MRS Conference DAY TWO

MRS Annual Conference
#MRSlive DAY TWO
MRS Evidence Matters
Date: 03/21/2013
Analysis of the session 'MRS Annual Conference' created with Tweet Category
OVERVIEW
Session MRS Annual Conference

Introduction: Analysis of the second day at #MRSlive, the MRS Annual Conference. Amazing two days. The tweets have been divided into categories for each speaker and for rooms.
Statistics
Categories total tweets
484
Retweets Links
165
Replies Pictures
users
159 35
Tweets Check-ins
248 0
26 16
Category Other Positive Links Room 2 Room 1 Manifestos for Change Katherine Grainger Replies Rest of categories
534.672 Impressions
Potential impact
Tweets per user
2,9
Total tweets 81 80 72 58 40 38 27 26 62
% 17 17 15 12 8 8 6 5 13
Original Tweets 58 68 35 31 27 23 16 26 41
RT 23 12 37 27 13 15 11 0 21
Users 56 59 46 35 26 32 24 24 49
161.133 Users
Potential reach
Followers per user
977
Charts
num. tweets
Most Active Users

480
TweetMRS
tweets followers
21
3031
LeonCGunning
tweets 4
00:00 20 mar 00:00 21 mar
16
followers
time
112
irrationalagcy
tweets followers
num. users
30
13
374
19
20
16 13 11 9 7 8 11 9 7
4
2 3 >10000
northstarlondon
tweets followers
13
901
0-50
50-100
100-150
150-200
200-250
250-300
300-400
400-500
500-750
750-1000
1000-1500
1500-5000 5000-10000
num. followers
5 6
researchlive
tweets
12
num. tweets per user
15411
AskiaJerry
followers
>5 5 4 3 2 1 10 12 13
23
tweets followers
11
143
21 86
num. users
leighblue
tweets followers
11
2490
CATEGORIES
Ranking of Categories. Top categories with the highest number of: Potential Reach Links Other Manifestos for ... Potential Impact Links Other Manifestos for ... Users Positive Other Links Number of tweets Positive Other Links Retweets Links Room 2 Other
4 5
Room 2 Positive
4 5
Room 2 Positive
4 5
Room 2 Manifestos for ...
4 5
Room 2 Room 1
4 5
Manifestos for ... Room 1
Charts Impressions per category Tweets per category Users per category
Categories Category Other Positive Links Room 2 Room 1 Manifestos for Change Katherine Grainger Replies Pictures Workshops Jim Al Khalili OBE Awards Total tweets 81 80 72 58 40 38 27 26 25 17 11 9 % 17 17 15 12 8 8 6 5 5 4 2 2 Original Tweets 58 68 35 31 27 23 16 26 16 12 9 4 RT 23 12 37 27 13 15 11 0 9 5 2 5 Users 56 59 46 35 26 32 24 24 21 12 8 8 Impressions 52.990 42.958 228.949 51.466 22.718 51.674 13.559 17.832 16.331 9.028 19.418 7.749 Potential Reach 43.415 33.023 102.702 25.135 14.650 29.138 12.283 15.836 12.216 5.129 18.867 4.718 Tweets/ User 1,4 1,4 1,6 1,7 1,5 1,2 1,1 1,1 1,2 1,4 1,4 1,1 Followers/ User 775 559 2.232 718 563 910 511 659 581 427 2.358 589
USERS
Statistics
165
Number of users Top 5 users Most active users
TweetMRS
15,0
Number of users per category
2,9
Number of tweets per user
3.240
Number of impressions per user
Most popular users

ipsosperu
Users with the highest impact

researchlive
21
tweets LeonCGunning elmorsa
45.475
followers TweetMRS
184.932
impressions
16
tweets irrationalagcy researchlive
17.138
followers ipsosperu
63.651
impressions
13
tweets
15.411
followers
45.475
impressions
4 5
northstarlondon
13
tweets researchlive
4 5
JHenning
5.433
followers tomewing
4 5
leighblue
27.390
impressions elmorsa
12
tweets
5.199
followers
17.138
impressions
Most participative users

