Final Revision Capsule Dormitory Chap 1 To 4 and 6

La Consolacion College - Biñan
Sto. Tomas, Biñan City, Laguna

School of Business and Accountancy
“A Feasibility Study in
Establishing a Capsule Dormitory in Metro Manila”
In Partial Fulfillment of the Requirements for the Degree of
Bachelor of Science in Accountancy
Submitted by:
Bravo, Maria Cathlyn
Cerojano, Kenzo Yves
Guemo, Irene Michelle
June 2021
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Chapter 1
Introduction
CHAPTER 1
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BACKGROUND OF THE STUDY
A traditional dormitory is a building that primarily provides sleeping and
residential quarters for large number of people such as boarding houses, high
school and university students. It has rooms containing several beds to
accommodate as many people as it can. The goal of this proposed capsule
dormitory is to emphasize the idea of privacy, safety, and comfort for a very
affordable price. It has been a great challenge not just financially but also
physically for those students and workers in the major cities just like Manila to
have a place of your own to stay, rest, and study, because to achieve this you
had to have someone to share your expenses with.
Establishing a Capsule Dormitory aims to provide an ideal comfortable and
affordable private space for individuals specifically for students and workers. It
is inspired from the Japanese “pod like” suite that consists of large amount of
small rooms, providing the basic necessities of a dormitory in a capsule-like
environment while maximizing the space available. This would allow to
drastically reduce the rental price of rooms making it affordable while
providing space, comfort, safety, and privacy.
Capsule Dormitory will be the new and one-of-a-kind dormitory and will be
placed near the Universities and Corporate Centers, providing a safe and
healthy environment for the students and workers. Alongside this, their
families will also not fear of their safety. It will be a five storey building and
would provide other services other than the rooms that can be found inside
the building itself.
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STATEMENT OF THE PROBLEM
This study aims to prove the feasibility of the proposed Capsule Dormitory
to its target market in Metro-Manila by addressing the following questions;
Marketing Aspect
1. Who are the target market of the business?
2. Will there be sufficient demand over supply to determine its market
share?
3. Who are the direct and indirect competitors of the business?
4. What marketing strategies should the business adapt?
5. What kind of pricing strategy should the business use?
Technical Aspect
1. Is the location suitable for the business to operate?
2. What will be the structure and layout of the business?
3. What are the necessary materials and equipment required for business
operations?
Management Aspect
1. What will be the organizational form and structure of the business?
2. What is the mission and vision as well as the goals of the business?
3. What management style will the business adapt?
4. What are the duties and responsibilities of the management and its
employees?
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Financial Aspect
1. What is the budgeted financial investment for the business?
2. Will the business be able to obtain a return on investment?
3. What will be the future of the business?
Socio-Economic Aspect
1. What will be the impact of the proposed business to the stakeholders
and the environment?
2. What will be the social and economic contributions of the business?
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OBJECTIVES OF THE STUDY
The feasibility study aims to meet the following objectives:
Marketing Aspect
1. Identify the target market of the business
2. Analyze the supply and demand to determine the market share of the
business
3. Gather information about the indirect and direct competitors of the
business
4. Identify the suitable marketing strategies for the business
5. Identify the pricing strategy
Technical Aspect
1. Determine whether the location of the business will be suitable to
operate in
2. Determine the structure and layout of the business
3. Determine the required materials and equipment for the business to
operate
Management Aspect
1. Identify the organizational form and structure of the business
2. Formulate a mission and vision statement as well as the goal of the
business
3. Adapt to a suitable management style for the business
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4. State the duties and responsibilities of the management as well its
employees
Financial Aspect
1. Determine the needed capital to establish the business
2. Acquire a return on investment on the business
3. Determine the long term plan for the business
Socio-Economic Aspect
1. Determine the impact of the proposed business to the stakeholders
and the environment
2. Identify the social and economic contributions of the business to its
community
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SIGNIFICANCE OF THE STUDY
This section will provide a brief description on the various significances of the
study given.
1. To the customers- the researchers firmly believe that the service
offered in this feasibility study will be beneficial primarily to its target
market since it aims to provide the best quality service to meet the
needs of the customers.
2. To the researchers- by conducting this feasibility study, the
researchers were able to practice analytical, financial and management
skills as well as learn and develop new knowledge and skills necessary
for the future practice of the researcher’s profession.
3. To the students- this will serve as a future reference for students in
conducting a similar feasibility study. It will help the new learners by
using this study as a guide in conducting their own similar task.
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SCOPE AND LIMITATION
The study of “Capsule Dormitories” will be restricted to the target location
in Metro Manila by offering dormitory services as well as other services
related to the subject matter, and will be based on the; Marketing, Technical,
Management, Financial, and Socio-economic aspects of the business. The
researchers conducted an online survey to gather information relating to the
demand of the service offered as well as sourcing from reliable internet
websites to accumulate necessary information to prove the reliability,
feasibility and viability of this study.
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Chapter 2
Review of Related
Literature
and
Conceptual
Framework
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CHAPTER 2
LOCAL AND FOREIGN RRL
This chapter contains the related literature and studies gathered by the
researchers through reliable online sources, which presents similar and/or
relevant information related to the presented study.
Capsule Hotels & Dormitories in Japan
The idea of “Capsule Dormitory” was derived from the famous
“Capsule Hotels” which originated in Japan in the year 1979, it offers a large
number of bed-sized rooms called as “Capsules” at an affordable price that is
intended for overnight occupancy. These Capsule hotels contains both private
and public areas, the private areas are the bed space of the occupants which
are in a pod like size that are stacked vertically into one another. Public areas
are mainly the lounge area, bathrooms, dining/ restaurant, and convenience
stores which varies on different existing Capsule Hotels.
Compared to Capsule Hotels, Capsule Dormitories are intended for
longer accommodation periods, bridging the gap between the affordability of a
capsule suite and the comfortability of a dormitory. Capsule Dormitory Orion—
located in Naha Okinawa is known for its Capsule dormitory services, the
building itself contains 32 separate rooms which has different numbers of
capsules suitable for multiple guests. Capsule Dormitory Orion has been
operating since November 2016, the location of the building is one of the
strengths of the establishment since it is only 4.2 km away from the Naha
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Airport making it a viable option for tourist to avail their services. Several
tourist attractions are also near from the premises of Capsule Dormitory Orion
namely; the Tamaudun Mausoleum—one of the three royal mausoleums of
the Ryuku Kingdom, Nakagusuku Castle, and the Sunset beach.
The listing on travel and third-party booking websites of capsule hotels
has allowed the capsule hotel to expand at a considerable speed. According
to global capsule hotel market analysis 2018, growth is mainly due, though
not limited to, the Asia Pacific region, especially in Japan, China, Singapore
and Taiwan (Meiriana 2020).
Capsule Hotels & Dormitories in the Philippines
In Cubao Quezon City, Dormitos a capsule hotel/ dormitory (dormitel)
is considered as the first in the Philippines, it is reported that Dormitos started
their operation last January 2019. Dormitos is a seven-story building which
has a total of 100 8x4ft pods that contains the bunk beds that are air-
conditioned with minimal in-room amenities. These pod rooms are divided into
two areas; 60 pods for females and 40 pods for males that also contains an
individual shoe racks and lockers in both areas. The public areas of Dormitos
are the convenience store located at the first floor, laundry in the second floor,
and the dining area/ pantry & lounge in the third floor, alongside the
communal bathrooms separately designated in the Male and Female
sections.
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Dormitos aims to target the employee market, at the time of its opening
the occupancy rate is high due to the long-term stay of its residents whom are
mainly in the BPO industry, resembling more to a dormitory than an actual
hotel. In the official Dormitos website the current rate for a daily stay is at
P800, though the monthly/ long term rate is currently not stated in the website
it is reported in the past that Dormitos charges P8,000 for the monthly rental
fee.
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CONCEPTUAL FRAMEWORK PARADIGM
PRIMARY SOURCE
Survey The
SECONDARY SOURCE Establishment
Books of Capsule
Internet Dormitory
Other Related Research
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DEFINITION OF TERMS
For the purpose of clarification, this part of the study aims to define the
important terms used in the study to provide a coherent idea. The following
terms are:
1. Capsule Dormitory- a dormitory designed in a capsule like environment
resembling those of a capsule hotel
2. Capsule Hotel- a type of hotel originated in Japan that is composed of
small bed-sized rooms stacked into one another.
3. Capsule/ Pod- a small and compact space for an individual
4. Direct competitors- businesses that offers the same product/ service
and competes in the same market.
5. Dormitel- a hotel-type dormitory which has a cheaper rate compared to
hotels
6. Dormitory- a residential quarters designed to be shared by a large
number of people whom are occupying for a long period of time
typically in a monthly basis.
7. Indirect competitors- businesses that offers a slightly different product/
service but targets the same group of customers with the goal of
satisfying the same need.
8. Market share- refers to the portion or percentage of a market earned by
a company. It is the company's total sales in relation to the industry
sales in which the business operates.
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9. Pricing strategy- a method used to price a product/ service offered in
order to attract customers and make profit at the same time.
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Chapter 3
Methodology
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CHAPTER 3
METHODOLOGY
This chapter shows the research methods that were followed in the
study. It provides information on how the participants have been chosen as to
the criteria given by the researcher. It also discusses the research design
used, the formula in determination of the sample size, the instrument that was
used for data collection and the procedure that were followed to carry out the
study.
RESEARCH DESIGN
This study used descriptive method of research. Descriptive research
is a type of research that aims to accurately and systematically describe a
population, situation or phenomenon. It uses a wide variety of research
methods to investigate one or more variables, making it appropriate to the
study that aims to identify characteristics, frequencies, trends and categories.
It is also commonly used when not much is known yet about the topic or
problem because it has diverse data collection methods that provides
thorough information and holistic understanding of a research topic.
There are three distinct methods to conduct descriptive research and
one of this is particularly used in the study – Survey Research. Respondents,
chosen by a given set of criteria, answer through an online survey
questionnaire created by Google Forms and disseminated on social media
platforms like Facebook. Respondents are asked to give some personal
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information to verify if they are eligible to participate in the study, this is to
ensure the reliability of the survey result even when conducted online.
THE SAMPLE
Slovin's formula is used to calculate the sample size (n) in the study
given the population size (N) and a margin of error (e). It's a random sampling
technique formula to estimate sampling size and is computed as follows:
N
n= 2
1+ N e
6,639,539
n=
1+(6,639,539)¿ ¿
6,639,539
n=
16,599.8475
n=399.9759034
n=400
The population used in the study is composed of the National Capital
Region’s Total Labor Force (PSA) and Higher Education Enrollment (CHED).
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THE INSTRUMENT
Survey Questions:
1. Is your place of work and/or study far from the area you are living or in the
future when you work, study in a university, or review for board are this
places far from the area you are living now?
 Yes
 No
2. Do you own or rent your current residence?
 Own (alone)
 Own (family house, with parents/relatives)
 Rent (alone)
 Rent (shared - boarding house/dormitory/bed space)
 Living temporarily with relatives that live near your work and/or
school
 Others___________
3. If you are not renting for now, would you consider renting in Manila
especially when you decided to go there for work, school, or review for board
exams far from home, in the future?
 Yes
 No
4. Are you familiar with Capsule Dormitories?
 Yes
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 No
5. Would you prefer to rent on an affordable private space like a capsule
dormitory rather than a room shared by many?
 Yes
 No
6. If there will be a Capsule Dormitory in your area of work and/or school,
will you be willing to rent there?
 Yes
 No
7. How long would you want to rent in a Capsule Dormitory?
 1 month or less
 2 to 4 months
 5 to 7 months
 8 to 11 months
 1 year or more
8. How much would you be willing to pay for a Capsule Dormitory?
 P2,000 and below per month
 P2,000 to P3,999 per month
 P4,000 to P6,999 per month
 P7,000 or above per month
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 Others_________
9. Rank the options below in the order you find most important to you in a
place you are or would be renting with. (1 as the most and 7 as the least
important)
 Privacy (no one to share your room with)
 Affordable monthly rent expense
 Accessibility from work and/or school
 Safety and Security
 Space (a study and/or work area)
 Amenities and services offered
 Views/Ambiance
10. What other additional services and amenities would you like to be
available inside the building premises of the Capsule Dormitory you would
want to rent? (Select all that applies)
 Laundry services
 Convenience store / small grocery
 Gym
 Others_________
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DATA COLLECTION PROCEDURE
Survey Result
Q1. Is your place of work and/or study far from the area you are living or in
the future when you work, study in a university, or review for board are this
places far from the area you are living now?
FREQUENCY PERCENTAGE
YES 292 73
NO 108 27
TOTAL 400 100
Table 1.1: Shows that most of the respondents live far from their place of
work and/or study.
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Q2. Do you own or rent your current residence?
Own (alone) 8 2
Own (family house, 340 85
with parents /
relatives)
Rent (alone) 6 1.5
Rent (shared - 32 8
boarding house /
dormitory / bed space)
Living temporarily with 6 1.5
relatives that live near
your work and/or
school
Others (Seminary) 4 1
Others (Rent with 4 1
Family)
Total 400 100
Table 1.2: Most of the respondents are living in their family home with their
parents and relatives, and only small portion of the sample are renting.
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Q3. If you are not renting for now, would you consider renting in Manila
especially when you decided to go there for work, school, or review for board
exams far from home, in the future?
YES 376 94
NO 24 6
TOTAL 400 100
Table 1.3: Shows that a great portion of the respondents consider renting in
Manila when they work, study or review far from their home.
Q4. Are you familiar with Capsule Dormitories?
YES 300 75
NO 100 25
TOTAL 400 100
Table 1.4: Shows that three quarters of the respondents are familiar with
Capsule Dormitories.
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Q5. Would you prefer to rent on an affordable private space like a capsule
dormitory rather than a room shared by many?
YES 354 88.5
NO 46 11.5
TOTAL 400 100
Table 1.5: Shows that most of the respondents preferred privacy in terms of
their personal space than a room shared by many.
Q6. If there will be a Capsule Dormitory in your area of work and/or school,
will you be willing to rent there?
YES 364 91
NO 36 9
TOTAL 400 100
Table 1.6: Shows that more than 90% of the respondents are willing to rent
in the Capsule Dormitory.
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Q7. How long would you want to rent in a Capsule Dormitory?
1 month or less 52 13
2 to 4 months 100 25
1 year or more 88 22
TOTAL 400 100
Table 1.7: Shows that there are close ties between the 2 to 4 months, 5 to 7
months, and 1 year or more bracket. Among these the 5 to 7 months gather
majority of the three with 29%.
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Q8. How much would you be willing to pay for a Capsule Dormitory?
P2,000 and below

