OM SAI SIGNGRAFIX PVT.

LTD
Om Sai Signgrafix Pvt. Ltd., (OSS) is a one stop solution centre for all types of sign graphics and display needs. In an effort to expand its market reach, OSS serves its clients pan India requirements. OSS has launched with full fledged infrastructure of 15,000 sq. ft. within the city limits of Bangalore. OSS's prominence to be as a leading sign manufacturer in the pan India region has been promoted and built on its vast decade of experience in the India largest sign making company with long-standing reputation for quality and craftsmanship. The Companys product offering include Exterior signs: illuminated and non-illuminated, digital printed graphics, plotter cut vinyl graphics, CNC router cut 3D channel letters internally lit with LED or Neon, CNC router cut 3D solid letters using acrylic, wood, aluminium, stainless steel, mild steel, brass, pvc, ACP pylon, directory signs, way finding signs, 3D thermoformed/vacuum formed signs, retro-reflective signs, traffic signs, etc. Interior signs and graphics: reception signs, way finding, zone markers, directory, wall graphics, glass graphics, graphics mounted on acrylic, acp, aluminium sheets, ss sheets, pvc/ sunboards, etc., point of purchase, retail fixtures, visual merchandising, wall signs, ADA compliant signs, regulatory signs, reflective signs, etc. The Company caters to the expectation and requirement of all types of sign graphics and display solutions to the industries like: Automotive, Airports, Architects / Interior / Decor, Builders / Real estate / Hospitality, Caf / Hotels / Restaurants / Pubs, Entertainment / Cinema / Events, Fashion / Clothing / Lifestyle / Retail, Health care / Hospitals / SPA / Resorts, Institution / Colleges / Universities, Malls / Commercial complex, Petroleum / Gasoline, Technology/ IT / BPO, Telecom / Media / Utility, Transit / Transport / Cargo, etc. The Companys future growth is driven by its embracing cutting edge technologies while specializing in its tradition of personalized customer service and support in all of its sign projects.

OSS Mission The Companys mission is to establish lasting relationships with customers by exceeding their expectations and gaining their trust by providing a hassle-free sign graphics experience; quality signs and exceptional performance by every member of the OSS staff.

Products & Services

Dimensional Letters The Companys dimensional letters bring your company's look to dazzling life. OSS dimensional signs, building signs and graphics make the most of high-tech materials and innovative production processes to help you identify your property and extend your image. Whether you're creating a simple sign on top of your headquarters or an intricate lobby display, your message deserves to stand out. Dimensional letters can be: *Made with acrylic, wood, aluminum, PVC or a variety of sign foam to ensure years of durability. *A great way to enhance the appeal of your business instantly. *Interesting to catch the eyes of passersby Directories and Way Finding Signs The Companys Directories and Way finding signs are a key consideration when planning facilities, promotions and events. The public should be able to find the shopping center, housing development, office building, retail store, or office suite easily. Otherwise, selling opportunities may be missed. Directories and Way finding signs can be placed inside or outside a building. They can be attached to the building, suspended or be free standing. Many materials and configurations are used, depending on how often the signs will be updated, desired aesthetics, visibility requirements and budget, among other factors.

Digital Printing & Cut Vinyl The Companys Vinyl graphics can be applied to a wide variety of smooth surfaces, such as glass, metal, plastic, walls and backlit flex. The type of vinyl used depends on the characteristics of the material to which it is applied (the substrate), required durability, desired degree of translucence and aesthetic appeal. Depending on the desired final appearance, clients can choose from solid color, metallic, reflective, translucent or opaque vinyl. Some applications (decals, photographic reproduction, special effects) require digitally printed vinyl. Monument Signs Use monument and architectural signs to identify your property, increase your exposure and reinforce your image with passers-by. Perfect attention-getters for office buildings, commercial complex, malls, retail stores and more, monument signs from OSS can be custom-built to meet your brand image and site specifications. They're a great way to get noticed, increase traffic, drive inquiries and stand out from your competitors. Pylon Signs Help people find you with illuminated, freestanding pylon signs. Built to last in any weather condition, OSS pylon signs are structurally engineered and designed to complement any space or building. Floor Graphics Turn your floors into valuable marketing space by placing durable floor graphics underfoot. Great for airports, grocery stores, discount centers, convention centers, auto dealerships, shopping malls and sporting events, floor graphics communicate your messages in a unique way. Can be printed in custom designs with sizes and shapes to meet your needs, OSS floor graphics will stop customers in their tracks.