TweetMRS
Retwitters
SPAFutureThink
Most original users

TweetMRS
9
num. categories LeonCGunning irrationalagcy
6
num. of RTs LeonCGunning
20
original tweets
8
num. categories _FlexMR _FlexMR
6
num. of RTs AskiaJerry
15
original tweets
7
num. categories
5
num. of RTs
10
original tweets
4 5
Charts
lcrwedderburn
7
num. categories DavidValhalla
4 5
jbretcha
5
num. of RTs lcrwedderburn
4 5
researchlive
10
original tweets BrassInsight
6
num. categories
5
num. of RTs
9
original tweets
977
Followers per user MEDIUM-HIGH INFLUENCE
50 40 26 20 4
influence level
Very low 0 to 10 followers Low 10 to 50 followers Medium-low 50 to 200 followers Medium 200 to 500 followers Medium-high High 500 to 1000 1000 to 5000 followers followers
20 5
Very high >5000 followers
HIGHLIGHTED TWEETS
Robin de Rooij @Robin_de_Rooij
12:18 - 20 Mar 13
Cat.: Workshops
Oli Sweet @olisweet
11:00 - 20 Mar 13
Cat.: Workshops
Hackaton Workshop not very structured, but definitely inspiring: get together in a room for a day and "fix it"! @TweetMRS #mrslive
#mrslive A MUST SEE @ChicaElla presenting why difference is important, and how we need diversity in the research world. Room 1, 1145am.
10:31 - 20 Mar 13
Cat.: Workshops
asi Ltd @asi_radiotv
14:19 - 20 Mar 13
Cat.: Room 2
Missed the keynote, but here now and ready for action. Very curious about the Hackaton workshop! @TweetMRS #mrslive
RT @fairdata: Big Data does not always equal big insight. #bigdatadebate #mrslive #fairdata #MTPlayground
TweetMRS @TweetMRS
12:24 - 20 Mar 13
Cat.: Room 2
Phil Rance @philrance
12:20 - 20 Mar 13
Cat.: Room 2
Google, Mark Riseley: multiple devices gives broken picture - analytics getting less and less useful #mrslive #mrx
Our data contains a lot of "what" but not a lot of "why", we need research for context says Google's Mark Risely at #mrslive
Northstar Research @northstarlondon
14:40 - 20 Mar 13
Cat.: Room 1
Jane Frost @JaneFrostMRS
14:29 - 20 Mar 13
Cat.: Room 1
RT @Livwithme: Sharing will become the default setting says IBMs Guy Stephens #mrslive
Think of data as the next natural resource - IBM, guy stephens #mrslive #mrx
FlexMR @_FlexMR
13:55 - 20 Mar 13
Cat.: Room 1
Jigsaw Research @jigsawpiecesuk
11:56 - 20 Mar 13
Cat.: Room 1
'The dynamics of engagement' coming up at #MRSLive! Interesting topic for us as we pride ourselves on our engaging online tools! #mrx
"If we feel nothing, we do nothing " Orlando Woods on emotion in advertising #MRSLive
Rufus Weston @Rufii
20:45 - 20 Mar 13
Cat.: Positive
Brass Insight @BrassInsight
18:01 - 20 Mar 13
Cat.: Positive
Congratulations @gilescolborne on winning #MRSlive best presentation. Thoroughly deserved! #warmupact
Great day at #mrslive: new ideas, interesting people & fish finger/curry combination at lunch. Katherine Graingers talk made it for me [SS]
David Smith @DVLSmith
17:49 - 20 Mar 13
Cat.: Positive
Join the Dots @WeJoinTheDots
16:33 - 20 Mar 13
Cat.: Positive
Congratulations to all award winners and all presenters and chairs at the MRS Conference. Great effort by so many people. #MRSLive
Interesting #MRSLive skills debate - much talk of joining the dots between different disciplines. As our #JtD name suggests, we fully agree!
The Big Picture @TBPresearch
15:30 - 20 Mar 13
Cat.: Positive
FreshMinds Research @FreshMindsRes
13:47 - 20 Mar 13
Cat.: Positive
Really enjoyed hearing about @SpaceDoctors1 work with InterContinental hotels at the #MRSconference yesterday! Inspiring #semiotics #MRSlive