204 51
per month
P2,000 to P3,999 per

148 37
month
P4,000 to P6,999 per

48 12
month
P7,000 or above per

- -
month
Others - -
TOTAL 400 100
Table 1.8: Shows that more than half of the respondents are willing to pay
P2,000 and below per month.
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Q9. Rank the options below in the order you find most important to you in a
place you are or would be renting with. (1 as the most and 7 as the least
important)
FREQUENCY RANK
Privacy (no one to 400 1st
share your room
with)
Affordable monthly 400 2nd
rent expense
Accessibility from 400 3rd
work and/or school
Safety and Security 400 4th
Space (a study 400 5th
and/or work area)
Amenities and 400 6th
services offered
Views/Ambiance 400 7th
TOTAL 2,800 -
Table 1.9: Shows the result of the ranking made by the respondents having
Privacy as their top most priority and Views/Ambiance at the least.
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Q10. What other additional services and amenities would you like to be
available inside the building premises of the Capsule Dormitory you would
want to rent? (Multiple Response)
Laundry services 318 36
Convenience store / 345 39
small grocery
Gym 186 21
Others (Lounge, Wi- 35 4

Fi Area, Coffee
Shop, Fast food
Chains, Pharmacy,
Library, Study Area,
Internet Café,
Gaming Room,
Worship Place)
TOTAL 884 100
Table 1.10: Shows that majority of the respondents look for a
Convenience or a small grocery store in their dormitory, and next to it is
the availability of laundry services.
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Chapter 4
Marketing Aspect
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CHAPTER 4
MARKETING ASPECT
The Marketing Aspect aims to elaborate and discuss the dormitory
industry in its current state as well as anticipate the potential of the market
and develop marketing strategies that will give the proposed business a
competitive advantage. On this chapter, the researchers will discuss the
Demand and Supply determination, Demand-Supply analysis, Competitors
market condition, Proposed Marketing Program, Market share, and the
Project Sales of Service.
MARKET DESCRIPTION
The proposed business establishment will be located in Sampaloc,
Manila. In choosing the appropriate location, the researchers concluded that
the chosen area is viable since it is located near the University of Santo
Tomas and other educational institutions, aiming to accommodate the
potential dormitory or housing needs of students. The primary target market of
the proposed project will be the students, as well as the labor force within the
National Capital Region, or mostly known as Metro Manila, whom are
studying and/or working and in need of a private space to live especially those
that are far from their homes and has to undergo the long and tiring commute
on a daily basis. With the hundreds of thousands of students and workers
within Metro Manila, as compared to the limited numbers of hostel, lodges,
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and dormitories, is can be seen that there is a wide available market share for
the business.
GEOGRAPHIC LOCATION
The researchers chose to establish the proposed business at 1452
A.H. Lacson Avenue, Sampaloc, Manila. It is considered as the University-
Belt or “U-Belt” of Manila due to the numerous educational institutions located
in the area. Transportation services are also abundant in the district, served
by two Philippine National Railways stations which are the Laong Laan and
España station, Light Rail Transit at Regala Station and major national bus
transportation carriers which makes the area highly accessible.
 Demographic Segmentation: The proposed project will primarily
target the students and workers within the area.
 Geographic Segmentation: The location of the proposed business
establishment will be located in Sampaloc, Manila but will not be limited
to the area. The researchers determined that since the chosen location
is considered as the University Belt, different students within the
National Capital Region will seek to enroll to these educational
institutions which will likely avail dormitory services. The accessibility of
the area is also a factor since it is located near several major public
transportation services, which can attract individuals who are working
far from their residence to avoid commuting long distances daily.
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 Psychographic Segmentation: The researchers considered that the
target market is on the budgetary side and the proposed project aims
to provide its customers a high quality capsule dormitory experience at
an affordable price. The proponents considered those students and
workers who are opt to commute on a daily basis and endure the long
hours on the road instead of renting a place of their own because it
much less costly. And also, the proposed business is offering a private
space for our target customers redirecting them from the traditional
dormitory style with a shared room and bed to the modern one with a
private room and space for work or study.
The photo above shows the location where the proposed project will be
established.
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POPULATION OF TARGET MARKET
TARGET MARKET
2026 2027 2028 2029 2030
Labor 6,380,811 6,465,037 6,550,376 6,636,841 6,724,447
Force
Enrolled 455,420 427,822 401,896 377,541 354,662
Students
Total 6,836,231 6,892,859 6,952,272 7,014,382 7,079,109
Table 2.1: Shows the projected population of the labor force and the enrolled
higher education students in the National Capital Region in accordance with
the records in Philippine Statistics Authority (PSA) and Commission on Higher
Education (CHED), respectively. There will be a growth rate of 1.32% in the
labor force and -6.06% in the enrolled students.
DEMAND DETERMINATION
Demand situation of the service
Metro-Manila houses a huge number of educational institutions,
containing the country’s top Universities which are the go-to choice of aspiring
students. With the continuous influx of students each school year, the
proposed business aims to accommodate these demand of dormitory services
from students who came from the different cities in Metro-Manila. The labor
force in Metro-Manila is also a huge factor in considering the demand
situation of dormitory services, based on a recent survey of Colliers
International Group Inc.; the heavy traffic on a daily basis resulted in the
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workers in Metro-Manila to opt in staying in a co-living facility in order to avoid
traffic jams from commuters who live far away from their workplace.
PROJECTED DEMAND
PROJECTED POPULATION OF WHO ARE WILLING TO RENT

