Erin P. Smith ISB No.

7874 3215 Warm Springs Road Post Office Box 10160 Ketchum,Idaho 83340 Telephone 208.7 26.7 t 48 Attorney for Plaintiffs Leonard B. Barshack and Erin P. Smith

IN THE DISTRICT COURT OF THE FIFTH JUDICIAL DISTRICT
OF THE STATE OF IDAHO,IN AND FOR THE COUNTY OF BLAINE

Case

No. CV-17-

LEONARD B. BARSHACK, an individual, and ERIN P. SMITH, an individual Plaintiffs,
vs.

},ttb

COMPLAINT FOR:

1)

INJLT|{CTTYE RELIEF

A}[D DEMAN} FOR JURY TRIAL TWITTE& Inc., a Delaware corporation, and SLIN VALLEY COMPAI'IY, a Wyorning
corporation
Defendants.
Fee Category: Fee: $ 96.00

A

Plaintiffs Leonard Barshack ("Barshack) and Erin P. Smith (collectively'o &e
Barshacks") complain of Defendant Twitter, Inc. ("Twitter") and Defendant Sun Valley Company (*SV") as follows:

NATTJRE OF ACTION

1. 2.
their use.

The Barshacks seek an ir{unction prohibiting Twitter from allowing SV to use the

Twiuer handle @SunValley.
The Barshacks seek an order that the Twitter handle @SunValley be returned for

T\ilitter0500620

I3vI

.docx

Parties

3.

Plaintiffs Leonard B. Barshack and Erin P. Smith are married individuals and are

residents of Ketchum, Idaho.

4.
Delaware.

Defendant Twitter is a corporatior: crganized under the laws of the State

of

5.

Defendant Sun Valley Company (the "Company") is a corporation organized and

existing ulder the laws of the Stale of Wyoming and has its principal place of business in Blaine County, Idaho where it is engaged in &e hospitality business.

Jurisdiction and Yenne

4. 5.

The court has subject matter jurisdiction ove: the claims specified in this

complaint pursuant tc ldaho Code $$ 5-514.
Venue is proper

b

ihis Court by virtue of the fact that both Defendants prcvide

services in Blaine County,Idaho.

Facts

1.

Prior to April 3, 2010, Barshack registered to and was granted the right to use the Twitter
handle @SunValley.l

2.

Barshack periodically tweeted on a variety of topics, including Apple products, MacRumors, wealtisr, a pig roast, and skiing. At no time did Barshack impersonate SV.2

3.

On information and betief, on or about Aet23,2Al2, SV contacted Twi*et stating they wished to use the handle @SunValley.3

1

Attached fxhibit A, page 78, which shows tweets starting Aprit 3, 207A.
td ot page 17.

'td.
3

Twittero500620 I 3v 1 .docx

4.
5.

On inforrration and belief, SV claimed Barshack was using its trademarked logo of a sun. On or about Oct. 15, 2012, Twitter sent Barshack an email notifuing him that he was in

violation of Twitter's Rules and &at the handle @SunValley was being taken away from him and given to SV.

6.

At that time, Twitter gave the foliowiag reason for the suspension,'o'W'e have received a
valid report and determined that your account, @sunvalley, is engaged in non-parodly

impersonation.'/

7.

At no time did Barshack impersonate SV in his tweets.s

8. Barshack did use an image of a sun for his tweets.

9.

SV does not indicate anywhere on its home page or any materials that its logo is
frade:narked.6

10. According to the USPTO, SV's trademark "...consists of a sun pcsitioned above and to

the right side of the words, "Sun Valley"."7
11. Sua Valley allowed the registration for a stand-alone sun image to lapse.E 12. SV's only mark at the time of its complaint was a sun positioned above and to the right

of

the words, "Sun Valley." ("the Mark")
13. Barshack never used the

Mark. Barshack simply

used a sun.

