Texas State University-San Marcos

Annual Report
June 1, 2011 May 31, 2012

Learning Marketing
Always

Always

American Marketing Association

Chapter Overview01 Professional Development.02

Bi-weekly Speaker Meetings Workshops Other Competitions Marketing Weeks Other Professional Development Events 02 03 04 05 06

Community Service.07
Boko Marketing Volunteer Service AMA Saves Lives 07 08 08

Fundraising..09
Boko Marketing Other Fundraising events 09 09

Membership..11
Recruitment opportunities Membership Incentives Social Activities 11 12 12

Membership Statistics.13 Communications..14

Traditional Media Electronic Media Non-traditional Media 14 14 15

Chapter Operations.16 Financial Budget..19

Executive Summary
Texas State University American Marketing Association has a long standing history of achievements and success. Just as we have in the past, we strive for the best to ensure that we are Always Marketing, Always Learning. Our goal is to provide our members with learning opportunities and new innovative ways to become better, more professionally prepared marketers. This year we pushed ourselves to new levels. We took a risk setting higher then average goals, many of which were met. When we submitted our Chapter Plan in August, 2011, we originally planned on hosting 35 professional development events. We exceeded this goal and hosted 53 professional development opportunities, a new record for our chapter. Community service did exceptionally well this year. We created five additional community service events than originally planned, had a record breaking total of 18 events in community service and achieved our goal of exceeding 60% participation in at least one Texas State AMA event. In support of all our activities, requires funds. AMASavesLives was another success. We have already placed in several competitive categories and registered 192 total donors. Both our fundraising and corporate sponsorship teams raised an astonishing $12,100 in revenue. This is due to the 17 different fundraising activities implemented this year. As well as fundraising, communication was extremely successful this year. Strategies to communicate internally and externally were implemented to achieve goals set in the chapter plan. Cohesion was also a strong aspect of the Texas State AMA chapter. Creating sufficient organization for chapter operations was key to our success. Transition strategies, planning, controlling and managing our chapter were all aspects in maintaining successful chapter operations. The success we have achieved this year has not come without learning a few lessons. The high goals set did at times overwhelm our chapter and causing us to not meet every goal. Our membership growth trend did not continue as it has the past several years. Upon assessment, we believe the problem stemmed from a lack of emphasis on the importance of members to pay their dues. Communicating the benefits of membership to potential members was successful however membership demand did not increase. Another challenge faced this year was the cancellation of several of our speakers. Some canceled in advance, others 10 minutes before the event. Having to deal with this has taught us the value of having well developed contingency plans. We learned to avert disaster and turn potentially negative situations into positive outcomes. Sincerely, Michael Tucker, President Amanda Hepner, Vice President

Metrics
In an attempt to make this report more reader friendly, we have provided the following metrics keys below. These symbols will appear throughout the report and are used to evaluate the overall success of different events. A number of stars will appear by certain titles to indicate whether the specific goal for that occasion was exceeded, met, fell below, or has yet to happen.

The activity exceeded goals. The activity met goals. The activity fell bellow goals. Room for improvement. The activity has been planned but hasnt occurred or the activity is in process.

Always Marketing. Always Learning. Texas State AMA. l 01

Goal: Create 35 professional development opportunities for our members to bridge the gap between what is learned in class and the professional world they will join. Result: We created 53 professional development opportunities for members to participate in. Members had opportunities to attend workshops, field trips and speaker meetings that allowed them to advance their professional skills and development (including 9 scheduled to occur).

BI-WEEKLY SPEAKER MEETINGS

Goal: Average 75 attendees per meeting Result: Maintained an average of 76 per meeting Dr. Raymond Fisk - Professor and Marketing Department Chair, Texas State University -August 31, 2011 At our first informational meeting of the semester, Dr. Fisk spoke on the benefits of becoming an AMA member and the experiences he has received being a part of AMA. Afterwards, our President spoke in more detail about the structure, purpose and benefits related to Texas State AMA. We also went over upcoming events and goals planned for the year. Attendance: 96 Peter Lubell - Chief Operating Officer, Austin Toros September 14, 2011 Mr. Lubell spoke about his experience in the field of sports marketing. He explained how he utilized the limited budget available to him to market the Austin Toros sports team to the public. He educated us on his use of social media and word of mouth to best target his niche audiences, given his limited resources. Attendance: 87 Hollyn Griffith - Recruiting Manager, Ferguson September 18, 2011 AMA invited Ms. Griffith to come discuss the selling of industrial plumbing products. She explained the sales process her associates use to generate business and establish relationships. At the end, she answered various questions about the sales process and career opportunities in her field. Attendance: 68 Scriven Hoefs - Outside Sales Representative October 12, 2011 Mr. Nugent was not able to keep his appointment with us. Instead, Mr. Scriven Hoefs, former AMAer and Texas State alumni, stepped in when our scheduled speaker, Mr. Nugent had to cancel.. Mr. Hoefs works for United Rentals, renting construction and industrial equipment to contractors. As a former member, he provided us with a first-hand account of what his experience in AMA has done for his professional career in sales and the industry he is in. He also spoke about the different career paths with United Rentals. Attendance: 59

Ryan Bearden - Marketing Director, Carinos Italian Restaurant - November 9, 2011 With his background originally in advertising, Mr. Bearden spoke about the transition he made to becoming the Marketing Director for Carinos. Using his experience he helped head the reinvention of the Carinos brand by repositioning the restaurants style in the minds of the customers. Attendance: 83 End of the Semester Social/ Review - November 30, 2011 At this meeting AMA officers and members discussed the events that occurred over the semester. Ideas and opinions were exchanged so we could collectively decide what to focus on in the spring. This meeting was also used as a social for members. Attendance: 77 Informational Meeting - Dr. Denise Smart, Dean of the McCoy College of Business - Michelle Vrudhula, Austin Professional AMA President Elect - Prabhakar Gopalan, Austin VP of Collegiate Relations - January 25, 2012 As our first meeting of the spring semester we featured two officers from the Austin AMA professional chapter. Mrs. Vrudhula and Mr. Gopalan explained the benefits of joining a professional chapter and discussed events they planned to host with us. At the end of the meeting, our President and Dean Smart further explained the benefits of becoming an AMAer. Attendance: 77

Elijah May - VP of Interactive, AGBeat - February 8, 2012 Unfortunately Mr. May was unable to speak due to last minute car troubles. Instead, Professor Wayne Noll spoke about the importance of creating a personal brand to stand out during the job search process. Our President also took this time to further discuss the roles of AMA officers while gathering opinions and feedback from the audience regarding their aspirations and how AMA was helping them. Attendance: 63