2026 2027 2028 2029 2030
Labor 4,378,512 4,436,309 4,494,868 4,554,200 4,614,316
Force
Enrolled 312,509 293,571 275,781 259,069 243,369
Students
Total 4,691,022 4,729,880 4,770,649 4,813,269 4,857,685
Table 2.2: Shows the projected population of who are willing to rent in Manila
for their work, school or review of board exams in the future. (In relation to
survey question number 3, the target market is multiplied to 94%).
PROJECTED POPULATION OF WHO ARE WILLING TO RENT IN A

CAPSULE DORMITORY
2026 2027 2028 2029 2030
Labor 3,984,446 4,037,041 4,090,330 4,144,322 4,199,027
Force
Enrolled 284,384 267,150 250,961 235,752 221,466
Students
Total 4,268,830 4,304,191 4,341,290 4,380,075 4,420,493
Table 2.3: Shows the projected population of who are willing to rent in a
capsule dormitory. (In relation to survey question number 6, those who are
willing to rent is multiplied to 91%).
PROJECTED DEMAND
2026 2027 2028 2029 2030
Labor 27,891,123 28,259,286 28,632,308 29,010,25 29,393,190
Force 5
Enrolled 1,990,685 1,870,050 1,756,725 1,650,267 1,550,261
Students
Total 29,881,808 30,129,336 30,389,033 30,660,52 30,943,451
2
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Table 2.4: Shows the projected demand of the Capsule Dormitory. In relation
to survey question number 7, those who are willing to try our business is
multiplied by 7 (months).
SUPPLY DETERMINATION
SUPPLY SITUATION
In determining the supply of the service the researchers estimated the total
number of available Dormitories in Metro-Manila, the total number of the
estimated supply of Dormitory in Metro-Manila is determined to be 150,000.
PROJECTED SUPPLY
PROJECTED SUPPLY
2026 2027 2028 2029 2030
Estimated Total 168,826 173,891 179,108 184,481 190,016
Supply
Table 3.2: Shows the projected supply in Metro Manila from 2022-2026, the
researchers used a 1.03% annual increase in supply based on the projected market
supply increase in the industry.
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DEMAND-SUPPLY ANALYSIS
TABLE 4.1 DEMAND AND SUPPLY ANALYSIS
Projected Projected Projected Gap Gap %
Year Demand Supply
2026 29,881,808 168,826 29,712,982 99.44%
2027 30,129,336 173,891 29,955,444 99.42%
2028 30,389,033 179,108 30,209,925 99.41%
2029 30,660,522 184,481 30,476,041 99.40%
2030 30,943,451 190,016 30,753,436 99.39%
Table 4.1: The projected supply is subtracted from the projected demand in
order to compute for the Gap. Dividing the Gap to the projected demand will
result in the Gap %.
As observed, the results revealed a gap percentage of 88-89%, since
the target market of the business is the entire Metro Manila, the researchers
expected a huge gap between the projected demand and supply. The results
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in demand and supply analysis proves to be favorable and this will give the
business a good opportunity to pursue.
COMPETITORS MARKET CONDITION
The proposed business establishment has two (2) direct competitors
within its area, the Casa Legarda which started its operation back in October
2017 offering bed space for as low as P2,000 and a solo dorm room for
P7,000 located approximately 1.6 kilometers away from the location of the
proposed business establishment near Arellano University. The second direct
competitor is Super Dorm which is scheduled to operate in May 2022
approximately 1.5 kilometers away from the proposed business establishment
which is also near Arellano University.
Both Casa Legarda and Super Dorm are targeting the students within
the University Belt as well as the labor force within the area which classifies
them as the proposed business’ direct competitor. The researchers analyzed
the services and marketing practices of its direct competitors in order to
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formulate effective strategies that will allow the proposed business
establishment to gain a competitive advantage
CHANNEL OF DISTRIBUTION
SERVICE
CUSTOMER
PROVIDER DIRECT CHANNEL
In providing dormitory services, direct channel of distribution is used
since there are no intermediaries or third parties involved between the
transaction of the service provider and its customer. In availing the dormitory,
hostel or lodge service, the customer will directly transact to the service
provider by simply entering the establishment or contacting the service
provider through various technological mediums.
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SELLING PRACTICES
One trend that the researchers notice is that in order for these
dormitory establishments to capture the market, they add features and
amenities in dorm rooms to convince the clients that they are getting excellent
value for their money. Some of these features are; having a separate and in
some cases two (2) comfort rooms per room, Study room, free wifi, a common
area, and biometric entry. These dormitory establishments also offers a wide
variety of services to its clients, ranging from a regular studio that can
accommodate up to three (3) persons to mega studio that accommodates up
to nine (9) persons. Bed spaces are also available in these dormitories, in
terms of similarity this will be the closest in comparison when it comes to the
proposed Capsule Dormitory establishment.
PRICING OF SERVICE
The competitors near the area commonly uses the competitive pricing
in which they charge their services according to what the competition charges,
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although there are minor discrepancies in service rates it is mostly due to the
difference in features of the dormitory as well as the amenities provided. In
one of the direct competitors in the area, Super Dorm uses a “Good, Better,
Best” pricing strategy in which they offer a ground studio for P8,990 and a loft
studio for P8,450. This pricing strategy gives the customer an option to
choose from these two levels of service in which they are given a chance to
consider how much they are willing to spend.
ADVERTISING AND PROMOTIONS
As per observation of the researchers, the direct competitors mainly
advertise their dormitory services through the use of third party websites like
Dorms.ph which contains the information of different dorm establishments
namely; the address of the dormitory, the price range of services, amenities,
as well as the nearby notable establishments and customer reviews and
ratings.
OTHER MARKETING PRACTICES
Some of the nearby direct competitors in the area have a social media
page to advertise their service, one of which is Casa Legarda. Though the
facebook page of Casa Legarda is not that active in pushing their
advertisements, customers who are interested to avail their service can reach
them through their facebook page. Promos such as discounted prices for
limited rooms are also observed from few of the direct competitors in which
the cut in price will attract customers to avail their service.
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PROPOSED MARKETING PROGRAM.
PRODUCT LIFE CYCLE
The product life cycle describes the different stages in which a
product / service go through from the time it was conceptualized until it is
removed from the market. The use of the product life cycle helps inform the
users to make business decisions to sustain its market relevancy.
Introduction Stage
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In order for the proposed business establishment to appeal to the
masses, the researchers suggests that advertising should be the main focus
on the introduction stage of the business. Ensuring that the presence of the
proposed project is known to the public by means of printed advertisements
like flyers, posters, and tarpaulins near the vicinity of the schools in the
University Belt. The most effective and flexible way of advertising nowadays
would be through social media, creating pages in Facebook, Instagram, and
Twitter and showcasing the services offered in a Capsule Dormitory. Creating
a company website would be preferable in the introduction stage, this will
contain all the necessary information that a customer needs when looking for
a Capsule Dormitory namely; the exact address of the establishment, its price
range, amenities, and other features and perks.
Growth Stage
By this stage, the business is experiencing success and the service
provided is satisfactory to the customers. The business would keep on
pushing the advertisements in this stage by means of social media to maintain
its strong presence and relevancy, making sure that the more customers will
be attracted to the business.
Maturity Stage
In this stage, the business has achieved it peaked sales and is
experiencing high profits. By this time the biggest concern of the business is
how to maintain its profitability and prevent the sales from declining. In order
to prevent this, the business would focus on continuing to deliver high quality
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of service to its customers to further gain trust and approval from the public as
well as gathering inputs and suggestion from customers to further improve the
quality of service in the business.
Decline stage
In the decline stage profitability of the business will decrease resulting
from lower sales. The business should consider in re-innovating itself by
means of redesigning the rooms, expanding the area, or by lowering the price
of services attract more customers.
PROPOSED MARKETING MIX
In order to have a large market share in the competitive industry,
developing a strategic marketing program is critical in order to attract
customers. With this in mind, the researchers considered the 4P’s in
marketing which contains the Product, Price, Place, and promotion.
PRODUCT / SERVICE
The Capsule-like environment in a dormitory will be the highlight of the
advertisements offering the customers a unique dormitory experience. The
proposed business establishment will be the only Capsule dormitory in the
area in Sampaloc Manila, in return this will bring curiosity to the customers.
Quality of service will also be the priority, offering the customers an
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exceptional dormitory experience will help the business to gain a positive
reputation and earn the trust of the public
PLACE
As determined by the researchers, the chosen area in Sampaloc
Manila considered as the University Belt is a perfect location to establish the
proposed business. The proposed address of the building in 1452 A.H.
Lacson Avenue, Sampaloc, Manila is easily accessible, since the area is
along the highway making it packed with public transportations services and
the location is within the vicinity of several educational institutions,
businesses, and companies
PRICE
In terms of price range of the service, the researchers concluded that
the price will be more on the affordable side, since the target market are
more-likely budget conscious. Having a lower offered price than the
competition will give the business an advantage since it will attract more
customers to avail the service.
PROMOTION
In order to capture the attention of customers, the researchers decided
to pursue modern marketing strategies and techniques to introduce its
Dormitory service to the target market. These marketing strategies will
include:
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 Social media marketing
 Internet advertisement
 Printed ads – posters, flyers, and tarpaulins
By highlighting the uniqueness of Capsule Dormitory to the public, the
business will attract the attention and curiosity of the target market. The
business will then prioritize on delivering the best quality of service and
expects the customers to share their unique dormitory experience. The
researchers concluded that the best way to market the business is to deliver
the best service quality possible, alongside with the aggressive social media
advertisements that showcases the key features of a Capsule Dormitory. The
proposed advertising programs are as follows:
 Social Media Marketing- since most of the people are spending a lot of
their time in social media, pushing advertisements on these websites
will reach a lot of people especially on Facebook, Instagram, and
Twitter.
 Company Website- Creating a company website would prove to be
beneficial, since it sends the right message to the customers that the
company is taking the business seriously. The company website will
also contain all the details and information as well as updates
concerning the customers.
 Posters, Flyers, Tarpaulins- Posting printed advertisements within the
vicinity of the location especially near the Universities as well as public
areas that are easily visible to the public.
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 Registering in third party websites- registering the business in dorm
hunting websites like dotproperty.com.ph which boasts a 3 million
monthly visits, this will allow the business to reach more customers
interested in availing dormitory services.
Official Website of the proposed business establishment
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The photo above shows the created website for the proposed business
establishment
The website of the proposed business establishment will be linked to
the social media accounts of the business, the website will contain all the
information from the address of the establishment itself to the price range of
service. It will also contain the latest updates concerning the customers as
well as information that are frequently asked by the clients.
Facebook Page
The photo shows the official Facebook page of the proposed business.
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Facebook is the most common and frequently used website visited by
the Filipinos. In this Facebook page, the business will showcase the
uniqueness of the Capsule Dormitory, this will include the photos of the dorm
rooms, photos of the public common areas, amenities provided as well as the
price range of the service, limited offers, promos, customers’ reviews, and
feedbacks.
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Third-party website
The photo above shows one of the most visited websites in terms of sale o property
or renting a dorm room.
Registering the business in one of the most visited websites will be
beneficial since it will reach more potential customers, signing up in this
websites are also free of charge which means the business will not incur any
advertising cost in doing so.
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Instagram Account
Instagram is a platform for simple, fun and creative way to capture,
edit, and share photos, videos, and messages with friends and family. With
the proposed business’ modern minimalist style, the customers will surely be
captivated by it and the perfect platform for that will be Instagram where the
images that they capture can also be used as a form of marketing and
promotion for the
business.
Printed Flyers,
Posters, and
Social media
Advertisement
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Tarpaulin
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The image above represents the proposed tarpaulin advertisement.
The researchers will use both printed advertisements as well as social
media advertisements in order to gain market popularity. By dwelling on both
online and offline marketing, the business will gain more traction rather than
only focusing on one strategy. The printed advertisements strategically placed
near Universities and public places will surely attract the attention of the target
market, at the same time the social media advertisements especially through
Facebook will help the business to reach more people in different areas.
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MARKETING PLAN ADVERTISING COST
BREAKDOWN OF PRINTED ADS

