Deborah Russell, MBA

Vancouver, WA 98683

C: 50 3- 7 39- 3 26 5 de bl ynn 94 6 10 @ yah oo. c om

OPERATIONS SALES AND T R AI NI NG PRO F E S SIO N AL Training - Leadership - Sales - Team Building - Operations Management Strong background in training and workforce employment management and coordination. Flexibility in subject matter and experienced in identifying needs of individuals to receive proper training and resource referrals. Strategic listener Successful sales and operations management professional in the service industry with expertise in business development of both new and existing customers through relationship building and consultative sales approach. Achieves significant increases in sales while establishing preferred vendor status. Analytical, practical and grounded in an operations management background and professional training and development success. Takes leadership position within the industry to develop initiatives which increase public awareness, enhance quality and improve companys market positioning. Experienced in Business to Business and Business to Consumer Sales . AREAS OF EXPERTISE Training / Development Team Leadership and Management Curriculum Development Account Management

Budget Management Cross-Selling Market Intelligence Needs Assessments

Partner Alliances Sales Forecasting Consultative Sales Competitive Analysis

PR O F E S SIO N AL B AC KG RO UN D PRIMERICA FINANCIAL SERVICES, Portland, Oregon and Spokane, Washington 2012 to the present

Represent a national financial services company as an independent contractor, specializing in providing financial education for clients entire financial picture. Successful in prospecting, presenting and closing sales of a product mix custom designed for each clients unique needs, based on thorough needs analysis. Train colleagues for sales success.

SENIOR LIVING MARKETING AND SALES Holiday Retirement, Independent Living, Portland, Oregon Assisted Living Concepts; Astor House, Astoria, Oregon Emeritus Senior Living; Necanicum Village Assisted Living Community, Seaside, Oregon 2011 2012 2011 2009-2011

Successfully sold and developed the market for a variety of senior living venues, providing Assisted Living, Memory Care and Independent Living services. Emphasis on short to longer selling cycles; proficient in lead generation, effective follow up, relationship building with leads and referral sources, identifying marketing opportunities. Provided sales training for colleagues assisting with marketing efforts.

SUDDEN VALUES, INC., Spokane, Washington

2009

Established, sold and managed a marketing service for local businesses to successfully build and retain a loyal customer base, while efficiently marketing to new customers, using technological tools. Served as a consultant to multiple types of businesses to effectively penetrate their chosen market. Chosen to open the Spokane area market by Sudden Values, Inc.

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SALLIE MAE INC., California, Washington and Oregon 1998 2008 Nations leading provider of student loans and administrator of college savings plans ACCOUNT EXECUTIVE, Higher Education Sales, Northwest Region Established and retained long term, productive college and university customers in Northern California, Washington and Idaho. Served as de facto team lead and held ultimately accountable by corporation in coordinating sales strategy, joint activities and servicing assistance requests of Sallie Maes multiple lending partners, facilitating sales success among shared customers. Represented company at state and regional conferences, and within professional associations. Consistently consulted with customers to identify needs beyond financial aid solutions. Identified, communicated and acted in response to emerging market trends and competitive challenges. Founded and coordinated a team building group of subsidiaries to assimilate the group into the parent organization. Exchange of information and education on products and services resulted in improved trust, cooperation and open lines of communication among former competitors, translating into increased sales and customer confidence. Accomplished teamwork goals through informal influence and without formal supervisory reporting relationships. Managed territories ranging up to $190M total student and parent loan volume potential, with incremental, individual Federal and Private loan volume growth averaging 12% annually. Customer base comprised of local, regional and national clients. Considerable travel performed to cover territory. Chosen to represent five-state Northwest Region on a National Sallie Mae Community College marketing committee. Took the leadership role of a targeted marketing initiative for Washington State Community Colleges for early establishment and maintenance of the customer through transfer to university level education. Loan products to students successfully offered through five of the 34 colleges preferred lender list in only one year. Loan volume for the Community College segment in Washington State increased by $8M, as a result of this initiative. Provided ongoing servicing intervention support for Student Services professional customers as well as subsidiary and partner lenders to continually maintain preferred vendor status and product satisfaction

SALLIE MAE SERVICING CORPORATION, Washington Secondary market and servicing subsidiary of Sallie Mae, inc. MANAGER, PROCESS CONTROL UNIT

1995 1998 Staff of 3

Managed staff who conducted audits of processes performed by the Loan Servicing Center. Analyzed methods and developed process improvements for the operation departments. Oversaw and implemented communication and training on new processes, which led to greater productivity and efficiency. Strong emphasis on customer service and continuous improvement. Established new Process Control Unit. Implemented department charter, and formulated strategic staffing plan and work processes, with strong emphasis on internal customer service. Participated in Loan Servicing Center Management team. Provided ad hoc and scheduled auditing and ongoing database inquiry reporting to center management staff to ensure complete and timely servicing of multi-million dollar loan portfolio. Conceptualized and managed the digital streamlining of a cumbersome account update paper-flow tracking process which increased efficiency and accuracy of information shared between departments, resulting in swifter resolution to customer account corrections. The processes were implemented successfully in 1996, and continue to be used at five Sallie Mae Loan Servicing Centers across the United States.

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COMMUNITY COLLEGES OF SPOKANE, Washington TRAINING COORDINATOR

1993-1995

Designed and personally delivered business training classes focusing on workplace success topics such as customer service, working with difficult people, stress management, supervisory skills and business math. Recruited, trained, and managed other trainers for the Job Skills Program. Created and delivered customized training for businesses that contracted with the college. Also delivered professional development courses to the community at large. Total enrollment in varied classes served 300+ students. Managed Washington State Job Skills program training grants, a program of the State Office of Workforce Training. Classes provided training for defined shortages in employee readiness for specified industries. Handled budget management, training curriculum development, recruiting, supervision and orientation of training staff, and reporting to state agencies. Created, oversaw and delivered training classes meeting grant goals for approximately 250 people over a two-year period.

ADDITIONAL INDUSTRY EXPERIENCE Employment Training and Placement, Health Insurance, Management Consulting, Retail Management, Retail Training, Banking ED UC AT IO N Eastern Washington University Master of Business Administration, Emphasis: Training & Development Washington State University Bachelor of Arts, Business Management Graduate, Landmark Education Forum, Advanced Course, Self Expression Leadership Program AF F ILI AT IO N S & CO M M UNIT Y LE AD E R S H IP Washington, California and Idaho Student Financial Aid Associations Associate Member Proprietary Issues Committee California Lenders for Education, Membership Chair Seaside Rotary, PR Chair Seaside Chamber of Commerce, Ambassador, Public Relations Chair Seaside Meals on Wheels PEO Sisterhood, fundraising and leadership experience Washington State Bar Association, Character and Fitness Committee, Community Member

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