Always Marketing. Always Learning. Texas State AMA. l 02

Chad Roesle - Solution Marketing Manager, Dell February 22, 2012 Texas State AMA will be privileged to have Mr. Roesie, Marketing Manager of Dell. Mr. Roesle will explain how Dell creates and implements its various marketing campaigns, specifically focusing on social media. Attendance: This meeting has not yet occurred Mike Litchford - Director of Stores, Dillard's and Debra Dumas - VP, Dillards - March 7, 2012 Special event marketing requires a unique set of skills. Mr. Litchford and Ms. Dumas will share with us those very talents that have made them successful event marketers for Dillards. They will discuss their strategies from both a store and corporate level. Attendance: This event has not yet occurred Will Franklin - CEO, Franklin Strategy Group - April 4, 2012 Often we hear how social media has impacted the marketing of a company. However, at this meeting, we will learn how political campaign strategists use social media to market politicians and civil servants to the public. Mr. Franklin will reference his work with Governor Rick Perry. Attendance: This event has not yet occurred End of the Semester Social/Officer Elections - April 18, 2012 During the final meeting of the semester, Texas State AMA will host its elections for officer positions for the coming year and present graduates with their AMA cords. We will also enjoy refreshments and food in celebration of our accomplishments throughout the year. Attendance: This meeting has not yet occurred

Climbing the Corporate Ladder - Maura Guthrie, Vice President of Investments, UBS Financial - October 18, 2011 As a professional at the corporate level, with years of experience leading companies, Ms. Guthrie spoke to Texas State AMA about what it takes the climb the corporate ladder. We ended the meeting by practicing several exercises in handling situations we would face in the real world. Attendance: 35 Graduate School - Dr. Robert Davis, Associate Dean of Graduate Programs, Texas State University - October 25, 2011 As the demands of the work place continuously increase, it becomes more necessary to have an advanced degree. Dr. Davis discussed the different opportunities associated with a graduate degree. He also explained the process of applying and getting accepted into graduate schools. Attendance: 22 How to Pursue Your Dream Career - Sean Wilt, District Sales Manager, Sapient Financial Group November 11, 2011 Mr. Wilt, a man passionate about his career as a financial advisor, spoke with us about landing our dream job. During his presentation he explained techniques to assess ourselves and determine whether or not a potential job is the right fit. Mr. Wilt presented in place of Rachel Cleveland from Northwestern Mutual. Attendance: 36 Building Your Resume - Ryanne Janca, Talent Acquisition Specialist, Enterprise Inc. - February 7, 2012 As a talent acquisition specialist, Mrs. Janca knows the difference between a good and bad resume. She discussed with us different strategies to write the proper resume and cover letter to fit with the position we are seeking. She also offered personal critiquing for students who brought their resumes with them. Attendance: 23 Mock Interviews - Nicole Porter, Buckle Inc. February 28, 2012 A key skill that all students need to possess is the ability to handle and represent themselves well in an interview. Buckle will send several of their hiring staff to present a workshop on interviewing techniques. After the presentation students will then conduct mock interviews with the recruiters and be critiqued. Attendance: This workshop has not yet occurred

WORKSHOPS
Goal: Average attendance of 25 attendees Result: Maintained an average of 27 attendees *We held a total of 8 workshops offering both hands -on and instructional learning for all attendees. Rookie Year on the Job - Tiana Patterson, Training, Development & Communication Specialist, Valero Inc. September 20, 2011 Ms. Patterson presented to us what expectations we should have as young professionals entering the workforce. From the end of the interview to the end of the first year on the job, Ms. Patterson offered advice on how to get off to a good start and be successful in a new environment. Attendance: 23

Always Marketing. Always Learning. Texas State AMA. l 03

Interview Mistakes to Avoid - Shawn Morris, Manager of Talent Development, Cox Media - March 6, 2012 To further our students understanding of proper interviewing, we invited talent development manager, Mr. Morris from Cox Media who will focus specifically on negative interview habits. Mr. Morris had to change his original speaking date because of scheduling conflicts. He will discuss the dos and donts of interviewing. Such valuable insight will help participates avoid costly habits when seeking careers. Attendance: This workshop has not yet occurred Interactive Social Media - Amanda McGukin-Hager, Solar Winds - March 20, 2012 Ms. McGukin-Hager will instruct Texas State AMA on the proper use of different social media tools. Through her experience, she will help us capitalize on search engine optimization and by using social media sites to accomplish our targeted goals. Attendance: This workshop has not yet occurred

Pearson Education Case Competition Thanks to the hard work of our AMA case team members, Texas State has been selected as a finalist for the competition. Our team will present during the International Conference in March. Goal: Compete for 1st place (Result: currently a national finalist) College of Business Mini Case Competition During this years Business Leadership Week, McCoy College of Business hosted its annual mini-case competition for student business organizations. This years case featured the first amendments as it pertained to the edgy show Beavis and Butt-head. AMA was judged based on an oral presentation. Goal: Place in the top 3 (Result: Placed second and won $300) Austin Toros Marketing Competition To test our professional selling skills we competed against other local college organizations to see who could sell the most Austin Toros tickets. We identified our target market and determined a strategy to reach this group. Goal: Sell the most tickets (Result: Won the competition and received San Antonio Spurs basketball tickets)

AMA INTERNATIONAL COLLEGIATE CONFERENCE

Texas State AMA will be attending the Collegiate Conference in March. We will be or have already competed in the following competitions: International Collegiate Chapter of the Year Student Marketer of the Year Pearson Education Case Competition (finalists) All AMA Saves Lives competitions Outstanding Marketing Week Membership Recruitment Campaign Competition Collegiate Website Competition SABRE Business Simulation Competition Northwestern Mutual Sale Competition Chapter T-Shirt Competition *Ineligible to compete in the Hugh G. Wales Competition Goal: Send 20 members/(Result: Sending 28 members)

FIELD TRIPS
Goal: Average 12 attendees per field trip Result: Averaged 19 attendees per field trip 3M Austin Headquarters - October 14, 2011 Texas State AMA was lucky to be invited to come tour the 3M headquarters. The tour took us through product development labs, an interactive product design museum, and a lightning generating test facility. At the end of the tour our guides discussed with us how 3M employees sell and market their products to their many different markets. Attendance: 20 Carinos Italian Restaurant - November 9, 2011 After speaking to our members, Mr. Bearden setup a walk -through of the local Carinos restaurant in San Marcos. Here we witnessed the marketing strategies he just discussed in action and the effects they have on business. Attendance: 15 Dell Social Media Command Center - March 2, 2012 All of though this event has not yet occurred, 22 people have confirmed that they will attend a tour Dells revolutionary social media command center. The tour was coordinated with the assistance of the Austins AMA professional chapters VP of Collegiate Relations, Mr. Prabhakar Gopalan. Attendance: 22 Valero Headquarters April 5, 2012 We are currently determining the logistics of this field trip. Always Marketing. Always Learning. Texas State AMA. l 04

OTHER COMPETITIONS
Google Marketing Competition This Google host competition exposes participants to Google Adwords. Competitors create an AdWords account and campaign for a small or medium size business not currently using the product. The winner will be chosen based on campaign success. We are working with All Day Training as our small business. Goal: Place in the top ten (this competition is in process) GFK Market Research Competition Using both quantitative and qualitative methods, Texas State AMA researched the topic of social media and submitted a report based on our findings. Although we did not receive recognition, we better understand the competition and look forward to competing again next year. Goal: Compete and be recognized for our submission/ We did not receive recognition

NEW - MARKETING WEEKS

As a new initiative for the year, AMA decided to host one entire week each semester dedicated to the profession of marketing. The week featured different speakers and workshops. Goal: Average 20 attendees per event Result: Averaged 21 attendees per event