Types Quantity Unit Cost Total Cost
Flyers (A4 size) 500 ₱1.94 ₱970
Tarpaulins (6 x 10 ft) 100 300 ₱30,000
Total ₱30,970
Table 5.1: Shows the estimated cost of the printed ads.
In calculating the cost of the printed ads, the researchers used the
websites aladdinprintphil.com and tarpaulinprinting.ph. In terms of the
placement of the printed ads, these will be strategically placed near the
Universities as well as in the highly populated public areas and main roads
which are easily visible to the public.
TABLE 5.2 FACEBOOK ADS
Average cost per click ₱82
Estimated clicks per ad 1,000
Estimated cost per ad ₱82,000
Table 5.2: Shows the estimated Cost of an advertisement in Facebook.
The researchers recommend the Cost per click ad on Facebook in
which the business will pay based on the number of users who clicked on the
posted advertisement.
BRANDING OF THE SERVICE
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The name of the proposed business establishment will be “Micro
Heiwana Capsule Dormitory”. “Heiwana” is the Japanese term for “peaceful”
and “micro” is an English term for “very tiny”. The proposed capsule dormitory
is named as that for it features finding peacefulness within a tiny space. The
Japanese term is also a hint of the origin of the concept behind the business,
capsule living started in Japan – capsule hotels, the proponents decided to
make a twist and make it the first dormitory to adapt the “capsule living”
concept. It is also a diversion from the traditional dormitory that is packed with
people and beds inside one room.
Micro Heiwana will feature a modern minimalist theme, with the goal
to deliver the quality, elegance and the luxurious environment in a modern
dormitory at an affordable price.
Logo
The logo of the business is simplistic, resembling elegance in a
straightforward design, which features
the theme and concept of the interiors
of the business. In the logo three
buildings can be seen, which represents
the three pillars of service that the
dormitory has to offer – Safety and
Security, Privacy, and Convenience.
There is also a lotus flower incorporated within the buildings, this represents
resiliency and bloom of life amid hardships – this shows how the proponents
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recognize the hardwork of every students and workers that will be occupants
of the dormitory, making the business strive in delivering quality service at its
best.
Tagline
The researcher’s proposed tagline is “Your tiny home away from
home”. This will give the people a hint on what the proposed business will be
offering, the word “tiny” would cause curiosity among the market because a
typical dormitory could not be regarded as tiny because it has beds shared by
many. Another is the word “home”, our home is where our families and
comfort zone are, but studying or working away from home keeps people from
enjoying this, so they find comfort with their friends but the problem in a
dormitory is that they losses their privacy and own space, in Micro Heiwana
they can have both of that. It will provide a space for hanging out, socializing,
and doing things with others without sacrificing the occupants’ privacy.
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CHANNEL OF DISTRIBUTION
SERVICE
CUSTOMER
PROVIDER DIRECT CHANNEL
Similar to the competitors in the industry, the business will use the
Direct Channel of Distribution in which the transaction happens only between
the service provider and the customer. The customer will simply enter the
business establishment to avail the modern dormitory service, or contact the
business through its official website or social media pages.
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SWOT ANALYSIS
STRENGTHS WEAKNESSES
 Unique service  Might be uncomfortable for
 Affordability some people
 Premium experience  Small environment / space
 Cost Effective
 Attractive design
 Modern Structure

OPPORTUNITIES THREATHS
 Only Capsule Dormitory in the  Dormitories within the area
area  Hesitant customers
 High Demand  Pricing Competition
 Within the vicinity of
Universities and various
businesses and companies
Table 6.1: Shows the SWOT analysis of the Capsule Dormitory
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PRICING STRATEGY
In order to be successful, the business should have the proper mix
of pricing strategies to capture the interest of the market. Pricing the service
too low would lead the company to incur losses and pricing it too high could
result into unsatisfactory volume of sales, finding the right balance in service
pricing will be the key of the business and the price of service will serve as the
first impression to the customer.
In order to achieve the perfect balance of pricing, the researchers
will use the Psychological pricing as well as Competitive pricing. In
psychological pricing the goal is to price the service ending in an odd number,
by doing so the price will appear to be lesser compared to when it is rounded
off. The second pricing strategy is the Competitive pricing in which the
business will use the price of its competitors as a basis and undercutting
them, the proposed Capsule Dormitory can afford to undercut its competitors
since the operation of the business is cost effective. Customers availing the
dormitory service are also subject to a 2-month contract and a ₱200 deposit.
PRICING IN RELATION TO PRODUCT LIFE CYCLE
Introduction Stage Psychological & Competitive Pricing = ₱2,199
Growth Stage Psychological & Competitive Pricing = ₱2,299
Maturity Stage Psychological & Competitive Pricing = ₱2,399
Decline Stage Psychological & Competitive Pricing = ₱2,199

Table 7.1: Shows the pricing strategy based on the Product Life Cycle
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PROJECTED RENTAL FEE
PROJECTED RENTAL FEE
Year Rental Fee
2026 ₱2,199
2027 ₱2,199
2028 ₱2,299
2029 ₱2,299
2030 ₱2,399
Table 8.1: Shows the projected rental fee for five (5) years.
Assuming that there are no major economic events / crisis that will
occur in the next five years there will be a slight change in the price of the
Capsule Dormitory service. The reason for the minimal increase price is due
to the aggressive approach of the business to capture and maintain a large
market share in the industry. By keeping the price below its competitors, the
business seeks to build customer loyalty and recognition to gain further
positive reputation and feedback from the public.
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ASSUMED MARKET SHARE
PROJECTED NUMBER OF CLIENTS
Expected monthly Projected Clients