Looking forward to @cplumb debating the skills required to be a great researcher in the future. 14.10 Room 2 - be there! #mrslive #mrx
Intersperience @Intersperience
12:09 - 20 Mar 13
Cat.: Positive
Nick Bonney @Gate15
10:55 - 20 Mar 13
Cat.: Positive
Excellent hackathon with @mngfl great ideas that I won't give away and important focus on openness between clients and agencies #mrslive
Great start to mrs conference from Olympic winner kath grainger #inspirational #mrslive
Jon Gilchrist @Jon_Gilchrist
10:27 - 20 Mar 13
Cat.: Positive
Carrot Intelligence @carrotmrrecruit
09:31 - 20 Mar 13
Cat.: Positive
Listening to Katherine Grainger talking about winning Olympic gold. Incredible. Inspiring. She won at 36. That gives me 5 years... #MRSLive
#mrslive excited to hear from Katherine Grainger this morninginspirational
Janice Townley @cookiedunker
08:55 - 20 Mar 13
Cat.: Positive
NatCen @NatCen
10:56 - 20 Mar 13
Cat.: Other
Looking forward to a day of inspiration at #mrslive
We're at #mrslive conference for day 2. Come and talk to us!
HRW @HRWhealthcare
14:33 - 20 Mar 13
Cat.: Manifestos for Change
TweetMRS @TweetMRS
13:28 - 20 Mar 13
Very interesting paper from @HandALondon about how structured realities can be used in research settings #MRSlive
Brian Tarran introduces himself as future editor of new MRS quarterly mag 'Impact'. Coming in April. More mag info in conf bags. #mrslive
Leigh Caldwell @leighblue
13:26 - 20 Mar 13
HRW @HRWhealthcare
11:55 - 20 Mar 13
Cat.: Katherine Grainger
About to present her manifesto for market research: @infomagpie. #mrslive
Inspirational keynote speech from gold medal olympian Katherine Grainger on the psychology of success #MRSlive
10:54 - 20 Mar 13
10:46 - 20 Mar 13
'Detail fuelled by passion' - keynote inspiration Katherine Grainger #mrslive
Checking every detail to achieve that small margin that makes you the best - Katherine Grainger #mrslive
Matt Powell @mattpowell2705
18:30 - 20 Mar 13
Cat.: Jim Al Khalili OBE
louisa wedderburn @lcrwedderburn
16:58 - 20 Mar 13
Really enjoyed @jimalkhalili discussing paradoxes. Came away with the paradox of having learned more, but feeling more stupid #MRSLive
Totally baffled by Jim Al-Khalili's weird and wonderful explanations behind paradoxical probability #mrslive @TweetMRS
16:48 - 20 Mar 13
ESROresearch @ESROresearch
18:00 - 20 Mar 13
Cat.: Awards
A veridical paradox: every Scotsman who moves to England raises the average IQ of both nations says @jimalkhalili #mrslive
RT @TweetMRS: The #MRSLive Best Presentation Award 2013 goes to: Gemma Jones (@SpaceDoctors1) Tim Jones (@InterConHotels) & Robin Ph ...
TweetMRS @TweetMRS
17:48 - 20 Mar 13
Cat.: Awards
And finally the Award for Best Contribution to #MRSLive 2013 goes to: @ChloeRazor and the readers from #MRSBooks
Annexes
TWEETS BY CATEGORY
Category
Positive
Positive Tweets
Most Active Users
68
tweets Tweets from this category
59
users
12
retweets
33.023
potential reach
42.958
potential impact
1,2
tweets / user
1. northstarlondon 2. PennyYNatCen 3. AskiaJerry 4. BrassInsight 5. DVLSmith
FlexMR @_FlexMR
06:01 - 20 Mar 13
R.T.G Ltd @RTG_Ltd
08:32 - 20 Mar 13
Good morning all! Is everyone else as excited about hearing from Katherine Grainger CBE as we are? #MRSLive
So much fun was being had last night at the #MRSLive party that no pictures were taken to share! Thanks @ResearchNowUK for a good party #mrx
Janice Townley @cookiedunker

