability and insurance programs
. 401(k) and employee stock ownership plans
. Educational assistance and career training
. On-site gym, cafeteria and ATMs
. 12 paid holidays, one week year-end shutdown and up to
four weeks paid leave per year

. 4½ day workweek
Telephonics Corporation currently employs
over 1,200 employees and continues to
aggressively expand its business and staff.
If you are interested in joining a progressive
company with state-of-the-art technology,
a fast paced working environment and Telephonics Corporation
dynamic, dedicated workforce, please visit us 815 Broad Hollow Road
at www.telephonics.com. Farmingdale, NY 11735

©2009 Telephonics Corporation 35371

SPOTLIGHT ON SUCCESS
By Kerri Freedman
The last time I was out of work, it was an election
year—2004. I had left my job in nonprofit cultural
exchange and was looking for a change. I had been
out of work for six months when I came across an
advertisement for a Women For Hire job fair in mid-
town Manhattan.
I like to say that I paid the extra fee to Women For
Hire so that I could hear the special guests speak
at the early morning breakfast, but a bigger reason
was so I could be first in line when those doors
opened and get a jump on everyone else!
“Despite decades of progress, a woman still only makes 77 cents for every dollar a man makes. A recent study
estimates it’ll take 47 years for women to close the wage gap. Our government needs to take steps to give women
48 equal footing.” Michelle Obama in 2008.
I had been to job fairs before but none like this—
there were women everywhere. I walked past many
booths advertising jobs for brokerage houses and
life insurance companies—they make all jobs seem
interesting (I must say, I lingered at the U.S. Border
Patrol booth more than I thought I would have.)
I stopped by the Ernst & Young booth, hoping to
land an interview in their corporate social responsi-
bility group, but they had no positions available. The
recruiter spoke with me for awhile and finally turned
to me and said, “You know, I have this job I think
you’d be great for.”
The position was a coordinator role embedded in a
client serving group that sounded both interesting
and challenging, not to mention unique. A few weeks
and many interviews later, I got the call: I was now
an employee of Ernst & Young. And in fact, the call
came on Election Day.
Fast forward to 2008, another election year and four
years since I was hired at Ernst & Young. In that
time, I’ve been promoted twice and now serve as
the Area Director of Resource Management.
No job can’t be all work and no play, so I’ve gotten
involved in our Take Our Daughters and Sons to
Work Day initiative, our environmental sustainability
group, and our women’s network. I’ve made some
very good friends across the country along the way.
Last year, Americans voted for the change they
wanted to see in America. But sometimes, to get
the change you want to see in your own life, you
can only rely on a good resume, a great job fair, and
someone’s vote of confidence in you.
As I think about our tough economy and the fallout it
has on all of us, I continue to be thankful for Women
For Hire and that job fair five years ago. Not only did
it give me a job, but it gave me a meaningful way to
connect with others—even if I didn’t get that corpo-
rate social responsibility role.
 A career that can change your world
and the world around you.
Waste Management is a Fortune 200 company that is making a difference.
Join the smart women who are helping us achieve a greener future for themselves
and their communities. There's a lot more to us than just garbage. We're working
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52 From everyday collection to environmental protection. Think Green. Think Waste Management. www.thinkgreen.com
 To the top?
each of which is a separate legal entity. Ernst & Young LLP is a client-serving member firm located in the US.
Ernst & Young refers to the global organization of member firms of Ernst & Young Global Limited,

Helping women achieve their full potential makes all the difference
to our business at Ernst & Young. Our commitment to inclusiveness,
flexibility and career development has put us in the top ten among
Working Mother magazine’s “100 Best Companies for Working Mothers”
for three years running. We’re proud to be the only one of the Big Four
to receive top honors from both Working Mother and FORTUNE® magazine
for 11 years in a row. When everyone has the opportunity to succeed,
we all reach new heights.

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