Spring Multicultural Marketing Week: 2/20-2/24

For our second marketing week, we decided to introduce a multicultural theme to appeal to and to target the great diversity of students on our campus. Goal: Average 20 attendees per event Result: Averaged 20 attendees per event Dress for Success Ruby Porter, Store Manager, Kohls - February 20, 2012 To start the week, Ms. Porter discussed how to dress professionally in various business situations, whether national or international. She will also discuss how to be respectful of all cultures and open to different cultural customs as well as being knowledgeable of their dress styles. Attendance: 20 Cultural Strategies - Sebastian Puente, Partner, Cultural Strategies - February 21, 2012 Mr. Puente shared his insight on the various methods his company uses to provide cultural insight, advice, and effective cultural marketing concepts. He also discussed how his company adjusts to different cultural values when consulting. Attendance: 20 International Marketing- Veronica Bayer, Admin. Of Marketing and International Trade, Texas Department of Agriculture - February 23, 2012 Working for the state, Ms. Bayer presents a unique view of the marketing community. She will highlight how she employs her skills when dealing with international businesses and other countries. She will also discuss international trade and the different methods to use when exchanging goods and services across international borders. Attendance: This event has not yet occurred International Potluck - February 24, 2012 The international potluck will conclude our Multicultural Marketing Week. We will celebrate all cultures and tastes by bringing our members together to experience different cultural dishes in a social environment. Attendance: This event has not yet occurred

Fall Marketing Week: 9/26-9/30

Search Engine Optimization - Matt Brutsche - CEO, Austin Search Marketing - September 26, 2011 As a small business owner with a background in technology sales, Mr. Brutsche was eager to speak about his SEO consulting business. Mr. Brutsche also took time to stress the importance of further your individual portfolio by learning new skills so that the you brand always remains marketable in ever changing professional environment. Attendance: 29 Student Networking Seminar - Miguel Guerrero, Texas State Career Services - September 27, 2011 Texas State AMA took notice of the need for students to properly know how to network with stranger and thus decided to hold a specially dedicated workshop. Led by Mr. Guerrero and our President, students learned how to initiate conversations with people they didnt know. After the presentation students practiced what they learned with the individuals that attended. Attendance: 22

Qualitative Market Research - Barbara Milgram, Pomegranate Planning - September 29, 2011 As an active member in the Austin AMA professional chapter, Mrs. Milgram was eager to demonstrate the techniques she uses in her market research. She demonstrated her unorthodox methods of gathering consumers qualitative opinions regarding different products. Unfortunately do to room size constraints, attendance was very limited. Attendance: 11 How to Get Along with Creatives - Chad Currie, Principal and Creative Director, Smith and Robot - September 30, 2011 To end the week, we featured Mr. Currie, a creative director, responsible for interacting between creative teams and marketers at advertising agencies. He explained the different languages both sides of the business speak and taught participants how to better communicate with those responsible for designing the advertisements. Attendance: 21

Always Marketing. Always Learning. Texas State AMA. l 05

OTHER PROFESSIONAL DEVELOPMENT EVENTS

Etiquette Dinner AMA held our 15th annual etiquette dinner on October 26, 2011. The event began with networking over appetizers while sponsors and guests arrived. Following that, LaTonya Henry from our Career Services Department gave a formal presentation on proper business etiquette over a four course meal. We had 12 sponsors attend the dinner. Goal: 90 attendees (Result: 104 attendees) Regional Conference This year we hosted our 5th Annual Regional Conference. We selected the theme of The Art of Marketing to represent the diverse applications of the profession. Our keynote speakers included: Entrepreneur of Hoovers World, the Director of Strategic Planning from Latinworks, a Talent Acquisition Specialist from Enterprise Holdings, and the Integrated Marketing & Planning Project Manager from LIVESTRONG. Along with our keynote speakers, during lunch, Michelle Segovia came on behalf of Donate Life. Along with Michelle, a current Texas State student spoke about his experiences as an organ donor recipient. Six schools streamed our conference live while tweeting and making Facebook posts as they watched. The schools included: University of Wisconsin-Whitewater (WI), Florida International University (Fl), University of Baltimore Salisbury (Ml), Texas A&M San Antonio (TX), and Syracuse University (NY). We were unable to reach our goal due to some universities not able to attend. We hope to increase advertising to more local universities so that they might attend next year. Goal: 100 attendees, including participation of 4 other AMA chapters (Results: 60 attendees and 6 AMA chapters streaming live)

Austin Professional Chapter Luncheons Paralleling the structure of our bi-weekly meetings, the Austin AMA provides our members with the opportunity to grow their networking skills and learn from current industry professionals. Due to the scheduled time of the events and distance away, Texas State AMA was unable to have representation at one luncheon. Goal: Send 2 members to the 6 luncheons (Result: Sent on average 3 members to 5 luncheons) Boko Marketing Boko Marketing, is Texas State AMAs consulting firm. Having an in-house consulting firm for Texas State AMA allows us to practice using our marketing skills and engage in a professional atmosphere. It allows members to develop professionally, working hands-on conducting marketing research and developing marketing strategies, while allowing our organization to raise funds and reach out to the San Marcos community. Boko Marketing is split into two sections: community service and fundraising. Market consulting is done for non-profit organizations and philanthropies for free. For for-profit businesses, we provide our services in exchange of a paid contract, allowing us to raise funds. Members conducted and analyzed focus groups, held in-depth interviews, developed and administered, created promotional materials and helped companies develop marketing strategies to target their customers. To view our client list, please refer to the fundraising section, page 9. Goal: Service 3 clients per semester (Result: Community Service - 11, Fundraising 5) Mentor Program Currently Mr. Prabhakar Gopalan, the VP of Collegiate Relations at the Austins AMA professional chapter is working to connect professional mentors with Texas State AMA mentees. 11 of our officers and ECs have registered for the program. AMA Professional Networking Event Mr. Darren Dretiz, Austin AMAs Vice President of Events, is working on coordinating a networking event between our chapter, the Austin Professional chapter and the University of Texas-Austin chapter.

Alpha Mu Alpha To recognize their achievements and dedication, the Alpha Mu Alpha national marketing honor society offers induction to the top 15% of graduating marketing students who have completed a minimum of 90 credit hours. As strong supporters of this society we encourage our chapter members who are eligible, to join. Goal: Induct 18 inductees (Result: 37 inductees) Faculty & Staff Appreciation Luncheons To better connect with our best resource on campus, AMA held a luncheon during the fall semester for the staff. The provided an opportunity for student to network with faculty regarding AMAs upcoming events. A second luncheon has been planned for later during the Spring. 21 faculty members regularly attend. Goal: Host two faculty luncheons (Result: Hosted 1 faculty luncheon, 1 has yet to occur)

*Texas State AMA members socializing at the etiquette dinner.

Always Marketing. Always Learning. Texas State AMA. l 06

Goal: To execute professional marketing skills that will aid in the success of local organizations within the community by having 60% of AMA members participate in at least one community service event. Result: 72% of AMA members participated in at least one community service event, while 30% participated in more then one.