Looking forward to a day of inspiration at #mrslive
08:55 - 20 Mar 13
Rob Linsdell @robertclinsdell
08:55 - 20 Mar 13
Biscuits before 9am. A dangerous start to the day. #mrslive
08:55 - 20 Mar 13
White Tiger @TweetingTiger
09:13 - 20 Mar 13
Day 2 of #mrslive - looking forward to sensation, storytelling and behavioural sillynomics. In that order. [SS]
Looking forward to hearing from gold medallist Katherine Grainger this morning. #MRSLive
09:15 - 20 Mar 13
Sai Watson @SaiWatson
09:29 - 20 Mar 13
Looking forward to getting started on day two at #MRSLive #MRX
Great party last night! Thanks for not boo-ing me off the mic. Looking forward to Day 2 #mrslive
09:31 - 20 Mar 13
09:41 - 20 Mar 13
#mrslive excited to hear from Katherine Grainger this morninginspirational
Video of Katherine Grainger's journey to gold - inspirational start to the day. Thank you @mrsconnect #MRSlive
HRW @HRWhealthcare
09:44 - 20 Mar 13
Terence Newnham @Tezamabot

Incredible Olympic montage #mrslive
10:22 - 20 Mar 13
Day 2 of the MRS 'Shock of the new' Conference today - looking forward to more presentations and discussion. #MRSlive
10:23 - 20 Mar 13
Jon Gilchrist @Jon_Gilchrist
10:27 - 20 Mar 13
Feeling mildly ropey from the @tweetmrs party, but excited for day 2 of #mrslive! Sheepish after singing Dont Stop Me Now on karaoke....
Listening to Katherine Grainger talking about winning Olympic gold. Incredible. Inspiring. She won at 36. That gives me 5 years... #MRSLive
Andy Warmington @acwarmington
10:41 - 20 Mar 13
Christoph Irmer @ChristophODC
10:44 - 20 Mar 13
Katherine Granger's talk @ #mrslive was great. Nice to see everyone still gets a little bit silly when a London gold medalist is in the room
Nice party yesterday at the #MRSLive with @GaelleNormand and other great people! #London, always happy to be here
Martin @martmcg_
10:46 - 20 Mar 13
Alison Starr @AlisonStarr
10:51 - 20 Mar 13
Just got to shake the hand of the *amazing* Katherine Grainger. A pretty good start to the day. #mrslive
An emotional start to the day watching Olympics footage @TheICG #mrslive *re-applies mascara*
10:53 - 20 Mar 13
Penny Young NatCen @PennyYNatCen
10:53 - 20 Mar 13
Great quote. RT @Intersperience: Checking every detail to achieve that small margin that makes you the best - Katherine Grainger #mrslive
Great day at #MRSLive yesterday. Am abt to tweet a few thoughts from the sessions I attended.
10:54 - 20 Mar 13
10:55 - 20 Mar 13
Prof Paddy Barwise also said that trust in organisations comes from them keeping their promises. End of. So true. #MRSLive
Most intriguing session for me: Robin Pharoah from ESRO on doing ethnography in hotels to redesign hotel rooms. Great stuff. #MRSLive
Nick Bonney @Gate15
10:55 - 20 Mar 13
Louise Brice @LouiseEBrice
11:15 - 20 Mar 13
Great start to mrs conference from Olympic winner kath grainger #inspirational #mrslive
#mrslive great intro to second session from @condimentjunkie
Leon Gunning @LeonCGunning
11:25 - 20 Mar 13
11:35 - 20 Mar 13
Semiotics Audrey Hepburn and big data. The most amazing combination of concepts I will hear today. #mrslive
Creepy music makes us more excited about VW. Good news for the German company? Cue Flight of Valkyries and panzer divisions #mrslive
Jack @research_runner
11:40 - 20 Mar 13
Sai Watson @SaiWatson
11:51 - 20 Mar 13
Looking forward to Big Data and Manifestos for Change at #MRSLive today #MRX
Hsbc gets emotional with their advertising distinguishing themselves from competitors #mrslive
Joaquim Bretcha @jbretcha
11:56 - 20 Mar 13
Deep See @DeepSeeResearch
11:58 - 20 Mar 13
Brillante ejemplo de cambio radical de comunicacion de HSBC basado en las "emociones"(lemon).Congrats @ChiefJuicer #mrslive #mrxes @netquest
"Advertising that focuses on emotion can increase market share, boost profits and (if very successful) reduce price sensitivity". #MRSLive
Tom Ewing @tomewing
12:01 - 20 Mar 13
Karen Schofield @Karen_Schofield
12:06 - 20 Mar 13
Shout out to the #mrslive crew - the greatest show in research, sad to be missing it for the first time in 7 years.
Interesting stuff on using timed responses to get to implicit views on ads #MRSLive #JtD
Layla Northern @LaylaNorthern
12:08 - 20 Mar 13
12:09 - 20 Mar 13
Sight, sound & emotion - a thought provoking session, really enjoyed it #mrslive
Maria Twigge @Livwithme
12:09 - 20 Mar 13
Leapfrog Research @LeapfrogLive
12:12 - 20 Mar 13
On the UN international Happiness day good to be reminded of the power of emotion in advertising #mrslive #mrx
Jerome Sopocko @AskiaJerry
12:24 - 20 Mar 13
David Penn @DavidPenn1
12:33 - 20 Mar 13