Total Capacity
occupancy per Year
700 630 7,560
Table 10.1: The expected monthly occupancy rate is 90%, in which we multiply the
total capacity to get the expected monthly occupancy.
PROJECTION OF CLIENTS (CONSERVATIVE)
Year Projection of Occupants (conservative)
2026 7,560
2027 7,938
2028 8,335
2029 8,752
2030 9,189
Table 10.2: The researchers used a 5% annual increase in clients, the rate of
increase is based on the industry’s average yearly increase in dorm occupants.
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PROJECTED SALES
TABLE 10.3 PROJECTED SALES IN PESO
Year Projected Guests Rental Fee Projected Sales
2026 7,560 ₱2,199 ₱16,624,440
2027 7,938 ₱2,199 ₱17,455,662
2028 8,335 ₱2,299 ₱19,161,935
2029 8,752 ₱2,299 ₱20,120,032
2030 9,189 ₱2,399 ₱22,044,956
Table 10.3: To compute for the projected sales, the number of projected guests are
multiplied to the selling price of service per year.
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Chapter 6
Management
Aspect
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CHAPTER 4
MANAGEMENT ASPECT
This chapter contains the entire organizational arrangement of the
proposed business. It suggests a clear and precise identification of duties and
responsibilities, flow of authority and manpower level requirement. This also
shows the organizational chart and the qualifications of the people involved in
the formation of the business structure. It must be set up aimed at optimum
effectiveness, to attain this, management must be able to plan all activities, for
the company to become dynamic and competitive business over and done
with human resource, financial capabilities and new technologies.
TYPE OF BUSINESS ORGANIZATION USE
Micro Heiwana Capsule Dormitory is a modern type of rental living, and
is owned by a Corporation. It is the proponents’ chosen type of business
structure because organizing a business in corporate form allows a company
to function independently from the owners of the business. It is a “legal
person”, wherein it can enter into contracts, loan and borrow money, sue
and be sued, hire employees, own assets, and pay taxes using its
name. It also has a great advantage in raising money, given that the
proposed business is in need of large investment and capitalization.
Incorporating allows a company to issue stock in an effort to raise
funds, allowing a company to issue multiple classes of stock. This
provides greater opportunity for a company to grow and expand by
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taking on more investors. Transfer of ownership is also easier, so
potential investors may be more likely to invest in a corporation as
opposed to a sole proprietorship or partnership, due to the limited
liability protection given to its owners. This type of structure is also more
credible, flexible, and more formal set up making creditors, suppliers
and others stakeholders to feel at ease when transacting. And,
corporation also has unlimited life, making it operate even when owners
died, change, or withdraw from office.
PROPOSED NAME OF THE BUSINESS
The proponents named the business “Micro Heiwana Capsule
Dormitory”. “Heiwana” is the Japanese translation of “peaceful”, they uses
Japanese term in line with the origin of the main concept of the business –
which is the “capsule living” that first brought into market by a Japanese
national. The word “micro” means “very little”. This two words signifies the
peacefulness that the modern dormitory has to offer even in a very limited
space.
MISSION AND VISION STATEMENT
MISSION
To provide everyone a home without sacrificing one’s privacy, at
the most affordable price, the safest possible way, and with
utmost convenience.
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VISION
To be the leading modern rental living provider in the Philippines
and across the world, bringing inspiration and innovation to
every lives of our occupants.
LOCATION OF THE BUSINESS
The business will be located along the Lacson Avenue, Sampaloc,
Manila. The administrative office will also be located inside the proposed
business’ establishment. The researcher chose this location for it is very
accessible to major public transportation and it is also near to the “University
Belt” where most of the major educational institution in Metro Manila is
situated, it also surrounded by various business establishments and
companies. In this manner, the proposed business can capture a great
amount of students and workers who are studying and/or working. And also,
Metro Manila is home to many people who lives in the provinces but chose to
study and/or work in the city.
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ORGANIZATIONAL CHART
MANAGER
FINANCE AND HOUSEKEEPING

FRONT DESK SECURITY
SALES AND MAINTENANCE
Housekeeping Computer
Accountant Receptionist Security Guards
Supervisor Technician
Housekeeping
Cashier
Staff
Maintenence
Clerk
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The proponents uses a functional organizational structure, wherein
employees are grouped according to their independent skills and knowledge.
It vertically structures each department with roles from the manager to finance
and sales departments, to security, to front office department, to human
resources, and to housekeeping and maintenance. Functional organizations
contain specialized units that report to a single authority, usually called top
management.
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HOURS OF OPERATION
The office hours of our capsule dormitory will be at 8:00 am to 5:00 pm. The Micro Heiwana Capsule Dormitory Admin
Office’s is open on Monday to Sunday. Every employee will have 1 hour break. Break hours will be decided by the managers
or supervisors.
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SCHEDULE OF MANAGERS AND STAFF
TUESDA WEDNESD THURSDA

POSITION MONDAY FRIDAY SATURDAY SUNDAY
Y La Consolacion
AY YCollege - Biñan
8AM – School of Business and Accountancy
Manager Day Off 8AM - 5PM 8AM - 5PM 9AM - 6PM 9AM - 6PM Day Off
5PM
1PM – 11AM –
Accountant Day Off 1PM – 9PM 1PM – 9PM 11AM – 8PM 11AM – 8PM
9PM 8PM
9AM – 9AM – 10AM –

Cashier 9AM – 6PM Day Off 10AM – 7PM 10AM – 7PM
6PM 6PM 7PM
Computer Technician 6AM – 6AM – 2PM – 2PM –

Day Off 10PM – 6AM 10PM – 6AM
1 2PM 2PM 10PM 10PM
Computer Technician 2PM – 10PM – 10PM –

Day Off 2PM – 10PM 6AM – 2PM 6AM – 2PM
2 10PM 6AM 6AM
6AM – 6AM – 2PM –

Receptionist 1 2PM – 10PM Day Off 10PM – 6AM 10PM – 6AM
2PM 2PM 10PM
2PM – 2PM – 10PM – 10PM –

Receptionist 2 Day Off 6AM – 2PM 6AM – 2PM
10PM 10PM 6AM 6AM
10PM –
Receptionist 3 Day Off 10PM – 6AM 6AM – 2PM 6AM – 2PM 2PM – 10PM 2PM – 10PM
6AM
6AM – 6AM – 2PM –

Security Guards 1 - 2 2PM – 10PM Day Off 10PM – 6AM 10PM – 6AM
2PM 2PM 10PM
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2PM – 2PM – 10PM – 10PM –
Security Guards 3 - 4 Day Off 6AM – 2PM 6AM – 2PM
10PM 10PM 6AM 6AM
PROPOSED MANAGEMENT WORKFORCE
POSITION NO. OF STAFF