BOKO MARKETING
The community service branch of Boko Marketing is intended to provide local and national philanthropic non -profit organizations with our marketing consulting services, allowing us to better serve our community. Lone Star Circle of Life Bike Tour AMA teamed up with Donate for Life to help raise awareness for the Lone Start Circle of Life Bike Tour. A meet -and-greet was held by AMA for participants in the LBJ student center. Members of AMA used marketing tactics like flyers, WOM, electronic media and the AMA Webpage. Over 40 people attended the event, not including the many participants in the Bike Tour. Goal: 10 AMA volunteers (Result: 10 AMA volunteers) Bobcats Leaving Out Violence 5K Run Founders of the BLOV organization approached the American Marketing Association in need of help raising awareness and participation for their upcoming 5K run. We created professional flyers that we distributed throughout the San Marcos community. With our marketing efforts, almost 100 people signed up for the 5K run. Goal: 35 Participants (Result: 98 participants) Turkeys Tackling Hunger The Hays County Food Bank partnered with AMA in organizing the Turkey Box Program which provided struggling families with food for the holidays. Using our creative marketing techniques, we distributed decorated turkey boxes across campus. We were able to raise awareness for the cause and increase donations by 40%. Goal: Increase donations 30% (Result: increased by 40%) (Raised $144.11, 148 lbs. of food)

We advertised the philanthropy at our meetings, passed out flyers, and set up a booth in LBJ. A Facebook and Twitter account were also set up for Cuddles for Claire. Goal $50 (Raised $64) Heart Walk The San Marcos Heart walk is a community-wide event dedicated to raising funds for heart disease research. Our chapter has teamed up with the Heart Walk Association of Hays County as the Texas State University representative. As ambassadors to the program, we created strategies to target different organizations and students at large. We set up a booth on campus, created flyers and also formed a Texas State AMA Heart Walk team. Goal: Get 5 other organizations signed up, raise $200 (Raised $150 so far, event has yet to occur) San Marcos Recreational Center Carnival Texas State AMA volunteered to be ambassadors for the San Marcos Recreational Center. The organization is putting on a spring carnival for the San Marcos community. We have started developing and implementing promotional strategies, specifically targeting Texas State University students. Goal: Pass out 1,000 flyers (Result: Event has yet to occur) Rotary Club of Greater San Marcos The Rotary Club is an organization of business and professional leaders united worldwide that provides humanitarian services, encourages high ethical standards and helps build goodwill and peace in the world. The Rotary Club hosts several different events. We will be working with them in order to market and raise event participation. Goal: Involve 10 AMA Volunteers (Has yet to occur)

NEW - San Marcos Child Care Center (Shelter) San Marcos Child Care Center is a children's shelter in San Marcos, Texas. We created two marketing events for them to promote awareness for their organization and raise money. The first NEW - Building 4 Children event was a Valentines Day flower sale. We passed out flyers Buildin 4 Children was an event held to raise money for a Peace including information on purchasing a flower bouquet. Part of Corp project,. It was sponsored by Andrew Duffy, a former the funds raised were donated to the San Marcos Child Care AMAer, to improve a community in El Salvador and rebuild a Center. The second event, a benefit dinner, will be in late spring. school. We set up a booth on campus, in the quad, along with a We have started designing a flyer and contacting sponsors. tri-fold, flyers and a money jar. We had 12 AMA volunteers Goal: Create and execute 2 marketing events (1 event has and Raised $357 yet to occur) San Marcos Christmas Extravaganza AMA desired to help the San Marcos Housing Authority increase awareness of the need for volunteers but due to circumstances out of our control, this event did not occur. Goal: 15 volunteers (replaced with Cuddles for Claire) Mosaic Children's Theatre The non-profit Mosaic theatre operates on a low budget. We will help them promote their events and sell tickets as a way to increase funding and awareness for this non -profit. This event was scheduled for December but was moved to the spring to plan for the Mosaics prime marketing season. Goal: 10 AMA volunteers/Increase ticket sales by 45% Result: (Has yet to occur)

NEW - Cuddles for Claire In replacement of the Christmas Extravaganza, AMA was approached by Cuddles for Claire, an organization dedicated to raising awareness and funds for a young girl with liver disease. Always Marketing. Always Learning. Texas State AMA. l 07

Supply the Kids Texas State AMA organized a school supply drive for students and teachers in the San Marcos area in need. Using cause related marketing techniques, we teamed up with Supply the Kids to target McCoy Students to raise donations. Goal: 150 items valued at $200 (Result: Collected 163 items valued over $200)

AMASAVESLIVES
AMASavesLives is the initiative created by the Collegiate American Marketing Association as a catalyst for increasing the awareness of the need for organ donations. Our AMA chapter used our marketing capabilities to design and execute different marketing events. AMASavesLives Week (Fall and Spring) AMA members setup a booth in the student center to raise awareness about the importance of becoming an organ donor, and to disable myths associated with organ donations. We also assisted in registering students to be organ donors. With our efforts, we were able to make direct contact with a large amount of the student body, gaining an average of 20 organ donors a day. AMASavesLives Social Media In efforts to promote AMA Saves Lives and have a better outlet to provide more information on events and facts, we created AMA Saves Lives Facebook and Twitter accounts. Our goal was to gain website traffic through these social media sites, allowing us to market to individuals about AMASavesLives. Community Events & Donate Life This year we worked with Donate Life to put on several events. Michelle Segovia came to our regional conference on behalf of the Texas Organ sharing alliance to speak about what she does for the TOSA and the importance of Organ donations. Texas State AMA also attended the Donate Life volunteer appreciate luncheon. At the luncheon, we received an award for our volunteer and marketing efforts.

VOLUNTEER SERVICE
AMA Ambassador Chapter Program Our chapters previous success has allowed us to mentor several AMA chapters throughout the year (University of Texas Austin, Salisbury University- Maryland, Texas A&M San Antonio, and Syracuse University- New York). Members of the University of Texas attended one of our member meetings and received advice on how to program a successful schedule of events. Salisbury, Syracuse, and Texas A&M participated in our Regional Conference and learned how to coordinate such an event. Salisbury University has been in constant contact throughout the year learning chapter building and member retention strategies suggested by Texas State University. Goal: Mentor 4 universities/ Mentored 4 universities NEW - DECA Judging DECA prepares emerging leaders and entrepreneurs in marketing, finance, hospitality and management in high schools and colleges around the globe. Our chapter volunteered to judge for the District DECA competition held in Copperas Cove, Texas. Result: 8 members participated Bobcat Build Bobcat Build is an event held by Texas State University Organizations where students help incapable and underprivileged San Marcos Residents. AMA will provide marketing advice in addition to forming a volunteer team for the event. Goal: 25 AMA members (has yet to occur) Fall and Spring Job and Internship Fairs Each semester AMA volunteers to assist Career Services in hosting the Spring and Fall Job Internship Fairs. For the Fall, we assisted in helping recruiters setup booths to promote and recruit to students for their company. We also had the privilege of networking with many of the recruiters. Goal: 5 volunteers (Result: 8 volunteers) *The Spring Job and Internship fair will be in March. NEW- P.A.L.S Pet Drive We volunteered to help P.A.L.S., a corporation dedicated to ending pet homelessness, collect items for the animals they shelter. We set up boxes in the McCoy College of Business telling people about PALS and how they can help a pet in need. Goal: 50 items (Result: 97 items & $23)