#MRSlive big data is getting worse because of the number of connected machines per person increases... Hence harder to match
Real time data can be great real time response can be premature says Mark Riseley at #mrslive
12:36 - 20 Mar 13
B Hunter @socialBedia
12:42 - 20 Mar 13
Now looking forward to @ESOMAR lunch upstairs in the restaurant at #mrslive
Some interesting stuff going off on >>> #mrslive today
netquest @netquest
12:48 - 20 Mar 13
Truth @TruthConsulting
12:51 - 20 Mar 13
2nd day at MRS conferences, learning lots of interesting experiences about the lecturers. #mrslive #mrx
Great #mrslive session on #ethnography. #HSBC explain benefits of photojournalism in helping stakeholders to understand #culturaldiversity
13:13 - 20 Mar 13
FreshMinds Research @FreshMindsRes
13:47 - 20 Mar 13
Looking forward to partaking in Manifestos for Change with @researchlive at #MRSLive
Looking forward to @cplumb debating the skills required to be a great researcher in the future. 14.10 Room 2 - be there! #mrslive #mrx
Kate Langford @KateLangford
14:06 - 20 Mar 13
14:21 - 20 Mar 13
Looking forward to watching our very own @SineadH at #MRSLive
#mrslive looking forward to some #SocialMedia discussion
Erin Leahy @Erin_Leahy
14:33 - 20 Mar 13
David Hall @DavidValhalla
15:22 - 20 Mar 13
Looking forward to the #MRSLive drinks this evening! Should be an interesting evening of chat!
RT @DavidPenn1: @leighblue looking forward to it - it's definitely time for BE to move from aspiration to application #mrslive
ResearchNowUK @ResearchNowUK
14:42 - 20 Mar 13
Bonamy Finch @bonamyfinch
14:49 - 20 Mar 13
Great to see everyone at our #mrslive party last night & thanks for all the kind mentions @rtg_ltd @saiwatson @john_bizzell @brassinsight
Nick Bonney @ EE: researcher of the future can't be 1 person - too many conflicting skillsets & increasingly outsourced #MRSlive
15:14 - 20 Mar 13
15:26 - 20 Mar 13
Looking forward to some BE with @leighblue #MRSLive #MRX
Really looking forward to the Behavioural Economics sessions this afternoon. #MRSLive
The Big Picture @TBPresearch
15:30 - 20 Mar 13
Kate Langford @KateLangford
15:33 - 20 Mar 13
Really enjoyed hearing about @SpaceDoctors1 work with InterContinental hotels at the #MRSconference yesterday! Inspiring #semiotics #MRSlive
Slightly scary that a main focus of #MRSLive is a book my Mum is reading, thank goodness she told me about it !
Bonamy Finch @bonamyfinch
15:34 - 20 Mar 13
Jerome Sopocko @AskiaJerry
15:47 - 20 Mar 13
Amazing stats on impact of public sector co-creation. 80% of 1st offence cases dealt with by youth juries. Re-offend rate 50% lower #MRSlive
#MRSlive rational response loses to emotional response as age increases according to BE
Gaelle Bertrand @GaelleAnneClair
16:02 - 20 Mar 13
Andrew Vincent @Waves05
16:04 - 20 Mar 13
BE: older consumers are less likely to respond to emotional messages. Change as we age or generational gap? #mrslive #mrx
Big Window and Homebase; my System 1 response - a great paper. #MRSlive @TweetMRS #mrx
Join the Dots @WeJoinTheDots
16:33 - 20 Mar 13
16:38 - 20 Mar 13
Interesting #MRSLive skills debate - much talk of joining the dots between different disciplines. As our #JtD name suggests, we fully agree!
We use system 2 thinking more as we get older - interesting implications for comms, thanks bigwindow and Homebase #MRSLive #JtD
Sarah Morris @Sarah_W_Morris
16:58 - 20 Mar 13
Hanson Search @HansonSearch
17:31 - 20 Mar 13
and great debate on 'the new research professional' - reassured me that @TrajectoryTweet is on the right Trajectory! #shamelessplug #mrslive
On our way to celebrate the end of #mrslive hope to see you there!
17:49 - 20 Mar 13
17:50 - 20 Mar 13
Congratulations to all award winners and all presenters and chairs at the MRS Conference. Great effort by so many people. #MRSLive
THX all @TweetMRS and #MRSlive for all the inspiration
18:01 - 20 Mar 13
Giles Colborne @gilescolborne
19:58 - 20 Mar 13
Great day at #mrslive: new ideas, interesting people & fish finger/curry combination at lunch. Katherine Graingers talk made it for me [SS]
A call from #MRSlive to say my presentation yesterday won a best in conference award. Thanks!
20:01 - 20 Mar 13
Rob Matthews @matichin
20:28 - 20 Mar 13
Looking for creative stories, applied academics, data used with integrity, seen it all at #mrslive today thanks @TweetMRS for grt 2 days
Congrats! "@TweetMRS: The #MRSLive Best Newcomer 2013 is: @gilescolborne from @cxpartners"
Rufus Weston @Rufii
20:45 - 20 Mar 13
Congratulations @gilescolborne on winning #MRSlive best presentation. Thoroughly deserved! #warmupact
10
TWEETS BY CATEGORY
Category
Manifestos for Change