14. Numerous businesses, including jewelers, artists, and real estate companies use a sun

logo in the comrnunities of Sun Valley and Ketchum,Idaho.

e

td. ot 75. td. at t8. t rd at 5-7. 7 Id ot 72, 74. I ld at 13. e td ot poges 8-70.
s

4

Twitter0500620 1 3v i .docx

i5. Twitter's Trademark Policy
any potential confusion.
16.
lo

states

it will give account holder's the opportunify to clear up

Twitter never contacted Barshack regarding SV's claim. Twitter's rules.

17. Barshack never violated SV's trademark and, &erefore, /:ever violated

18. Barshack has attempted to contact Tu'itter to discuss the matter via email and letter on

numerous occasions.

ll

CLAIMS TOR RELIEtr
Count One flnjunctive Relief)

l. 2. 3. 3. 4. 4. 5.
to

The Barshacks re-ailege and incorporate by reference the paragraphs set f,mth
above.

Twitter has failed to respond despite the Barshacks numerous attempts to contact
it.

Twitter improperly took the Twitter handle @SunValley from the Barshacks.
By not complying with its own rules, Twitter improperly granted SV &e right to
use the ?witter handle @SunValley.

Twitter continues to allow the improper use of the Twifier haadle @SunValley by

sv.
Defendants' actions constitute a gross inequrty and will cause the Barshacks to suffer irreparable harm for which there is no adequate remedy at law.
The Barshacks are entitled to a preliminary injunction and a permanent iajunction

enjoining Twitter from allowirg SV to use the Twitter handle @SunValley. t' rd
Id at 4.
at.

r,2,

15.

Twitter0500620 I 3v l.docx

6.

The Barshacks are entitled to have the handle @SunValley retumed to them.

Count Two
(Breach of Contract)

1.

The Barshacks re-allege and incorporate by reference the paragraphs above.

2.

Twitter's rules are a fundamental element of the contract between Twitter and its
users.

3. 4. 5.

The Barsbacks rever falsely represented &emselves as, nor impersonaled, SV. The Barshacks never violated Twitter's rules.

Twitter in fact breached its own rules by transferring the Twitter handle,
@SunValley, *om the Barshacks to SV.

6.

By virtue of its actions, Twitter b:eached the implied coniract that existed between
thc Flerchar.lrc qnrl Turittpr

Count Three @reach of Good Faith and Fair Dealing)

l.
2"

The Barshacks re-allege aad iacorporate by reference the pa:agraphs above.

Implied in all busiaess agreements is the covenant of good faitl and fair deali:rg.
By transferring the Twitter handle @SunValley 1o SV without examining whether it
was warranted and without allowing the Barshacks any opportuaity to rebut SV's

3.

claims, Twitter breached &e implied covenant of good faith and fair dealing.

PRAYEN TON RELIEF
Wherefore, Plaintiffs pray that the Court:

A.

Enter into

a

jadgment in favor of the Plaintiffs aad against the Defendants on the

Claim for Relief in the Complaint;

Twifier0500620 I 3v I .docx

B. C. D.

Enjoin Twitter from allowing SV from uslng the Twitter handle, @SunValley;
Order Twitter to retum the Twitter handle, @SunValley, to Plaintiffs; Order the Defendants to pay Plaintiffs their reasonable attorney's fees, costs and other expenses under Idaho Code Sections i2-120 and 12-121; and Order such other relief as the Court deems just and equitable.

Dated: May 6,2013

Attorney for the Plaintiffs

Twitter0500620 I 3v l.docx

QuadRun Consulting, LLC
321 5 Warm Springs Road - Unit A
POB 10160 Ketchum, lD

83340

BuadRun
Apnl 17,2013
Incarporating Services, LTD 3500 S Dupont Highway Dover, DE 19901 CT Corporation System 818 W Seventh Street Los Angeles, CA 90017

To Whom It May Concern: Attached is a letter we previously sent to Twitter, Inc.. I have not received a response. Having noticed that the California agent for service of process has changed since I sent the letter. I am hoping it got lost between the cracks, and resending.