Manager 1
Accountant 1
Cashier 1
Computer Technician 2
Receptionist 3
Security Guards 7
Housekeeping Supervisor 1
Housekeeping Staff 7
Maintenance Clerk 2
TOTAL 25
UNIFORMS OF THE EMPLOYEES
Housekeeping
Supervisor
Manager
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Computer Technician / Maintenance Clerk
Receptionist / Accountant /
Cashier
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Security Guards
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PERSONNEL JOB REQUIREMENTS
Manager
 At least a bachelor's degree in business management or a related field,
with many electing to get a master's degree. In addition, many
managers work their way up after many years of lower-level
managerial positions.
 Absent extraordinary prior on-the-job experience, the General Manager
position requires a High School diploma or general education degree
(GED) and preferably either a two year business degree or a four year
business or liberal arts degree (or equivalent combination of education
and experience).
 Requires an occupationally-significant combination of vocational
education, apprentice training, on-the-job training, and essential
experience in less responsible hotel skill level and management
positions.
 LANGUAGE SKILLS: General Managers must have developed
language skills to the point to be able to: Read and interpret documents
in English such as safety rules, operating and maintenance
instructions, and procedure manuals, newspapers, periodicals,
journals, and manuals. Write routine reports, correspondence,
business letters, summaries, and reports in English using prescribed
format, and conforming to all rules of punctuation, grammar, diction,
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and style. Ability to speak effectively in English before groups such as
customers or employees.
 COMPUTER SKILLS: General Managers must have sufficient
computer skills that will allow them to be able to use, in a proficient
manner, all Company-issued software programs implemented at the
hotel, including but not limited to the following: Microsoft Word,
Microsoft Excel, Yield Management Systems programs, Property
Management System(PMS) programs, Daily Revenue System (DRS)
programs, Central Reservation
 System programs, Payroll programs, Company-issued internet browser
programs, Company-issued electronic mail programs
Accountant
 At least a Bachelor’s degree in Accounting or related field.
 More education or experience may be preferred.
 Special licenses or certification may be required.
 Strong analytical, communication, and computer skills.
 Understanding of mathematics and accounting and financial processes.
 Ethical behavior.
 Attention to detail
 Provides financial information to management by researching and
analyzing accounting data; preparing reports.
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 Prepares asset, liability, and capital account entries by compiling and
analyzing account information.
 Documents financial transactions by entering account information.
 Recommends financial actions by analyzing accounting options.
 Summarizes current financial status by collecting information;
preparing balance sheet, profit and loss statement, and other reports.
 Substantiates financial transactions by auditing documents.
 Maintains accounting controls by preparing and recommending policies
and procedures.
 Guides accounting clerical staff by coordinating activities and
answering questions.
 Reconciles financial discrepancies by collecting and analyzing account
information.
 Secures financial information by completing database backups.
 Maintains financial security by following internal controls.
 Prepares payments by verifying documentation, and requesting
disbursements.
 Answers accounting procedure questions by researching and
interpreting accounting policy and regulations.
 Complies with federal, state, and local financial legal requirements by
studying existing and new legislation, enforcing adherence to
requirements, and advising management on needed actions.
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 Prepares special financial reports by collecting, analyzing, and
summarizing account information and trends.
 Maintains customer confidence and protects operations by keeping
financial information confidential.
 Accountants can expect to work with large amounts of numerical data,
handle multiple tasks with deadlines, and provide transparent and
complete reports to management. You should have a firm grasp of
accounting and financial practices and regulations and possess strong
computer and verbal and written communication skills.
 Accountants should be prompt, honest detail-oriented, professional, and
analytical. Top candidates will have excellent presentation skills with the
ability to successfully communicate complex quantitative data to
decision-makers.
Cashier
 At least a High school diploma or equivalent.
 Customer service or cashier experience.
 Ability to handle transactions accurately and responsibly.
 High level of energy with strong customer service skills.
 Basic math and computer skills.
 Ability to stand, walk, lift heavy items, and work with other team members
in a fast-paced environment to provide excellent service.
 Attention to detail.
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 Helpful, courteous approach to resolving complaints.
 Welcoming customers, answering their questions, helping them locate
items, and providing advice or recommendations.
 Operating scanners, scales, cash registers, and other electronics.
 Balancing the cash register and generating reports for credit and debit
sales.
 Accepting payments, ensuring all prices and quantities are accurate and
proving a receipt to every customer.
 Processing refunds and exchanges, resolving complaints.
 Bagging or wrapping purchases to ensure safe transport.
 Following all store procedures regarding coupons, gift cards, or the
purchase of specific items, such as alcohol or cigarettes.
 Maintaining a clean workspace.
 The cashier will scan the customer’s selections, ensure that prices and
quantities are accurate, accept payments, issue receipts, answer
inquiries, and provide helpful information to customer’s products,
promotions, or item location. You will also respond to complaints, process
refunds or exchanges of items, and maintain a clean workspace.
 The cashier should have a strong work ethic and high level of accuracy.
He/she should be responsible, attentive to customer needs, and
committed to providing excellent service.
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Computer Technician
 A Computer Technician must be a graduate of technical/vocational
course on Computer Hardware Servicing and Basic Computer
Programming. These courses are offered by TESDA accredited
schools and institutions. Most employers prefer at least 2-3 years’ work
related experience.
 Knowledge of computer hardware
 Knowledge of cabling local area and wide area networks
 Knowledge of computer peripherals and ability to diagnose problems
 Knowledge of software installation for Macintosh and IBM computers
 Knowledge of hubs, servers, routers, and computer peripherals
 Ability to lift at least fifty (50) pounds as an essential job requirement
 Diagnose hardware and operating system problems and repair.
 Clean computer equipment and peripherals.
 Install and reinstall software for proper operation in the instruction
process.
 Identify and correct network problems with local area networks and
assist network manager with wide area networks.
 Help set up computer labs with proper configuration.
 Consults and works with other district technology personnel.
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 Configure and set up printers, projection devices, and other computer
peripherals to work effectively for various instructional purposes.
 Assists Director of Technology with maintenance of the district
computer equipment inventory.
 Pick up and deliver computer equipment between school buildings and
the Network Office.
 Conduct an organized system of receiving repair orders, recording
problems, and following through with repairs.
 Assist with other technology problems and equipment operations when
possible.
 Maintain a computer services repair center with appropriate supplies
and equipment.
 Provide emergency assistance as required to maintain district
technology services.
 Other duties as assigned by the Director of Technology
Receptionist
 Associates or bachelor’s degree in a related field.
 Prior experience as a receptionist or in a related field.
 Consistent, professional dress, and manner.
 Experience with administrative and clerical procedures.
 Able to contribute positively as part of a team, helping out with various
tasks as required.
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 LANGUAGE SKILLS: The Receptionist must have excellent written and
verbal communication skills to the point to be able to: be responsible for
greeting clients and visitors to our office. He/she will be in charge of
giving clients directions to various parts of the office, contacting
employees regarding visitors, answering phones and taking messages,
and sorting and distributing mail.
 TIME MANAGEMENT SKILLS: The Receptionist must have good time
management skills to the point to be able to: Help maintain workplace
security by issuing, checking, and collecting badges as necessary and
maintaining visitor logs. Preparing meeting and training rooms.
Answering phones in a professional manner, and routing calls as
necessary. Assisting colleagues with administrative tasks, performing ad-
hoc administrative duties, Hiring, managing, and developing the junior
administrative team. Scheduling appointments.
 COMPUTER SKILLS: The Receptionist must have sufficient computer
skills that will allow them to be able to use, in a proficient manner, all
Company-issued software programs implemented at the hotel,
including but not limited to the following: Microsoft Word, Microsoft
Excel, and Microsoft Outlook
Security Guards
 Must have a High School Diploma or
General Educational Development (GED). If not, must be willing to
complete the GED program within six months.
Page 83 of 106
 Must have a reliable means of communication (i.e., pager or phone).
 Must have a reliable means of transportation (public or private).
 Must have the ability to speak, read, and write English.
 Must be willing to participate in the Company's pre-employment
screening process, including drug screen and background
investigation.
 Keeping premises, people, and objects secure.
 Patrolling and monitoring properties, and using surveillance equipment.
 Inspecting equipment, buildings, and access points.
 Determining people’s level of access, and allowing or denying entry.
 Calling the authorities and reporting irregularities.
 Preventing losses and restraining any trespassers, as well as
summoning help and sounding alarms.
 Informing potential violators of the procedures and policies.
 Directing drivers and controlling traffic.
 Recording all information, observations, and surveillance activities.
 Completing and filing reports, and contributing to team efforts.
 Obtaining signatures and interviewing witnesses, and always
complying with the legal requirements.
 Maintaining the employer’s reputation and stability.
 Ensuring the perfect functionality of the equipment and troubleshooting
any potential malfunctions.
 Evaluating new techniques and equipment.
Page 84 of 106
 Physical skills. The security officer has to be in decent physical
condition, previous experience working as a security guard helps with
this requirement.
 Reporting Skills. While this professional must possess the ability to
deal with uncertainty he must also have decent reporting skills.
Knowing what to ask and how to ask is essential. He must have a good
grasp of the English language and a great attention to details.
 Management Skills. This professional must have the ability to manage
and to be part of a team. He must also be skilled at safety
management.
 Surveillance Skills. He should have great surveillance skills, quick wit,
and a good judgment. As well as a certain level of objectivity, all of
these will always help him with fulfilling his duties. Moreover, reliability
and dependability and high levels of integrity are also very important,
as well as control over one’s emotions.
Housekeeping Supervisor
 Work experience as a Housekeeping Supervisor or similar role
 Hands-on experience with cleaning and maintenance tasks for large
organizations
 Ability to use industrial cleaning equipment and products
 Excellent organizational and team management skills
 Stamina to handle the physical demands of the job
 Flexibility to work various shifts, including evenings and weekends
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 High school diploma is a plus
 Understands the principles behind providing excellent customer service
to guests or patients.
 Possesses the ability to manage a team of housekeepers effectively.
 Demonstrates organizational skills required for ensuring that tasks are
completed in a timely manner.
 Shows basic budgeting skills and the ability to keep cleaning supplies
and equipment stocked according to a budget.
 Exhibits the ability to teach others how to do their jobs in a friendly,
courteous and effective manner.
 Is able to perform several tasks at the same time.
 Shows basic computer knowledge for the purposes of scheduling,
recordkeeping and more.
 Supervises housekeeping staff as duties are being performed.
 Supervises the duties and tasks of laundry staff.
 Stocks and maintains supply rooms; orders supplies according to a
budget.
 Receives, processes, and handles guest complaints in regard to
housekeeping services.
 Ensures that rooms are kept clean and free from hazards.
 Ensures that all common areas are kept clean and free from hazards.
 Organizes all staff during the day and hosts daily meetings with
housekeeping staff.