Tweets related with the session: Manifestos for change
Most Active Users
23
32
users
15
retweets
29.138
potential reach
51.674
potential impact
0,7
tweets / user
1. TweetMRS 2. ClaireLMoon 3. neilwholey 4. researchlive 5. roi_sample
FlexMR @_FlexMR
13:43 - 20 Mar 13
Neil Wholey @neilwholey
06:46 - 20 Mar 13
RT @TweetMRS: Brian Tarran introduces himself as future editor of new MRS quarterly mag 'Impact'. Coming in April. #mrslive
RT @NatCen: @PennyYNatCen as an industry we need to be bolder and braver in owning and synthesising our research #mrslive
Amelia Bryant @Bryant_erotica
08:10 - 20 Mar 13
08:58 - 20 Mar 13
Wonder if #MRSLive attendees will be reading my smutty #marketresearch #mrx stories on their #kindle instead of listening to speakers! ;-)
Enjoyed the @ResearchNowUK party last night - crashing the Boots team night out. The green drinks were...interesting #mrslive [SS]
eDigitalResearch @eDRtweet
10:01 - 20 Mar 13
John Bizzell @John_Bizzell
10:31 - 20 Mar 13
Day two of the #mrslive #annualconference is underway! Pop by the eDigitalResearch stand to collect your own eDR dog
Newton Faulkner & video from London 2012. I've come over very emotional. Might still be feeling the effects of @ResearchNowUK party #mrslive
TweetMRS @TweetMRS
12:15 - 20 Mar 13
Research Magazine @researchlive
12:47 - 20 Mar 13
BSkyB: Job of research team is to make things simpler for the business. #mrslive #Mrx
#mrslive who's ready for Manifestos for Change, 1.25pm? Bring your lunch if you like, but they'll be plenty of food for thought on offer.
Ben Schneider @SchneiderBen
12:50 - 20 Mar 13
Oi Sample @roi_sample
12:51 - 20 Mar 13
Presenting more research in images to avoid the linear limitations of the written word... Interesting! #mrslive
The essentials of online research! MT @AlisonStarr: "See people as people and not just as numbers". The power of photojournalism #mrslive
12:52 - 20 Mar 13
12:58 - 20 Mar 13
#mrslive who's ready for Manifestos for Change, 1.20pm? Bring your lunch if you like, but they'll be plenty of food for thought on offer.
Is market research just about surveys? Good question from #gfk #mrslive
13:13 - 20 Mar 13
13:26 - 20 Mar 13
Structured reality to reveal true motivators - Towie in research! #MRSLive #JtD
About to present her manifesto for market research: @infomagpie. #mrslive
TweetMRS @TweetMRS
13:28 - 20 Mar 13
14:11 - 20 Mar 13
Brian Tarran introduces himself as future editor of new MRS quarterly mag 'Impact'. Coming in April. More mag info in conf bags. #mrslive
Manifesto #MRSlive we want implications and recommendations; future direction creative suggestion .... #mrx
12
Leapfrog Research @LeapfrogLive
14:15 - 20 Mar 13
Claire Moon @ClaireLMoon