I would appreciate the courtesy of a reply of some sort.

Sincerely,

Leonard Barshack

212-537-0537 New York I 0207-O7A4-1 89 London

|

517-572-7288 TextlCell

| 2A8-726-7A32

Sun Valley

I

LENNY@OUADRUN,COM

0uadRun Consulting, LLC
321 5 Vrlarnr Springs Road - Unit A
POB 1 01 60

Ketchum, lD 8334O

Ouad$Qc"*s:-t

October 15,2012 Alexander MacGillivray Twitter lnc. 1355 Market Street, ste 900 San Francisco, CA 94103

Re:
To Whom lt May Concern:

account suspension - @sunvalley #63531 66 Twitter Support

It has been three months since I wrote you, and I have not had a reply to my note. I was hoping that due to the holiday season, flu, and other demands, you had simply not gotten to my note, but as time passes, I am concerned that you don't plan to respond to me"

Twltter:
I would lika

Do

the right thing!

I have been a twitter user for over 5 years. I have done nothing wrong, yet twitter unfairly stole my handle from me. The attached materials clearly indicate why the account should be returned to me"

to approach this in a trtendly ilanner and an sirnply looking for son wnewilh aufhorify who can discus this fully with ne

Vlnse refitrn ny accoulrt 0r confasf ile,
Sincerely, Leonard Barshack 2A8-726-7232
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LENNY@GUADRUN.COM

A bit about me: well-educated sophisticated individual. I have founded several very successful internet companies, ineluding ones that are consumer facing. I have build large brands and understand the value of a brand. I greatly respect all kinds of intellectual propefty, including trade marks, service marks, and logos.
I am a

would never knowingly use someone else's trademark, and while I don't consider it relevant to what should happen, I believe there is a strong argument that I was never in any trademark violation due to Sun Valley Company's carelessness of not protecting the image.
I

What amazes me:
Neither Twitter or Sun Valley ever contacted me informing me that Sun Valley Company, in their opinion, considered the image an infringement of their trade mark. While I personally believe that it is not a proper infringement, lwould have immediately not bothered to argue and changed the image.

WHY DIgN'T TWITTER SIMPLY CONTACT ME AND ASK ME TO CHANGE THE IMAGE?
It seems extremely heavy handed, unfair, unethical, and actually counter to Twitter's own rules to deny me my twitter handle that I had used lor over 5 years !!!!

I am certain I arn certain that this dispute can be quickly resolved in a very short phone call. I have spent HOURS documenting my argument and drafting these notes.

Please have the courtesy to contact me directly, I truly wish to resolve this in a friendly and professional manner.

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This is t}:e only c*rrespondanee I received from Twitter since '!5Oct-2StX. lt does n*t address the content of my lettsr to Twitter dated l$-Sct. Belcw my comments on this note appear in RES.
noirah <notifications-support@twitter.zendesk.com> ( j'"',ii''r,:: i:-i ib : sunvalley_ <twitter@ redcircleroad. com> ,Q,:r-ri1,- i r., Twitter Support <support+id6437086@twitter.zendesk.com> #64i17086 Message from Twitter Support: "Re:"

noirah, Oct 23 09:5,4 am (PDT):
This is a followup to your previous request #03lJlSS "Hello, We have received ..."
Hello,

Although Twitter firmly believes in the freedom of expression, impersonation that misleads, confuses, or deceives others is against our Rules.
For more information about Twitter's Trademark Policy, please see: http./lsuppo{.twrtter. coruladiclesl 1 B3E7 Here is a copy of the report:

lcarefully read Twitter Policy, see
my eorsrnents on a prior page.

Reported Account: @sunvalley Description: Using artwork from our trademarked Logo along with wrod mark of Sun Valley Usage: Our company would like to use this username on Twitter.