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 Assists guests or patients with questions and basic requests.
 Provides a high level of customer service at all times; remains
professional.
 Hires and fires housekeeping staff; trains new housekeepers after hire.
 Meets with company officials regularly in order to provide progress
reports and address issues.
Housekeeping Staff
 Should ideally have a vocational training within the Housekeeping
Department of a hotel. Good command of English is an advantage.
 Passionate and dynamic guest focused Housekeeping professionals
who pride themselves on their ability to deliver extraordinary levels of
customer service and provide creative solutions to our guests.
 Responsible for daily assigned duties as instructed by Supervisors
while adhering to hotel policies and procedures and your role will
include key responsibilities such as: Receive work assignment, keys
and supplies from the supervisor and sign the key log book accurately,
clean rooms and bathrooms, performing any combination of the
following duties, keep fire exits and stair ways clear of any obstruction,
check and report any maintenance work required immediately, pick up
any litter from corridors and pathways, vacuum carpet and upholstered
furniture, dust and wipe furniture, empty ashtrays and wastebaskets,
make bed, wash sink, bathtub, toilet, tiles, mirrors and floor and polish
Page 87 of 106
brass and metal, replenish bathroom supplies and room supplies, tidy
and arrange neatly guest toilet articles on vanity top and spot cleans
carpet when necessary, clean and keep the guest corridors, service
pantries and service areas neat and tidy at all times, remove Room
Service tray and trolley from guestroom and corridors, Inform valet
service to collect guests clothes for laundry, dry cleaning or pressing
services
 The housekeepers must be a friendly, caring, dedicated individual with
good cross cultural sensitivity and the willingness to put in an extra
effort and time when required, as well as the passion to serve
customers. You will work well under pressure in a fast paced
environment and enjoy working with a multi-cultural team and guests
alike, while possessing following additional competencies such as:
Understanding the Job, Taking Responsibility, Recognizing
Differences, Customer Focus, Adaptability, and Teamwork.
Page 88 of 106
Maintenance Clerk
 Atleast 3 years of progressively increasing experience in maintenance
and facilities services.
 Strong communication skills in multiple settings and the ability to be an
engaging change agent and culture‐ creator that can inspire and
motivate.
 Exceptional analytical and problem‐solving skills, with an ability to use
quantitative and qualitative data to make decisions and
recommendations.
 Collaborative management style, with a proven track record of working
with diverse individuals at all levels to drive decision‐making and
results.
 Experience in general office work.
 High School Diploma.
Page 89 of 106
DUTIES AND RESPONSIBILITIES OF EMPLOYEES
Manager
 Oversees the day to day operation and establishes a positive
relationship towards the employees through leadership and healthy
communication.
 Enforces the company rules and regulations.
 Ensures that the services offered to the guests are of the highest
standards and meets customer satisfaction.
 Formulate strategies for marketing, organizing, staffing, planning and
executing functionalities efficiently and effectively.
 Analyzes the company’s financial statements and formulate strategies
to increase profitability.
 Manages and maintain the company’s equipment, inventories, and
other facilities efficiently.
 Build and maintain good client relations by gaining customer loyalty to
the dormitory in delivering the best service.
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 Maintains a positive working environment by encouraging employees
to practice ethical behaviors and enforces disciplinary procedures
when necessary.
 Provides guidance to employees regarding employee morale, internal
relations, counseling & coaching, and resolving employee internal
conflicts.
 Ensures that the employees possess the necessary skills and
competitiveness in fulfilling their duties by conducting employee
trainings as well as seminars.
 Oversees and manages the employee attendance as well as paid
leave, overtime, shift schedules and breaks.
 Creates and maintains a systematic and efficient human resource
records which contains the current and past data of the employees as
well as their performance evaluation.
Accountant
 Prepare general ledger and accounting entries as well as the
company’s financial statement.
 Summarize current financial situation by analyzing correctly current
liabilities, preparing a profit and loss statement and indicating
corrective actions that need to be taken.
 Reconciles the occurrence of financial discrepancies as well as
determining the cause of it.
 Process cash disbursements and cash receipts
Page 91 of 106
 Prepare payments and ensures that tax forms are filed on time.
 Monitor and review the cash balance regularly and maintain cash
projections.
 Practice proper and ethical accounting procedures and suggest
improvements when necessary.
 Ensures that all information of the company are secured and remain
confidential.
 Continue to develop and improve accounting skills by attending
seminars, trainings, and being updated on the accounting trends.
Cashier
 Manages the cash transactions.
 Prepares and submits bank deposits.
 Records the daily transactions and prepare a balanced book
 Monitor and review transactions and report the occurrence of any
discrepancies.
 Ensure the availability of cash in case of immediate and urgent use.
 Update the clients on their monthly rental fee and ensure collections
from clients are on time.
 Assist the accountant in preparing financial statements as well as
making cash payments.
Computer Technician
Page 92 of 106
 Provide technical support to the company and assist the employees in
using the hardware and software tools.
 Review the company’s computer network and test its capability,
effectivity and usability.
 Manages the company’s social media accounts as well as maintain the
dormitory’s websites.
 Answer any inquiries of potential clients in the dormitory’s social media
accounts.
 Troubleshoots network problems as well as the company’s hardware or
software issues.
 Maintains and review the condition of the company’s computer
hardware.
Maintenance Clerk
 Oversees maintenance information and ensures the company’s smooth
operation, and generates computer reports.
 Maintains and monitors the dormitory’s equipment and identify whether
these equipment needs repairs or maintenance.
 Create a computer database for dormitory equipment that requires
maintenance and stores previous maintenance records.
 Help develop and maintain new preventative maintenance procedures
with more precise measurements and more thorough inspections.
Receptionist
 Perform all check-in and check-out tasks.
Page 93 of 106
 Be hospitable, respectful and professional towards the clients.
 Answers client’s inquiries and provide information about the dormitory’s
available rooms, rates and amenities.
 Arranges and confirms client bookings.
 Communicates with the residents of the dormitory and the
housekeeping supervisor and staff to address the client’s needs in a
professional and timely manner.
 Notifies the manager and the authorities in case any incident or
accident occur inside the premises of the dormitory.
 Adhere to company policies and maintain professionalism at all times.
Security Guards
 Prioritize the safety of the clients as well as the employees by strictly
guarding the dormitory grounds especially the entrance/exits.
 Check the identification and inspect bags of individuals entering the
dormitory.
 Enforces dormitory ground rules and maintain order by enforcing the
appropriate actions to deal with the occurring scenarios.
 Conduct routinely patrol on a daily basis inside and outside the
dormitory premises.
 Manage the security logs which states the security reports of the
building and notifies the manager in the occurrence of any issues and
suspicious activities.
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 Notify and seek help from authorities in case any incident / accident
occurs within the premises of the dormitory.
 Adhere to company policies and perform security duties objectively.
Housekeeping Supervisor
 Oversees the cleaning duties of the employees and maintains the
overall cleanliness of the dormitory both inside and out.
 Assigns housekeepers to their respective duties and monitors their
performance to ensure that the tasks are carried out properly.
 Pays attention to housekeeping service concerns and resolves conflicts
by coordinating with the manager and taking the most appropriate
course of action.
 Ensures that the cleaning equipment are well maintained and cleaning
supplies are on stock and well organized.
 Inform and train the housekeeping staff and introduce them to proper
use of equipment and efficient cleaning methods.
 Evaluates the performance of housekeeping staff and develop methods
to improve the efficiency of work.
Housekeeping Staff
 Maintains the cleanliness of the dorm rooms, bathrooms, hallways, and
other public areas as well as the outside premises of the dormitory by
sweeping, mopping scrubbing and vacuuming.
Page 95 of 106
 Gather and empty trash bins regularly.
 Clean, polish and maintain the furniture of the dormitory
 Respond in a timely and professional manner when requested to
perform cleaning tasks.
 Report any issues and concerns, and notifies the supervisor if repairs
and/or maintenance are needed in certain areas/facilities, and
equipment.
 Adhere to company policies and perform cleaning duties at the highest
standard.
Page 96 of 106
COMPANY RULES AND REGULATIONS
To maintain order within the dormitory grounds, company rules and
regulations shall be formulated and strictly implemented to all employees to
promote productivity and maintain a healthy working environment. The
company rules and regulations shall contain the guidelines which will help the
employees to execute their tasks effectively and efficiently. Policies for the
dormitory clients shall also be included in the company rules and regulations
in which will state the do’s and don’ts which the clients are obliged to follow.
DORMITORY HOUSE RULES AND REGULATIONS
DORMITORY COMMON AREAS
The clients shall share the facilities with each other such as:
 Dormitory bathrooms.
 Lounge/lobby rooms
 Dormitory rooms
 Kitchen
 Laundry area
 Study area
Time
Page 97 of 106
 Clients may enter or exit the building at any time of the day.
 Clients are required to log in/out of the logbook when entering or
leaving the building.
 Guest are only allowed in the lounge area and requires confirmation
from the client. Guests are allowed to visit from 10:00 am to 8:00 pm.
 Deliveries such as food and packages are only allowed until 11:00 pm.
 Clients can use the dormitory public facilities such as the lounge or
study area at any time of the day.
Proper conduct and behavior
 Clients and guests are expected to behave properly inside and outside
the premises of the dormitory.
 Clients should always observe silence and avoid being rowdy
especially inside the dormitory rooms.
 Clients and guests are expected to be decently dressed when entering
the building.
 Avoid littering inside and outside the premises of the dormitory. Place
trash properly inside the designated trash bins.
 Intoxicating drinks are strictly prohibited inside the dormitory, clients
arriving intoxicated will be not entertained and prohibited from entering
the building.
 Pets and smoking inside the premises of the dormitory is strictly
prohibited.
Page 98 of 106
 Possession of illegal drugs and harmful weapons or tools shall be met
with juridical procedures.
Safety and Cleanliness
A. Capsule rooms
 Clients are expected to maintain the cleanliness of their personal
space. Cleaning materials may be borrowed from the housekeeping
staff and must be returned in proper condition after use.
 Do not leave your personal belongings especially your valuables
unattended. The dormitory will not be responsible in case of lost
personal property.
 Turn off lights in personal capsules whenever leaving the area. Make
sure that your capsule space is locked at all times.
 Clients may bring appliances in dormitory capsules but must first be
checked and approved by the management before bringing.
B. Bathrooms
 Use the toilets properly and always flush after use.
 Avoid leaving trash at bathrooms such as: container, sachets/bottles of
shampoo and soap, and hygienic products. Place the trash in the
designated trash bins.
 Avoid flushing and putting solid residues such as food and non-
biodegradable materials in the sink.
Page 99 of 106
 Turn off faucets and showers when not in use. Always check the
faucets and showers after using/leaving the bathroom.
Use of Equipment and Facilities
 Vandalism and property damage shall be shouldered by the client in
repairing and/or cleaning the vandalized/damaged property.
 Clients are expected to use the assigned capsules with care and
respect.
 Clients are expected to use their assigned lockers properly.
 Furniture and other equipment and tools in the public areas should be
used appropriately.
Other rules and regulations
 Monthly rental fee is expected to be paid every first week of the month.
Late payments shall be met with surcharge. Failure to pay monthly rent
will result to eviction and will be tackled with legal actions.
 Clients may address their issues and concerns to the dormitory
employees.
 A .lost capsule and/or locker key should be immediately reported to the
dormitory employees. Replacement for the keys will be charged to the
client.
 Dormitory parking space are only for clients and employees.
Employee rules and regulations.
Page 100 of 106