'Without impact, research is academic' #mrslive
14:26 - 20 Mar 13
Research risks being misleading if it focuses on our similarities to the detriment of our individual differences #mrslive #mrx
HRW @HRWhealthcare
14:33 - 20 Mar 13
Cog Research @CogResearch
14:50 - 20 Mar 13
Very interesting paper from @HandALondon about how structured realities can be used in research settings #MRSlive
#mrslive Good sense being talked about what skills future research professionals need and how needs are shifting
Claire Moon @ClaireLMoon
14:52 - 20 Mar 13
theirrationalagency @irrationalagcy
15:45 - 20 Mar 13
Research can inspire and add human/consumer element to commercial decisions - but needs to be relevant at all levels #mrslive
RT @CogResearch: #mrslive Dr Fasolo on B E - we just focus on a few issues (loss aversion) due to availability heuristic. We mis-represe ...
Sarah Morris @Sarah_W_Morris
16:48 - 20 Mar 13
Danielle Jauncey @daniellejauncey
17:24 - 20 Mar 13
and fascinating stuff from Condiment Junkie on cross modal research and Fat Duck's signature Sounds of the Sea dish #mrslive
Most valuable research is that which contradicts hypotheses #mrx #mrslive
TweetMRS @TweetMRS
17:45 - 20 Mar 13
Caroline Herring @northernb1rd
17:50 - 20 Mar 13
The #MRSLive Best Presentation Award 2013 goes to: Gemma Jones (@SpaceDoctors1) Tim Jones (@InterConHotels) & Robin Pharaoh (@ESROresearch)
Award for Best Contribution to #MRSLive 2013 @ChloeRazor & the readers from #MRSBooks @RazorResearch @jonhildrew Yay! Well deserved guys!
13
TWEETS BY CATEGORY
Category
Katherine Grainger
Tweets related with Katherine Grainger
Most Active Users
16
24
users
11
retweets
12.283
potential reach
13.559
potential impact
0,7
tweets / user
1. Dave_Leach1 2. LouiseEBrice 3. northstarlondon 4. AlecFarwell1 5. AlexandraDFry
Dave Leach @Dave_Leach1
10:42 - 20 Mar 13
Resighter @harrym16
08:23 - 20 Mar 13
RT @marcsbrenner: #mrslive Katherine Grainger off to a flyer. No change there.
Katherine Grainger in an hour. #inspireme #mrx #mrslive
Rob Linsdell @robertclinsdell
09:36 - 20 Mar 13
Louise Brice @LouiseEBrice
09:37 - 20 Mar 13
Katherine Grainger video montage to start #mrslive - that's woken me up...
#mrslive Re-living a glorious Olympic moment with Katherine Grainger. What an inspiration
marcsbrenner @marcsbrenner
09:40 - 20 Mar 13
Paul Roberts @bigtalkingshop
09:48 - 20 Mar 13
#mrslive Katherine Grainger off to a flyer. No change there.
Day2 @ #mrslive Interesting start to the morning with Katherine Grainger
Alison Starr @AlisonStarr
10:00 - 20 Mar 13
10:09 - 20 Mar 13
Brilliant to see footage of Katharine Grainger's gold-medal race again #MRSLive
Passionate keynote by Olympian #KatherineGrainger at the #mrslive
TweetMRS @TweetMRS
10:19 - 20 Mar 13
10:23 - 20 Mar 13
"Make it better. Make it better. Always make it better" - an inspiring keynote from Katherine Grainger to open day 2 of #mrslive
Katherine Grainger: its all about hard work, detail and passion #MRSlive
Ella Fryer-Smith @ChicaElla
10:24 - 20 Mar 13
10:40 - 20 Mar 13
Inspirational start to the day at #mrslive with Katharine Grainger on how to achieve success
#mrslive Inspirational talk from Katherine Grainger to get the day started #MRX
10:46 - 20 Mar 13
10:54 - 20 Mar 13
Checking every detail to achieve that small margin that makes you the best - Katherine Grainger #mrslive
'Detail fuelled by passion' - keynote inspiration Katherine Grainger #mrslive
Alexandra Fry @AlexandraDFry
11:22 - 20 Mar 13
HRW @HRWhealthcare
11:55 - 20 Mar 13
PASSION - key message from Katherine Grainger CBE @NatCen #mrslive
Inspirational keynote speech from gold medal olympian Katherine Grainger on the psychology of success #MRSlive
15
Karen Smith @schmaren
13:52 - 20 Mar 13
At the #mrslive conference. Kathy Grainger gave a fab speech and interesting day all round.
16
TWEETS BY CATEGORY
Category
Workshops
Tweets related with the workshop: The devil is in the detail
Most Active Users
12
12
users
5
retweets
5.129
potential reach
9.028
potential impact
1,0
tweets / user
1. ChicaElla 2. LeonCGunning 3. Robin_de_Rooij 4. TweetMRS 5. TweetingTiger
10:16 - 20 Mar 13
caroline hayter @carolineacacia
07:10 - 20 Mar 13
RT @carolineacacia: Really excellent MRS Bookclub today - smart, fluid, provocative. Well done, all #mrslive
Countdown to Tales of the Unexpected. Today at the MRS 11.55am #mrslive
10:31 - 20 Mar 13
Oli Sweet @olisweet
11:00 - 20 Mar 13
Missed the keynote, but here now and ready for action. Very curious about the Hackaton workshop! @TweetMRS #mrslive
#mrslive A MUST SEE @ChicaElla presenting why difference is important, and how we need diversity in the research world. Room 1, 1145am.
11:43 - 20 Mar 13
12:00 - 20 Mar 13
System 1 vs system 2 thinking. #mrslive Don't allow people to think.
Pre-eminence of System 1 thinking in advertising. But is this already outdated and needs to be improved upon? #MRSLive
12:01 - 20 Mar 13
12:18 - 20 Mar 13
Massive challenge to the emotional manipulation marketing #neuroscience system 1 vs system 2 #mrslive some of us consumers like to think.
Hackaton Workshop not very structured, but definitely inspiring: get together in a room for a day and "fix it"! @TweetMRS #mrslive
12:37 - 20 Mar 13
Jigsaw Research @jigsawpiecesuk
14:41 - 20 Mar 13
#mrslive @chicElla making good points about diversity of MR industry, lack of knowledge of his it is now, and whether it needs to change
Research industry focused too much on innovation in methodology and not enough on innovation in output (Caroline Plumb Freshminds)#MRSLive