Company name: Sun Valley Resort Website: http./lwww.sunvallgy com Valley Sun Logo
Direct Link to Trademark Record (optional): http iltdr,i;sptc govisesrch.action?

rn:929149#

Tell us about yourself: I am the trademark holder or authorized representative. Fullname: Rob Prew

Aecording to the US Patent & Trademark Office: "R*gistration $X$?49 was n*t renewed and therefore has expired" {tr*p://1.usa.g*vf140nWVX}

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Job title: lTllNteractive Director Email address: ru€ g@ailn_yeliey jt: Your relationship to the trademark holder: I work directly for the company that holds this trademark. Street address: 1 Sun Valley Road, PO Box 10 City: Sun Valley State/Province: lD Postal code: 83353 Country: USA Copy of Reporl I understand that Twitter may provide third parties, such as the affected user, with a copy of this report. Authority to Act: I am authorized to act on behalf of the trademark holder. Anything else? (optional): Additional Trademark I3lil-j/l$t-u s !, tq * r vl s e a r* h a i[u .]*:e *$i$!l [*# Mark Drawing Code (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS Serial Number 85260154 Filing Date March 7 ,2011 Current Basis 1B Original Filing Basis 1B Published for Opposition January 17,2O12 Owner (APPLICANT) Sinclair Finance Company Corporation \AAToming CORPORATION WYOMING 550 East South Temple Salt Lake City UTAH 84130 Attorney of Record John C. Stringham Description of Mark Color is not claimed as a feature of the mark. The mark consists of a sun positioned above and to the right side of the words &quot;Sun Vall Register PRINCIPAL Live/Dead lndicator LIVE Thanks, noirah Twitter Trust & Safety Please note, we cannot accept email attachments at this time; please include all information in the body of your request.

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wary of rnaking a leEal argument, but from reading the various links Twitter provided to me, it looks like $un Valley Compar:y abandeined the sun image &s * tradem*rk and migrated to the lmage with the warld "Sun Valley". Xf this is the ca*e, I am uncertain if I was ever violating any tradernark rights at all. lt is alsc my understanding that because $un Valley Company doesn't make reasonable effort ta protect their tradernark, it may not be protectable. Agaln, I am not s lawy*r, but I fsel its impo*ant t* tc p*int these deta$ls out.
That being said, of cours*, I am glad to use a different image.

I am not an attorney, and hence very

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- Sun rgpresenlrn0 a hurran fecE cr en anrnral -.

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Again, $ arn n$t sn attsrney, ht*t this is NGT the image in question"

i\

ln Closing:
I have spent more then several hours, preparing the eMails, letters,

photos.

do understand how a busy organization could make a bad judgement call under these circumstances, but at this point , I am confident that it is clear Twitters actions were unjustified, and against Twitters own corporate policy.
I

The only open issue is what do you do now?
Excellence and integrity involve correcting your mistakes. lf after all this effort there is a honest disagreement between us, I feel that I am entitled to an explanation that justifies your actions. The only response I have gotten are the eMails and a 3rd hand comment implying I should have known better (which, in the best of lights, is naive.)

As I have said over and over, I would like to approach this in a friendly manner and am simply looking for someone with authority who can discuss this with me.

Do the

right thing!

Qlease) return my handle to ms.

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BuadRun Consulting, LLC
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5 Wanm Springs Road - Unit A

POB 1016C

Ketchum, lD 83340

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October 15,2A12 Alexander MacGillivray Twitter lnc. 1355 Market Street, ste 900 San Francisco, CA 94103
Re:

account suspension - @sunvalley #63531 66 Twitter Support

To Whom lt May Concern: was recently informed that Twitter suspended and reassigned my twitter handle, @sunvalley. The reason for the suspensicln was "We have received a valid report and determined that your account, @sunvalley, is engaged in non-parody impersonation." You have assigned me the alternate handle of @sunvalley_.
I

