Fruits of ones labour The results of ones work References (Fruit) Signage / labels

The Fruit of our Labour LCA End of Year Show References (Labour) Rubbel Bags / Visual props

The Fruits of our Labour

End of Year show Pitch by Matt Tucker Dom Rugman Simon Cherry

Concept
The Leeds College of Art end of year shows never fail to disappoint, with students working hard to reach their maximum potential. The anticipation, hard work and build up to the exhibition play a large role in its success. The fruit is the exhibition in the final payout for the creative labour that each student has put in. The concept plays on visuals based around fruits and labour. There are endless combinations between the two. A photo-shoot could be undertaken to give the identity of the concept a more professional aesthetic. The following pages are just a few representations of possible routes. They can be easily changed and developed depending on the needs of the marketing department.

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You are Invited to

You are Invited to

THE FRUITS OF OUR LABOUR

Leeds College of Art End of Year show Private View Tuesday 23rd June 2013 Blenhiem Walk Building 5pm Onwards

THE FRUITS OF OUR LABOUR

Leeds College of Art End of Year show Private View Tuesday 23rd June 2013 Blenhiem Walk Building 5pm Onwards

The Fruits of our Labour

End of Year show Pitch by Matt Tucker Dom Rugman Simon Cherry

Poster / Invite Designs

Option 1 The posters use the signs used on fruit stands etc to contain the main pieces of information. This is something we would want to shoot in person and develop a more literal version of the concept. The receipt private view invitation saves on paper allowing 3 to be made from 6 to be made from 1 A4 meaning a higer GSM of stock can be used.

Poster / Invite Designs

Option 2 Another route would be to use an old receipt aesthetic, a more subtle play on the idea of visuals based around fruits / market stools etc. The receipt concept applies to both designs. The map would be printed in the same style using a receipt aesthetic on the back of the fold out poster.

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THE FRUITS OF OUR LABOUR

THE FRUITS OF OUR LABOUR

The Fruits of our Labour

End of Year show Pitch by Matt Tucker Dom Rugman Simon Cherry

Poster Designs
Option 3 Photo-shoot Using a wheelbarrow as a reference to the labour aspect and filling it with fruit. Using signs referencing those used in markets and fruit stools. Use a similar idea for the private show invites. The cement mixer would be filled with fruit or contain another refrence to the concept for the name of the show. Other Visual Concepts Market stool of fruit with info on signs Cement bags with info / designs on

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