Satisfaction Level: Brand name Coca-cola Pepsi Thumps-up Mountain dew Slice Frooti Limca Fanta 7 up Mazza Total

Highly Satisfied 80 131 67 37 42 27 12 15 34 33 478 Satisfied Average Dissatisfied 38 80 33 5 19 13 3 9 6 19 225 127 203 93 67 57 36 17 19 15 73 707 20 51 12 26 7 19 3 2 5 5 150 Total 265 465 205 135 125 95 35 45 60 130 1560

Satisfaction Level
250 200 150 100 50 0 highly satisfied satisfied average dissatisfied

Availability: Brand Name Coca-Cola Pepsi Thumps-up Mountain Dew Slice Frooti Limca Fanta 7 up Mazza Total Yes 203 373 164 115 94 86 23 36 57 113 1264 No 62 92 41 20 31 9 12 9 3 17 296 Total 265 465 205 135 125 95 35 45 60 130 1560

Availability
400 350 300 250 200 150 100 50 0 Yes No

Occupation: Occuption Business Service 0 24 11 17 27 77 102 267 140 385

Consumption Daily Weekly Monthly Occasionally Total

Student 56 84 122 513 775

Profession 6 12 39 88 145

House-wife 0 3 27 85 115

Total 86 127 292 1055 1560

Occupation
600 500 400 300 200 100 0 Student Business Service Profession House-wife Daily Weekly Monthly Occasionally

Occupation: Occupation Student Business Service Profession 90 90 380 215 775 32 28 23 57 140 22 43 164 156 385 11 63 26 45 145

Purpose Energy Digest Enjoyment Taste Total

Housewife 5 17 43 50 115

Total 160 241 636 523 1560

Purpose
400 350 300 250 200 150 100 50 0 Student Business Service Profession House-wife Energy Digest Enjoyment Taste

Consumption: Consumption < 500ml 0.5 -1.5 ltr 200 175 95 125 605 215 900 515

Time Period Daily Weekly Monthly Total

>1.5ltr 15 25 75 115

Total 390 245 895 1530

Consumption
700 600 500 400 300 200 100 0 < 500ml 0.5 -1.5 ltr >1.5ltr Daily Weekly Monthly

Preference: Brand Availability Price Scheme Quality Celebrity Discount Taste Total Name Endorsement Coca-cola 104 12 9 34 33 6 67 265 Pepsi 223 5 16 17 57 52 95 465 Thumps 57 3 0 46 52 0 47 205 up Mountain 40 11 2 21 3 0 58 135 dew Slice 34 0 0 22 33 0 36 125 Frooti 12 0 0 15 0 7 61 95 Limca 13 6 0 10 0 0 6 35 Fanta 13 2 0 11 0 7 12 45 7-up 16 0 4 9 0 2 29 60 Mazza 26 4 1 13 7 0 79 130 Total 538 43 32 198 185 74 490 1560

Preference
250 Availability 200 150 100 50 0 Price Scheme Quality Celebrity Endorsement Discount Taste

Deal comparison: Brand In % Deal with Pepsi 37.6 598 Parle-Agro 9.53 154 Coca-cola Dabur Other 33.52 11.33 8.02 542 183 139 Total 100 1616

Dealing Comparision
40 35 30 25 20 15 10 5 0 Pepsi Parle-Agro Coca-cola Dabur Other In %

Promotional offers:

Brand Discount Scheme Advertising Other Pepsi 36 33 147 21 Coca-cola 23 12 56 94 Parle-Agro 17 13 63 0 Dabur 4 7 14 0 Other 9 1 10 0 Total 90 75 225 110 In % 18 15 45 22

Total 237 185 33 25 20 500 100

Promotional Offers
Other Dabur Parle-Agro Coca-cola Pepsi 0 20 40 Other 60 Advertising 80 Scheme 100 Discount 120 140 160

Selling Comparison:

Brand Sales Pepsi Coca-cola Parle-Agro Dabur Other Total

In % 47.33 37 6.67 5.08 3.92 100

Sales 237 185 33 25 20 500

selling comparison
5.08% 3.92%

6.67%

47.33%

Pepsi Coca-cola Parle-Agro Dabur Other

37%

Brand Pepsi Coca-Cola Mazza Frooti slice Thumps- up 7up Mountain Dew Fanta Limca

Usage of cool drinks between 15-35 years age 21% 20% 21% 14% 11% 5% 3% 2% 2% 1%

Usage of cool drinks below 15 years age

Usage of cool drinks below 15 years age 21% 21%

20%

14% 11%

5% 3% 2% 2% 1% Limca

Pepsi

Coca-Cola mazza

Frooti

slice

Thumpsup

7up

Mountain Fanta Dew

Brand Pepsi Coca-Cola Mazza Frooti slice Thumps- up 7up Mountain Dew Fanta Limca

Usage of cool drinks between 1535 years age 30% 20% 5% 5% 5% 14% 4% 10% 4% 3%

Usage of cool drinks between 15-35 years age

Usage of cool drinks between 15-35 years age 30%

20% 14% 10% 5% 5% 5% 4% 4% 3% Limca

Pepsi

Coca-Cola mazza

Frooti

slice

Thumpsup

7up

Mountain Fanta Dew

Brand Pepsi Coca-Cola mazza Frooti slice Thumps- up 7up Mountain Dew Fanta Limca

Usage of cool drinks between 15-35 years age 38% 8% 4% 2% 11% 19% 4% 10% 2% 3%

Usage of cool drinks between 15-35 years age

Usage of cool drinks between 15-35 years age 38%

19% 11% 8% 4% 2% Frooti slice Thumpsup 4% 10% 2% Mountain Dew Fanta 3% Limca

Pepsi

Coca-Cola

mazza

7up

Brand Coca-Cola Pepsi Thums-up Mountain Dew Slice Frooti Limca Fanta 7 UP Mazza

Brand Prefernce by Female 16% 24% 11% 4% 9% 9% 4% 6% 4% 13%

Brand Prefernce by Female

Mazza 7 UP Fanta Limca Frooti Slice Mountain Dew Thums-up Pepsi Coca-Cola 0% 5% 10% 15% 20% 25% 30% Brand Prefernce by Female

Brand Coca-Cola Pepsi Thums-up Mountain Dew Slice Frooti Limca Fanta 7 UP Mazza

Brand Prefernce by Female 17% 34% 14% 12% 8% 45% 1% 15% 4% 5%

Brand preference by Male

Mazza 7up Fanta Limca Frooti Slice Mountain Dew Thums-up Pepsi Coca-Cola 0% 10% 20% 30% 40% 50% Brand preference by Male

Key players in Indian Beverage industry:

Company name KMF AMUL PEPSICO COCA-COLA UNITED BREWARIES M mekins TATA tea Segment Dairy Dairy Drinks Drinks Alcohol Alcohol Beverage Product manufactured Milk ,ghee, ice cream Milk ,ice cream Soft drink Soft drink Alcoholic drink Rum, old munk Tea, coffee Tea ,coffee Major brands kef amul PepsiCo Coca-cola Kingfisher Mohan mekins TATA Brook band, red Label, brook band Taaza,taj mahal, Bru, lipton Manufacturing location Bangalore , Hassan Dharward- Karnataka Anand Panjab , Maharashtra West bengle. Vijayawada, Thane Mumbai, Bangalore, Hyderabad, Kolkata solan Mumbai, kolkota,etc Mumbai, west Bengle,silvasa, Pondicherry Total group turn Over in USD 200 million 2.1 billion 1.1 billion 1.2 billion 661 million 97 million 1 billion 3.5 billion

Hindustan Beverage Unilever limited (HUL)

Key players in Indian food industry:

COMPANY NAME HUL ITC LTD BRITANNIA FOODS CADBURY NESTLE SEGMENT FOOD FOOD FOOD PRODUCT MAJOR BRANDS MENUFACTURED James, soups Kawllty walls, Kissan, Annapurna Chips, ready to Bingo, sun feast, Eat, snacks Candy,anapurana Biscuits Britannia MANUFACTURING LOCATIONS Mumbai, silvasa, Pondicherry Hyderabad ,Kolkata, Bangalore Mumbai, Kolkata, Chennai, Delhi, Utarakhand Mumbai Moga(Punjab) Goa, nanjangud (Karnataka) Mumbai, Chennai, Hyderabad TARGET GROUP TURNOVER(USD) 3.9 billion 7 billion 931 million

CONFECTIONARY Chocolates CONFECTIONATY Chocolates, snacks CONFECTIONARY Chocolate, Biscuits MEAT & POULTRY MEAT & POULTRY Chicken

5 star,perk,gems Dairy milk Nestle ,maggi, Nescafe Parle G, hind & Seek, Monaco, krackjack Venkys

342million 1 billion

PARLE PRODUCTS VENKYS LTD. ALKA BEER

150 million

852 million Hyderabad 100 million

Chicken , mutton Alkabeer

CAGR report of Food and industry:

20% 18% 16% 14% 12% 10% 8% 6% 4% 2% 0% 2012 2016f Food consumption growth Soft drink value sales growth Mass grocery retail sales

Source:
https://www.google.co.in/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&cad=rja&ved=0CD0QFjAA&ur l=http%3A%2F%2Fwww.scribd.com%2Fdoc%2F47822424%2Fsoft-drink-marketingresearch&ei=vdR_UeHfFonIrQeap4GQBw&usg=AFQjCNEiV5HOmUKeK3uR4fSSNvn24J5Lxw&sig2=ScZZte bM41Zyid-6kgAd7w