Corporate Branding Signs Signage is a critical element of any brand promotion strategy. Displaying your company logo in public locations maximizes the brand's exposure while serving such primary functions as identifying retail and office facilities and directing vehicular and pedestrian traffic. Logos must be treated respectfully in regards to sizing, placement, materials and colors to preserve their value and positively reinforce the company's public image. . Window Decals & Graphics Transform your windows into dynamic messaging boards! Window decals allow you to use the front of your establishment to attract foot traffic. OSS window decals are easy to apply and remove; announce and promote new services or sales without messy paint jobs. Menu Boards Capture your customers attention while they make purchase decisions, and when theyre ready to act. Powerful point-of-purchase signs and displays such as traditional or digital menu boards, floor graphics, banners and posters attract interest, encourage message retention and drive sales. Great at motivating additional purchases, point-of-purchase signs can be among your best sign and graphics investments. Printed Posters Create posters with startling color and clarity. OSS provides cutting-edge digital printing (eco-solvent / solvent), so your words and images jump off the page with brilliance and sharpness. Whether you need one poster or a thousand, we'll print your posters in virtually any size, shape or quantity, and on a variety of materials, to bring your messages to life.

Say it in a big way with a full-color, digitally printed poster from OSS. Your image is smoothly translated from any digital file into an attractive and eye-catching poster. You define the size, or choose from one of many standard sizes. Get large, full-color prints that look like fine artwithout the fine art prices. Whether you are a business owner decorating your facility or a professional artist or photographer, OSS can create vibrant, high-resolution reproductions of original photographs, paintings and other artwork. Now you can get fine art and photographic prints for hotels, retail locations, offices and restaurants that are larger than life. Vehicle Graphics The Companys vehicle graphics is a broad category encompassing vinyl graphics applied to the exteriors of cars, trucks, vans, semi-tractor trailers, boats, campers, construction cranes and other types of transportable equipment. High performance vinyl is used for these types of graphics for improved durability. Embellishments such as outlines, drop shadows, digital images and artwork can be combined to produce powerful and highly effective advertising signs. High performance vinyl is used for these types of graphics for improved durability. Embellishments such as outlines, drop shadows, digital images and artwork can be combined to produce powerful and highly effective advertising signs. Simpler graphics are used for regulatory compliance (boat and trailer lettering) or for christened names. Digital Signs Visually communicate your brand and message with digital signage. It enables you to broadcast your messages quickly and easily, locally and globally, to customers and employeesall from a central location. Whether your installation is one sign or a thousand, you can trust your project to OSS.

Indoor/Outdoor Banners & Flags Get your message across with big, bold banners and flags. OSS banners and flags provide a powerful way to draw attention to your product, event, business or organization. Whether displayed indoors or out, hanging or in stands, there's no better way to make an impact. Durable, flexible and portable, banners and flags keep working for youagain and again. Attract new customers and grow sales with one of the most cost-effective advertising methods available. Banners are seen, read and acted upon over and over again each day. Whether you want to create product awareness, introduce special pricing, promote an event or draw visitors to your tradeshow booth, colorful indoor banners are a sure way to make an impact and generate excitement. Draw attention and awareness to your business or organizationor promote an event, product or servicewith high-impact outdoor banners from OSS. Highly visible everywhere you go, banners are a versatile, durable and affordable way to get noticed, even from a distance. Regulatory Signs and ADA Signs Keep people informed and safe with regulatory signs from OSS. Choose from a wide range of traffic control, safety and ADA-compliant signs, which advise people about laws, regulations and requirements. Necessary for schools, businesses, construction zones and public areas, regulatory signs help you identify crosswalks, danger zones, parking spots, entrances and exits, and more. ADA Signs Identify accessible environments for the disabled with Americans with Disabilities Act (ADA) compliant signs and graphics from OSS. These signs help you meet federal ADA requirements by marking wheelchair accessible building entrances, rooms within buildings, and parking spaces that are van accessible.