AMASavesLives Competitions
We competed in 6 AMASavesLives competitions. For the Fall of 2011, we placed in the following categories: Most Views - 2nd Place Most Videos - 3rd Place Most Facebook Posts - 4th Place Most Impactful/Creative Event - AMASavesLives Booth

AMASavesLives Results for Texas State AMA

Texas State AMA set goals for AMASavesLives. Our goals and results so far are listed below: Registered Donors Goal: 80 - Result: 192 Video Submissions Goal: 80 - Result: 47 Campus and Community Events Goal: 2 - Result: 7 Facebook Posts Goal: 350 - Result: 223 Public Relation Publications Goal: 2 - Result: 3 Video Views Goal: 2,000 - Result: 4,856

Always Marketing. Always Learning. Texas State AMA. l 08

Goal: To raise $10,200 in revenue to support ongoing operations, community service initiatives, and special projects of the Texas State AMA chapter. Remaining funds will be used to defer International Collegiate Conference expenses, allowing members to attend. Result: As a result of our fundraising efforts and 17 fundraising activities, we raised $12,100 in revenue.

BOKO MARKETING
Boko Marketing is Texas State AMAs marketing consulting team. The revenue they make from their various projects directly benefits our fundraising efforts. They offer such services as: advertising, promotions development, primary market research, and website creation. Overall Goal: $700 (Result: currently $650) * We will continue to increase revenue in upcoming months All Day Training - San Marcos, Texas Taylor Mayers, owner and operator of All Day Training, was looking for new ways to market his company. Boko Marketing provided new social media strategies for the company, inexpensive marketing strategies, and assisted in implementing some of the ideas. Texas State AMA is also in the process of setting up a focus group for All Day Training to understand current customer perceptions. Results: Raised $120 Mow Town Landscaping - San Marcos, Texas Mow Town Landscaping contacted Boko Marketing asking for assistance in making a flyer for their business. Not only did we design a flyer for Mow Town Landscaping, we assisted in creating business cards and provided the company with several other marketing strategies to gain a competitive advantage. We look forward to working with them more in the future. Results: Raised $25 IBeach Tan - San Marcos, Texas IBeach Tan wanted to market themselves more effectively to college students. With the help of Boko Marketing, discount flyers were created and passed out on campus. This promotion created buzz about IBeach and increased brand awareness. Results: Raised $160 Great Locations - San Marcos, Texas Great Locations is a free apartment locating service. Jason Tarr, CEO, has requested marketing research be performed to measure students knowledge and opinions of their services offered. In-depth interviews are being conducted to assess their current market position. This project is still taking place. Result: Raised $200

(CCA) Coastal Conservation Association A survey was created and distributed via survey monkey to research the market for boat owners interested in renting docks. The intention of the marketing research was to help a entrepreneur decide whether or not he should enter into the market. Results of the research encourage him to pursue the business. Results: Raised $120 *Boko Marketing has allowed students to use their marketing skills with specific companies. Every year this is a learning experience. We hope that working with these companies, will increase recommendations and business revenue in the future.

*Some examples of the flyers used for Boko Marketing. 14th Annual Etiquette Dinner Continued from our professional development section, the Annual Etiquette dinner was not only used to increase members awareness of dinner etiquette in a business environment but was also used to raise funds. Goal: $1,500 (Raised: $1,880) Corporate Sponsorship After sending out information regarding the benefits of becoming a sponsor of the Texas State AMA chapter, we received many responses. Thanks to our many contacts in San Marcos, Austin, and San Antonio we were able to raise a large amount of money. Texas States Student Organization Council also awarded us $500 dollars to be used towards our trip to the 34th Annual Collegiate Conference. Food items and beverages were also donated by several sponsors for our regional conference and meeting. Goal: Raise $4,500 (Result: $10,540 in cash; $1,254 in other donations)

Sunset Bowling Lanes - San Marcos, Texas Sunset Bowling Lanes hired Boko Marketing to help them come up with a marketing strategy to target college students. The company will host college night on Monday nights with half price bowling. We created a flyer and used our marketing skills to spread the word about college night. Results: Raised $25 Always Marketing. Always Learning. Texas State AMA. l 09

T-Shirt Sales T-shirt sales have been a success for AMA for many years. This annual fundraising event involved weekly t -shirt sales of our new dub step t-shirt. Our strategy was to create a new original design, maintain cost leadership and increase sales. t-Shirt sales has a t-Shirt sales will continue every Monday until the last meeting. Goal: $2,000 (Result: $2,230 total sales) *Including Homecoming T-Shirt Sales Homecoming Tailgate T-Shirt Sale To market to a larger group of students, we sold this years t-shirt at the Homecoming Football Tailgate. To create buzz, we walked Bodie, a members dog, around the tailgate dressed in a T-Shirt. This attracted a lot of attention to our shirt, helping us surpass our goal. Goal: $300 (Result: $510) Campus Food Sales In addition to our t-shirt sales this year, Texas State AMA added food sales. Items sold include: cupcakes, sausage wraps and bottled water. With a lot of competition on campus, our first attempts at food sales were not as successful as we would have liked. Differentiation techniques needed to be implemented to achieve success. We recently found that kolaches sell good on campus. We plan to continue campus food sales for the remaining of the year. Goal: $100 (Result: $60)

NEW - Thanksgiving Turkey Dinner Benefit This year, the week before Thanksgiving, Texas State AMA put on the first ever Turkey Dinner Benefit. Bushs Chicken of Austin, Texas generously donated several food items and tea. Our organization invited students, friends and family to attend this event. We charged $5 a plate and after expenses, managed to raise $80 profit. Raised: $280/ 56 Participates Benefit Nights AMA worked with local restaurants to set up profit share nights and raise money for our chapter. Restaurants donated from 10 to 20% of profits. We appreciate the businesses that have allowed us to host benefit nights and/or profit shares with them. The following restaurants is where the benefit nights occurred: Pluckers September 21, 2011 Taco Cabana October 19, 2011 Texas Road House January 24, 2011 The Railyard February 15, 2012 Bowling Benefit (Has yet to occur) April 11, 2012 Goal: Raise $200/ Host 2 benefit nights each semester Result: Raised $204/Hosted 2-3 benefit nights a semester

NEW - Business Organizations Bowling Competition Texas State AMA will host the first ever student organization bowling tournament. Lanes will be sold to raise money for AMA and prizes will be awarded to the winner. We have 3 Mini Case Competition organizations signed up for the competition and 4 others have During business leadership, Texas State AMA competed in the shown interest. The event will occur on April 12, 2012. mini case competition put on by the advising center. More Goal: Have 5 Organizations Participate, 2 Teams per information can be found in the professional development Organization/ Raise $600 section. (Result: Has yet to occur) Result: $300 NEW - Student Organizational Council Pitch In order to try and raise funds for AMA, we presented our professional development events, workshops, field trips, speaker meetings, and how they benefit students to the Student Organizations Council. The funds would assist us in sending members to the Collegiate Conference. Raised: $500 Warrior Dash Do to circumstances out of our control this fundraising opportunity was unable to occur. Instead we will be hosting a bowling tournament for all of the McCoy College of Business student organizations. Goal: $1,000 (Result: Recruited 25 Volunteers, $0) *This event will be replaced with the Bowling Competition *Photo taken by Minh Tran during t-shirt sales

Always Marketing. Always Learning. Texas State AMA. l 10

Goal: Recruit 75 members and renew 25 memberships while maintaining 70% member involvement in at least one Texas State AMA event. Result: Recruited 52 new members and 27 renewing members with 85% percent of Texas State AMA member involvement.