System 1 responses drop with age. #MRSLive
16:00 - 20 Mar 13
TweetMRS @TweetMRS
17:37 - 20 Mar 13
The #MRSLive Best Workshop Award 2013 goes to: Jen del Carlo (@DVLSmith) & Catherine Starkey (@SABMiller)
TweetMRS @TweetMRS
17:40 - 20 Mar 13
The #MRSLive Best Session Award 2013 goes to: Tales of the Unexpected, chaired by Caroline Hayter (@AcaciaAvenue)
18
TWEETS BY CATEGORY
Category
Jim Al Khalili OBE

Tweets related with Jim Al Khalili
Most Active Users
9
8
users
2
retweets
18.867
potential reach
19.418
potential impact
1,1
tweets / user
1. lcrwedderburn 2. philrance 3. DeepSeeResearch 4. Livwithme 5. Robin_de_Rooij
16:42 - 20 Mar 13
16:46 - 20 Mar 13
Final keynote at #mrslive @jimalkhalili says "I'm the warming down session on the treadmill. I'm going to stretch your minds"
'A veridical paradox is a seeming absurdity that is nevertheless true because it is perfectly logical' #mrslive @TweetMRS
16:48 - 20 Mar 13
16:49 - 20 Mar 13
A veridical paradox: every Scotsman who moves to England raises the average IQ of both nations says @jimalkhalili #mrslive
A falsidical paradox is a seemingly logical demonstation of an aburdity - Jim Al-Khalili #mrslive
16:58 - 20 Mar 13
17:08 - 20 Mar 13
Totally baffled by Jim Al-Khalili's weird and wonderful explanations behind paradoxical probability #mrslive @TweetMRS
Jim Al-Khalili presenting on physics and (apparent) paradoxes. Of course relevant to market research because, um. Bazinga! #mrslive
17:08 - 20 Mar 13
Deep See @DeepSeeResearch
18:27 - 20 Mar 13
It gets dark at night because the Big Bang happened says @jimalkhalili. Don't ask me to explain why... #mrslive
Great final session to wrap up the conference from @jimalkhalili discussing paradoxes. #MRSLive
Matt Powell @mattpowell2705
18:30 - 20 Mar 13
Really enjoyed @jimalkhalili discussing paradoxes. Came away with the paradox of having learned more, but feeling more stupid #MRSLive
20
TWEETS BY CATEGORY
Category
Awards
Tweets related with the awards
Most Active Users
4
8
users
5
retweets
4.718
potential reach
7.749
potential impact
0,5
tweets / user
1. TweetMRS 2. ESROresearch 3. LaylaNorthern 4. innovationldrs 5. jemazing
jemazing @jemazing
17:37 - 20 Mar 13
TweetMRS @TweetMRS
17:42 - 20 Mar 13
Uneccessary flashing lights at the #MRSlive awards session. My eyes!
The #MRSLive Best Newcomer 2013 is: @gilescolborne from @cxpartners
ESROresearch @ESROresearch
18:00 - 20 Mar 13
TweetMRS @TweetMRS
17:48 - 20 Mar 13
RT @TweetMRS: The #MRSLive Best Presentation Award 2013 goes to: Gemma Jones (@SpaceDoctors1) Tim Jones (@InterConHotels) & Robin Ph ...
And finally the Award for Best Contribution to #MRSLive 2013 goes to: @ChloeRazor and the readers from #MRSBooks
Layla Northern @LaylaNorthern
22:10 - 20 Mar 13
Fantastic! RT @TweetMRS: And finally the Award for Best Contribution to #MRSLive 2013 goes to: @ChloeRazor and the readers from #MRSBooks
22

MRS Conference DAY TWO

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MRS Conference DAY TWO

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MRS Annual Conference

#MRSlive DAY TWO

MRS Evidence Matters

Session MRS Annual Conference

Categories total tweets

Tweets per user

Followers per user

Most Active Users

num. tweets per user

Room 2 Manifestos for ...

Manifestos for ... Room 1

Most popular users

Users with the highest impact

Most participative users

Most original users

Robin de Rooij @Robin_de_Rooij

Oli Sweet @olisweet

Robin de Rooij @Robin_de_Rooij

asi Ltd @asi_radiotv

Phil Rance @philrance

Northstar Research @northstarlondon

Jane Frost @JaneFrostMRS

Jigsaw Research @jigsawpiecesuk

Rufus Weston @Rufii

Brass Insight @BrassInsight

Congratulations @gilescolborne on winning #MRSlive best presentation. Thoroughly deserved! #warmupact

David Smith @DVLSmith

Join the Dots @WeJoinTheDots

The Big Picture @TBPresearch

FreshMinds Research @FreshMindsRes

Nick Bonney @Gate15

Jon Gilchrist @Jon_Gilchrist

Carrot Intelligence @carrotmrrecruit

#mrslive excited to hear from Katherine Grainger this morninginspirational

Janice Townley @cookiedunker

Looking forward to a day of inspiration at #mrslive

We're at #mrslive conference for day 2. Come and talk to us!

Cat.: Manifestos for Change

Cat.: Manifestos for Change

Leigh Caldwell @leighblue

Cat.: Manifestos for Change

Cat.: Katherine Grainger

About to present her manifesto for market research: @infomagpie. #mrslive

Jane Frost @JaneFrostMRS

Cat.: Katherine Grainger

Cat.: Katherine Grainger

'Detail fuelled by passion' - keynote inspiration Katherine Grainger #mrslive

Matt Powell @mattpowell2705

Cat.: Jim Al Khalili OBE

louisa wedderburn @lcrwedderburn

Cat.: Jim Al Khalili OBE

Phil Rance @philrance

Cat.: Jim Al Khalili OBE

Most Active Users

1. northstarlondon 2. PennyYNatCen 3. AskiaJerry 4. BrassInsight 5. DVLSmith

R.T.G Ltd @RTG_Ltd

Janice Townley @cookiedunker

Rob Linsdell @robertclinsdell

Biscuits before 9am. A dangerous start to the day. #mrslive

Brass Insight @BrassInsight

White Tiger @TweetingTiger

Northstar Research @northstarlondon

Sai Watson @SaiWatson

Looking forward to getting started on day two at #MRSLive #MRX

Some interesting stuff going off on >>> #mrslive today