While I understand and support Twitter's efforts to maintain the integrity of the user base, I strongly disagree with the assertion I have engaged in non-parody impersonation. Specifically, I encourage you to look at my tweet history. All of my tweets are clearly those of an individual. My tweets have discussed everything from Apple computer, to dancing, to poker, and skiing. I have lived in the Sun Valley, ldaho, area for over ten years. This is a nickname my friends have used for me for years. Hence, the reason I registered the name with Twitter. At no time did I falsely represent myself or make a non-parody impersonation. Sunvalley is a generic phrase -- there are multiple cities, companies, sports teams, etc., that use this phrase. Sunvalley is not a unique brand. I could cerlainly understand this action much better if the handle was SunValleyOo, SunValleyCompany, SunValleyCleaners, SunValleyHomes, SunValleyRugAndTile, or any of the other dozens of businesses that bear the name SunValley.

212-537-0537 New Yonk I O2A7-A7A4-1 89 London

i 917-572-7282

Texr/Celt

| 208-726-7232 Sun Vailey I LENNY@GUADRUN COM

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I have repeatedly tried to reach someone who can discuss and correct this matter. As you are aware, you guys are pretty hard to reach, and the only contact I've had has been with Noirah from Twitter Trust & Safety. ln addition to the contents of the original notice, in a subsequent email she stated the following:'Twitter responds to reports from brands and trademark holders regarding the use of trademarks and logos that we determine are misleading or confusing with regard to brand or business atfiliation."

While I don't want to presume what was the motivations for taking my handle away from me were, I want to address the possibility that Sun Valley Company was objecting to the use of the Sun Valley Sun. This is an image that is used widely all over town, found in publications, used in local advertisements by various companies, and in jewelry sold by localjewelers. While it was many year ago when I created the acount and image, I would suspect that before I copied it from whatever website I got it, I would have checked for a TM mark or some other indication of ownership. lt has always been my belief that this is an image that people of the town use to promote the town. Of course, if I were to have ever learned that this image is trademarked or registered, I would have immediately changed it. The action of taking away my long established handle is unfair. Tha action of assigning it to one of the MANY people, companies, or towns that is known as SunValley is arbitrary and unfair.
I have no idea how you determined you have a valid complaint when you have not contacted me to discuss the matter. Nor do I see how you would have reached that conclusion if you read my tweets. I have not violated Twitter Rules and, therefore, believe it was contrary to your own policies to have suspended and reassigned my handle. lwould like to approach this in a

friendly manner and am simply looking for someone with authority who can discuss this fully with me.
Please return my account or contact me. Sincerely,

'/ ''---? ,4 /::-/1Ju1_
Leonard Barshack 208-726-7232

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Tweets
SunValley rf,ower Cayll -irst tracks Jr stav irornel

SunValley Mac Rumors: Signal $nowboards l1*nor Steve .Jobs Witl the i$hreci irt*.f i_tr''rci-i,r;l.]|t,l[] I r, I : 'l i,_r1;;,

SunValley ,oday i arn sc HAPPY lll -hanks tc everyone for Jelivering rli

SunValley lls Snowing. Warmer. and lrJo ,ifi -ines ll

SunValley Cvercast today but tomorrow shoulc be eprci Beai lhe !o,urisi$, ski tomorrowl

SunValley Anyone know how to

gsl

r*rYi,{:r itfi:.r'!i.'i)rl{:

to return your lall "

* ''

SunValley Pig Roast is aboui io slart *an smell the aroma =wo great banos l}Lr at Apples. i]an you believe rts 100 .Jays until li*s open:

SunValley And so it was.. http://bR.ly/9svrVG

.

SunYalley ,ast ski day cf the season and it ;:ould r'rot ile nrcer cut Get "bagged' and party at the top ol Ealdy Sccrpion ;Jhallenge at 4PM

* -

SunYalley Jlosrng weekend with crystal skies live rnusrc anf good times Whc coulc ask for more -

SunValley MV first thoughts '.:n iPaej apps httt,:r,r5it.ly/gPANqC

SunYalley

_-$_

]1np:#Fro!,:om/''i-:il4hj

haci to so it

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