 Be punctual and avoid unnecessary absences.
 Be presentable during work hours and wear the complete uniform.
 Be respectful, hospitable, and professional towards the dormitory
clients and to your co-workers.
 Employees are required to log in a record book upon the arrival and
before leaving.
 Employees are entitled to a 1 hour lunch break, and another 15 minute
break.
 Respect the privacy of the clients as well as your co-workers.
 Maintain cleanliness of the employee’s quarters / work area.
 Work properly during working hours.
 Avoid gossips especially towards the dormitory clients.
 Do not disclose private information of the clients and the company.
Page 101 of 106

PROPOSED SALARY AND WAGES WITH BENEFITS OF EMPLOYEES
1. Social Security System
All employees are covered under the Social Security System (SSS), in
which both the employer and employee will remit monthly contributions to
SSS. In return, the employees will receive benefits such as; Sickness,
Maternity, Disability, Retirement, Death, and Pension.
2. PhilHealth
Both the employee and the employer will contribute equal monthly
amounts to Phil Health which will provide basic primary care to catastrophic
health packages to the contributor as well as the contributor’s family
beneficiary such as; payment of hospitalization fee, allowance for medicine,
laboratory examinations, surgeon and operating fee, etc.
3. Pag-Ibig Fund
The employee and employer shall contribute 2% of the employee’s
basic salary in which the contributions per month of employees are limited to
P100. Pag-Ibig Fund members will enjoy a benefit of claimable dividends and
the option to borrow money from Pag-Ibig fund for personal purchases or
home purchases.
Page 102 of 106

4, Weekly rest-day
Under Article 91 of the Labor Code it is stated that “It shall be the duty
of every employer, whether operating for profit or not, to provide each of the
employees a rest period of not less than 24 consecutive hours after every six
consecutive normal work days.”
5. 13th Month Pay
It is a mandatory benefit provided to employees pursuant to
Presidential Decree No. 851 which requires employers to grant 13th month
pay to all its rank and file employees. The 13th month pay shall not be less
than 1/12 of the total basic salary earned by an employee within a calendar
year and shall be paid not later than the 24 th of December of each year.
6. Service Incentive Leave
Under Article 95 of the Labor Code it is stated that “Every employee
who has rendered at least one year of service shall be entitled to a yearly
service incentive leave of five days with pay.” The employee can use the 5-
day Service Incentive Leave for sick and vacation leave purpose
Page 103 of 106

PROPOSED SALARY & WAGES WITH FRINGE BENEFITS OF EMPLOYEES
TOTAL 13TH
MONTHLY NO. OF PHILHEALT PAG-
POSITION MONTHLY SSS (ER) MONTH
SALARY STAFF H (ER) IBIG (ER)
SALARY PAY
Manager ₱70,000 1 ₱70,000 ₱1,700.00 ₱1,400 ₱150 ₱70,000
Accountant ₱25,000 1 ₱25,000 ₱1,700.00 ₱500 ₱150 ₱25,000
Cashier ₱13,000 1 ₱13,000 ₱1,105.00 ₱260 ₱150 ₱13,000

Computer
₱23,000 2 ₱46,000 ₱1,700.00 ₱920 ₱150 ₱46,000
Technician
Receptionist ₱18,000 3 ₱54,000 ₱1,530.00 ₱1,080 ₱150 ₱54,000
Security Guards ₱17,200 7 ₱120,400 ₱1,445.00 ₱2,408 ₱150 ₱120,400

Housekeeping
₱21,000 1 ₱21,000 ₱1,700.00 ₱420 ₱150 ₱21,000
Supervisor
Housekeeping
₱19,300 7 ₱135,100 ₱1,657.50 ₱2,702 ₱150 ₱135,100
Staff
Maintenance
₱15,200 2 ₱30,400 ₱1,275.00 ₱608 ₱150 ₱30,400
Clerk
Total ₱221,700 25 ₱514,900 ₱13,812.50 ₱10,298 ₱1,350 ₱514,900
Page 104 of 106

202
2021 2022 2023 2024 2025
6
MONTHS
Jan- Jan- April- July- Oct- Jan- April- July- Oct- Jan- April- July- Oct- Jan- April- July- Oct- Ja
ACTIVITIES Dec March June Sept Dec March June Sept Dec March June Sept Dec March June Sept Dec n
1. Feasibility Study
2. Collection of Capital
3. Acquiring business
permit & permit for
construction and
reconstruction
4. Demolishment of
purchased building
5. Construction of building
6. Acquisition of
equipment & finalizing the
interior of the building
7. Hiring & training of
employees
8. Promotional Campaign
9. Start of Normal
Operation GANTT CHART
The researchers will use a GANNT chart in order to illustrate the activities as well as the schedule in establishing the proposed business. It will contain the
starting and finishing activities and its scheduled finish dates in which will determine the proper sequence of activities as well as the allocated time in
executing them.
Page 105 of 106

Consultants and Professional Support Resources

The proponents will seek professional assistance by outsourcing
marketing teams to help push the marketing agenda of the business. By
outsourcing marketing activities, the proponents expects the business to lower
its expenses since there would be no need to hire additional employees to
build a marketing team. Having a contract agreement with a third party
service company to push the marketing agenda of the business will be more
convenient, since the contracted party already has the expertise.
Page 106 of 106

Final Revision Capsule Dormitory Chap 1 To 4 and 6

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Final Revision Capsule Dormitory Chap 1 To 4 and 6

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La Consolacion College - Biñan

Sto. Tomas, Biñan City, Laguna

Establishing a Capsule Dormitory in Metro Manila”

In Partial Fulfillment of the Requirements for the Degree of

Bachelor of Science in Accountancy

Bravo, Maria Cathlyn

Cerojano, Kenzo Yves

Guemo, Irene Michelle

BACKGROUND OF THE STUDY

A traditional dormitory is a building that primarily provides sleeping and

school and university students. It has rooms containing several beds to

accommodate as many people as it can. The goal of this proposed capsule

had to have someone to share your expenses with.

Establishing a Capsule Dormitory aims to provide an ideal comfortable and

small rooms, providing the basic necessities of a dormitory in a capsule-like

environment while maximizing the space available. This would allow to

drastically reduce the rental price of rooms making it affordable while

providing space, comfort, safety, and privacy.

the building itself.

STATEMENT OF THE PROBLEM

to its target market in Metro-Manila by addressing the following questions;

1. Who are the target market of the business?

2. Will there be sufficient demand over supply to determine its market

3. Who are the direct and indirect competitors of the business?

4. What marketing strategies should the business adapt?

5. What kind of pricing strategy should the business use?

1. Is the location suitable for the business to operate?

2. What will be the structure and layout of the business?

1. What will be the organizational form and structure of the business?

3. What management style will the business adapt?

1. What is the budgeted financial investment for the business?

2. Will the business be able to obtain a return on investment?

3. What will be the future of the business?

1. What will be the impact of the proposed business to the stakeholders

and the environment?

2. What will be the social and economic contributions of the business?

OBJECTIVES OF THE STUDY

The feasibility study aims to meet the following objectives:

1. Identify the target market of the business

3. Gather information about the indirect and direct competitors of the

4. Identify the suitable marketing strategies for the business

5. Identify the pricing strategy

1. Determine whether the location of the business will be suitable to

2. Determine the structure and layout of the business

3. Determine the required materials and equipment for the business to

1. Identify the organizational form and structure of the business

2. Formulate a mission and vision statement as well as the goal of the

3. Adapt to a suitable management style for the business

4. State the duties and responsibilities of the management as well its

1. Determine the needed capital to establish the business

2. Acquire a return on investment on the business

3. Determine the long term plan for the business

1. Determine the impact of the proposed business to the stakeholders

and the environment

2. Identify the social and economic contributions of the business to its

SIGNIFICANCE OF THE STUDY

1. To the customers- the researchers firmly believe that the service

offered in this feasibility study will be beneficial primarily to its target

needs of the customers.

2. To the researchers- by conducting this feasibility study, the

researchers were able to practice analytical, financial and management

for the future practice of the researcher’s profession.