Electrical Signs and Backlit Display Make a bright and colorful impression with illuminated signs. OSS offers a wide range of options to fit your needs. From sign cabinets and channel letters to custom backlit signage and digital LED displays, we have everything you need to increase your visibility and attract customers, day or night. Put your message in the best light with backlit displays. OSS backlit displays make your advertising and informational messages readable in any setting and any lighting. Backlit display signs are made using a variety of colors and lighting techniques to creatively display your logo and messagefor signs that get attention day and night. Cabinet Signs spotlight your brand and location, day and night, using lighted cabinet signs. Used primarily for building signs, cabinet signs come in all shapes and sizes. With lights made to UL specifications, cabinet signs are a safe, durable way to get high-impact building identification. Tradeshow Exhibits and Displays Count on OSS for turnkey exhibit systems complete with everything from colorful custom graphics to convenient shipping cases. The Companys high-quality displays can make a real difference in your tradeshow results. Trade Show Banner Stands take your banners anywhere and display them on OSS banner stands. It's the easiest, most affordable way to create a company presence at tradeshows, meetings and conferences. Available in a number of sizes with changeable panel inserts, banner stands offer unlimited design freedom. Enhance your professional image at your tradeshows by adding counters to your exhibit. Convenient, attractive ways to display information, hold computers and create reception areas, counters. Pop-up Displays at your next tradeshow, draw attention to your company with convenient pop-up displays from OSS. Choose from table-top displays and standard displays or for a light, easy alternative to traditional pop-up displays. Point of Purchase Signs capture your customers attention while they make purchase decisions, and when theyre ready to act. Powerful point-of-purchase signs and displays such as traditional or digital menu boards, floor graphics, banners and posters attract interest, encourage message retention and drive sales.

INDUSTRY PROFILE Advertising is one of the key activities for potential business and is equally important as producing something using raw material, or as capital, manpower, planning, organizing etc. products or services. Publicizing that the business offers to the targeted customers is called advertising which forms the integral part of marketing, and an essential precondition for selling. Advertising is done with vast population and requires organizing and applying human skill and talent and technology backed media. Advertising companies use multifaceted talents and ideas to carry out successful campaigns. With huge innovative development of electronic media, advertising has grown as an organized industry, offering a lot of employment opportunities. Indian Advertising Industry has been reshaped by regulatory and technological changes over the past times as before it did not have many opportunities. With the advent of radio, TV, Print and outdoor it has been able to gain much potential. The development involved the deregulation of FM radio, Direct to Home broadband, the implementation of conditional access system (CAS) and foreign direct investment has made the industry much faster than before. Indian Adversiting industry is increasingly attracting the attention of many foreign Companies and communication agencies, by opening business avenues for the small and medium marketing agencies in India. After facing rugged recession, the Indian advertising industry must now begin to look at ways and means to rejuvenate its sagging market share, according to industry experts. After growing at nearly 20 per cent year on year for five years, the advertising market dipped in 2009 by as much as 10%. Its time to grow now and make up for the lost time with sharp strategies and plans to develop brands, markets, creativity, media markets and research according to researchers.