RECRUITMENT OPPORTUNITIES
Texas State AMA was able to recruit throughout campus using our many marketing channels.

EXPOSURE CHANNELS
Bobcat Days Bobcat Days are hosted to recruit potential freshmen into Texas State University and the McCoy College of Business. AMA members informed freshman and transfer students about the benefits of majoring in marketing and joining AMA. There was a total of two Bobcat Days per semester. Result: 3 students volunteered each Bobcat Day NEW- New Student Orientation Block Party In efforts of finding a more effective way for organizations to market to incoming freshmen during Orientation, the New Student Orientation Block Party was created. AMA members worked the event, passing out flyers, informing students about the benefits of AMA and encouraging them to join. Result: Over 500 1/4 page flyers were distributed University Student Organization Fairs The Student Organization Fair is held each semester allowing students to recruit directly to the entire student body. Using our marketing skills, creating a Texas AMA tri -fold, flyers and a AMA Fact Sheet, we were able to directly market to approximately 2000 students each day. McCoy College of Business Student Organization Fair As a new initiative this year we participated in the first business school specific organization fair. As part of the Colleges Business Leadership Week, we focused our efforts on our primary and secondary markets. Approximately 1,500 students majoring in business were exposed to our booth. Membership Booth Outside of McCoy College of Business Using our American Marketing Association tent, our chapter setup in front of the McCoy College of Business to promote our meetings and discuss with students the benefits of joining AMA. Using our tent with the AMA logo allowed us to create brand awareness. Member Benefits Word of mouth advertising is used by our members to recruit fellow students. Students who have had positive experiences being a part of Texas State AMA tell other students and encourage them to attend our events.

Class Presentations Officers, ECs and members are encouraged to present upcoming AMA events and speaker meetings at the beginning of their classes. This allows our members to practice their public speaking skills and increase awareness about our events to students who arent exposed to flyers or other recruiting outlets. Presentations during Freshmen Business Orientation Texas State AMA members spoke to incoming McCoy College of Business Administration freshmen about AMA, student organizations, getting involved, and how to be successful in college. We answered any questions they had and enjoyed giving friendly advice. Informational Meetings Dean Smart, Dean of the McCoy College of Business and Dr. Raymond Fisk, Department of Marketing Chair came and spoke on the behalf of Texas State AMA. Preceding the presentation from the McCoy faculty, our chapter president precedes with a PowerPoint followed by Q&A. These meetings are used for students who are interested in becoming members of AMA. E-Recruitment Texas State AMA actively uses our social media and professional online accounts to update members and prospective members on events and anything Texas State AMA related. Our Facebook, Twitter, LinkedIn and Google+ accounts provide online promotion of events and endorsement of the value of AMA membership. Faculty Announcements Flyers regarding our meetings were placed in all of the McCoy College of Business faculty boxes asking professors to present to their classes about the speaker meetings and events put on by AMA. Many professors support AMA because of the success and effective professional development events our chapter hosts.

AMA MEMORABILIA
We encourage brand recognition through the following different promotional items: 1- Officer Name Tags Officers wear name tags with the AMA logo at all of our meetings, workshops and other various events. This creates a more professional image for AMA and increases brand recognition.

Always Marketing. Always Learning. Texas State AMA. l 11

2 AMA Logo Lapel Pins Every student is given an AMA logo lapel pin upon becoming a member. The lapel pins are typically worn on the outside of members blazers/suits. 3 Membership t-Shirts Also mentioned in the communications section, membership t-Shirts are given upon becoming a member. Members are encouraged to wear their t-Shirts on campus, typically the day before a meeting, to increase brand recognition. 4- Professional Membership Folders One initiative from the previous year was the creation of the membership folder. This custom designed folder includes information regarding membership, accomplishments, AMA facts, the membership application and increases brand recognition. The promotional product is directed to increase membership and Texas State AMAs professional image. 5 Officer Graduation Cords At the end of the semester social we present graduating officers with AMA cords in recognition for all of their hard work. *Note, these promotional products are also incentives of becoming a Texas State AMA member

Point System and NOLA The Texas State AMA point systems is designed to keep track of the involvement of officers, ECs and general members. Points are awarded for various community service events, fundraising events, workshops, speaker meetings etc. The points were used to select members who earned financial support for the International Collegiate Conference in New Orleans, Louisiana.

SOCIAL ACTIVITIES
Pool Party A pool part was held at the Vallagio, San Marcos as a way for new and old members to get to know each other and socialize. We used the clubhouse next to the pool to host a potluck during the pool party. New friendships were formed and overall the event was a success. Football Tailgates Tailgates are a popular social event for Texas State AMA. During football season we set up the AMA tent in the parking lot to socialize before each game. Burgers, beverages and hot dogs were a popular treat during tailgating. AMA Dinner at Pluckers/Benefit Night Socials A dinner was organized for all AMA members at the local Pluckers. We enjoyed wings and good food, while getting to socialize about upcoming events. All of our benefit nights were also considered social events. Potluck Socials Texas State AMA held several potluck socials in the Fall of 2011; including the pool party and turkey dinner. For the spring, we have a multi cultural potluck planned for the last day of multicultural marketing week. Members are encouraged to bring different dishes, drinks and food items. Tubing on the River Each semester, typically the beginning of the fall and end of the spring, we plan a trip to float the river. This year we planned a trip to float the local Rio Vista river that runs through campus. This is a very popular water activity that Texas State students like to enjoy during the hot weather. The spring river trip will occur in April. Main Event Entertainment Something that many members enjoyed last year was the social put on at Main Event, in Austin, Texas. All attendees are able to enjoy pool, bowling, arcade games, mini -golf and laser tag. We plan to have this event on March 2, 2012. End of Semester Social Meeting(s) It is a tradition for the last meeting of the semester to be a social to say farewell to those who are graduating and to celebrate a successful semester. This is typically our most successful social and occurs on a regular meeting time. Graduates offer advice, are recognized for their achievements and receive their AMA graduation cords. At this meeting, we also present the awards for the members, officers and ECs who went above and beyond.

