VANESSA LI

EDUCATION
2011 2012 Hong Kong SAR MSSc in Advertising The Chinese University of Hong Kong GPA: 3.56/4.00 Scholarship of Outstanding Academic Performance

E-MAIL MOBILE WEB

licheng.hongkong@gmail.com +852 54965384 http://codesandmaze.tumblr.com

ABOUT
Im a self-motivated person, with good business sense, demonstrable presentation skills, planning and managing capability, proved by sound academic record and five years training in advertising, media, design, and marketing field. Im especially into digital marketing and human-centered design. Im also passionate about information technology and Im teaching myself programming.

Vice-President of Postgraduate Student Association of CUHK 2007 2011 Hefei, China BA in Advertising Anhui University GPA: 3.47/4.00 First Award of Study / Social Practice Award / Merit Student Outstanding Member of Advertising Association

EXPERIENCE
11.2012 05.2013 Hong Kong SAR Marketing Executive Oursky Limited Initiating and participating in marketing campaigns. Came up with content strategy, including EDM, SNS marketing and blog posts. Seeking for partnership from Usability Professional's Association and so on. Pitching blogs and handling Public Relations affairs. 06.2012 08.2012 San Francisco, USA Summer Intern Chinese Culture Center of San Francisco Planning for The 3rd Annual Chinatown Music Festival. Designing visual identity system for gallery and shop of Chinese Culture Center. Assisting to manage Matcha Party at Asia Art Museum. 06.2011 08.2011 Shanghai, China SNS Intern EF Education Group Launching an attractive promotion activity, more than 800 Douban users involved. Number of EF's Weibo's followers increased by more than 4000 in 2 months. 07.2009 07.2009 Shanghai, China Assistant of Business Expanding Department Wanrong Book Development Co. Ltd Designing flash advertisements on Baidu for Han Han's book. Planning for reading clubs and book signing events. Making posters in the biggest book markets (Wangfujin and Xidan) in Beijing, China.

SKILLS
Adobe Photoshop ||||||||||||||||| Adobe Illustrator ||||||||||||||||| Adobe InDesign ||||||||||||||||| Microsoft Word ||||||||||||||||| Microsoft Excel ||||||||||||||||| Microsoft PowerPoint ||||||||||||||||| Google Drive ||||||||||||||||| Google Analytics ||||||||||||||||| Google Adwords ||||||||||||||||| Html ||||||||||||||||| CSS ||||||||||||||||| Lisp ||||||||||||||||| SQL ||||||||||||||||| SPSS ||||||||||||||||| Bevalley ||||||||||||||||| Prezi ||||||||||||||||| Sendgrid ||||||||||||||||| Weebly ||||||||||||||||| Mandarin ||||||||||||||||| Cantonese ||||||||||||||||| English |||||||||||||||||
Thanks for your time.