The Indian advertising industry is talking business today. It has evolved from being a small-scale business to a full-fledged industry. It has emerged as one of the major industries and tertiary sectors and has broadened its horizons be it the creative aspect, the capital employed or the number of personnel involved. Indian advertising industry in very little time has carved a niche for itself and placed itself on the global map. Indian advertising Industry which has an estimated value of Rs.13, 200-crore has made jaws drop and set eyeballs gazing with some astonishing pieces of work that it has given in the recent past. The creative minds that the Indian advertising industry incorporates have come up with some mind-boggling concepts and work that can be termed as masterpieces in the field of advertising. Advertising agencies in the country too have taken a leap. They have come a long way from being small and medium sized industries to becoming well known brands in the business. Indian economy is on a boom and the market is on a continuous trail of expansion. With the market gaining grounds Indian advertising has every reason to celebrate. Businesses are looking up to advertising as a tool to cash in on lucrative business opportunities. Growth in business has lead to a consecutive boom in the advertising industry as well. The Indian advertising today handles both national and international projects. This is primarily because of the reason that the industry offers a host of functions to its clients that include everything from start to finish that include client servicing, media planning, media buying, creative conceptualization, pre and post campaign analysis, market research, marketing, branding, and public relation services. Keeping in mind the current pace at which the Indian advertising industry is moving the industry is expected to witness a major boom in the times ahead. If the experts are to be believed then the industry in the coming times will form a major contribution to the GDP. With al this there is definitely no looking back for the Indian advertising industry that is all set to win accolades from the world over.

Outdoor Advertising & Out of Home (OOH) Advertising Outdoor advertising is no more restricted to billboards. As the Indian consumer is bombarded with 1,00,000 advertisements a day on more than 250 channels, outdoor advertising has shown promise to break the clutter of advertising on traditional mediums. Out-of-home has revolutionized the way outdoor communications is being looked upon by marketers and today, it has transcended the traditional outdoor media options, extending to communicate with the customers at various touch points. The paper illustrates the new Outdoor media options starting from the cornerstone of Outdoor the billboards, street- furniture (bus- stops, walls etc.), transit media such as buses, railways and mobile-vans to new alternate media such as mall kiosks, building boards etc. clearly illustrating the media options that planners have and can choose from in OOH depending upon the target audience they have. OOH as estimated by PWC is expected to become Rs 2,000 cr industry by 2010. Though the part of media-spend in OOH is only 6% for now the industry has shown promising growth. The industry structure as for now is fragmented and less organized. The paper presents the importance and need for research for the growth of OOH media. Clutter in advertising, the need to be present at every touch-point, the relevance of OOH in local advertising and rural advertising have suddenly brought OOH to the attention of all brand marketers. Innovativeness, flexibility, impact and coverage that OOH can achieve are the feathers in cap of OOH media over other non-traditional medium. Before OOH becomes a well recognized industry challenges such as lack of syndicated study or ROI models in OOH, other non-traditional media competing for attention of planners, government regulations in India need to be properly addressed. The bottom line is that OOH in India is seeing an increasing growth rate with new organized players such as Times OOH, Clear Channel Advertising, Pioneer Advertising etc coming into picture. Buying and selling of outdoor sites and options offered to advertisers with newest in technology has earned revenue for these players.

Traditionally Outdoor Advertising has been synonymous to billboards and use of certain street furniture for advertising. Mumbai has hoardings all around the city, in all sizes and shapes, and at locations where they are bound to get noticed. Earlier, hoardings, bus shelters, etc, were part of Outdoor Advertising, but today, they have become a part of the larger OOH Advertising. Things have changed. Over the past few years, the outdoor advertising industry has evolved into a rejuvenated media force to be reckoned with whats poised to compete aggressively in the 21st century media fray. While many traditional media segments have struggled to remain competitive in a period of economic strife, the outdoor industry has remained relatively unscathed and solvent due in large part to the strength of local sales as both national and regional brands have shifted a significant portion of advertising spend to grassroots promotions. With the media explosion reverberating all around and increasing competition amongst the brand marketers to be eye-catching, media- planners are looking at the possibilities of Outdoor Advertising now known as Out-Of- Home or OOH. The OOH media is growing constantly and is expected to cross Rs 2,000 cr in the next five years.