MEMBERSHIP INCENTIVES
Award Program Our award program allows us to recognize the AMA Officers, ECs and general members who work extremely hard each month. The awards given out include: Marketer of the Month, EC of the Month and Officer of the Month. Special Awards are also given out at the end of each semester to reward those who went above and beyond for the Spring and Fall. Complementary Food at Meetings Our meetings take place in the evenings, so to entice students to come, we offer complementary food. Through surveys, we collect information regarding the food we provide. Some examples of food provided include: Chic -Fil-A, pizza, sandwich trays and as well as fruit trays. Executive Committee (EC) Students interested in becoming more involved with AMA have the opportunity to increase their involvement by becoming an Executive Committee member. Executive members assist officers in performing their every day duties. ECs have the opportunity to actively get to know their officers and the roles they play. Member who are interested in becoming officers are encouraged to become ECs first. Professional Development Events Students who are members of AMA have the opportunity to come to speaker meetings, attend workshops and field trips, as well as gain hands on experience in marketing. The professional development section includes more details on the opportunities that students have as members of AMA to increase personal professionalism.

Always Marketing. Always Learning. Texas State AMA. l 12

Collegiate Membership by Year

160 140 120 100 80 60 40 20 0

Professional Members
120 100 80 60 40 20 0 2008-2009 2009-2010 2010-2011 2011-2012

Membership did not continue to grow this year. The feedback we get from students is that our dues are too high and they work making it difficult to attend meetings. We will try to find ways to add value.

Our professional membership parallels our overall membership trend.

Member Classification
1%
47% Freshman

Majors of Members
Acc/ Fin 1% 4% Other
Management Marketing

1%
6%

Sophomores Juniors Seniors

Graduate

7%

83%

5%

14%
31%

MBA

Unknown

53% of our members are juniors or below, allowing for continuous growth and membership renewal.

17% of AMA members are non-marketing majors. Nonmarketing majors are one of our target markets but because majority of our member's are marketing majors, efforts should be made to maintain marketing major membership.

Member Ethnicity
14% 6% 9%
Caucasian African American Asian

Membership Breakdown
New Members Renewed Members

35%
65%

8% 63%
Hispanic
Other

Diversity is key to organization success and competitiveness. We continually strive to be a diverse chapter. Our newest growing demographic are African Americans.

The greatest percentage of membership applications submitted were from new members.

Always Marketing. Always Learning. Texas State AMA. l 13

Goal: Reach 75% of our target markets every week through our internal and external communication channels, increasing target markets awareness of what is going on in Texas State AMA events. Result: 85% of our target markets were reached through external and internal communications

TRADITIONAL MEDIA
The Connection The Connection is Texas State AMAs bi-weekly news letter. The newsletter is distributed at every speaker meeting and contains useful information regarding that days speaker bio, upcoming event dates and times, future meeting information, and anything else pertaining to AMA. We also uploaded this document to the website and placed them on our bulletin board in the college. This allows us to keep our internal members constantly updated with information. Officer information can also be found in The Connection. Calendar Along with The Connection, a calendar is distributed at bi-weekly meetings for a more organized view of upcoming events. The calendars include dates, times and specific information pertaining to each event. We also utilized the Texas State website, universities public event calendar, career services connection, business student connection, and the AMA cubicle calendar. By utilizing all of these calendars we were able to constantly remind current members about events, increasing attendance and outreached to external members. Flyers Full-page flyers regarding AMAs bi-weekly meetings, events, fundraisers, fieldtrips, the regional conference and the etiquette dinner are posted around campus in high traffic areas and placed in faculty boxes. Quarter page flyers were also created for members to pass out amongst their friends, classmates and associates. We set a goal to pass out flyers at least a week in advance for each event and were successful. Bulletin Board Located in the McCoy College of Business, near the computer labs, our bulletin board serves as a resource for all information retaining to Texas State AMA. Here, external constituents can find membership folders including an application, information on upcoming events, and AMA facts. The chapter plan is also displayed on the bulletin board. We were able to keep the bulletin board frequently updated and looking organized, which was our goal. Letters to Faculty Like stated before, flyers are placed in McCoy college of Business faculty boxes before each meeting. Our chapter goal was to keep up with these flyers, making sure to thank each faculty member for supporting Texas State AMA, and inform them about our upcoming meeting. In response, many faculty members displayed the flyer on their overhead projector during lecture.

Press Releases Our goal for Press Releases was to be recognized through our marketing department, the Marketing Memos, the University Star and the University Bobcat Weekly. We also sent a Press Release to the San Marcos, Daily Record to be published. We achieved our goal by getting articles and announcements posted about our accomplishments, awards and other information pertaining to AMA.

ELECTRONIC MEDIA
Marketing Memos/Bobcat Weekly Every month Marketing Memos, a marketing department e-newsletter, and Bobcat Weekly, the university electronic newsletter, are sent out to students across campus. These include important dates and events for both students and faculty. Our presence on these newsletters was extremely important to our organization in reaching external constituents. McCoy Hall Monitors All AMA events were submitted to be displayed on the TV hall monitors throughout the McCoy College of Business. Social Media This year we used our social media outlets very actively. Not only did we add a Google+ account but we created a officer Facebook group for better officer communication. We had great successful regularly updating our Twitter, Facebook, LinkedIn and Google+ accounts with information on upcoming events and news, making it better accessible to prospective members. TRACS TRACS, a collaborative intranet site through Texas State University allows us to create a private site where members can access various documents, the chapter plan, the annual report, announcements, take polls, as well as complete many other communication tasks. TRACS has made it very convenient to send out emails to all members and post resources for other members to use. Google Doc Also noted in the Operations section, Google Docs has allowed us to communicate efficiently. A lot of data and information is shared between officers. Google Docs acts as a live agenda officers can regularly check and update.

Always Marketing. Always Learning. Texas State AMA. l 14

NON-TRADITIONAL MEDIA
WOM Members are encouraged to talk to friends, classmates and professors about their positive experiences in AMA. Members who experience the benefits of joining AMA often tell their associates about it, causing WOM to be one of our strongest communication tools. Use of the AMA Tagline The AMA tagline Take Charge, Get Involved, Join AMA, was used on all promotional material to act as a slogan to create brand awareness. Member T-Shirts When members wear there member t-shirts around campus, it creates brand awareness and tends to pique the interest of other students. Texas State AMA Polo's To improve brand awareness in the business school and around campus we designed custom polo's to showcase our involvement in AMA. These black polo's featured our university stack as well as American Marketing Association, embroidered in gold. We wore these polo's to coincide with our officer meeting days and marketing week events.

Texas State AMA Website Our chapter website is a reservoir of resources, events, and all information AMA for current members as well as potential members. Students who aren't already a part of AMA can use our website to gain a better understanding of what AMA is and the benefits of joining. The chapter website contains an organization mission statement, all the documents necessary in becoming a member, a schedule of events, videos, officer information, career resources and photos. Our website is a outlet for everything Texas State AMA. (www.business.txstate.edu/ama)

Always Marketing. Always Learning. Texas State AMA. l 15

Goal: To create a professional environment that allows all officers, executive committee members and general members to work together efficiently and effectively. Having this organization within our chapter allows for members to participate in events in an organized and efficient environment, ensuring effective execution, and giving us the opportunity to succeed as a chapter. Result: Executed 14 techniques that contributed to the successful management operations. Work was performed efficiently and effectively

ORGANIZATION CHART

Organizational Structure
Our organization is divided into three categories: General Members, Executive Committee Members and Officers Officers, set the overall goals for the organization that are used in the chapter plan. Officers are in charge of making sure that the chapter functions and operations are adequately planned. They are also in charge of making sure goals are successfully achieved. Executive Committee Members, help officers meet chapter plan goals by executing the planned chapter functions and operations. General Members, help Executive Committee Members and Officers meet chapter plan goals by participating in the planned chapter functions and events. Our officers are divided into two subgroups: communications team and activities team. Each team is responsible for setting overall goals for managing communications effectively as well as executing chapter activities.

