A Guide to Your Business in China

MARKET REPORT

2008 Report on China's External Disk Storage

(EDS) Market

Market Avenue
www.marketavenue.cn
 Market Avenue 2008 Report on China's External Disk Storage (EDS) Market

Description

Although the growth of China's EDS market slowed a little bit in 2008 due to a combination of factors, the market still
achieved a growth rate of 38.2%. Generally speaking, China's EDS market can be summed up within the following four
points:

1. The mix of products changed greatly, while IP storage stood alone

Sales of DAS product shrank significantly in 2008 while those of NAS and SAN products achieved a pretty rapid increase.
On the other hand, the emerging IP SAN has notably become dominating in the market with its low cost and easy
application.

2. Structure of the industry underwent slight adjustment, and the telecoms sector became the major market for
EDS applications

Telecoms and financial sectors and governments continued their strong demand for storage products in 2008. The
telecoms sector surpassed the financial sector in demand for storage because telecoms operators initiated the
construction of 3G network, and had become the major force driving forward the storage market. Compared with the
telecoms markets’ rapid growth of 41.4% year-on-year, the growth in demand of the financial market 36% and government
32.3%, were relatively steady.

3. Competition became fiercer

The rapid growth of the storage market had attracted more entrants, while the existing market participants slashed their
prices trying to keep their competitive advantages. As a result, the competition in the market had become increasingly
fierce.

4. Revenue increased from consulting and other services

Traditional marketing that focused on products is now replaced by one that focuses on consulting and solutions. Although
the software market has been growing fast, the storage software market is much smaller than the hardware storage
market, accounting for only 11.6% of the total. On the other hand, the emerging storage models, including online storage
and cloud storage, have started attracting attention from the market.

www.marketavenue.cn
 Market Avenue 2008 Report on China's External Disk Storage (EDS) Market

Figure: Structure of China's Storage Market by Revenue, 2008

Consulting,
Software, 5.4%
11.6%

Services,
15.5%

Hardware,
67.5%

Table of Contents

Executive Summary

Chapter One: Review of Development of Global External Disk Storage (EDS) Industry in 2008
1.1 General
1.1.1 Market Size
1.1.2 Features of the Market
1.1.3 Prices
1.2 Major Countries and Regions
1.2.1 The U.S.A
1.2.2 Europe
1.2.3 Japan
1.2.4 Ex-Japan Asia Pacific

Chapter Two: Overview of China's External Disk Storage (EDS) Market, 2008
2.1 General
2.1.1 Market Size
2.1.2 Prices
2.2 Features of the Market
2.3 Market Structure
2.3.1 Mix of Products
2.3.2 Prices
2.3.3 Structure of Provincial Markets
2.3.4 Layers of Market in Big Cities
2.3.5 Vertical Structure of Market
2.3.6 Horizontal Structure of Market
2.3.7 Structure of Channels
2.4 Market Shares of Brands
2.4.1 Overall Shares

www.marketavenue.cn
 Market Avenue 2008 Report on China's External Disk Storage (EDS) Market

2.4.2 Shares by Range of Prices

2.4.3 Shares by Region
2.4.4 Vertical Market Share
2.4.5 Horizontal Market Share
2.5 Factors Influencing Market
2.5.1 Driving Force
2.5.2 Unfavorable Factors

Chapter Three: Demand of Users for EDS in China

3.1 Popular Brands
3.2 Functions of Products
3.3 Expectation of Prices
3.4 Promotion
3.5 Purchase Channels
3.6 Services

Chapter Four: Competitive Landscape of China's External Disk Storage (EDS) Market
4.1 Overall Competitive Landscape
4.2 Major Producers
4.2.1 HP
4.2.1.1 General
4.2.1.2 Product Strategy
4.2.1.3 Pricing Strategy
4.2.1.4 Channel Strategy
4.2.1.5 Marketing Strategy
4.2.1.6 Services Strategy
4.2.2 IBM
4.2.2.1 General
4.2.2.2 Product Strategy
4.2.2.3 Pricing Strategy
4.2.2.4 Channel Strategy
4.2.2.5 Marketing Strategy
4.2.2.6 Services Strategy
4.2.3 EMC
4.2.3.1 General
4.2.3.2 Product Strategy
4.2.3.3 Pricing Strategy
4.2.3.4 Channel Strategy
4.2.3.5 Marketing Strategy
4.2.3.6 Services Strategy
4.2.4 DELL
4.2.4.1 General
4.2.4.2 Product Strategy
4.2.4.3 Pricing Strategy
4.2.4.4 Channel Strategy

www.marketavenue.cn
 Market Avenue 2008 Report on China's External Disk Storage (EDS) Market

4.2.4.5 Marketing Strategy

4.2.4.6 Services Strategy
4.2.5 SUN
4.2.5.1 General
4.2.5.2 Product Strategy
4.2.5.3 Pricing Strategy
4.2.5.4 Channel Strategy
4.2.5.5 Marketing Strategy
4.2.5.6 Services Strategy

Chapter Five: Trend in China's External Disk Storage (EDS) Market, 2009-2012
5.1 Products and Technology
5.2 Prices
5.3 Channels
5.4 Services

Chapter Six: Forecast for Developing Trend of China's External Disk Storage (EDS) Market, 2009-2012
6.1 Forecast for Size of China's EDS Market, 2009-2012
6.2 Forecast for Structure of China's EDS Market, 2009-2012
6.2.1 Mix of Products
6.2.2 Mix of Prices
6.2.3 Regional Market Structure
6.2.4 Layers of Market in Big Cities
6.2.5 Vertical Structure of Market
6.2.6 Horizontal Structure of Market
6.2.7 Structure of Channels

Selected Charts

Sales Volume of External Disk Storage (EDS) Systems in China, 2005-2008

Sales Amount of External Disk Storage (EDS) Systems in China, 2005-2008
Size of China's External Disk Storage (EDS) Systems Market, 2008Q1-2008Q4
Mix of Prices of External Disk Storage (EDS) in China, 2008
Sales Amount of Vertical EDS Systems Markets in China, 2008
Sales Amount of Horizontal EDS Systems Markets in China, 2008
Sales Amounts of Major Brands in China's External Disk Storage (EDS) Markets, 2008
Distribution Channels of External Disk Storage (EDS) Products in China, 2008
Forecast for Production Capacity of External Disk Storage (EDS) Systems in China, 2009-2012
Forecast for Consumption of External Disk Storage (EDS) Systems in China, 2009-2012
Forecast for Prices of External Disk Storage (EDS) Systems in China, 2009-2012

To purchase the report, please complete the payment at:

http://www.marketavenue.cn/upload/ChinaMarketReports/REPORTS_1054.htm

www.marketavenue.cn
A Guide to Your Biz in China

www.MarketAvenue.cn
E-MAIL: market@marketavenue.cn
FAX: (+86-10) 62902471
ADDRESS: RM602, Creation Bldg.
Zhongguancun Ave.
Beijing 100085, China

Market Avenue
www.marketavenue.cn