Officer Retreat

Goal: Hold one retreat before the fall semester to emphasize on the importance of team work and collaboratively plan initiatives for the coming year. Strategy: Set a date, send invitations and be productive. Result: Held a retreat before the fall semester in which officers planned initiatives for each officer department of Texas State AMA.

BiWeekly Member Meetings

Officer Meetings

Goal: Hold, at minimum, bi-weekly officer meetings to provide updates on future chapter events, as well as results on previous events. Strategy: Secure a set location, date and time for officer meetings. Officers will be provided with an agenda before each meeting. The President will meet with our advisor on a weekly basis to ensure efficiency within the chapter. Result: Successfully addressed officers in advance about officer meetings, resulting in a great turnout. Having an agenda helped to run meetings smoothly. Chapter president maintained good communication with the advisor.

Goal: Hold bi-weekly, beneficial meetings for general members all year. Strategy: Secure dates, times, and locations for meetings before the year starts as well as securing speakers and plan other details to make sure meetings run effectively. Result: Secured dates and room numbers in advance as well as secured speakers for every meeting in advance. In the case where a speaker withdrew, we successfully found replacement speakers immediately. Meetings ran very smooth.

Executive Committee

Goal: Develop a committee of AMA members to assist the officers with planning, implementing and executing all tasks associated with their positions. Strategy: Choose applicants based on strengths suitable to positions desired and previous involvement in AMA. Result: Selected ECs based on involvement in AMA and interests. This years ECs have gone above and beyond in assisting officers, resulting in a successful year.

Always Marketing. Always Learning. Texas State AMA. l 16

Develop a Budget

A budget is essential in chapter planning for the year. Goal: Ensure the financial viability of our organization. Strategy: For the VP of Finance, with the help of other officers, to construct a budget to serve as a guideline for our organization to follow when making financial decisions. We will also track financial performance throughout the year. Result: Completed a budget for the year.

Officer Evaluations
Goal: To spot and correct any inefficiencies officers might have when performing their duties. Strategy: For the President and advisor to collaborate and formulate evolutions that will assess officers performance and offer feedback on how to improve in the coming months. Result: Any inefficiencies with officer positions were addressed.

Transition Binders
Transition binders contain information on each officer position. It includes what the position entails, specific duties and past events. Goal: Utilize the experience of past officers and their projects through the use of binders to make the transition process easier for new officers and learn from our past successes and mistakes. Strategy: Make this process successful by holding meetings between former and new officers to briefly explain the position and guide new officers through the resources available to them in the binder. Result: Transition to this years officer positions ran smoothly. We plan to have the officers update their binders more efficiently before handing them over to next years officers.

Point System
Goal: Design a system to recognize and reward members. Strategy: Points are to be assigned to any members who participates in an AMA event. There should be detailed guidelines on what events earn what points. Members with higher totals are recognized at meetings and have a higher chance of being selected for a full paid trip to NOLA. Result: A point system was designed, updated and made public. Vice President of Internal Affairs was in charge of keeping the point system up-to-date.

NEW - Google Docs

Chapter Plan
The Texas State University Chapter Plan is a detailed report of initiatives that we intend to accomplish for the upcoming academic year. The plan includes goals set by members and strategies on how the chapter plans to achieve these goals. Goal: To create a detailed plan for the year and strategize ways to execute our established goals. Strategy: To hold a officer retreat for brainstorming events to be held throughout the year. Results of events will be monitored and recorded in the annual report. The chapter plan is to be used as a reference for achieving our goals. The plan is intended to be used as a guide for the 2011-2012 academic year. Result: The officer retreat was held in order to set goals for the academic year and create the chapter plan. The chapter plan was used as a guide for achieving set goals and using strategies to achieve them. Each officer worked hard to achieve chapter plan goals and results of each activity were recorded in the annual report.

To easily transfer documents, data and various other files, we created a Google Doc specifically for Texas State AMA officers. Google Docs allows us to create and share our work online allowing for efficient, up -to-date, accurate information. For example, we used Google Docs to coordinate our programming schedule. The schedule was uploaded on Google Docs, allowing our Vice President of Programming to easily update the document and share with fellow officers. Result: Made the process and exchange of information efficient and effective.

Meetings with Academic Advisor

Goal: Meet with academic advisor once a week in order to evaluate previous successes and failures. Strategy: Plan times that the president and faculty advisor can meet. Result: AMA advisor and president met each week throughout the year.

Annual Report
Goal: Create a report analyzing chapter performance for the 2011-2012 Texas State AMA academic year Submit for competition. Strategy: Design a chapter plan, as a reference for the annual report in measuring the success and performance of our chapter and how well we achieved the goals set at the beginning of the year. Result: Created a chapter plan with goals for each branch of Texas State AMA. Measured the goals accurately, reflecting in the annual report how successful we were at achieving our goals. The annual report is reflective of success factors from the work of every officer in AMA.

Chapter Operations Evaluations

Evaluations aid in the improvement of our chapter operations and are essential in determining if we reach our target markets. Goal: To create a survey that collects information concerning members opinions on speakers, food available, previous events, and ideas for future events within the chapter. Strategy: To develop a survey with a consistent framework to gather data about members attitudes and opinions towards the current speaker, the food provided and current events going on within the chapter. Result: A consistent survey was distributed at every speaker meeting pertaining to members enjoyment and opinion of the speaker, the food provided and current events. Always Marketing. Always Learning. Texas State AMA. l 17

Beginning Balance Revenue Membership Local Dues (77 members x $47) National Dues (77 members x $46) Professional Dues (75 members x $5) Boko Marketing Student Organizations Council Mini-case Competition McCoy College of Business Grant Campus Food Sales Benefit Night Sponsors Ticket Sales Sponsors Ticket Sales H.E.B Total Revenue Expenses Membership National Dues (77 members x $46) Professional Dues (75 members x $5) Application Mailing Expense Food for Member Meetings Gifts for Speakers Faculty Luncheons Expenses AMA Saves Lives Promotions Etiquette Dinner Regional Conference T-shirts $3,542 $375 $20 $1,800 $680 $478 $210.74 $38.85 $4,284.49 $806.08 $1,415.00 ~$7,000.00 $3,619 $3,542 $375 $650 $500 $300 $5,000 $60 $224.64 $3,260 $1,880 $900 $560 $40

$23,412.49

Fundraising

Etiquette Dinner Regional Conference Food Donations

$20,910.60

Operations Programming Communications Community Service Special Projects Fundraising

International Collegiate Conference (Hotel and Registration) Total Expenses Net Profit Ending Balance

($20,650.16) $260.44 $23,672.93

Always Marketing. Always Learning. Texas State AMA. l 19